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11 – 20 of over 55000This chapter focuses on the ethnographic research approach that I employed in a service marketing study. The first part briefly describes ethnography’s key characteristics, that…
Abstract
This chapter focuses on the ethnographic research approach that I employed in a service marketing study. The first part briefly describes ethnography’s key characteristics, that is, emergent research logic, prolonged fieldwork, and multiple modes of data collection, where the main method is observation. The second part discusses the data collection methods: participant observation, informal discussion, interview, and document analysis. This section describes in detail how these techniques were used in practice and highlights the key challenges I faced, especially related to the observations, and how I managed these challenges. The third part describes the case, field setting, informants, and field relationships. The development project that I studied concerned a bank’s website and project members from the bank and different consultant agencies represent the study’s informants. The fieldwork lasted for about one year and covered the entire development process from the initial stages to the launch, and some time after. The chapter ends with a thorough discussion about the research criteria of validity, reliability, and generality, and the coping tactics that I used in this study to enhance these. Prolonged fieldwork, multiple modes of data collection, reflexivity, and specification of the research are among those important tactics that this last section discusses in detail.
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This paper reports the results of a three-year-long research on business relationships, relying on qualitative data gathered through multiple-case study research of four focal…
Abstract
This paper reports the results of a three-year-long research on business relationships, relying on qualitative data gathered through multiple-case study research of four focal companies operating in Australia. The industry settings are as follows: steel construction, vegetable oils trading, aluminum and steel can manufacture, and imaging solutions. The research analyzes two main aspects of relationships: structure and process. This paper deals with structure describing it by the most desired features of intercompany relationships for each focal company. The primary research data have been coded drawing on extant research into business relationships. The main outcome of this part of the research is a five construct model composed by trust, commitment, bonds, distance, and information sharing that accounts for all informants’ utterances about relationship structure.
Susan W. Arendt, Kevin R. Roberts, Catherine Strohbehn, Jason Ellis, Paola Paez and Janell Meyer
The purpose of this paper is to present the challenges encountered when conducting qualitative research in foodservice operations and to discuss the strategies to overcome the…
Abstract
Purpose
The purpose of this paper is to present the challenges encountered when conducting qualitative research in foodservice operations and to discuss the strategies to overcome the identified challenges.
Design/methodology/approach
The researchers conducted food safety observations, interviews, and focus groups with more than 600 foodservice employees and managers. The researchers encountered multiple challenges including institutional review board approvals, managements' willingness to participate, and organizational and cultural barriers.
Findings
Obtaining in‐depth, credible information through observations, interviews, and focus groups adds depth and breadth to hospitality studies. However, given high industry turnover, recruitment and retention throughout a study is problematic. Moreover, researchers encounter many barriers as they obtain data, such as establishing authenticity and overcoming Hawthorne and halo effects.
Originality/value
Strategies to increase participation and thereby improve qualitative research have not been previously addressed in the hospitality literature
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This chapter considers the values and challenges of a highly embedded participant ethnographic methodology that has evolved over the last four years in the course of two formal…
Abstract
This chapter considers the values and challenges of a highly embedded participant ethnographic methodology that has evolved over the last four years in the course of two formal ethnographic studies in higher education. The method has been developed by a practitioner-researcher in tandem with the learning design of a new programme. As such, the roots of the method lie very much within the paradigms of heuristics and action research but lend themselves equally well to more formal, extended ethnographic work. The nature of this method raises several interesting, messy and difficult issues that are further explored. The first is the nature of practitioner research and the purpose of participant ethnography in this context. What does it mean for the teacher to concurrently and contemporaneously inhabit the role of researcher? This leads neatly into an exploration of the attendant ethical considerations. Issues of power and positionality must be tackled, and the ability of the researcher to engage in fully reflexive practice and research is key to unpacking this. Who or what is being observed, and from what perspective? Whose experience is really being interrogated – that of the teacher or the student? Finally, as this method has evolved from, and shares much in common with, action research, consideration will be given to the nexus of action research, observation and formal ethnography – both in terms of the participation and contributions of the teacher-researcher to the process and the students, who in effect become auto-action researchers, investigating themselves as learners and their experiences with their peers.
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Information practices become highly complex in biodiversity citizen science projects due to the projects’ large scale, distributed setting and vast inclusion of participants. This…
Abstract
Purpose
Information practices become highly complex in biodiversity citizen science projects due to the projects’ large scale, distributed setting and vast inclusion of participants. This study aims to contribute to knowledge concerning what variations of information practices can be found in biodiversity citizen science and what these practices may mean for the overall collaborative biodiversity data production in such projects.
Design/methodology/approach
Fifteen semi-structured interviews were carried out with participants engaged with the Swedish biodiversity citizen science information system Artportalen. The empirical data were analysed through a practice-theoretical lens investigating information practices in general and variations of practices in particular.
Findings
The analysis shows that the nexus of biodiversity citizen science information practices consists of observing, identifying, reporting, collecting, curating and validating species as well as decision-making. Information practices vary depending on participants’ technical know-how; knowledge production and learning; and preservation motivations. The study also found that reporting tools and field guides are significant for the formation of information practices. Competition was found to provide data quantity and knowledge growth but may inflict data bias. Finally, a discrepancy between practices of validating and decision-making have been noted, which could be mitigated by involving intermediary participants for mutual understandings of data.
Originality/value
The study places an empirically grounded information practice-theoretical perspective on citizen science participation, extending previous research seeking to model participant activities. Furthermore, the study nuances previous practice-oriented perspectives on citizen science by emphasising variations of practices.
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Louisa A. Huxtable-Thomas, Paul D Hannon and Steffan W. Thomas
The Holy Grail of leadership learning is to stimulate behavioural changes that continue beyond the learning environment into the workplace, ultimately leading to improved…
Abstract
Purpose
The Holy Grail of leadership learning is to stimulate behavioural changes that continue beyond the learning environment into the workplace, ultimately leading to improved productivity and value. The purpose of this paper is to explore the interface between emotion and leadership learning and provides evidence from research undertaken in Wales (UK) to support further research on the use of emotion in this endeavour.
Design/methodology/approach
Unique access to a successful programme of guided leadership development for owner-managers of small and medium sized enterprises (SMEs) in Wales, UK, provided an opportunity to observe emotion being used and experienced by both learners and trainers. Literature reviews were used to inform initial inferences made during participant observations of a sample of the learners (n=91). Focus groups were undertaken with a sample (n=27) of participants in order to determine the emotional impact and perceived effectiveness of the method by the learners.
Findings
The data corroborated the authors’ observations that emotion plays a role in the leadership practice of the learners and in the learning process. No appropriate conceptual model exists that describes this learning method or its mode of impact upon learning. A gap exists in the academic understanding of this observed social reality and multi-disciplinary research is required in order to further characterise and understand it.
Practical implications
Improvements in leadership have been consistently linked to improvements in firm performance. Bringing new insights that lead to effective learning and constructive behaviour changes in the leaders of SMEs and their employees could have profound positive impacts on entrepreneurial economies.
Originality/value
This novel perspective on leadership development within the life world of the entrepreneur moves away from the established literature which has traditionally focused on cognitive or conative constructs, often focused on the corporate or large organisation leader, and calls for further research into the synthesis of leadership, entrepreneurship and emotion.
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Hamka Hamka, Ni'matuzahroh Ni'matuzahroh, Tri Astuti, Mein-Woei Suen and Fu-An Shieh
The purpose of this study is to explore the psychological well-being of people living around landfills, which constitutes a preliminary case study localized in Samarinda city…
Abstract
Purpose
The purpose of this study is to explore the psychological well-being of people living around landfills, which constitutes a preliminary case study localized in Samarinda city, Indonesia.
Design/methodology/approach
This current study used a descriptive, participatory case study design. For data collection, interviews and participatory observation were used. Specifically, this case study took place in Samarinda City, Indonesia.
Findings
The psychological well-being of the people living around landfills was indicated very low in the light of psychological well-being such as personal growth, life’s goals and self-acceptance dimensions.
Research limitations/implications
Psychological well-being is part of an attitude of gratitude, thus making individuals happy and satisfied in life. The results of this study point to the fact that people who live around landfills have low psychological well-being due to lack of support from the community and government. In addition, with this research, people who live near landfills are very happy because they feel cared for and care about their condition. People who live near landfills expect the government and surrounding communities to know about their situation so that they become prosperous and well-being. In addition, providing medical team services, sending clean water and providing good solutions can help people who live near landfills. The limitation of this preliminary study was that researchers could deeply explore the lives of people in the next research. Besides, the next research can provide a camera or voice recorder in the state of only observation. In addition, the researcher can analyze more deeply in the next research. The final limitation was that participants could not have enough time to interact with, thus, the researcher could not collect the data to explore further.
Practical implications
Base on the result in this study, the government needs to have the policy to take care of those people who stay near landfills, for example, improving drinking water, establish the health management and giving a right to people to stay near landfills.
Social implications
By improving the growing environment, the people live near landfills can have some changes in their life. In addition, the negative stereotype and prejudice can be decreased and establish a more friendly society and increasing their well-being.
Originality/value
The participants were found to be problematic, primarily in managing their environment and influencing their personal growth. On top of that, the participants appeared to possess a lack exposure of to social interaction with other communities, which might cause them social gap and lack of caring perceived toward the surrounding environment, lack of better life’s goals, the disappointment of current conditions due to low educational and skill backgrounds. Nonetheless, the participants were still of gratefulness upon the situation for they were still granted health for studies to support their families. Besides, the participants did not show any positive attitudes toward themselves because of the disappointment of their condition and personal qualities.
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Organizational consultants employ scientific methodologies to collect data and generate an organizational diagnosis. Between‐method triangulation is a means of leveraging the…
Abstract
Organizational consultants employ scientific methodologies to collect data and generate an organizational diagnosis. Between‐method triangulation is a means of leveraging the strengths of several methods while mitigating weaknesses. This article briefly reviews common scientific data collection methodologies and provides an illustration of between‐method triangulation in organizational diagnosis. Interpretations of organizational social reality were based on the triangulation of data from interviews, systematic observation, observer‐as‐participant observation, and archival data. Between‐method triangulation resulted in a more complete assessment of organizational problems than any lone method.
Neale R. Chumbler, Helen Sanetmatsu and John Parrish-Sprowl
Improvements to supportive services targeting pregnant and parenting adolescents can enhance maternal and child outcomes (e.g., repeat pregnancy and child well-being). The purpose…
Abstract
Purpose
Improvements to supportive services targeting pregnant and parenting adolescents can enhance maternal and child outcomes (e.g., repeat pregnancy and child well-being). The purpose of this chapter is to advance the medical sociological literature by implementing multifaceted approaches including developing evidence-based media messaging device modalities as a forum to engage pregnant and parenting adolescents in social normative communication, self-reflection, and self-expression so that they can develop a tailored health prototype service model to accommodate their health and social needs.
Methodology
We utilized a purposeful sample of pregnant adolescents or parenting adolescents (of an infant or toddler) ages 15–19 in a large Metropolitan Area in the Midwest. We employed a qualitative research design using two focus groups (n = 15) and participant observation (n = 8) to identify themes. Content analysis was performed to better understand the study participants’ experiences and perceptions.
Findings
Based on the focus group results, the custom journal was found to be the most popular outlet to offer self-expression and social support. Four main themes emerged from the data, including teen pregnancy overall is a problem, but having their own baby was not; strong desire for more health information and health education; perceived stigma from their teachers and parents; and frustration with the existing service programs.
Research implications
The implications of the chapter are that the teen pregnancy norms fostered stigma and “social disgrace” that the pregnant and parenting adolescents experienced and ultimately thwarted their perceived and actual receipt of services. Future research should better understand the potential influences of internal and external pressures brought on by stigmatization as a contributing barrier to communicating social and health needs by pregnant and parenting adolescents.
Value of chapter
This chapter developed, implemented, and evaluated media communication and found that it could structure social relations between pregnant and parenting adolescents and service providers. This chapter also extends development communication techniques, with its intellectual roots in rural sociology, by focusing on communication-oriented solutions and the development of new technologies to provide medical information with greater social equality and integrated support services for pregnant and parenting adolescents.
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