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The purpose of this study is to explore the effects of review group’s content-related and environment-associated attributes on information adoption intention of information readers. In addition, this study further investigates the effects of these determinants in different websites with different commercial attributes (i.e. online stores and third party forums).

This study used a structured online survey to collect data from an online store and a third party forum in China; totally 302 responses were collected.

The empirical results confirm that all of the five determinants significantly affect the information adoption intention of information readers. Furthermore, the authors found that four of the determinants have distinct effects in different websites.

The findings of this study validate the significant moderating role of website attributes in readers’ information processing. Information readers use distinct criteria to evaluate the received review information; electronic word-of-mouth determinants have varying effects on different websites with different commercial attributes.

This study illustrates how youth and young adults use boundary-making processes to create a regulated community online.

Ethnographic methods are used to compare deviance models of internet participation with work on digital youth culture.

This paper finds that digital youth draw boundaries around three categories of participation (n00bs, trolls, and idols) to identify new people who need help, ward off bullies, and uphold community ideals.

Contrary to deviance perspectives, this study finds that digital youth use boundary-making processes to cultivate a civil online community.

To explore an emerging area in internet practice that has implications for new product developers.

The paper integrates concepts including a range of recently published (1993‐2004) theoretical works and ongoing case developments in internet practice.

Provides information and action approaches to new product developers that may increase the success and accuracy of resulting new products. Outlines the benefits of monitoring and participating in online consumer communities and offers practical suggestions for maximizing their value in the product development process.

The theoretical concepts that form the foundation of the paper appear to have a significant application to the product development process but have not been tested empirically.

Uncovers a previously unrecognized source of direct consumer input and cooperation in the design and valuation of new products.

This paper describes the nature and application of online consumer communities to an important marketing process. It offers the potential of improving the success of new products in the marketplace reducing significant waste.

The purpose of this paper is to get a first approximation of the usefulness of online forums with regard to information seeking and knowledge generation.

This study captures the characteristics of knowledge generation by examining the pragmatics and types of information needs of posted questions and by investigating knowledge related characteristics of discussion posts as well as the success of communication. Three online forums were examined. The data set consists of 55 threads, containing 533 posts which were categorized manually by two researchers.

Results show that questioners often ask for personal estimations. Information needs often aim for actionable insights or uncertainty reduction. With regard to answers, factual information is the dominant content type and has the highest knowledge value as it is the strongest predictor with regard to the generation of new knowledge. Opinions are also relevant, but in a rather subsequent and complementary way. Emotional aspects are scarcely observed. Overall, results indicate that knowledge creation predominantly follows a socio-cultural paradigm of knowledge exchange.

Although the investigation captures important aspects of knowledge building processes, the measurement of the forums’ knowledge value is still rather limited. Success is only partly measurable with the current scheme. The central coding category “new topical knowledge” is only of nominal value and therefore not able to compare different kinds of knowledge gains in the course of discussion.

The investigation reaches out beyond studies that do not consider that the role and relevance of posts is dependent on the state of the discussion. Furthermore, the paper integrates two perspectives of knowledge value: the success of the questioner with regard to the expressed information need and the knowledge building value for communicants and readers.

Chinese internet literature (CIL) platforms afford freedom for creative expression and opportunities for direct interactions between writers and fans and among fans. Enabled by these platforms' technological and commercial arrangement, a new form of literary production and consumption has emerged, the most significant of which is the role of fans participation. A social network analysis of the interaction patterns in online fan communities was conducted to investigate fan communication activities at scale. Of particular interest is how the socio-technical system of the site influences its network topology.

Online forums for 10 popular fiction titles in Qidian, the leading CIL platform, were analyzed. Social networks were constructed based on a post–reply–reply threaded discussion structure. Various aspects of fan interactions were analyzed, including number of replies per post, post length and emerging network patterns.

Similarities in network topology shared by CIL fan forums and other online communities, such as small-world and scale properties, were discovered; however, distinct network dynamics were also identified. Consistent with previous findings, writers and moderators, along with a few highly ranked fans, occupied the central positions in the network. This was due to their social roles and the nature of their posts rather than, as the conventional explanation goes, preferential attachment.

The findings demonstrate how community-specific circumstances and norms influence interaction patterns and the resultant network structure. It was revealed that in the CIL sites, the users adopted the technologies in unexpected ways. And the resulting network topology can be attributed to the interplay between the sites' official arrangement and users' adaptive tactics.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-11-2021-0596.

The purpose of this paper is to report the findings of an online peer-mentoring initiative for language students at the Open University, UK. The communities of practice (CoP) model (Wenger, 2010) was used as a theoretical framework within which to explore the nature and extent of mentor and mentee participation; and the impact of the scheme on student confidence and motivation.

Within a qualitative paradigm, multi-data sources were employed to collect and analyse data. Participation was measured from analysis of online interaction, while participant views were captured through interviews, forum posts and surveys.

Findings revealed that mentors were perceived by students who used the scheme to be instrumental in building confidence and motivation. In addition, varying participation patterns indicated that students used the online learning communities to meet their differing needs during their studies. These needs involved passively reading posts as well as actively posting.

Any direct statistical correlation between student confidence and motivation and online peer mentoring was beyond the scope of this study and could be the focus of future research. Additionally, research might also explore the impact of student mentors on student participation in wider CoPs.

Practical recommendations from the study include the importance of mentor training to develop effective communication strategies and to differentiate the role from that of tutor moderators, whose remit is to respond to academic content-related queries in module-wide forums.

There is little research into the nature and impact of online peer mentoring on student motivation and confidence. This study aimed to bridge this gap.

The meanings attributed to the quality of a person's illness experience result from important processes of co‐construction not only between healthcare professionals and patients but also among patients and caregivers. In the case of advanced cancer, new treatments extend patients’ lives but they raise the problem of the quality of this “renewed time”. Lay contexts of exchanges appear crucial for orienting the attribution of meaning to the time with cancer and for sharing practices to manage it. Furthermore, the internet is becoming an important space in which cancer patients meet and construct knowledge regarding their illness. The aim of this paper is to study knowledge‐ and practice‐construction among advanced cancer patients and caregivers, and to explore the suitability of online forums for analysis of these processes.

The paper discusses the results of a qualitative study based on one online forum for long‐term cancer patients (second relapse) and one for caregivers. The discussions explored show how patients and caregivers attribute meanings to their time with cancer. Verbatim transcripts of the discussions were analyzed according to the Interpretative Phenomenological Analysis (IPA) procedure.

The findings suggest the system of medical representations regarding health and illness should take greater account of other (lay) systems of representations and that the internet could be a valuable resource to support the development of spontaneous networks of patient and caregivers through which to organize health interventions and to involve patients and caregivers more closely in the care and cure process.

The study examines the experiences of a particular subset of patients/caregivers who were internet‐literate and might be considered more “active” in their coping with the disease over a fairly limited time span. These potential limitations are being remedied in continuing research projects.

The authors’ experience with this research design suggests qualitative research may be particularly valuable in casting light on emergent phenomena such as spontaneous social networks on the internet, and in encouraging more participative forms of research engagement.

These findings may orient therapeutic interventions to be more closely attuned to the needs of long‐term cancer patients and their caregivers. Online forums enable participants to disclose experiences, share knowledge, and co‐construct “good practices” for illness management.

The purpose of this paper is to analyse whether internet forums are an appropriate source for identification of causes of dissatisfaction of patients with non-medical aspects of healthcare services.

Based on the guidelines of netnography qualitative research the authors identify relevant posts or comments on selected online forums in which web users show their dissatisfaction with healthcare services. Five popular Slovenian forums representing different interest communities have been chosen and 42 forums’ topics have been reviewed.

Online communities have an important role in exploring patient dissatisfaction. Through content analysis comments were coded into meaningful categories and subcategories.

Some comments were more explicit, while others have provided general and looser reasons for dissatisfaction, and in such cases coding and content analysis of comments was more difficult.

Contents expressed within online communities are helpful in designing improvement activities since they enable determination of concrete relevant measures aiming at eliminating and preventing the established causes of discontent, such as instituting new policies, introducing training programs, determining desired changes in culture.

Usefulness of the netnography as a qualitative method of research is confirmed through confirmation that causes of dissatisfaction of Slovenian patients, which have been identified in the authors research are similar to those identified in previous research in the field of patient satisfaction conducted in Slovenia. Results constitute a new form of researching patient dissatisfaction and expose the specific causes of patient dissatisfaction with healthcare services in Slovenia.

There is a major transformation taking place in the Arab and Muslim worlds. People in these nations are poised on the edge of a significant new social landscape. Called the Internet, this new frontier not only includes the creation of new forms of private communication, like electronic mail and chat, but also webbased forums, which for the first time enables public discussion between males and females in conservative societies. This paper has been written as a result of an ethnographic study conducted in Saudi Arabia during the period 2001‐2002. The purpose of the study was to understand how online communities in Saudi Arabia are affecting people. The results of the study indicate that while participants to a large extent used online communities in accordance with their cultural values, norms and traditions, the communication medium and the features associated with it, such as the anonymity and lack of social cues, have affected them considerably. For example, many participants became more flexible in their thinking, more aware of the diverse nature of people within their society, less inhibited about the opposite gender, and more self‐confident. On the other hand, participants neglected their family commitments, became less shy and some became confused about some aspects of their culture and religion. These findings and their implications for the Arab and Muslim worlds will be highlighted in this paper.

The purpose of this paper is to investigate factors affecting university students’ participation in discussion forum of electronic learning platforms of teacher–student interaction.

One-stage cluster sampling was used and a cross-sectional survey of 113 university students from four courses was done.

A combined model based on United theory of Acceptance and Use of Technology (UTAUT) and DeLone and McLean models serves as a research framework. Female and male students’ behavioral intentions were affected by different factors. System quality affects male students’ behavioral intention and information quality affects female students’ behavioral intention. Social influence affects female students’ behavioral intention but male students. Men are more focused on the hardware and women are more focused on the content of the message.

The research is limited by the nature of university students. User experience and underlying perceived risk are possible moderators. Dyad approach could be considered. One way to enhance students and teachers’ academic discussion is to establish a closed university social media site. The site should be made mobile-friendly with chatbot included.

The results support the validity of the proposed new research framework on e-learning platform by the constructs coming from two established models: UTAUT model and DeLone and McLean’s model. Factors affecting intention and use behavior in discussion forum are different for male and female students. System quality affects male students’ behavioral intention, while information quality affects female students’ behavioral intention. Social influence affects female students’ behavioral intention but not male students.