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The authors do not claim that the following represents the views of any one tribe but instead the culmination of the academic literature written on the topic. Marketing’s current Western dominant social paradigm (DSP) is said to perpetuate “green”, yet unsustainable practices. The DSP does not support strictly pro-environmental practices and its proposed alternative, the new environmental paradigm (NEP), lacks in-depth conceptualisation, especially concerning business and marketing activities. However, the two paradigms contrast so much that a shift from one to the other is vehemently argued against and conceptually rife with problems. This paper aims to expand upon the merits of the NEP using indigenous people’s environmental philosophies [1] – as examples of historically supported and successful sustainable philosophies. It conceptualises a Relational view to provide a more practical alternative to the DSP and includes propositions for marketing implementation of this perspective.

By explicating both the DSP and NEP and reflecting on each through an indigenous Māori view, this paper provides propositions for a broadened paradigm that supports sustainability and its application for sustainable marketing.

The implications of this research are in the area of paradigm development and in providing an alternative paradigm to that of the DSP. This paper is the first to fully explicate parts of the NEP and considers a solution to the problems of changing the current DSP so drastically by broadening the NEP using a Relational worldview.

The propositions and examples provided in this work give practical application of the newly presented paradigm for marketers influenced by indigenous belief systems.

This paper is the first to explicate parts of the NEP and broaden its reach by integrating a Relational worldview as an alternative to drastically changing the current DSP. It does so by proposing that marketers embrace a middle ground that is influenced by indigenous belief systems.

A model is developed which allows an organization to assess its environmental perception and how that perception may impact its response to stakeholders. The model differentiates an organization’s socioecological responsibility across four dimensions for placement on Colby’s five‐paradigm continuum, which ranges between the frontier economic paradigm and new ecological paradigm. This article provides a useful means of assessing the ecological paradigm utilized by firms and offers criteria that may assist the organization in developing a competitively valuable environmental stance.

Through an analysis of corporate sustainable development reporting, this paper seeks to examine critically language use and other visual (re)presentations of sustainable development within the business context. It aims to provide a framework to interpret and tease out business representations of sustainable development. Such representations are argued to be constitutive of the way that business has come to “know” and “do” sustainable development and, therefore, to constrain and enable particular actions and developments.

The study uses a mix of synthesis, interpretive and discourse analysis to locate, interpret and critically analyse a corpus of written and presentational texts produced by a New Zealand business association and eight of its founding members' early triple bottom line reports.

The business association and its members' reports are shown to present a pragmatic and middle‐way discourse on business and the environment. Through the use of rhetorical claims to pragmatism and action, this discourse suggests that businesses are “doing” sustainability. But critical analysis and interpretation within a wider framework reveal a narrow, largely economic and instrumental approach to the natural environment.

This paper offers a diagrammatic synthesis of the contested “middle ground” of the sustainable development debate, and thereby provides a frame of reference for further interpretational work on organisations and sustainable development.

The purpose of this paper is to identify three critical ingredients that are necessary to support the upcoming Green Paradigm. Existing research indicates the uprising of Green Paradigm through emergence of Green products and services. Extant literature discusses critical questions such as “what” and “how” in silos. Each of the ingredients is anchored in literature, highlighting the past, showcasing the gap and proposing future direction.

Fundamentally, a combination of literature review and qualitative technique is used to achieve the main objective of the paper.

Gaps in the literature support and suggest the need to focus on three different perspectives: corporate, management research and management education, which needs to be looked from a long range to support Green Paradigm. This finding is substantiated through qualitative research.

The limitation of the research is, only a 10 year period is considered for key word search in journals. The journals are restricted to top journals as given by UT Dallas research rankings, 2011. It is quite possible that there are other journals that focus more heavily on green perspective.

This paper introduces a holistic perspective that fits all major lenses of the society to foster Green Paradigm, in turn, environmental sustainability.

Recent times are witness to the business — environment debate becoming more frequent and also tempered with a greater sense of urgency. The present article begins by examining the business—environment interdependence and reasons for corporate environmentalism. Since environmental challenges can significantly alter the competitive context of organisations, they demand a strategic response from firms. The basic premise of the article is to present an analytical review of existing literature on Corporate Environmental Strategy (CES) in order to understand the range of environmental strategies available to organisations, examine the factors that influence the choice of a firm's green strategies and, advocate the outcomes of a well‐designed CES. Based on the review, the article goes on to suggest a theoretical framework for CES. The framework provides a useful representation of relationships between the dominant paradigm of the firm, factors influencing CES, the CES itself and its outcomes for the organization. It is hoped that the suggested relationships will help set an agenda for empirical research and also help firms in developing a competitive Environmental Strategy.

The significance of ecological citizenship for the sustainable urbanism discourse has been highly recognised in recent years. Targeting to adopt ecological citizenship as a lifestyle among urban residents appears potentially significant and urgent for the city of Famagusta, North Cyprus. As a result of unsustainable urban development, Famagusta dictates a new way of living to its inhabitants that is not familiar to them in terms of local sociocultural characteristics and environmental values. Therefore, a user survey was carried out among local people, within a random sample of 165 residents, in order to obtain scientific data that may be used for the needed planning policies. Within the survey, environmental attitudes of the residents were measured with the help of Dunlop and Van Liere’s New Environmental Paradigm (NEP) scale. The aim was to understand the level of their existing environmental worldview, one of the basic aspects of ecological citizenship. The results of the survey reveal that Famagusta residents’ existing environmental attitudes cannot achieve an adequate level in order to be one of the dynamics shaping their lifestyles. However, residents have slightly more than a medium level of environmental worldview.

This study aims to examine the value orientations of New Zealand agribusiness investors and how these orientations influence their reactions to the environmental and social implications of agribusinesses.

In the context of the New Zealand agricultural sector, the views of investors as published in print and broadcast media between 2018 and 2022 are gathered. The study uses qualitative content analysis to analyse the data. The study is based on the value-belief-norm theory.

The study reveals that New Zealand agribusiness investors express concern about the environmental (biospheric) and social (altruistic) impacts of the agribusiness sector, prompting calls for greater transparency, climate adaptation and ethical investment options. Additionally, they actively support local businesses to benefit their communities and preserve cultural heritage. Despite these biospheric and altruistic tendencies, investors also prioritise financial and non-financial interests (egoistic). This highlights a nuanced perspective guiding their investment choices – a balance between self-interest and contributing to the greater good. This signals a shift towards socially and environmentally responsible investment practices driven by multifaceted values.

The findings of this study highlight the role of non-pecuniary motives, like values, in determining the relevance of environmental and social information.

The study’s findings offer insight to agribusinesses on how investors’ value orientations shape their investment decisions. This understanding can guide businesses in framing a reporting strategy that enhances the likelihood of investors perceiving reporting as relevant and persuasive, thereby attracting more investments. In turn, this tailored reporting approach assists investors in making well-informed decisions in assessing the environmental and societal risks of agribusinesses.

The study offers a framework explaining how agribusinesses can increase the likelihood of investors finding firms reporting relevant and persuasive, leading to increased investments in environmentally and socially sustainable practices.

Although several researchers have statistically analyzed references associated with education for sustainable development based on the co-citation frequency, evolutionary analysis based on high-citation references omits literature with low citation frequency, which has a significant impact on the evolution of a discipline. The purpose of this study is to understand and explore the historical processes and roots of the field of education for sustainable development and to understand the theoretical grounding of the field.

Based on education for sustainable development publications in the science citation index expanded and social sciences citation index databases from 1992 to August 2020, a new bibliometric method, reference publication year spectroscopy, was adopted to conduct a bibliometric analysis of the 58,588 cited references in 1,778 publications.

The earliest reference in the field of education for sustainable development traces back to 1732. There were 21 peaks in this field between 1732 and August 2020. Dewey’s “new three-center theory”; Bloom’s “taxonomy”; Freire’s “conscientization theory”; the “theory of planned behavior”; Kolb’s “experiential learning theory”; Wittgenstein’s theoretical concepts of “language-games,” “forms of life” and “rule-following” and Leopold’s “land ethics” laid an early theoretical grounding of educational philosophy and environmental ethics for research into education for sustainable development. The new environmental paradigm and the new ecological paradigm have become the most widely used methodological tools for understanding the values and attitudes of people toward the natural environment. Among the 50 most cited references, Lozano and Wals have published the most publications, contributing to promoting the development of research into education for sustainable development. The Journal of Cleaner Production, International Journal of Sustainability in Higher Education and Environmental Education Research have published the most publications related to the field of education for sustainable development.

The findings of this study are helpful for scholars and practitioners to understand the academic ideological roots, theoretical grounding and important influential literature in the field of education for sustainable development.

The purpose of this paper is to narrow the research gap by examining the relationship between new ecological paradigm (NEP), consideration of future consequences (CFC), the intention to buy and the intention to pay a premium in the context of electric car (EC) purchase in India.

This study used a structured questionnaire to measure the variables of the research. The study successfully obtained useable data from a sample of 491 consumers residing in India. The analysis of the variables and their relationships was done using structural equation modelling using SMARTPLS4 software.

The relationship between the values of NEP and CFC was observed in the context of electric cars that has a significant impact on the intention to buy and pay a premium. It also highlights the role of CFC future and CFC immediate on the intention to buy and between NEP and the intention to pay a premium.

The study only covers electric cars, and therefore further testing of these relationships is required in the context of other forms of environmentally friendly transportation. The results are generalizable across the potential consumers of EC but are even more pertinent to higher-income millennial consumers.

Potential buyers of electric cars, having a positive orientation towards the environment and also consideration for future consequence, were observed to have a stronger intention to buy EC. The study finds a way in increasing the intention to buy an EC by catalyzing environmental concern of consumers through CFC future.

This is the first study that has examined the NEP-CFC relationship, and provides evidence that the intention to buy an electric car is not only NEP (environmental concern)-dependent but also considers CFC's future orientation. This study adds the CFC aspect as another important variable regarding the purchase of EC, and proves that environmental concern is not the only moderating factor to buy an EC.

If cultural evolution is purposive cities should have improved the quality of human life. City life is examined first in relation to the satisfaction of human needs. The inner areas of giant cities are perceived by their inhabitants as undesirable places to live. But the special problems of giant cities when subject to closer analysis are seen to be rooted in the larger pathology of the thrust for growth and power in modern civilisation.