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Open Access
Article
Publication date: 20 June 2022

Rangapriya Saivasan and Madhavi Lokhande

Investor risk perception is a personalized judgement on the uncertainty of returns pertaining to a financial instrument. This study identifies key psychological and…

Abstract

Purpose

Investor risk perception is a personalized judgement on the uncertainty of returns pertaining to a financial instrument. This study identifies key psychological and demographic factors that influence risk perception. It also unravels the complex relationship between demographic attributes and investor's risk attitude towards equity investment.

Design/methodology/approach

Exploratory factor analysis is used to identify factors that define investor risk perception. Multiple regression is used to assess the relationship between demographic traits and factor groups. Kruskal–Wallis test is used to ascertain whether the factors extracted differ across demographic categories. A risk perception framework based on these findings is developed to provide deeper insight.

Findings

There is evidence of the relationship and influence of demographic factors on risk propensity and behavioural bias. From this study, it is apparent that return expectation, time horizon and loss aversion, which define the risk propensity construct, vary significantly based on demographic traits. Familiarity, overconfidence, anchoring and experiential biases which define the behavioural bias construct differ across demographic categories. These factors influence the risk perception of an individual with respect to equity investments.

Research limitations/implications

The reference for the framework of this study is limited as there has been no precedence of similar work in academia.

Practical implications

This paper establishes that information seekers make rational decisions. The paper iterates the need for portfolio managers to develop and align investment strategies after evaluation of investors' risk by including these behavioural factors, this can particularly be advantageous during extreme volatility in markets that concedes the possibility of irrational decision making.

Social implications

This study highlights that regulators need to acknowledge the investor's affective, cognitive and demographic impact on equity markets and align risk control measures that are conducive to market evolution. It also creates awareness among market participants that psychological factors and behavioural biases can have an impact on investment decisions.

Originality/value

This is the only study that looks at a three-dimensional perspective of the investor risk perception framework. The study presents the relationship between risk propensity, behavioural bias and demographic factors in the backdrop of “information” being the mediating variable. This paper covers five characteristics of risk propensity and eight behavioural biases, such a vast coverage has not been attempted within the academic realm earlier with the aforesaid perspective.

Details

Asian Journal of Economics and Banking, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2615-9821

Keywords

Article
Publication date: 14 June 2022

Ebru Inal Onal, Sümeyra Soysal  and Nüket Paksoy Erbaydar

This study aims to develop a perception scale of gender role in disaster management and examine related factors.

Abstract

Purpose

This study aims to develop a perception scale of gender role in disaster management and examine related factors.

Design/methodology/approach

A total of 1,167 individuals were reached in the main trial. Exploratory and confirmatory factor analyses were applied to test the validity of the final scale form, respectively.

Findings

The scale was developed as unidimensional with two positive items and 17 negative items. The mean scores of the participants were in the positive perception group. The 19-item model is a reliable and valid instrument for measuring the perception of gender role specific to disaster management.

Practical implications

Determining the perceptions of the people will guide the policies related to gender equity and equality and activities to be carried out in the disaster management field. This tool can be used to raise awareness related to gender perceptions in the disaster preparedness activities.

Originality/value

The “Perception Scale of Gender Role in Disaster Management” which is a reliable and robust tool to determine the perception of gender role specific to the disaster management was developed in this study. This tool can contribute to address the needs and capacities and provide influencive strategy development through gender analysis.

Details

Gender in Management: An International Journal , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1754-2413

Keywords

Article
Publication date: 29 June 2022

Nazanin Tahssili and Mohammad Ali Shahhoseini

This study aims to examine the customer’s perception of corporate social responsibility within the automotive market in Tehran, Iran, and whether it leads to a purchasing…

Abstract

Purpose

This study aims to examine the customer’s perception of corporate social responsibility within the automotive market in Tehran, Iran, and whether it leads to a purchasing behavior directly or indirectly through support intention.

Design/methodology/approach

A total of 235 customers of luxury and mid-range-priced automobiles were surveyed and analyzed using the partial least squares structural equation modeling method.

Findings

Regarding luxury car owners, the authors concluded that both economical and ethical perceptions are indirectly related to purchasing behavior. Concerning mid-range-priced car buyers, both philanthropic and economical perceptions have a direct relationship with purchasing behavior, while the legal perception has an indirect relationship with purchasing behavior. The results show that Iranian car manufacturers and foreign car dealerships for both luxury and mid-range customers should focus on their economical responsibilities. The results show that luxury car manufacturers and dealerships should act ethically. With the importance of the philanthropic dimension for customers of mid-range cars, car dealerships dealing with mid-range-priced cars should focus more on their philanthropic activities. This study can help companies find better solutions to adjust their corporate social responsibility (CSR) policies to the consumers’ beliefs, gain a competitive advantage in the market and fill the knowledge gap regarding Iranian consumers.

Originality/value

Although some research has been conducted on consumer perception and response regarding CSR in both developed and developing countries, no studies on consumer perception toward CSR have been carried out in Iran.

Details

International Journal of Ethics and Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9369

Keywords

Open Access
Article
Publication date: 27 May 2022

Benedetta Esposito, Maria Rosaria Sessa, Daniela Sica and Ornella Malandrino

This paper investigates the extent to which the COVID-19 pandemic has accelerated service innovation in the restaurant sector. It explores the use of digital technologies…

Abstract

Purpose

This paper investigates the extent to which the COVID-19 pandemic has accelerated service innovation in the restaurant sector. It explores the use of digital technologies (DT) as a safety-empowerment and resilient strategy in the food-service industry during the pandemic. It also investigates the impact of DT on customers' risk perception (CRP) and customers' intention to go to restaurants (CIR) in Italy.

Design/methodology/approach

Based on the theory of planned behaviour and perceived risk theory, this study investigates a sample of customers residing in Italy. Multiple regression and mediation analyses are conducted to test the research hypotheses, adapting the logic model developed. Using the bootstrapping technique, this study also explores whether the pandemic has moderated the relationship among several variables adapted from the literature. Robustness tests are also performed to corroborate the analysis.

Findings

The pandemic has accelerated the food-service industry's digital transformation, forcing restauranteurs to implement DT to survive. Findings show that DT support restauranteurs in implementing innovative services that reduce interactions and empower cleanliness among workers and customers, reducing CRP and preserving CIR. Thus, managing risk perception is helping the restaurant sector to recover.

Practical implications

Practical implications are presented for policymakers to catalyse the digital transformation in small- and medium-sized restaurants. The results may also be beneficial for entrepreneurs who can implement innovative service practices in order to reduce interaction and empower cleanliness levels. Moreover, academics can use these results to conduct similar research in other geographical contexts.

Originality/value

The present research represents the first study investigating the relationship between the use of digital technologies and the intentions of customers to go out for dinner during the ongoing pandemic in Italy.

Details

The TQM Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1754-2731

Keywords

Open Access
Article
Publication date: 11 April 2022

Grace Fox, Theo Lynn and Pierangelo Rosati

The General Data Protection Regulation (GDPR) introduces significant data protection obligations on all organizations within the European Union (EU) and those transacting…

Abstract

Purpose

The General Data Protection Regulation (GDPR) introduces significant data protection obligations on all organizations within the European Union (EU) and those transacting with EU citizens. This paper presents the GDPR privacy label and uses two empirical studies to examine the effectiveness of this approach in influencing consumers' privacy perceptions and related behavioral intentions.

Design/methodology/approach

The paper tests the efficacy of two GDPR privacy label designs, a consent-based label and a static label. Study 1 examines the effects of each label on perceptions of risk, control and privacy. Study 2 investigates the influence of consumers' privacy perceptions on perceived trustworthiness and willingness to interact with the organization.

Findings

The findings support the potential of GDPR privacy labels for positively influencing perceptions of risk, control, privacy and trustworthiness and enhancing consumers' willingness to transact and disclose data to online organizations.

Practical implications

The findings are useful for organizations required to comply with the GDPR and present a solution to requirements for transparent communications and explicit consent.

Originality/value

This study examines and demonstrates the efficacy of visualized privacy policies in impacting consumer privacy perceptions and behavioral intentions.

Details

Information Technology & People, vol. 35 no. 8
Type: Research Article
ISSN: 0959-3845

Keywords

Open Access
Article
Publication date: 3 May 2022

Abyiot Teklu Meshesha, Belay Simane Birhanu and Mintewab Bezabih Ayele

This study aims to examine smallholder farmers’ perceptions toward the adoption of climate-smart agriculture (CSA) in smallholder farmers in the Upper Blue Nile Highlands…

Abstract

Purpose

This study aims to examine smallholder farmers’ perceptions toward the adoption of climate-smart agriculture (CSA) in smallholder farmers in the Upper Blue Nile Highlands of Ethiopia. Available research focused on profitability and economic constraints alone, disregarding the farmers’ perception of the adoption of CSA innovations. There is relatively little empirical work on farmers’ perceptions of innovations. Hence, a critical research gap that will strengthen CSA innovation research and practice includes understanding farmers’ perceptions about CSA innovations and how these perceptions interact with their adoption.

Design/methodology/approach

A cross-sectional household survey was conducted among 424 smallholder farmers selected from five agro-ecosystems. A structured questionnaire was used to collect primary data and a review of literature and documents was used to collect secondary data. The study used a multivariate probit model to examine perception factors affecting the likelihood of adopting multiple CSA innovations. The dependent variables were eight CSA innovations, while the independent variables were crafted from the three pillars of CSA.

Findings

Major CSA innovations adopted by farmers include improved variety, crop residue management, crop rotation, compost, row planting, soil and water conservation, intercropping and agroforestry. Farmers’ perception toward CSA innovations includes: CSA innovations sustainably increase productivity and income; enhance soil fertility; diversify livestock feed and energy sources; reduce soil erosion, weed infestation and crop failure; enhance soil organic matter, reduce chemical fertilizer use and rehabilitate land. Farmers’ positive perceptions of the benefits of CSA innovations for increasing crop productivity, reducing agricultural vulnerability to climate change and lowering farm greenhouse gas emissions have boosted adoption.

Practical implications

Farmers’ perceptions toward CSA innovations must be enhanced to increase the adoption of CSA innovations in the smallholder agriculture system. The CSA innovation scale-up strategies should focus on farmers’ perception of CSA innovation benefits toward food security, climate change adaption and mitigation outcomes. Awareness of CSA needs the close collaboration of public extension as well as local institutions such as farmers’ training centers.

Originality/value

The study adopts a multivariate probit model that models farmers’ simultaneous CSA innovation choices. Hence, this study contributes to the literature in four significant areas. First, it argues for differential treatment of the perception of smallholder farmers about innovations is needed. Second, it recognizes the interdependence of the adoption of innovations. Third, it directly assesses the farmers’ perception, while others use proxies to measure it. Finally, there are limited or no studies that address the perception of innovations within the lens of adopter perception theory.

Details

International Journal of Climate Change Strategies and Management, vol. 14 no. 3
Type: Research Article
ISSN: 1756-8692

Keywords

Article
Publication date: 19 April 2022

Sunhee Seo, Kawon Kim and Soo Yeon Im

This study aimed to investigate the effects of accessibility, quality perception, and price perception on consumer satisfaction with imported fruit, specifically imported…

Abstract

Purpose

This study aimed to investigate the effects of accessibility, quality perception, and price perception on consumer satisfaction with imported fruit, specifically imported Asian pears. The moderating role of the country image was also assessed.

Design/methodology/approach

A total of 413 Americans aged over 19 years who had purchased imported Asian pears were surveyed through an online questionnaire. Structural equation modeling and multiple group analysis were conducted to test the hypotheses.

Findings

Accessibility, quality perception, and price perception exhibited a significant impact on consumer satisfaction with imported Asian pears and influenced behavioral intention through satisfaction. Multiple group analysis results revealed a moderating effect of the country image on these relationships. Accessibility had a significant impact on consumer satisfaction of consumers with a high country image of Korea, whereas prices had no significant impact on them. In contrast, price was determined as a key satisfaction factor for consumers with a low country image of Korea, whereas accessibility did not have a significant impact.

Originality/value

This study contributes to the literature on imported fruits and provides practical implications for promoting the consumption of imported Asian pears in the US.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 29 April 2022

Elisabeth Penti Kurniawati and Didi Achjari

This study aims to investigate the impact of the adoption of international accounting and auditing standards on corruption perception. In addition, this study examines the…

Abstract

Purpose

This study aims to investigate the impact of the adoption of international accounting and auditing standards on corruption perception. In addition, this study examines the strength of auditing and reporting standards (SARS) that mediate the relationship.

Design/methodology/approach

Agency theory and bonding theory were applied in this paper to investigate the impact of the adoption of international accounting and auditing standards on corruption perception. Data from 130 countries during three years were collected from Transparency International, Worldwide Governance Indicators, International Federation of Accountants, World Economic Forum, World Bank, Freedom House and World Justice Project. Hypotheses were tested using partial least squares structural equation modeling.

Findings

The results show a positive impact of the adoption of international accounting and auditing standards on corruption perception, directly and indirectly, through the SARS.

Practical implications

The results provide an insight into corruption eradication strategy through the adoption of international accounting and auditing standards and strengthen the auditing and reporting standards.

Originality/value

This study is distinctive, as no study has yet examined the impact of the adoption of international accounting standards construct, which contains International Financial Reporting Standards and International Standards on Auditing, on the corruption perception. The corruption perception construct is developed by combining the corruption perception index and the control of corruption indicators.

Details

Accounting Research Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1030-9616

Keywords

Article
Publication date: 26 April 2022

Taniya Jayani Koswatta, Gary Wingenbach, Holli R. Leggette and Theresa Pesl Murphrey

Public perception of health benefits derived from organic foods is often misaligned with scientific evidence. This study aims to examine the factors affecting public…

Abstract

Purpose

Public perception of health benefits derived from organic foods is often misaligned with scientific evidence. This study aims to examine the factors affecting public perception of scientific information about organic foods.

Design/methodology/approach

The authors conducted multinominal and multiple linear regression analyses to examine associations between public perception of scientific information about organic foods and 19 factors using data from a descriptive survey (N = 763).

Findings

Perceived benefits of organic foods, trust in scientists, communicator credibility, preexisting beliefs and events related to science (e.g. COVID-19) were significant predictors of public perception of scientific information about organic foods.

Theoretical implications

Cognitive dissonance and recreancy theoretical frameworks help describe relationships between beliefs, science, trust and risk. These theories intersect when purchasing credence goods (i.e. organic foods) whose qualities cannot be observed during or after purchase. Hence, public trust of scientific information about perceived health benefits of organic foods may conflict with strongly held beliefs that contradict scientific findings.

Practical implications

Scientists can more effectively share research findings after trust is established through the listening, asking and sharing values process. Therefore, by following the path of listening, asking and sharing the endogenous/exogenous factors in this study, scientists and the public can have meaningful conversations about perceived health benefits and nutritional values of organically and conventionally grown foods.

Originality/value

Current research on perception factors about organic foods often examined consumers' perceptions and purchase intentions but rarely considered perceptions of scientific information about organic foods. This study examined relationships between public perception of scientific information about organic foods and endogenous/exogenous factors.

Details

British Food Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 25 April 2022

Michael B. Harari, Eyran Kraus, Victor Boyi, Chockalingam Viswesvaran and Craig Haas

Although affective accounts of organizational justice theory have been offered, suggesting a role played by trait affectivity dimensions – trait positive affectivity (TPA…

Abstract

Purpose

Although affective accounts of organizational justice theory have been offered, suggesting a role played by trait affectivity dimensions – trait positive affectivity (TPA) and trait negative affectivity (TNA) - in shaping applicant reactions to selection procedures, research in this area relies on cognitive information processing accounts of justice perceptions. Thus, the role played by TPA and TNA in shaping applicant reactions is an underexplored area. This study explicates and tests the role of TPA and TNA in shaping reactions.

Design/methodology/approach

The authors carried out a three-wave field study of police job applicants, measuring TPA and TNA before testing and applicant justice perceptions and recommendation intentions pre-feedback and post-feedback.

Findings

TPA, but not TNA, was positively associated with justice perceptions and recommendation intentions. Mediation analyses suggested that the TPA-recommendation intentions relationship was mediated through justice perceptions.

Practical implications

Recruiting high TPA applicants can benefit future applicant pools due to enhanced recommendation intentions. High TPA applicants react more favorably to positive features; thus, procedures should conform to procedural justice rules so that favorable aspects exist for high TPA applicants to respond favorably towards.

Originality/value

The authors’ work is the first to integrate affective accounts of the justice perception formation process into applicant reactions research. Their work supports a role served by affect in shaping applicant fairness perceptions and provides novel and important insights for both theory and practice.

Details

Journal of Managerial Psychology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0268-3946

Keywords

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