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To investigate the psychological mechanism of observational learning in the online retailing context, the purpose of this paper is to show how the psychological distance between consumers and products affects modes of observational learning.

Five experimental studies are conducted to test the hypotheses.

The findings show that which modes of observational learning are adopted by consumers is affected by consumers’ psychological distance. Specifically, when the psychological distance between consumers and products is proximal, consumers tend to adopt the termed adequate observational learning mode by considering the interaction of information about popularity and the breadth of appeal of a product to make purchase. However, when the psychological distance is distal, consumers would consider information of popularity and breadth of appeal separately without considering the interaction, termed as inadequate observational learning mode. The observed relationship between psychological distance and observational learning mode could be explained by the construal level.

This research advances the observational learning and psychological distance literature by investigating the psychological mechanism behind observational learning modes. Limitations include the use of scenario-based experiments to test the hypotheses, investigation of a single product attribute (i.e. breadth of appeal) and assessment of popularity information by sales volume alone.

The current research provides a deeper understanding of consumer observational learning modes, which can help online retailers to develop effective product strategies and marketing tactics and, finally, achieve stronger competitive positions.

The present research contributes to the literature by examining the psychological mechanism involved in observational learning. This research distinguishes adequate and inadequate observational learning modes from the perspective of psychological distance.

Understandings of administrative practice do not seem to reflect the current status of administrative practice, and when administrative practice is conceptualised as an iceberg it becomes clear that much of this knowledge was derived through the application of the research method structured observational studies. However, argues that the application of this research method in an unstructured form is where greater insights and more current knowledge of administrative practice can be gained.

The positive outcomes demonstrated in programme efficacy trials and the apparent ineffectiveness of programmes in community settings have prompted investigators and practitioners to examine implementation fidelity. Critically important, but often overlooked, are the implementers who deliver evidence‐based programmes. This article distinguishes fidelity at the programme level from implementer fidelity. Two components of implementer fidelity are defined. It is proposed that implementer adherence and competence are related but unique constructs that can be reliably measured for training, monitoring and outcomes research. Observational measures from a school‐based preventive intervention are used to illustrate the contributions of implementer adherence and competence. Distinguishing implementer adherence to the manual from competence in programme delivery is the next step in child mental health programme implementation research.

To bring to the fore, the importance of observational methods in research in marketing.

A synthesis and reflective comments based on experience of the use of qualitative methods.

Research in marketing tends to stick to mainstream, verbal methods (words and numbers) which do not give deep enough access to marketing reality. As the bulk of communication is non‐verbal more use of observation, researcher involvement and direct experience is called for.

Recommended use of more observational methods among researchers in marketing.

Closer access to marketing reality provided by observational methods can offer practitioners better market data and better marketing models and theory and thus an improved base for decisions and action.

Especially, to put demand on academic researchers and market research institutes to offer insights that go beyond mere words and numbers.

The need for random assignment in sexual offending programme evaluation is clear. Decades of high dependence on weak-inference methodology, that of observational studies, has inhibited professional agreement regarding the effects of programmes. Observational studies have a place in evaluation research when more rigorous scientific designs precede them, as occurs in neighbouring fields of drug development and health. If, however, observational studies remain the only method used to evaluate sexual offending programmes, the field will continue to endure uncertainty with confident causal inferences regarding their effects remaining elusive. The paper aims to discuss these issues.

The paper takes the form of a literature review and discussion.

The case for random assignment is made alongside a rebuttal of arguments against their use.

This is an original look at the need for random assignment in sexual offending programme evaluation taking into account existing studies and discussion topics.

The post-globalization epoch has placed academic institutions internationally in competitive situations where knowledgeable, effective and capable decisions have come to provide the comparative edge. Academia has turned to explicit – and even conceptualizing on tacit – knowledge management to elaborate a systematic approach to develop and sustain the intellectual capital needed to succeed, in response to the employment market demand for its products. To be able to do that, you must be able to visualize your organization as consisting of nothing but knowledge and knowledge flows. The use of web-based technologies in academic institutions for their diverse practices has been widespread in colleges and universities for several decades. These applications include surveying stakeholders, assessing classes, reporting on faculty development and assurance of learning (AoL) data to mention a few. Further advances have led to the integration of applications that not only enable the sharing of knowledge but which also support the reporting requirements necessary to obtain and retain accreditation, for example; likewise, satisfy the supply of intellectual capital to the employment marketplace. The purpose of this paper is to portray the relationship between AoL and accreditations at large in business schools, with the particular articulation of a modus operandi and relevant model that could facilitate curriculum improvement likewise.

Observational research (or field research) is a type of correlational (i.e. non-experimental) research in which a researcher observes ongoing behavior. There are a variety of types of observational research, each of which has both strengths and weaknesses. A select set of business schools and leading accreditation agencies have been observed and reported upon in pertinence with the expected practices and modus operandi toward assuring learning.

The use of web-based technologies in academic institutions for their diverse practices has been widespread in colleges and universities for several decades. These applications include surveying stakeholders, assessing classes, reporting on faculty development and AoL data to mention a few. Further advances have led to the integration of applications that not only enable the sharing of knowledge but which also support the reporting requirements necessary to obtain and retain accreditation; likewise, satisfy the supply of intellectual capital to the employment marketplace. In this paper, the author aims to portray the relationship between AoL and assessment at large with real-life examples and approaches.

Observational research types are organized by the extent to which an experimenter intrudes upon or controls the environment. Observational research is particularly prevalent in the social sciences. It is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental research in which a quasi-artificial environment is created to control for spurious factors, and where at least one of the variables is manipulated as part of the experiment. Henceforth, other research methods may be engaged in to quantify and investigate the phenomenon of AoL vs international practices reported upon as per internal and external forces acting on business schools.

The diversity of approaches followed by business schools and encouraged by accreditations agencies is immense and at times may be connected to the choices such schools make as to how they ought to measure the learning curves of their constituents. Herein, a practical AoL approach is transcribed, as liaised with assessment and evaluation data.

Academia has turned to explicit – and even conceptualizing on tacit – knowledge management to elaborate a systematic approach to develop and sustain the intellectual capital needed to succeed, in response to the employment market demand for its academic products and services. To be able to do that, you must be able to visualize your organization as consisting of nothing but knowledge and knowledge flows.

This research is conceptualized upon as per the international standards and expectations from the field with an Association to Advance Collegiate Schools of Business framework in mind and aims to link AoL to curriculum management and through e-Assessment in a practical manner.

In comparison to other techniques of data collection, observation rarely appears as a research methodology in the marketing literature: this may be because the technique is regarded as time‐consuming or as delivering data which lack the depth and qualitative richness of other research methodologies. In this article, the authors attempt to demonstrate that this is not the case. Far from providing superficial, “thin” information, the case forming the basis of this study demonstrates that observation delivers data which cannot be obtained using any other method. Considers the use of observation as an exploratory, qualitative, research technique and discusses when its use is appropriate. The main focus of the paper is a study carried out for Whitbread plc to highlight micro issues for consideration in the siting of different restaurant concepts.

This paper aims to examine the barriers and facilitators of conducting and implementing research in frontline child and youth mental health settings in the UK.

Researchers, clinicians and commissioners who attended a workshop at the Big Emerging Minds Summit in October 2022 provided their expert views on the structural barriers and possible solutions to integrating research in clinical practice based on their experiences of child and young people mental health research.

The identified barriers encompass resource constraints, administrative burdens and misalignment of research priorities, necessitating concerted efforts to foster a research-supportive culture. This paper proposes the potential actionable solutions aimed at overcoming challenges, which are likely applicable across various other health-care systems and frontline NHS services. Solutions include ways to bridge the gap between research and practice, changing perceptions of research, inclusive engagement and collaboration, streamlining ethics processes, empowering observational research and tailored communication strategies. Case examples are outlined to substantiate the themes presented and highlight successful research initiatives within NHS Trusts.

This paper provides an insight into the views of stakeholders in child and youth mental health. The themes will hopefully support and influence clinicians and academics to come together to improve the integration of research into clinical practice with the hope of improving service provision and outcomes for our children and young people.

This study was based on situated learning, by combining mobile learning and augmented reality, so that students could not only access information content in a real environment but also obtain such information via augmented reality, to support mobile learning.

The research included development of an augmented reality system combined with situational learning, used by students to learn about campus plants as part of the college life technology curriculum. Students took part in mobile learning, and an investigation was conducted into the computer learning behaviour of notebook users. College students were used as the experimental subjects. Data were collected using questionnaire surveys and were evaluated in order to identify the behavioural intentions of learners in outdoor learning activities.

The questionnaire survey covered environmental interactivity, system quality and textbook content. It was found that learners who used mobile learning augmented reality (MLAR) generally managed to browse all the contents of the textbook at each learning location, without spending too much time looking for information, and learners could quickly integrate this into the learning situation. Learners who used MLAR had a strong motivation to study plants at the learning site because they wanted to use the augmented reality technology to observe virtual plant models. Learners who used MLAR in their field learning liked using augmented reality for further learning, for example, using a magic wand to interact with the technology.

This study adopted a new approach to deliver elements of the life technology curriculum, integrating augmented reality into mobile learning. All participating students gave positive reviews of six aspects of the proposed system: their behavioural intentions, cognitive usefulness, cognitive ease of use, environmental interactivity, system quality and textbook content.