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The purpose of this paper is to analyze the role of four important variables in the development of customer loyalty in mobile commerce. These variables are personal (propensity to use information and communication technologies (ICTs)), transactional (opportunism), and relational (trust and satisfaction).

A broad sample of 1,053 mobile customers in Mexico was studied using the structural equation analysis methodology.

The results offer evidence on how trust and satisfaction can increase loyalty and motivate purchases via mobile devices. In addition, the results show evidence of the indirect effect (mediated through trust) of opportunism, and propensity to use ICTs on loyalty.

Achieving customer satisfaction is revealed as the main strategy enterprises should seek in order to encourage repetitive purchases via mobile devices and customer loyalty. At the same time, companies should consider that the customers most likely to use ICTs, and those who perceive less opportunism can also be very loyal as a result of a higher level of trust when making purchases using mobile devices.

The contributions of this paper are: (1) to analyze the generation of loyalty in mobile commerce using a conceptual model that includes variables of different theoretical perspectives and nature, both positive and negative. (2) To provide empirical evidence from a sample of mobile users who have already bought goods via mobile phone, contributing to prior literature that has focused on analyzing the behavior of mobile phone users who do not make purchases via mobile phones. (3) To study mobile commerce in an emerging market with notable potential for growth (Mexico), which has not been studied at length in previous literature.

El presente trabajo analiza el papel de cuatro importantes variables en el desarrollo de la lealtad de los compradores por móvil. Variables de índole personal (propensión al uso de las TICs), transaccional (oportunismo) y relacional (confianza y satisfacción).

Una amplia muestra de 1053 compradores por móvil en México es analizada mediante la metodología de ecuaciones estructurales.

Los resultados ofrecen evidencia sobre la capacidad de la confianza y la satisfacción para incrementar la lealtad y motivar la compra a través del móvil. Además, se muestra evidencia del efecto indirecto (mediado a través de la confianza) del oportunismo y la propensión al uso de las TICs sobre la lealtad.

La consecución de la satisfacción del comprador se revela como la principal estrategia que deben seguir las empresas que buscan fomentar la repetición de la compra a través del móvil y la confianza de sus actuales compradores. A la par, las empresas deben considerar que los clientes más propensos al uso de las TICs y los que perciben menos oportunismo pueden ser más leales, al aumentar su confianza en la compra por móvil.

Las contribuciones son: (1) Analizar la generación de la lealtad en el comercio móvil utilizando un modelo conceptual que incluye variables de distintas perspectivas teóricas y de naturaleza tanto positiva como negativa. (2) Ofrecer evidencia empírica de una muestra de usuarios de teléfono móvil que ya han comprado por este medio, contribuyendo a la literatura previa que se ha centrado en analizar el comportamiento de los usuarios de teléfono móvil no compradores. (3) Estudiar el comercio móvil en un mercado emergente (México) poco estudiado en la literatura previa y con un notable potencial de crecimiento.

The purpose of this paper is to explain student loyalty beyond its customary relationship with student satisfaction by including two relational variables, trust and commitment, two cognitive traits (service familiarity and communication) and one affective trait (opportunism) as moderators of the impact of trust and commitment on loyalty.

Two relational constructs (trust and commitment) are employed to improve the loyalty model and key comparisons are performed to know if career, cohort and sourcing school generate differences in the explanation of student loyalty.

Results show that the explanation chain that starts with student satisfaction but continues with the development of student trust and the reaching of student commitment culminates with student loyalty. The moderators (student opportunism, service familiarity, communication, age and available income for education) significantly contribute to the explanatory power of the model. Career is a meaningful differentiator in reaching student loyalty as are student cohort and the type of high school from which the student came.

This is one of first empirical studies on university student loyalty. Future research could test the same or new hypotheses using different samples and contexts.

University policies may benefit from the inclusion of norms regarding relational processes and outcomes such as the value of trust in the interactions and systematic recognition and awards assigned to student commitment achievements.

The explanation chain of customer loyalty was successfully applied to student loyalty, and strengthened with the addition of meaningful moderating variables.

Esta investigación tiene como objetivo explicar la lealtad del estudiante más allá de su relación habitual con la satisfacción del estudiante al incluir dos variables relacionales, confianza y compromiso, dos rasgos cognitivos (familiaridad con el servicio y comunicación) y un rasgo afectivo (oportunismo) como moderadores del impacto de la confianza y Compromiso de lealtad.

Se emplean dos construcciones relacionales (confianza y compromiso) para mejorar el modelo de lealtad y se realizan comparaciones clave para saber si la carrera, la cohorte y la escuela de recursos generan diferencias en la explicación de la lealtad de los estudiantes.

los resultados muestran que la cadena de explicación que comienza con la satisfacción del estudiante, pero continúa con el desarrollo de la confianza del estudiante y el logro del compromiso del estudiante culmina con la lealtad del estudiante. Los moderadores (el oportunismo de los estudiantes, la familiaridad con el servicio, la comunicación, la edad y los ingresos disponibles para la educación) contribuyen significativamente al poder explicativo del modelo. La carrera es un diferenciador significativo para alcanzar la lealtad de los estudiantes, al igual que la cohorte del estudiante y el tipo de escuela secundaria de la cual provino el estudiante.

Este es uno de los primeros estudios empíricos sobre la lealtad de los estudiantes universitarios. Las investigaciones futuras podrían probar las mismas o nuevas hipótesis utilizando diferentes ejemplos y contextos.

Las políticas de la universidad pueden beneficiarse de la inclusión de normas con respecto a los procesos y resultados relacionales, como el valor de la confianza en las interacciones y el reconocimiento sistemático y los premios asignados a los logros de compromiso de los estudiantes.

La cadena de explicación de la lealtad del cliente se aplicó con éxito a la lealtad del estudiante y se fortaleció con la adición de variables moderadoras significativas.

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.

This research aimed to describe the phenomenon of the growth of enterprises in the vision of social entrepreneurs.

This is a qualitative study developed joining eight social entrepreneurs in four organizations, two cooperatives and two associations. Data were obtained in semi structured interviews. Data were analyzed with interpretativist and the classical content analysis.

The main findings indicated the growth phenomenon presented in five categories: growth intentions, growth meanings, support of other organizations and participation in networks, strategies and difficulties. The results of the research have shown that the growth for the social entrepreneurs is a collective phenomenon, characterized by search of economic value and empowerment.

The main limitation of the research was study only two types of organizations, one garbage cooperative and two association.

The results can help managers of social incubators and stakeholders because it was evidenced the efforts and difficulties that social entrepreneurs face to survive and to search growth.

Our findings may contribute to the formulation of public policies oriented to social entrepreneurs.

This paper presents the first theoretical contribution about the growth in a specific context, the context of social entrepreneurs.

This paper aims to achieve a better understanding about the competitive and institutional pressures that can determine socially responsible corporate behaviours of organisations that operate in an organisational field.

The paper draws on New Institutional Sociology to analyse pressures on Spanish electricity companies to behave in socially responsible ways. Data collection covers the period 1997‐2008 and the data sources were the following: semi‐structured interviews, industrial regulation, documents, websites of organisations and associations, and informal discussions.

Socially responsible corporate behaviours of Spanish electricity companies were due not only to internal decisions based on economic rationality, but also to various institutional (coercive, normative and mimetic) pressures.

The study covers a specific organisational field, the Spanish electricity sector. Further research would be necessary in order to analyse other organisational fields and to compare the results.

Conditions under which organisations behave in socially responsible ways are contrasted in the case of Spanish electricity companies, for instance, the healthy economic environment, the monitoring of their behaviour and their participation in associations that promote Corporate Social Responsibility.

Generally, pressures of the environment on organisations to behave in socially responsible ways have received little attention and the specialised literature has focused on the individual organisation level of analysis. So, a contribution of the paper is to analyse the pressures of the competitive and institutional environment on a specific organisational field so that organisations adopt socially responsible corporate behaviours.

Studies on the performance of agribusiness cooperatives in Brazil focus on economic and financial aspects. The purpose of this paper is to further delve into such studies by investigating which commonly measurable structural production factors (horizontal, vertical and lateral diversification; operating area; number of associates; and time in operation) have greater impacts on the financial performance of such cooperatives.

To achieve such a goal, a survey was conducted with a sampling pool divided by size (annual net revenues of US$ 50 million or higher), and the questionnaire was employed as a method of data collection. The sample was concentrated in the southern, south-eastern and mid-western regions of Brazil; classified by size; and deemed adequate after several adequacy tests.

The results were analysed using Spearman’s correlation, which showed that there were no significant correlations between the structural production factors considered in this study and the economic-financial performance of agricultural cooperatives, which leads to questions about the effectiveness of employing diversification strategies with a conjoint approach. Nonetheless, it was possible to identify several relationships not mentioned in the original hypotheses that might be addressed further in future studies.

The data obtained should be interpreted with caution because heteroscedasticity was detected. Although the cause could not be clearly identified, the presence of heteroscedasticity could mean that smaller and similar cooperatives present similar variation in their diversification and production base strategies.

This work sought to generate knowledge regarding operations management, which was achieved by demonstrating that production diversification in a dynamic and relevant economic sector, that is, agricultural cooperatives, is limited in terms of financial return when performed in an isolated mode. Hence, cooperatives’ production managers should take into account the totality of structural production factors during their planning activities.

This study aims to analyze the effects of interorganizational cost management and opportunism on the reflexes of relational norms on satisfaction with interorganizational cooperation in franchised companies. The collective synergy arising from these relationships mainly seeks to increase competitiveness and commercial development. Windolph and Moeller observed that interorganizational cost management increases satisfaction in the relationship with partners, while relational norms attenuate the negative effect on supplier satisfaction.

A survey was carried out with managers of franchised companies in the food industry. The managers were identified on the social network Linkedin. After that, an invitation was sent to participate in the research. A total of 88 valid responses were obtained. The questionnaire consists of 40 extracted assertions. A pre-test was carried out to verify the comprehensibility of the wording of the assertions. Structural equation modeling with partial least squares (PLS-SEM) was used for data analysis. For analysis, validation and adequacy tests of the model were carried out, and executed in the software SmartPLS.

Survey results reveal that interorganizational cost management increases franchisor relationship satisfaction. Relational social norms mitigate the negative effect of opportunism on satisfaction with cooperation. And interorganizational cost management plays an important role in the relationship between relational norms and satisfaction with cooperation between franchisor and franchisees.

However, limitations resulting from the methodological design of the research must be considered in the interpretation of the results, at the same time that they provide opportunities for new research. As for the methodological aspects, the study cannot be generalized to other branches of companies, because it is a sector with franchises with specific characteristics. It should also be considered that the study was limited to investigating the proposed model, but other constructs can be observed in the literature. Finally, to empirically assess the constructs of the theoretical model, research instruments from studies other than those considered here can be used.

This study contributes with relevant literature and the management practice of interorganizational cooperation by empirically demonstrating the importance of interorganizational cost management as a management control mechanism and to mitigate the effects of opportunism between franchisor and franchisees.

It also contributes to the inclusion of social norms in the relationship between franchisor and franchisees with a view to increasing franchisee satisfaction with their franchisor, which also aims to mitigate the impacts of opportunism in this relationship. It contributes to the social order, as they reveal ways to mitigate possible conflicts between franchisor and franchisee and generate greater transparency in the relationship.

This study is justified by the fact that it investigates relational aspects of cooperation between franchisor and franchisees, a form of interorganizational cooperation that is growing in the market. It is also justified by highlighting the importance of interorganizational cost management as a means of mitigating the opportunistic effects between franchisor and franchisees, proving to be an important management mechanism. Research is especially important because interorganizational strategies have been spreading in corporate environments (Dekker, Ding & Groot, 2016) and the maintenance of the relationship is dependent on satisfaction with cooperation.

This paper aims to analyze the degree of implementation of corporate social responsibility (CSR) policies in the Spanish financial system.

The study includes nine entities within the same organizational field to explore the pressure mechanisms that can affect the behavior of organizations.

It concludes that the strategic nature of CSR is limited by the highly institutionalized character of this practice, a fact that causes isomorphic social structures among the approaches to responsibility of diverse entities.

The results obtained are of great value to those responsible for the management bodies, as they show evidence of the need for a new approach to corporate governance policies if it is to achieve a competitive advantage in the industry, especially in the case of savings banks, where social work can play a fundamental role.