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Case study
Publication date: 2 July 2018

William D. Schneper and Colin Martin

Pebble Technology Corporation (Pebble) was an early entrant into the smartwatch industry. Pebble’s Founder, Eric Migicovsky, began thinking about creating a smartwatch in 2008…

Abstract

Synopsis

Pebble Technology Corporation (Pebble) was an early entrant into the smartwatch industry. Pebble’s Founder, Eric Migicovsky, began thinking about creating a smartwatch in 2008 while still an undergraduate engineering student. After selling about 1,500 prototype watches, he was accepted into Silicon Valley’s prestigious Y Combinator business start-up program. Finding it difficult to attract investors, Migicovsky launched a crowdfunding campaign that raised a record-breaking $10.27m on Kickstarter. The case concludes shortly after Apple’s unveiling of its soon-to-be-released Apple Watch. The case provides an opportunity to evaluate Pebble’s various strategic options at the time of Apple’s announcement.

Research methodology

The authors observed over 30 h of video and audio recordings of speeches, interviews and other events involving Pebble’s founder, other Pebble executives, investors and competitors. These recordings are all publicly available. Whenever possible, the authors also reviewed the Twitter feeds, Facebook sites and personal websites of Pebble’s top executives over time. Similarly, the authors followed Pebble’s official website, corporate blog and Kickstarter campaign websites. The authors also drew from numerous media reports. Due to the public nature of the data, no company release is provided nor has any information been disguised in any way.

Relevant courses and levels

The case is designed for both undergraduate and graduate students for courses in strategic management.

Book part
Publication date: 10 February 2012

Erin M. Bryant, Richard Harper and Philip Gosset

Purpose — We assert that researchers developing new web interaction tools should consider an array of user motives beyond query-based information retrieval. This chapter reports…

Abstract

Purpose — We assert that researchers developing new web interaction tools should consider an array of user motives beyond query-based information retrieval. This chapter reports on two probes used to investigate user activities that go beyond search as traditionally conceived.

Design/methodology — This chapter reviews research on user experiences with search engines and general web use. It then describes the design and case study of cards and pebbles, two search engine-based probes developed to help elicit new concepts for web-based experiences.

Findings — Participants reflect on their experiences with the probes and offer ideas regarding how to incrementally shift the traditional search paradigm and conceive of the web in new ways.

Implications/value — This investigation serves as a starting point by offering criteria that should be considered when designing new ‘beyond search’ tools.

Details

Web Search Engine Research
Type: Book
ISBN: 978-1-78052-636-2

Keywords

Article
Publication date: 27 February 2007

Marvin Baker Schaffer

The objective of this article is to propose the use of nuclear power to provide electricity and wide‐scale desalination to meet future population growth in Israel and a

Abstract

Purpose

The objective of this article is to propose the use of nuclear power to provide electricity and wide‐scale desalination to meet future population growth in Israel and a Palestinian State.

Design/methodology/approach

The extent of future water and power shortages in Israel and a Palestinian States expounded in the article and various methods for alleviating these shortages are explored. Comparisons are made with historical approaches.

Findings

Nuclear pebble‐bed technology is found to be the most cost‐effective way to energize future water and power needs. It is safe, non‐polluting, and terrorist resistant.

Originality/value

This article makes the case that abundant water and power in the Middle East is both a pre‐requisite and a stimulant for peace in the region.

Details

Foresight, vol. 9 no. 1
Type: Research Article
ISSN: 1463-6689

Keywords

Article
Publication date: 1 April 2005

Marvin Baker Schaffer

The article aims to explore the potential for pebble‐bed high‐temperature gas reactor (HTGR) technology to meet possible future energy shortages.

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Abstract

Purpose

The article aims to explore the potential for pebble‐bed high‐temperature gas reactor (HTGR) technology to meet possible future energy shortages.

Design/methodology/approach

The historical evolution of nuclear power is reviewed followed by empirical data that demonstrate the finite nature of oil and gas reserves. The characteristics of HTGR technology are then explored.

Findings

A pebble‐bed HTGR ameliorates nuclear waste disposal issues, does not disgorge large quantities of excess heat, is terrorist‐resistant, solves persistent problems concerning weapon proliferation, and is inherently safe.

Originality/value

The article makes the case for the US Department of Energy to take the lead in demonstrating a pebble‐bed HTGR plant to overcome industry reluctance to invest in this technology.

Details

Foresight, vol. 7 no. 2
Type: Research Article
ISSN: 1463-6689

Keywords

Article
Publication date: 19 September 2008

C.J. Visser, A.G. Malan and J.P. Meyer

The purpose of this paper is to focus on modeling buoyancy driven viscous flow and heat transfer through saturated packed pebble‐beds via a set of homogeneous volume‐averaged…

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Abstract

Purpose

The purpose of this paper is to focus on modeling buoyancy driven viscous flow and heat transfer through saturated packed pebble‐beds via a set of homogeneous volume‐averaged conservation equations in which local thermal disequilibrium is accounted for.

Design/methodology/approach

The local thermal disequilibrium accounted for refers to the solid and liquid phases differing in temperature in a volume‐averaged sense, which is modeled by describing each phase with its own governing equation. The partial differential equations are discretized and solved via a vertex‐centered edge‐based dual‐mesh finite volume algorithm. A compact stencil is used for viscous terms, as this offers improved accuracy compared to the standard finite volume formulation. A locally preconditioned artificial compressibility solution strategy is employed to deal with pressure incompressibility, whilst stabilisation is achieved via a scalar‐valued artificial dissipation scheme.

Findings

The developed technology is demonstrated via the solution of natural convective flow inside a heated porous axisymmetric cavity. Predicted results were in general within 10 per cent of experimental measurements.

Originality/value

This is the first instance in which both artificial compressibility and artificial dissipation is employed to model flow through saturated porous materials.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 18 no. 7/8
Type: Research Article
ISSN: 0961-5539

Keywords

Article
Publication date: 1 June 2003

Marvin B. Schaffer

Improved nuclear reactor configurations that address major concerns of environmentalists and safety analysts are discussed. In addition to social acceptance, these new modes of…

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Abstract

Improved nuclear reactor configurations that address major concerns of environmentalists and safety analysts are discussed. In addition to social acceptance, these new modes of power generation have economic potential to become the dominant producers of energy in the twenty‐first century. The class of power generation with this promise is the high temperature gas reactor (HTGR); the variant we focus on is the pebble‐bed modular reactor (PBMR). We also focus on using nuclear power as an energy source for desalinating seawater. Finally, the case is made that HTGR reactors are ideal for supplying the high‐temperature heat needed for manufacturing molecular hydrogen, a leading candidate for clean fuel consumption. These three themes are developed in a broad context with the objective of recommending policy actions dealing with global warming, public health, and economic opportunity.

Details

Foresight, vol. 5 no. 3
Type: Research Article
ISSN: 1463-6689

Keywords

Abstract

Details

Modern Management in the Global Mining Industry
Type: Book
ISBN: 978-1-78973-788-2

Article
Publication date: 23 October 2007

Marvin Baker Schaffer

The purpose of this paper is to review technologies for nuclear power and to assess their suitability in pursuit of clean, safe and secure energy independence.

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Abstract

Purpose

The purpose of this paper is to review technologies for nuclear power and to assess their suitability in pursuit of clean, safe and secure energy independence.

Design/methodology/approach

Technologies and potentials associated with the industry standard, light water reactors (LWR), as well as fast breeder reactors and TRISO‐fueled reactors, are reviewed. The key features and issues include: waste disposal and toxicity, heat pollution, vulnerability to terrorist attack, proliferation of weapon materials, global fuel depletion, safety, and cost.

Findings

The paper finds that, on balance, TRISO‐fueled reactors with helium as coolant offer solutions to the issues causing public nuclear concerns, and since they have significant cost benefits they should be the design of choice for new installations.

Originality/value

Nuclear power can make a contribution to rising energy demands but raise many concerns. This paper considers the principal types of nuclear reactors and analyzes them for their potential to address those important public concerns.

Details

Foresight, vol. 9 no. 6
Type: Research Article
ISSN: 1463-6689

Keywords

Open Access
Article
Publication date: 17 October 2023

Divaries Cosmas Jaravaza, Joshua Risiro, Paul Mukucha and Nomuhle Jaravaza

The main purpose of the study was to synthesise the role of COVID-19 social media messages and indigenous religious beliefs on public health promotion initiatives among rural…

Abstract

Purpose

The main purpose of the study was to synthesise the role of COVID-19 social media messages and indigenous religious beliefs on public health promotion initiatives among rural consumers in Zimbabwe.

Design/methodology/approach

A qualitative approach was adopted. Population consisting of 15 interviews and six focus groups was purposively sampled from Manicaland, Mashonaland Central and Masvingo provinces in Zimbabwe. A thematic approach was used to present and analyse the data.

Findings

Rural consumers believed WhatsApp messages posted by people whom they know or influential personnel like health workers. Credibility of WhatsApp messages was enhanced through its ability to send videos and audios. Teachings and indoctrination by indigenous churches and misinformation were found to be an impediment in believing COVID-19 WhatsApp messages and vaccination by rural consumers. Faith healers in indigenous churches used various practices and artefacts like holy water, stone pebbles, clay pots, flags and wooden rods to pray and treat patients suffering from COVID-19 and other ailments.

Practical implications

Social media messages, religious teachings and indoctrination may be a hindrance to rural consumers in adopting government public health promotion initiatives; hence, public health professionals need prior emic understanding and co-option of local leadership in vaccination campaigns.

Originality/value

This study outstretches the theoretical landscape in consumer behaviour and also practical contribution to health practitioners and marketers on breaking indigenous religious barriers and social media misconceptions on vaccination uptake through promotional strategies earmarked for rural consumers.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 18 no. 1
Type: Research Article
ISSN: 1750-6123

Keywords

Article
Publication date: 1 December 1973

R.N. Washburn

Eight years of testing and excellent field results confirm that paints made with Primal MV‐1 acrylic emulsion offer metal surfaces outstanding protection against corrosion.

Abstract

Eight years of testing and excellent field results confirm that paints made with Primal MV‐1 acrylic emulsion offer metal surfaces outstanding protection against corrosion.

Details

Pigment & Resin Technology, vol. 2 no. 12
Type: Research Article
ISSN: 0369-9420

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