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The purpose of this chapter is to document the use of Participatory Action Research methods as an effective approach for community empowerment and strategies for more inclusive public policy.

The methodology draws on a “participatory video” project with recycling cooperatives in São Paulo, Brazil, and documents the process, benefits, and challenges of using action-oriented methods and tools as an approach to build capacity for political and social change. The authors provide a step-by-step process of facilitating a PV project, its application for policy engagement, and some of the major dilemmas in using PV, including representation, power, and vulnerability.

The research findings conclude that the application of Participatory Action Research as a research method in social entrepreneurship, contributes significantly to build transformative capacity in participating members, in addition to creating new spaces for inclusive policy.

The research is unique in that it points to creative and transformative methods of engagement for inclusive governance, embracing multiple forms of personal identity, knowledge and creative expression in moving toward new solutions for equal opportunities and possibilities for change. Participatory video is argued to be an innovative avenue for the inclusion of multiple voices in these arenas, voices of people otherwise left on the margins. Participatory video is an approach that has the potential to transform the way we (local and global) move toward greater social equity, human compassion, and environmental flourishing.

The global call to ‘leave-no-one behind’ cannot be achieved without tacking the intractable social issues faced by the most excluded people. There is increasing interest in using visual methodologies for participatory research in contexts of marginalisation, because they offer the potential to generate knowledge from people’s lived experience, which can reveal subjective, emotional, and contextual aspects missed by other methods; alongside the means for action through showing outputs to external audiences. The challenge is that the perspectives of those in highly inequitable and unaccountable contexts are – by definition – rarely articulated and often neglected. The author thus begins by assuming that there are unavoidable tensions in using visual methods; between perpetuating marginalisation by inaction, which is ethically questionable; and the necessary risks in bringing unheard views to public attention. Many experienced practitioners have called for a situated approach to visual methods ethics (Clark, Prosser, & Wiles, 2010; Gubrium, Hill, & Flicker 2014; Shaw, 2016). What is less clear is what this means for those wanting to apply this practically. In this chapter, the author addresses this gap through the exemplar of participatory video with marginalised groups. Drawing on cases from Kenya, India, Egypt, and South Africa, the author contributes a range of tried-and-tested strategies for navigating the biggest concerns such as informing consent; and the tensions between respecting autonomy and building inclusion, and between anonymity and supporting participant’s expressive agency. Through this, the author provides a resource for researchers, including prompts for critical reflection about how to generate solutions to visual ethical dilemmas in context.

The purpose of this study is to investigate members’ reactions to the forced closure of a narrative video game brand community and its participatory culture.

The BioWare Social Network forums closure was announced in a thread, which attracted 8,891 posts. These were analysed using thematic analysis, facilitated by the software program Leximancer and non-participatory netnography.

The brand community and participatory culture members were predominantly distressed because they would lose their relationships with each other and access to the participatory culture’s creative output.

Previous research suggested that video game players cannot be fans and that player-generated content is exploitative. However, members, self-identified as fans, encouraged BioWare’s use of their player-created content for financial gain and articulated the community’s marketing benefits, all of which have implications for Fan and Game Studies’ researchers. Research using primary data could identify brand communities and participatory cultures’ specific benefits and their members’ attitudes about brands’ commercial use of their outputs. Further research is required to identify other products and brands not suitable for establishing brand communities on social media to determine the best ways to manage them.

Addressing narrative brand communities’ complaints quickly can prevent negative financial outcomes and using social media sites for brand communities may not be suitable structurally or because of members’ privacy concerns. Furthermore, consumers often have intense emotional bonds with narrative brands, their communities and participatory cultures, which marketers may underestimate or misunderstand.

This study of the unique phenomenon of the forced closure of a narrative brand community and its participatory culture increased understandings about them.

Participatory research approaches often involve visual methods. However, when it comes to data analysis, the opportunities and challenges of participatory visual methods remain underexplored. A focus on the process of data collection, rather than the data itself, may lead to the omission of a formal analysis stage. In action-orientated research, analysis is often discussion-based and undocumented. As a result, the intended ‘meaning’ behind visual data may not be explicitly communicated to audiences. This chapter explores the ethical considerations of sharing raw visual data. It considers the significance of inter-textual meanings in the digital age, where pathways to accessing that data are highly individualised, and consequently constructed meanings may radically diverge from intended meanings. It also suggests how participatory research facilitators can minimise radical divergence between intention and interpretation.

This study aims to, using Grande Riviere, Trinidad, as a case study, determine levels of climate change knowledge and awareness in the community. Second, it seeks to provide new knowledge on appropriate techniques for developing climate change literacy. Third, it attempts to highlight action needed for messages to be widely communicated and policy implications for government agencies, non-governmental organisations, communication specialists and educators.

A face-to-face questionnaire was administered to all households, focus group meetings were held and a training workshop was conducted.

A key finding is that despite vulnerability to climate change, climate change literacy is low and is influenced by multiple variables such as household income, level of educational attainment, access to technology, governance structures and political commitment to communicating climate change. A major finding is that access to modern communication modes is limited and therefore verbal communication remains the most powerful means of transmitting messages on climate change. Moreover, opportunities exist for the use of participatory and indigenous communication techniques.

A major policy conclusion is that a practical blend of traditional and modern technologies, which emphasises verbal communication and promotes innovative participatory communication technologies, including indigenous ones, would be effective in strengthening adaptive capacity.

This paper is useful to policymakers, communication specialists, academia and civil society in understanding that there is no universally applicable technology for climate change communication; the type of technology adopted must be tailored to the economic, social and cultural peculiarities of a community.

The purpose of this chapter is twofold: in the first part, we will provide comprehensive, state-of-the-art urban and visual studies across the domains of visibility, urban aesthetics and the legitimate use of the urban. We will show that what we see is foremost what is accessible and legitimate as a vision, while the urban provides multiple realms of invisibility that are often neglected or rendered invisible. Art, architecture, urbanism and place-making will be used as examples of these dynamics.

In the second part of the chapter, we will present a research study on the decolonial practices of re-signification of colonial urban traces. Despite the dominant representation of Italians as ‘good people’ (a local version of ‘white innocence’), in recent years, Italy has witnessed a new interest stemming from bottom-up local movements dealing with colonial legacy in the urban space. We will show a research example (‘Decolonising the City. Visual Dialogues in Padova’) based on participatory video, arts-based methods and walking methods.

This chapter presents a novel method for using PechaKucha presentations to generate and analyze participant-generated video data. As a data source, participatory video (PV) differs from ethnographic or archival video by relying on participants to tell their own stories. As a presentation technique, PechaKucha produces six-minute-and-forty-second, narrated slideshow presentations. The slideshows or recordings from live PechaKucha presentations are a dense form of PV that is easier to code and analyze than traditional sources of PV. This chapter describes the procedures to capture and analyze PechaKucha-based PV and illustrates considerations for researchers who plan to use PV to gather data.

While the concept of cultural competence has emerged as a major contribution to improving migrants' and minority ethnic (MME) health, what constitutes culturally competent health promotion is less well understood. This paper explores the tension between the concept of cultural competence and community empowerment through an analysis of the author's recent experience of a participatory video project in which four ethnic/language groups were involved in the production of a breast‐screening video. It illustrates the engagement of migrants and minority ethnic communities in different stages of the video production process, and critically reflects on how this experience could be understood. It concludes that culturally competent health promotion requires us to go beyond language and cultural sensitivity to engage critically with communities to participate in health promotion activities. Participatory video has the potential not only to promote health messages in the communities, but also to strengthen capacity and cultural identities.

The body of scholarship on YouTube is an expanding area of scholarly inquiry. Existent research indicates that music videos are one of the most salient features of YouTube. Interactionist research about popular music has provided important insights through interviews with fans and audience members; however, this work has yet to examine audience engagement with music videos on YouTube. Using Qualitative Media Analysis, I illustrate how the researcher of popular music can work with user comments collected from YouTube. Thematic understandings largely consistent with nostalgia that emerged from an analysis of user-generated comments in response to selected music videos on YouTube are explored. I conclude by suggesting some directions for future research.

This chapter explores the potential for involving the public in planning healthy urban mobility using a case study of two neighbourhoods in Oxford, UK. We draw specifically on lessons learned from the UK case of a large-scale international study entitled Healthy Urban Mobility (HUM). The HUM project was based on the need to address health inequalities within urban areas by implementing new approaches to planning and health that use novel research methods to encourage active dialogue with a wide range of stakeholders. The two principal objectives of the research were firstly, to understand the impact of everyday (im)mobility on health and wellbeing within different social groups, and secondly, to explore the potential for participatory mobilities planning with local communities to support and develop solutions for healthy urban mobility.

The chapter is organised into six parts. Following the introduction, we highlight the theories behind the need for public participation in urban mobility planning and calls for active dialogue and mutual learning between practitioners and communities for effective action on improving urban health. Then in the third and fourth parts, we provide an overview of the approach to participatory mobilities planning with local communities in the UK as part of the HUM project. In the fifth part, we report the outcomes of the project and critically reflect on the overall approach and lessons learned that may be of use to practitioners and communities. Finally, we conclude with the significance of the study and implications for public participation in planning healthy urban mobility. The research demonstrates the significant potential of participatory methods in transport infrastructure project but also highlights the complexities of public engagement and points to the need for a continual, long-term process to build trust between partners.