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Purpose – To develop an alternate metaethical framework based upon a specific modality of difference.

Methodology/approach – A radicalisation of Moore's naturalistic fallacy and the application of the open question argument within the broader context of the continental tradition allow one to direct the ethical question away from non-naturalism and towards a speculative ethics.

Findings – Suggesting an ethical modality irreducible to ontological description or political prescription, the chapter argues for a metaethics of ‘exhortation’.

Originality/value of chapter – The chapter opens a new space for thinking ethics, and further encourages the continuing rapprochement between continental and analytical traditions in philosophy.

Practical implications – Questions of practical ethics will find new modes of engagement and expression in the context of a hortative metaethics.