Search results

Introduces the group interview technique of nominal grouping as an alternative to the widely used technique of focus groups in qualitative market research. Nominal grouping is a highly structured technique designed to keep personal interaction at a minimum level during the process of new idea generation, while maximizing the individual contribution of each respondent. Describes a comparative experiment in which both focus groups and nominal groups of various sizes (five, seven and ten respondents) were used for the purpose of gathering customer perceived service quality improvements. The results reveal that nominal group members produced a significantly larger amount of service enhancements than respondents in focus groups. Concludes that, as far as the quality of ideas is concerned, there is a significant difference between nominal groups and focus groups with respect to the quality of ideas produced by the groups of seven respondents. Moreover, significantly greater levels of group member satisfaction with respect to the participation in the data collection process were found for the groups of seven and ten respondents, with the former receiving the highest score.

The purpose of this paper is to present and discuss a technique called the Nominal Group Technique (NGT) for possible use in the types of market research or management research where it is desirable to generate as many ideas as possible.

The benefits of the NGT were researched in a literature review. After this, qualitative research among research practitioners who have used the technique in Australia was conducted. One focus group of five researchers and three in‐depth interviews were conducted. Some of these responses are presented verbatim, in this paper, to order to illustrate the positive evaluations of the technique by researchers.

The research practitioners in this research were generally very positive about the NGT as a technique for idea generation. The conclusion from the research reported on in this paper is that the use of techniques such as Brainstorming, and the NGT have very beneficial roles to play in management and market research.

Brainstorming techniques and the NGT are discussed as fruitful methods for use in market research. The productive role of silence in idea generation research is also commented on.

Results from the literature review and the original research were compared, and were found to have a high level of congruence. This has implications for research practitioners because while many researchers are aware of Brainstorming techniques, fewer are aware of the potential of the NGT in market research.

Nominal Group Technique (NGT) minimises many problems associated with conventional interactive group problem solving; however, its verbal inputting feature is unnecessarily limiting. By utilising cards, the Improved Nominal Group Technique (INGT) assures contributor anonymity, adds productive pre‐meeting activity and removes NGT′s inputting‐transcribing bottleneck. INGT is appropriate for identifying and evaluating options, positions or problems, solving a problem, and for reviewing and refining written proposals or other documents.

The purpose of this paper is to provide research insights into stakeholder specifications of the domain of the corporate reputation (CR) construct thereby obtaining greater content validity of scale items.

A simple research technique is identified (the nominal group techniques (NGT) which, when used in the context of a formal procedure, addresses content validity issues.

The study confirms the value of NGT in providing content validity through stakeholder (rater) involvement in construct definition and domain specification.

The stakeholder makes a vital contribution to construct definition and to scale item development.

The development of a method based on what is in the minds of stakeholders and which has relevance at the level of meaning as well as explanation. Stakeholders have not so far been involved directly in CR scale item development.

There is a long body of research in the area of group decision making which is expanding constantly due to the growing importance which is placed now on participating models in most organizations. Views the role of the principal in three models of group decision making. The models examined are the Vroom‐Yetton decision‐making model, the Delphi Technique and the Nominal Group Technique (NGT). Recent research on effective school strategies emphatically states that school personnel must be a part of decisions affecting schools and that leaders must be strong decision makers. Effective schools research suggests that the principal′s leadership and decision‐making style is the most important factor in a school′s performance. Shows how this style can be implemented in reality.

The Nominal Group Process is one of a group of techniques that has been formulated to supplement the interactive group process. The NGP can be directly used to identify specific problems or areas of organisational concern. The technique has the secondary effect of facilitating overall communications (it begins to “break the ice” between participants). The structured format actually encourages participants to communicate, yet prevents those few participants from controlling the process. Because the NGP is so versatile, it is applicable in either simple problem identification or complex organisational development efforts.

The Nominal Group Technique is a structured brainstorming method for exploring problems and identifying solutions. The technique is described in detail, the scope being broadened by its application to the management training situation. Its advantages over brainstorming and buzz sessions are considerable. Its use represents an interactive process, forming a nexus between the training material and the individual manager's experience.

The purpose of this study is to analyze the entrepreneurial intentions (EI) of women to better understand the cognition process of women which will help to identify the reason for their inadequate participation in the field of entrepreneurship.

This study follows the method of a traditional literature survey followed by scientometric analysis to identify the primary factors to the EI of women. The factors obtained from the literature review were provided to the nominal group, and the process of nominal group technique (NGT) was carried out to frame a research framework. The factors were then ranked based on their significance using the analytic hierarchy process (AHP), taking into consideration the review of experts.

Among the primary factors, personal factors were found to be the most influential factors and weighted 54%. Self-efficacy was found to be the most prominent secondary variable and had a global weight of 22.14%.

The research outcome has implications for policymaking bodies, investors, academicians and potential women entrepreneurs. Future researchers can apply exploratory research methods and confirmatory research methods to test the research framework.

Very few researchers have used the technique of scientometric analysis for the review of literature on EI of women, and to the best of the authors’ knowledge, no earlier researcher has attempted to use the technique of NGT or AHP after scientometric analysis.

The healthcare context is a highly complex one for a variety of reasons. One priority that is, however, firmly established on the agenda for the future is that of patient consultation and involvement in the design and delivery of healthcare services. What is an important next step is to consider ways in which such consultation can be achieved in practice. In order to provide high quality services that represent good value for all concerned, consideration also has to be given to the multiple stakeholder groups that exist in healthcare. The Servqual instrument and the nominal group technique can both provide some useful insights into patient and stakeholder priorities from both the service user and the service provider perspective which can then be incorporated into the service design and the service planning processes.

Explains the advantages and disadvantages of the various approaches that are now being used in today’s society for group decision making. Groups are everywhere in our society, and learning more about them and how to work better in them can enhance the quality of each person’s life. Explains in detail five of the most widely used techniques: brainstorming, brainwriting, buzz sessions, quality circles, and nominal group technique. Points out the advantages and disadvantages of each approach with a view to reducing failures in implementing techniques as a result of lack of knowledge. The article will be useful for anyone involved in groups, e.g. managers or people wishing to improve their skills.