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Book part
Publication date: 22 June 2015

Taketo Naoi, Shoji Iijima, Akira Soshiroda and Tetsuo Shimizu

This study aims to identify the elements that characterise spaces for tourists and those that characterise spaces for locals in a shopping district based on the perspectives of…

Abstract

This study aims to identify the elements that characterise spaces for tourists and those that characterise spaces for locals in a shopping district based on the perspectives of local students. Forty-five local undergraduates took photographs of settings that impressed them in the shopping district in Naha-shi, Okinawa Prefecture, Japan, and the reasons given by each respondent for photographing a particular setting were recorded. Frequently used nouns and adjectives were extracted for each category. The results suggest the importance of the types of commercial facilities and people on the perspectives of locals. Affordable and mundane products are associated with local spaces, while souvenirs may be regarded as symbols of touristic spaces. The absence of locals and the presence of tourists may be characteristics of touristic spaces whereas the potential attractiveness of encounters with locals for tourists is also implied.

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Marketing Places and Spaces
Type: Book
ISBN: 978-1-78441-940-0

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Article
Publication date: 6 March 2017

Ana Isabel Rodrigues, Antónia Correia and Metin Kozak

The literature review reveals that lake tourism and lake-destination areas (LDA) have been particularly absent from destination image (DI) studies over 45 years of research. In…

Abstract

Purpose

The literature review reveals that lake tourism and lake-destination areas (LDA) have been particularly absent from destination image (DI) studies over 45 years of research. In fact, there is a lack of research concerning the characteristics of lake tourism, particularly related to the attributes involved in the formation of lake-DI. Therefore, this paper aims to explore lake tourism and lake-DI based on the Alqueva Lake more thoroughly, it being the biggest man-made lake in Europe, as an emerging lake-destination area located in the south of Portugal.

Design/methodology/approach

Within this, the perceptions of stakeholders professionally involved with this type of destination were examined through 17 semi-structured interviews based on content-analysis as a qualitative technique. Framed by the important contribution of visual-based research in tourism studies, this study adopts two approaches: an attribute-based approach (textual data) and a photo-based approach (visual data), to strengthen the concept, characteristics and dimensions of lake tourism and image attributes applied to this type of destinations. Multiple techniques of extracting data were used, demonstrating the importance of using various techniques in obtaining image attributes as a first step in assessing DIs.

Findings

The findings revealed textual and pictorial attributes related to lake tourism and LDA, which confirms that although image attributes are universally important, depicting specific attributes is important considering particular types of tourism, such as lake tourism.

Originality/value

This is a very recent sub-field of DI studies, which justifies its investigation on a theoretical as well as on a practical management level.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 11 no. 1
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 30 March 2023

Jing Li, Xin Xu and Eric W.T. Ngai

This study clarifies the integration-related effects of photos and text on consumer information processing and decision-making outcomes.

Abstract

Purpose

This study clarifies the integration-related effects of photos and text on consumer information processing and decision-making outcomes.

Design/methodology/approach

The authors conducted an experiment by recruiting 162 workers from Amazon Mechanical Turk. These participants were randomly assigned based on a full factorial, between-subject design with four possible conditions (2 [separate vs alternate layout] × 2 [photo-first vs text-first sequence]). The authors conducted a two-way analysis of variance to test the main effects and the interaction effects of layout and sequence on perceived diagnosticity, pleasantness feelings and attitudes toward products or services reviewed through electronic word-of-mouth (e-WOM); the authors also applied Process Models 4 and 8 to explore the mechanism of these effects.

Findings

The experimental results reveal that text-first sequence is generally more effective than photo-first sequence in enhancing perceived diagnosticity and attitudes toward products or services. However, when a photo is displayed first, a separate layout is more effective than an alternate layout in enhancing perceived diagnosticity and attitudes. By contrast, regardless of the sequence, an alternate layout is more effective than a separate layout in inducing pleasantness feeling.

Research limitations/implications

Future studies should further explore photo-based e-WOM, including other photo characteristics (e.g. visual quality, quantity and content).

Practical implications

This study provides guidelines for businesses to use photos on social media to achieve strategic goals.

Originality/value

This study addresses an identified need; that is, how the presentation of photo cues (e.g. layout and sequence) influences consumer decisions.

Article
Publication date: 27 January 2021

Jane Emma Machin, Emily Moscato and Charlene Dadzie

This paper examines the potential of photography as a design thinking method to develop innovative food experiences that improve food well-being.

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Abstract

Purpose

This paper examines the potential of photography as a design thinking method to develop innovative food experiences that improve food well-being.

Design/methodology/approach

This paper is a critical review of research using photography to examine the complex physical, emotional, psychological and social relationships individuals have with food at personal and societal levels.

Findings

The conceptual legitimacy of photography is well-established in the social sciences but has been missing from design thinking practices. Photography is particularly well suited to understand the highly visual practice of food and to design innovative food experiences.

Research limitations/implications

Practical and ethical issues in the use of photography are considered as a research tool. Future research should examine photography as an integrated tool in the entire design thinking process.

Practical implications

A table of photographic research methods for all stages of design thinking, from empathy to prototyping, is presented. Best practices for the successful implementation and interpretation of photography in food design thinking are discussed.

Social implications

Photography is a uniquely inclusive and accessible research method for understanding the social problem of food well-being and designing innovative food experiences.

Originality/value

To the best of the authors knowledge, this paper provides the first conceptual foundation for the use of photography in design thinking. The paper identifies novel photographic methods that can be used to understand problems and generate solutions. It provides guidelines to successfully integrate photography in the design of innovative food experiences that improve food well-being.

Details

European Journal of Marketing, vol. 55 no. 9
Type: Research Article
ISSN: 0309-0566

Keywords

Book part
Publication date: 22 June 2015

Ana Isabel Rodrigues, Antónia Correia, Metin Kozak and Anja Tuohino

Lake tourism is a growing academic sub-field of tourism studies with an emerging body of literature. However, little research attention has been given to lake-destinations’…

Abstract

Lake tourism is a growing academic sub-field of tourism studies with an emerging body of literature. However, little research attention has been given to lake-destinations’ projected or perceived tourism images. Specifically, there has been a scarcity of literature investigating the variables involved in the formation of a lake-destination image. Therefore, this study aims to explore the main attributes that might potentially influence this type of destination, and simultaneously, contribute to conceptualizing and defining lake tourism as recent research area. An explorative study was then conducted in order to generate a set of image variables through the use of textual and photographic data. The results will contribute to characterize potential lake-destinations and to develop a final list of variables specifically related to this type of destination.

Book part
Publication date: 6 September 2019

Ana Isabel Rodrigues, Vahid Ghasemi, Antónia Correia and Metin Kozak

Iran, home to 22 World Heritage Sites in 2017, is blessed with an abundance of breathtaking scenery and a multitude of historic environments for tourists to enjoy. This…

Abstract

Iran, home to 22 World Heritage Sites in 2017, is blessed with an abundance of breathtaking scenery and a multitude of historic environments for tourists to enjoy. This exploratory chapter investigates tourists’ perceptions about the nature of heritage tourism in Iran, using the five most important cultural attractions as a starting point. A total of 25 photos and 60 reviews constitute the sample. The data were content-analyzed using a deductive and inductive procedure. The results show the relevance of sensory perceptions as a way of creating a bond with cultural heritage that should be considered in the future when defining a brand for Iran as a destination.

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Experiencing Persian Heritage
Type: Book
ISBN: 978-1-78754-813-8

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Book part
Publication date: 14 September 2018

Bill J. Gregorash

Selling food tourism experiences can be a successful marketing tool that creates positive gastronomic memories. To determine how gastronomic memories are created, this study…

Abstract

Selling food tourism experiences can be a successful marketing tool that creates positive gastronomic memories. To determine how gastronomic memories are created, this study conducted interviews with participants using auto-driven photo-elicitation, the process of which explored trigger points with both tangible and intangible attributes. A focus group was also held where an avant-garde meal was served to “foodies” as a means of food-elicitation technique. This chapter examines the ways authenticity was presented in the narratives of the participants, and how authenticity played a role in their creation of participants’ memorable gastronomic experiences. The chapter questions if these “foodies” are taking away the mystique from dining-out by over analyzing the product.

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Authenticity & Tourism
Type: Book
ISBN: 978-1-78754-817-6

Keywords

Content available
Book part
Publication date: 6 September 2019

Abstract

Details

Experiencing Persian Heritage
Type: Book
ISBN: 978-1-78754-813-8

Article
Publication date: 14 June 2023

Elmond Bandauko and Godwin Arku

Doing qualitative research with vulnerable urban populations such as street traders present significant methodological challenges, which many researchers may not be prepared to…

Abstract

Purpose

Doing qualitative research with vulnerable urban populations such as street traders present significant methodological challenges, which many researchers may not be prepared to handle. This paper aims to provide a reflective account of the authors' fieldwork experiences while conducting a study with street traders in Harare, Zimbabwe.

Design/methodology/approach

This paper draws data from a qualitative case study conducted with street traders in Harare's Central Business District (CBD). In this study, mixed qualitative methods were used including focus group discussions, semi-structured interviews and photovoice.

Findings

The study’s findings suggest that researching street traders is a complex process that requires flexibility, adaptability and creativity of researchers across the following aspects: gaining access in unfamiliar research contexts, building rapport and trust with participants, managing ethical dilemmas and addressing power imbalances between researchers and participants.

Originality/value

While there is a growing body of empirical research on street trading in the global south, there are limited studies that discusses the practical fieldwork experiences associated with conducting primary research with such vulnerable and dynamic urban populations. The authors highlight strategies and practical steps that can be taken to address these challenges. This paper emphasizes the need for flexibility and adaptability in researching street traders, as it is akin to exploring uncharted territories where conventional methodological templates may not be effective.

Details

Qualitative Research Journal, vol. 23 no. 5
Type: Research Article
ISSN: 1443-9883

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Article
Publication date: 18 September 2009

Tom Tyson

The purpose of this paper is to critically evaluate Professor Lee D. Parker's call for the use of photo‐elicitation (P‐E) in qualitative accounting and management research

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Abstract

Purpose

The purpose of this paper is to critically evaluate Professor Lee D. Parker's call for the use of photo‐elicitation (P‐E) in qualitative accounting and management research projects.

Design/methodology/approach

This paper reviews relevant literature and previous P‐E‐based studies, discusses Professor Parker's paper in detail, and describes the strengths, concerns, and opportunities of P‐E research.

Findings

This paper identifies the unique complexities that P‐E‐based research engenders and alerts researchers to the fact that P‐E may not be the most appropriate method when research questions are primarily concerned with uncovering the ethnography of institutions rather than the perceptions of informants. It concludes that while opportunities for P‐E research abound, researchers must be certain that P‐E is the most appropriate method to generate data.

Originality/value

This paper examines an under‐researched procedure, identifies relevant related studies, and should help intending and existing scholars to evaluate the procedure.

Details

Accounting, Auditing & Accountability Journal, vol. 22 no. 7
Type: Research Article
ISSN: 0951-3574

Keywords

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