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Article
Publication date: 10 October 2023

Gilang Mukti Prabowo, Anjar Priyono, Suhartini and Anas Hidayat

Small and medium-sized enterprises (SMEs), typically with limited resources, strive hard to obtain the trust of ecosystem participants as an orchestrator. Accordingly, the firms…

106

Abstract

Purpose

Small and medium-sized enterprises (SMEs), typically with limited resources, strive hard to obtain the trust of ecosystem participants as an orchestrator. Accordingly, the firms do not have sufficient legitimacy to persuade other parties to join their networks. This study aims to investigate how an SME operating in the publishing industry orchestrates ecosystem participants. In particular, the study analyzes how the orchestrating firm stimulates interactions among ecosystem participants.

Design/methodology/approach

Case study research with a qualitative approach has been documented as a well-accepted method for investigating complex phenomena and for theory building. Collected data from various informants and different collection techniques are triangulated to ensure validity. Cross-case analysis to identify common patterns is undertaken as the basis for developing a sound conclusion.

Findings

The study demonstrated what orchestrating firms should do to foster innovations and how they benefit from other participants in the ecosystem. The analysis identified the orchestrator's four roles: entrepreneurship networks, knowledge activation, innovation intermediary and network leadership. Among the four roles, there are interrelationships, and to some degree, these overlap. The orchestrating firm must emerge into the ecosystem and work together with all members of the ecosystem. Managers of the orchestrating firm and network members should collaborate to find the most beneficial configuration for all ecosystem participants.

Research limitations/implications

This research is limited to the knowledge-intensive publishing industry. The use of specific industries closely related to innovation provides an advantage in the way that enables researchers to conduct depth analysis, but at the expense of generalizability, and therefore, future research can analyze different industries.

Originality/value

This study focuses on networks as the unit of analysis. Previous studies assumed individual firms as the unit of analysis and ignored the fact that companies interact with other companies when pursuing open innovation. The study focuses on the interactions between actors as the unit of analysis and on the role of orchestrators undertaken by an SME.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Open Access
Article
Publication date: 15 July 2021

Julhete Mignoni, Bruno Anicet Bittencourt, Silvio Bitencourt da Silva and Aurora Carneiro Zen

This paper investigates the roles and activities of the orchestrators of innovation networks constituted within cities. In this sense, the authors expected to contribute for…

1176

Abstract

Purpose

This paper investigates the roles and activities of the orchestrators of innovation networks constituted within cities. In this sense, the authors expected to contribute for research related to the roles and activities of the orchestrators of innovation networks constituted in the scope of cities given the large number and diversity of complex and multiple dimensions social actors (Castells & Borja, 1996; Reypens, Lievens & Blazevic, 2019).

Design/methodology/approach

The authors conducted an exploratory research with a single case study in depth. The case chosen for the paper is the case of Pacto Alegre. The case selection criterion was the relevance of the Pacto Alegre Case in the construction of an innovation network in the city of Porto Alegre, Rio Grande do Sul, Brazil. The Pacto Alegre network was proposed by the Alliance for Innovation (composed of the three main Universities in the city: UFRGS, PUCRS and UNISINOS) and by the Municipality of Porto Alegre. In addition to these actors, the network counts on financial and development institutions as sponsors, with media partners, with design partners, with an advisory board (composed of five professionals considered references in different themes) and composed by more than 100 companies, associations and institutions from different areas (Pacto Alegre, 2019). Data were collected from 09/20/2020 to 11/30/2020 through in-depth interviews, documentary research and non-participant observation.

Findings

In this research, the authors highlighted the city as a community that involves and integrates various actors, such as citizens and companies, to collaborative innovation activities. For this, they proposed a framework on innovation networks and network orchestration. In this direction, seven dimensions of the “orchestration of innovation networks” were assumed as a result of the combination of previous studies by Dhanaraj and Parke (2006), Hurmelinna-Laukkanen et al. (2011) and da Silva and Bitencourt (2019). In the sequence, different roles of orchestrators associated with the literature were adopted based on the work by Pikkarainen et al. (2017) and Nielsen and Gausdal (2017).

Research limitations/implications

The authors’ results advance in relation to other fields by promoting the expansion of the “orchestration of innovation networks” model with the combination of distinct elements from the literature in a coherent whole (agenda setting, mobilization, network stabilization, creation and transfer of knowledge, innovation appropriability, coordination and co-creation) and in the validation of its applicability in the context of the innovation network studied. In addition, when relating different roles of orchestrators to the seven dimensions studied, it was realized that there is no linear and objective relationship between the dimensions and roles of the orchestrator, as in each dimension there may be more than one role being played in the orchestration.

Practical implications

Therefore, the findings suggest two theoretical contributions. First, the authors identified a role not discussed in the literature, here called the communicator. In the case analysis, the authors observed the communicator role through functions performed by a media partner of the innovation network and by a group of civil society engaged in the city's causes. Second, the authors indicated a new dimension of orchestration related to the management of communication in the innovation network and its externalities such as p. ex. civil and organized society, characteristic of an innovation network set up within a city.

Originality/value

Although several studies have proposed advances in the understanding of the orchestration of innovation networks (Dhanaraj & Parkhe, 2006; Ritala, Armila & Blomqvist, 2009; Nambisan & Sawhney, 2011; Hurmelinna-Laukkanen et al., 2011), the discussion on the topic is still a black box (Nilsen & Gausdal, 2017). More specifically, the authors identified a gap in the literature about the role and activities of actors in the city level. Few studies connected the regional dimension with the roles and activities of the orchestrators (Hurmelinna-Laukkanen et al., 2011; Pikkarainen et al., 2017), raising several challenges and opportunities to be considered by academics and managers.

Details

Innovation & Management Review, vol. 20 no. 3
Type: Research Article
ISSN: 2515-8961

Keywords

Article
Publication date: 29 June 2018

Pauline A. Milwood and Wesley S. Roehl

Few papers address innovation activities among tourism entities. The purpose of this paper is to elucidate the extent to which the theoretical framework of network orchestration…

Abstract

Purpose

Few papers address innovation activities among tourism entities. The purpose of this paper is to elucidate the extent to which the theoretical framework of network orchestration can explain the system of relations underlying roles and behaviors of tourism actors in collaborative innovation settings.

Design/methodology/approach

Using interview data collected from destination management organizations and their destination partners within two polar-sampled North American destinations, this study identifies relationships which underlie the behaviors of tourism and hospitality actors engaged in collaborative innovative activities. To understand these relationships, this study abductively imposes the emergent theoretical framework of network orchestration and offers practical implications for conducting successful innovation among tourism collaborators.

Findings

First, orchestration of knowledge mobility processes in collaborative innovation settings is associated with trust, perceived fairness and the search for experts within the network. Second, orchestration of innovation appropriability processes is associated with forging shared ownership and knowledge exchange with “dissimilar” partners. Third, orchestration of network stability processes is associated with enhancing the reputation of influential actors within the tourism destination, and shared visioning of future innovation outcomes.

Originality/value

This paper contributes to the collaborative innovation landscape by testing the emerging theoretical framework of network orchestration and proposing practical implications for hospitality and tourism actors engaged in innovative activities. The research further demonstrates the value of abductive reasoning for elucidating theory from interview evidence and proposes a model for future studies on collaborative innovation networks.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 31 December 2006

Juan Ignacio Vazquez, Diego López de Ipiña and Iñigo Sedano

Despite several efforts during the last years, the web model and semantic web technologies have not yet been successfully applied to empower Ubiquitous Computing architectures in…

Abstract

Despite several efforts during the last years, the web model and semantic web technologies have not yet been successfully applied to empower Ubiquitous Computing architectures in order to create knowledge‐rich environments populated by interconnected smart devices. In this paper we point out some problems of these previous initiatives and introduce SoaM (Smart Objects Awareness and Adaptation Model), an architecture for designing and seamlessly deploying web‐powered context‐aware semantic gadgets. Implementation and evaluation details of SoaM are also provided in order to identify future research challenges.

Details

International Journal of Web Information Systems, vol. 2 no. 3/4
Type: Research Article
ISSN: 1744-0084

Keywords

Article
Publication date: 24 August 2023

Xiaorui Wang and Di He

Network orchestration has received widespread attention from scholars engaged in network-relationship governance research. This study aims to explore progress in network

Abstract

Purpose

Network orchestration has received widespread attention from scholars engaged in network-relationship governance research. This study aims to explore progress in network orchestration research and future prospects.

Design/methodology/approach

In this study, 105 articles related to network orchestration from the Web of Science Core Collection Database for the period 2006–2022 are collected as sample data, and bibliometric relationship maps of network orchestration research are visually presented using the CiteSpace software.

Findings

First, this study presents distributions of articles, methods, journals, authors, institutions and countries/regions in network orchestration research. Second, based on a reference co-citation analysis, three articles are identified as the key literature in network orchestration research. Based on a keyword co-occurrence analysis, the hotspots are found to include studies related to overall network and individual levels. A cluster analysis reveals six themes: innovation ecosystem, sustainable development, product development, sourcing, hub firm and innovation network. From a burst detection analysis, three frontiers emerge: organisation, collaboration and governance. Finally, some future research directions are proposed and important issues are raised.

Originality/value

This study is the first to reveal the progress of network orchestration research using quantitative bibliometric methods, and it provides insights to scholars and offers practitioners with a better understanding of network orchestration.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 28 July 2021

Qingyue Shi and Lei Shen

As inter-company cooperation and competition grow, orchestration capability plays an increasingly important role. This paper aims to present an overview of orchestration…

Abstract

Purpose

As inter-company cooperation and competition grow, orchestration capability plays an increasingly important role. This paper aims to present an overview of orchestration capability in the business and management field, identify the current state and explore future research trends.

Design/methodology/approach

This literature review is based on 132 papers collected from the Web of Science (WoS) Core Collection data (1997–March 2021). HistCite was used to analyze the year of publication, leading scholars, influential articles, key journals, top countries and institutions. Research streams were identified from analysis of co-citation, bibliographic coupling and keyword co-occurrence by HistCite and VOSviewer.

Findings

This paper finds that Hitt MA is the most prolific scholar, and the Strategic Management Journal is the most dominating publication among the orchestration capability publications. The USA and Texas A&M University are the most influential countries and institutions, respectively. Three major clusters are identified based on citation mapping, bibliographic coupling analysis of documents and keywords co-occurrence analysis: dynamic capability and resource-based view, resource orchestration and network orchestration. Based on the three clusters, the authors analyze how resource orchestration and network orchestration research develops over time and summarize the evolutionary path of orchestration capability literature.

Research limitations/implications

This article builds on data from WoS Core Collection, and some new but important articles may not be analyzed, since bibliometrics consider high citation as an indicator to select influential articles.

Practical implications

With the rapid development of the digital economy, the frequent interactions between companies pose many challenges for businesses. Enterprises can take orchestration actions effectively and efficiently from various perspectives and continuously improve their orchestration capabilities in collaboration with partners to achieve and sustain competitive advantages.

Originality/value

This paper provides a systematic review of orchestration capability using bibliometric analysis, which has not been employed in previous studies. Besides, this article presents a broad understanding of how scholars have researched the subject over the years.

Details

Kybernetes, vol. 51 no. 10
Type: Research Article
ISSN: 0368-492X

Keywords

Open Access
Article
Publication date: 6 June 2022

Elisa Carloni

This study aims to explore the role played by a formal cluster initiative in supporting small firms' internationalization processes. Taking a public–private interaction…

925

Abstract

Purpose

This study aims to explore the role played by a formal cluster initiative in supporting small firms' internationalization processes. Taking a public–private interaction perspective, this study aims to understand interaction mechanisms within an internationalization project implemented by a formal cluster initiative.

Design/methodology/approach

This study uses a qualitative approach based on a case study of a Swedish formal cluster initiative involved in an internationalization project. The case is analyzed through the industrial marketing and purchasing approach, relying on the Actors–Resources–Activities (ARA) framework.

Findings

The analysis highlights the role of formal clusters as supporters and “accelerators” of internationalization processes. Based on the ARA framework, the roles of the public and private actors emerge: the cluster plays the role of orchestrator, supporter and financer, while on the businesses' side, participants assumed the role of customers, displaying various degrees of interest and commitment and giving rise to a leader–follower pattern. Activities occurred at multiple levels, interorganizational, intraproject, interprojects, through different timings and typologies. The main resources at stake were the combination of knowledge, complementary capabilities and financial incentives.

Originality/value

This empirical study provides novel empirical evidence and theoretical development over the phenomenon of formal clusters. This study contributes to the current debate on public–private interaction mechanisms and to the upgrading and circulation of international business knowledge.

Details

Journal of Business & Industrial Marketing, vol. 37 no. 13
Type: Research Article
ISSN: 0885-8624

Keywords

Open Access
Article
Publication date: 25 February 2020

Annalisa Tunisini and Michela Marchiori

The purpose of this paper is to examine network failures and the main reasons why network organizations, intentionally developed by a group of actors to pursue specific goals…

2868

Abstract

Purpose

The purpose of this paper is to examine network failures and the main reasons why network organizations, intentionally developed by a group of actors to pursue specific goals, become unfruitful and fail in their goals and expectations of creating collective value. The goal of this paper is thus to contribute a better understanding of the reasons network organizations encounter problems in their dynamics that prevent them from reaching the expected outcomes.

Design/methodology/approach

The study is firstly based on a literature review finalized to identify the main variables considered as potentially impacting on network failures. Secondly, the paper is based on a survey conducted on 189 strategic networks that highlighted difficulties in achieving their goals. An analysis of the 24 questionnaires returned generated the results discussed. The empirical study concerns strategic networks intentionally created and signed by Italian SMEs according to a specific law designed to promote the development of inter-firm cooperation (“network contracts”).

Findings

The results of the research highlight the role of specific key items related to individual, structural, legitimacy, interaction and governance variables in explaining failures in network organizations. According to the data, failure can occur immediately before the network start-up, resulting in a blocked network or in a subsequent developmental stage, resulting in a dormant network. The empirical research demonstrated that the items affecting network failure differ between blocked and dormant networks. The authors explain such differences, considering them according to the expected goals declared by the two different types of networks.

Originality/value

The question of why networks fail is relevant in times of disruption and digitalization when new forms of organization are needed to link businesses and various stakeholders and thereby develop innovative and sustainable ideas for an entrepreneurial future. However, very few studies have examined network failure. The study contributes to this field of research by investigating the dynamics of networks intentionally developed to reach shared goals. The findings can be useful to both companies that decide to start up a strategic network and the policymakers that promote, finance and monitor inter-firm collaboration.

Details

Journal of Business & Industrial Marketing, vol. 35 no. 6
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 23 September 2020

Rumy Narayan and Annika Tidström

Addressing fundamental sustainability challenges has now become strategic for multi-national corporations. However, such challenges by their very nature are complex and require…

Abstract

Purpose

Addressing fundamental sustainability challenges has now become strategic for multi-national corporations. However, such challenges by their very nature are complex and require resources that are frequently beyond those that are traditionally accepted as relevant and crucial to a firm’s core business operations. The purpose of this paper is to illustrate how firms identify and integrate diverse groups of actors using social intelligence to build an ecology of resources to tackle these complex challenges.

Design/methodology/approach

The empirical part is based on qualitative single case study research of a packaging company and its waste management program.

Findings

Organizing for sustainability requires business activities to be conceptualized as a continuous process of project building, involving actors in diverse settings and responsibilities divided thematically and spatially forming nets within a network to solve problems, collectively. There is a fundamental analytical problem of integrating a diversity of value spheres, and society has a set of rational methods for planning and action where decisions are made to privilege one aspect to the exclusion of others. Artificial separation of activities that are interdependent and failure to allow these activities to evolve through interactions in time and space could threaten sustainability.

Research limitations/implications

This is a single case study within a certain context, therefore ways for orchestrating resource ecologies need further investigation.

Practical implications

For managers, it is very important to recognize and appreciate the interconnectedness of resource ecologies but also that interactions resulting in joint actions can often have different rewards and benefits for the diverse range of actors implicated in such networks. This kind of social intelligence offers managers options to experiment with transitional pathways that match the objectives of diverse network actors and provide unique resource combinations for building competitive advantage. There is only so much that is under the control of managers or even firms, which means both must embrace uncertainty and the phenomenon of emergence.

Social implications

From a societal perspective, the findings of the study show how the open and transparent activities for the sustainability of one firm spread through different layers of the society through connecting, sharing and developing resources. Therefore, it is important for societies to enable and support the open sharing of resources for sustainability. Investments in large programs for transitions to sustainability tend to spread from a focal company into various projects for sustainability involving several layers of actors within society. This ensures that awareness, behaviors and attitudes related with sustainability become rooted in society and give rise to valuable innovations.

Originality/value

This study illustrates how resources are created and shaped through nets during transitions toward sustainability using social intelligence.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 6
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 9 August 2011

Andrea Ordanini, Lucia Miceli, Marta Pizzetti and A. Parasuraman

The purpose of this paper is to analyze the emerging crowd‐funding phenomenon, that is a collective effort by consumers who network and pool their money together, usually via the…

27908

Abstract

Purpose

The purpose of this paper is to analyze the emerging crowd‐funding phenomenon, that is a collective effort by consumers who network and pool their money together, usually via the internet, in order to invest in and support efforts initiated by other people or organizations. Successful service businesses that organize crowd‐funding and act as intermediaries are emerging, attesting to the viability of this means of attracting investment.

Design/methodology/approach

The research employs a “grounded theory” approach, performing an in‐depth qualitative analysis of three cases involving crowd‐funding initiatives: SellaBand in the music business, Trampoline in financial services, and Kapipal in non‐profit services. These cases were selected to represent a diverse set of crowd‐funding operations that vary in terms of risk/return for the investor and the type of payoff associated to the investment.

Findings

The research addresses two research questions: how and why do consumers turn into crowd‐funding participants? and how and why do service providers set up a crowd‐funding initiative? Concerning the first research question, the authors' findings reveal purposes, characteristics, roles and tasks, and investment size of crowd‐funding activity from the consumer's point of view. Regarding the second research question, the authors' analysis reveals purposes, service roles, and network effects of crowd‐funding activity investigated from the point of view of the service organization that set up the initiative.

Practical implications

The findings also have implications for service managers interested in launching and/or managing crowd‐funding initiatives.

Originality/value

The paper addresses an emerging phenomenon and contributes to service theory in terms of extending the consumer's role from co‐production and co‐creation to investment.

Details

Journal of Service Management, vol. 22 no. 4
Type: Research Article
ISSN: 1757-5818

Keywords

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