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We engage in a particular way the Anglo-American claim that a more performative Critical Management Studies (CMS) is needed to foster transformations in the “world out there” by putting into practice our learnings from a case study at Galpão Aplauso (GA), an NGO located in Brazil, which main role is to (re)socialize dispossessed youngsters through a critical methodology informed by anthropophagy.

Drawing upon an engaged investigation informed by both performative CMS and decoloniality from Latin America we embody a performative CMS “otherwise.” Through the engagement with GA, and corresponding disengagement with our institutions, we propose decolonial anthropophagy as a way to move beyond Eurocentric critiques of Eurocentrism and decolonial work monopolized by full-time academics.

From a decolonial perspective it is shown that the performative turn within CMS could be used as a way of bringing “critical development” and “critical knowledge” to “subalterns” and the “rest of the world” from a perspective of coloniality. An anthropofagic perspective on decoloniality and critique shows that “subalterns” have much to teach us and our institutions and represents a way to decolonize theory-practice and academic-nonacademic divides.

The critical-decolonial anthropophagic perspective put forward in this chapter may represent an opportunity for CMS to move beyond much of its Eurocentric traditions, thus enlarging its geographic and cultural references. It may offer CMS an alternative critical performativity concept from the South which enables CMS to become a “re/disconnector,” instead of a connector, between the Euro-American traditions and the “rest of the world,” and making things happen “otherwise.”

I propose in this chapter that the dominant practice of critical management studies (CMS) is characterised by white masculinity, where theorising tends to assume a white universal norm while commodifying difference. This approach treats diversity as something CMS has, rather than is. In order to disrupt the prevailing practice, I explore how anti-racist feminisms (a term I use here to refer to the diverse movements of postcolonial feminism and feminisms of colour) may shape CMS towards a more reflexive and meaningful engagement with difference. In reflecting on my own performance of white masculinity as an aspiring critical management scholar, I suggest that an anti-racist feminist approach bears the potential to challenge relations of domination within CMS and reinvigorate our pursuits for emancipation. It is my hope that the anti-racist feminist perspective advanced in this chapter may offer an opportunity for critical management scholars to ‘do’ critique differently through a radical inclusion of previously marginalised perspectives.

The purpose of this paper is to investigate accountability for farm animal welfare (FAW) in food companies. FAW is an important social issue, yet it is difficult to define and measure, meaning that it is difficult for companies to demonstrate accountability. The authors investigate a proposed solution, the Business Benchmark on Farm Animal Welfare (BBFAW), and how it has disrupted the informal rules or culture of the market. The research questions centre on the process of response to BBFAW and the necessary characteristics for BBFAW to play a performative role in the market.

This paper employs an analysis of published BBFAW reports (2012–2017) and case study interviews in five BBFAW firms, in order to address the research questions.

The authors present evidence of a dynamic, repetitive process, starting with recognition of the importance of FAW and BBFAW, followed by internal discussions and the commitment of resources, and changes in communication to external stakeholders. Three necessary characteristics for performativity are proposed: common language, building networks and expanding markets.

This paper reflects a socially important issue that is under-represented in the accounting literature. The results provide an insight into the use of external accounts to drive collaboratively the social change agenda. The performativity process and identified characteristics contribute to expanding this literature in the accounting domain.

Queer scholars and activists share a central predicament with critical management studies: how to avoid the dangers of self-defeat. That is, how can one make a critical difference without becoming embroiled with or turning into the powers that be? This chapter offers suggestions for how to remain critical and queer by first introducing the notion of queer posing then exploring its conditions of possibility in terms of performativity and affectivity, respectively.

Here, we encounter another seeming impasse between the epistemological voluntarism of which studies in the performative vein are sometimes accused and the charge of ontological determinism that is often levelled against affect theory. Turning from vain dichotomies to productive tensions, we propose that potential for critical performativity is inherent to affective organizing of materiality as events in relation to which action becomes possible. The concept of plasticity, we suggest, enables investigations of the simultaneously formed and formative character of being and, further, the explosive potential of critique – the shaping of corporeal events is not only confining, but also holds potential for blowing up existing configurations.

On this basis, we sketch three plastic relations of affectivity and performativity, three modes of organizing material assemblages as actionable events: invitation, intervention, and celebration. We illustrate the performative power and critical potential of these three modes of affective organizing by indicating how they give form to, are formed by, and become explosive to Sabaah, a Danish activist network and community for LGBT people with minority ethnic background.

The rise of a performativity discourse in education in England emanates from the importation of an economic ‘market’ structure for schools in order to improve the effectiveness and efficiency of the outputs of learning and to increase the opportunity of choice for the ‘consumers’ of education (Ball, 1998). Institutions focus their policies and practice, on improving performance and survival to maintain and develop their market share. This is due to the competitive nature of a market structure. The performativity criterion of efficiency and effectiveness is an optimisation of the relationship between input and output (Lyotard, 1979). In the case of education this means both ensuring a favourable qualitative award from a national inspection service and raising the achievement levels of pupils in national tests to ensure a high position in published tables of educational performance. High ratings on these two performativity indicators improve a school’s attraction to parents and students in the educational market place. This results in improved resources, increasing the opportunity for the school to be more selective about the students it accepts and the quality of the teachers it employs.

The purpose of this paper is to explore a visual method, snaplog (snapshots and logbooks) from a performativity theory approach.

The paper uses empirical examples from a three‐year qualitative research project where snaplogs are used as an experimental method. The paper presents a reading of performativity theory and discusses the performativity of using visual methods in the research process.

The paper concludes that visual methods have a special ability to activate the field in a way that avoids preconceived ideas, and creates possibilities to observe the researched phenomenon and how it practices, resists and revoices the questions asked by the researchers.

The paper explores and discusses the authors’ experiences and reflections on the positioning and scope of using snaplogs as a visual method. It does not report a systematic evaluation of its implications.

Snaplogs offer the researcher the possibility to activate and cooperate with the researched phenomenon.

The potential value of the paper is that it offers inspiration to organization researchers looking for innovative/performative research methods.

The purpose of this paper is to introduce the concept of performative struggle through the use of an interpretative case story focussed on a strategic decision-making process concerning infrastructural development. Performativity is about “world-making” (Carter et al., 2010), based on the assumption that conceptual schemes are not only prescriptions of the world, for the practices flowing from these abstract ideas bring into being the world they are describing. The focus on agency and multiplicity in the academic debate on performativity in organizational settings are combined, resulting in the conceptualization of a multitude of performative agents struggling to make the world.

The methodological approach of this paper is based on an interpretative analysis of contrasting narratives that are told by political-executives in a strategic decision-making process. These narratives are based on in-depth interviews and participant observation. The interpretative case story, exhibiting the strategic decision-making practices of Aldermen, Delegates and Ministers – focusses on the moments of performative struggle based on strategic narrative practices.

The interpretative case story will exhibit the way in which a multiplicity of agents reflects on the performative dimension of the decision-making process, anticipates on its performative effects and attempts to manipulate the strategic vision that is actualized into reality. Moreover, the agents are not primarily concerned with the actualization of a specific infrastructural project; they are more concerned with the consequences of decision making for their more comprehensive strategic visions on reality.

The notion of performative struggle has not yet been explicitly studied by scholars focussing on performativity. However, the concept can be used as an appropriate lens for studying meaning making within ethnographic studies on organizational processes such as for instance culture change intervention and strategy formation. The concept of performative struggle is especially useful for understanding the political dimension of meaning making when studying an organizational life-world through the use of ethnographic research.

The originality of this paper lies in the innovative conceptualization of struggle between a multiplicity of reflexive agents in the debate on performative world-making. Moreover, the incorporation of the perspective of performative struggle within organizational ethnographic research is valuable for the development of organizational ethnographic methodology.

In Chapter 1, we critically reviewed the foundations of the free enterprise capital system (FECS), which has been successful primarily because of its wealth and asset accumulation potentiality and actuality. In this chapter, we critically argue that this capacity has been grounded upon the profit maximization (PM) theories, models, and paradigms of FECS. The intent of this chapter is not anti-PM. The PM models of FECS have worked and performed well for more than 200 years of the economic history of the United States and other developed countries, and this phenomenon is celebrated and featured as “market performativity.” However, market performativity has not truly benefitted the poor and the marginalized; on the contrary, market performativity has wittingly or unwittingly created gaping inequalities of wealth, income, opportunity, and prosperity. Critical thinking does not combat PM but challenges it with alternative models of profit sharing that promote social wealth, social welfare, social progress, and opportunity for all, which we explore here. Economic development without social progress breeds economic inequality and social injustice. Economic development alone is not enough; we should create a new paradigm in which economic development is the servant of social progress, not vice versa. Such a paradigm shift involves integrating the creativity and innovativity of market performativity and the goals and drives of social performativity together with PM, that is, from market performativity to social performativity.

This ESRC‐based research article aims to investigate the effects of performativity on primary schools and the teachers therein. It also aims to show how performativity to maintain and improve the school's position in an educational market affects the teacher relations with their institution and how the school works to embrace its teachers in developing the school's market position.

Four researchers carried out this ESRC (RES‐000‐23‐1281) research, to a greater or lesser extent. The researchers in all of the schools, except City, carried out interview/conversations in the main, with observational field notes accounting for just over 50 per cent of their total data. They then began progressive focusing on City school where the rest of the observational field notes were carried out and in particular the bulk of conversations with young learners. This focus also included the largest group of teacher interview/conversations. This progressive focusing bears the weight of the ethnographic data and the analysis for this article, in line with a grounded theory approach. The whole database included 52 days’ observational field notes, 54 recorded conversations with teachers and other significant adults, and 32 recorded conversations with learners. All recorded conversations with management, teachers, pupils and parents that were seen as being of theoretical significance were transcribed.

The paper outlines some of the similarities with these institutions, but also shows how this new model differs and how it could be applied to a much wider constituency than the earlier three models – that of the public and private sector. It shows how the embracing performative institution in a marketised environment influences the practices of its teachers and changes to their professional commitment, which focuses more on the institutional development than broader professional values. At the same time it can be seen how supportive professional cultures encourage teachers to embrace the school's performative development and how this influences teacher identity. The findings suggest that institutional members both constitute, and are constituted by, the influence of the embracing institution and performative regulation and that their professional identities are constantly readjusted to ensure their interests coincide with the institutions interests.

This article provides useful formation on how performativity to maintain and improve the school's position in an educational market affects the teacher relations with their institution and how the school works to embrace its teachers in developing the school's market position.