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Most college athletics department have not sold corporate naming rights to their athletics facilities. Popp et al. (2016) suggests two primary reasons: (1) difficulty in determining proper valuation and (2) fear of stakeholder backlash. The purpose of the current study is to address both concerns by utilizing a hedonic pricing model predicting collegiate naming rights values and utilizing fixed-effects models to determine if consumer behavior (event attendance and donations) is impacted by a corporate name change.

Data from 110 naming rights agreements among NCAA Division I programs were examined, alongside market-related variables, institution-related variables and venue-related variables. Utilizing hierarchical model building to reduce independent variables and OLS regression modeling, significant relationships with annual value of naming rights agreements were uncovered. Fixed effects models were utilized to determine if naming rights impacted attendance and donations.

A final model explained more than 53% of the variance in average annual value of naming rights agreements, with three significant factors: (1) attendance, (2) all-time winning percentage and (3) venue construction cost. Fixed-effects models revealed no significant differences in attendance or donations after a naming rights deal was signed.

Corporate naming rights agreements for college athletics facilities are a recent phenomenon. While a similar study examining drivers of collegiate sport naming rights was previously conducted, the current study revealed a shifting marketplace. In addition, no prior study has examined the impact of a corporate naming rights agreement on future attendance and donations.

The purpose of this paper is to explore fans’ reactions to corporate naming rights sponsorship of football club stadia and identify a range of contextual factors impacting these reactions.

A qualitative, quasi-ethnographic research design is adopted, focusing on three football clubs in North West England. Data are gathered through online message board discussions, focus groups and auto-ethnographic approaches.

Geographic, image and functional dimensions of sponsorship fit are noted as contextual factors in determining fans’ reactions to corporate stadium names. It is also proposed that some forms of fit (in particular geographic fit) are more important than others in this regard. Beyond issues of fit, three additional contextual factors are identified that potentially influence fans’ reactions to corporate stadium names: prior involvement with the club by the sponsor; fans’ perceived impact of the sponsorship investment; and whether the stadium is new or long-established.

Future research might examine the relative importance and implications of the identified contextual factors, alongside seeking other potential areas of contextual framing.

Sponsorship naming rights negotiations need to be sensitive to a variety of contextual factors. Furthermore, sponsors would do well to have a good awareness of their own brand image and its congruency with the identity of the club and fan base.

This nuanced, qualitative analysis extends existing, quantitative-based research by identifying a range of contextual factors which shape fans’ reactions to corporate stadium naming.

The aim of this study was to conduct a primary examination of people’s perceptions toward the concept of selling of naming rights for publicly owned sports facilities in Greece to explore the possibilities for this sponsorship practice to be introduced in the future.

In all, 410 research participants filled out a questionnaire that focused on the level of acceptance, in relation to variations of agreements, and considering decision outcomes scenarios, as also on other naming rights parameters, such as sponsors’ fit features. A modification of methods used in previous research in the context of consumers’ price perceptions in sport was adopted to investigate the potential effects from the provision of decision outcomes messages.

The research findings indicated that, in terms of acceptance from the public, there might be grounds to implement this type of sponsorship. It is suggested that an optimal way of introducing the concept should be with marketing campaigns outlining the main purpose and the prospective benefits.

Possibly, the participants perceived the prospect and scenarios provided as not very likely to happen and this might influence their responses. Future research should investigate the effects of other factors, such as attitudes toward commercialization, stadium identification and perceived financial status.

The study provides a basis for the consideration of naming rights as a sponsorship option for public sports facilities in Greece, and also offers a new perspective in the use of treatment messages as a tool for altering potential negative perceptions.

Stadium naming rights programs have proliferated over the past decade, yet we have no direct evidence that these types of sponsorship programs help companies develop their long-term brand equity or even provide a short-term boost to corporate value. This paper examines the impact that naming rights programs have had on the stock values of the corporate sponsors. Using event study analysis, it is found that there are mixed responses to these types of programs. A discussion is provided which helps to explain the mixed results and provides communications mangers with some suggestions on creating more effective naming rights programs.

The purpose of this paper is to assess the impact of seven variables that emerge from forensic research on facial-composite construction and naming using contemporary police systems: EvoFIT, Feature and Sketch.

The paper involves regression- and meta-analyses on composite-naming data from 23 studies that have followed procedures used by police practitioners for forensic face construction. The corpus for analyses contains 6,464 individual naming responses from 1,069 participants in 41 experimental conditions.

The analyses reveal that composites constructed from the holistic EvoFIT system were over four-times more identifiable than composites from “Feature” (E-FIT and PRO-fit) and Sketch systems; Sketch was somewhat more effective than Feature systems. EvoFIT was more effective when internal features were created before rather than after selecting hair and the other (blurred) external features. Adding questions about the global appearance of the face (as part of the holistic-cognitive interview (H-CI)) gives a valuable improvement in naming over the standard face-recall cognitive interview (CI) for all three system types tested. The analysis also confirmed that composites were considerably less effective when constructed from a long (one to two days) compared with a short (0-3.5 hours) retention interval.

Variables were assessed that are of importance to forensic practitioners who construct composites with witnesses and victims of crime.

Using a large corpus of forensically-relevant data, the main result is that EvoFIT using the internal-features method of construction is superior; an H-CI administered prior to face construction is also advantageous (cf. face-recall CI) for EvoFIT as well as for two further contrasting production systems.

Despite the growing number of corporate-sponsored sport facilities, public resistance to naming rights sometimes arises. In line with other supporter-based financial instruments such as fan bonds or shares, the possibility arises that a sport club’s supporters could invest in the stadium naming rights to secure a traditional name, possibly by initiating a crowdfunding project. The purpose of this paper is to evaluate the factors separating potential capital providers from non-participants and to determine which factors influence the investment decision.

The authors used an online questionnaire to evaluate respondents’ willingness to participate in a crowdfunding project. The data were analyzed by logit and probit regressions. The link was posted to selected online fan forums as well as to clubs’ fan group caretakers in Germany. In total, 708 respondents fully completed the questionnaires. Additionally, the authors provided the initial results of a proposal for a hypothetical reward-based crowdfunding project that was also part of the questionnaire.

The findings indicate that the most involved participants who support traditional values in sports are the most willing to participate in a crowdfunding project. Thus, crowdfunding can actually be seen as a supporter-based instrument that is an alternative to existing sport facility naming rights models. However, the analysis also indicates that the sums that can be generated through crowdfunding are limited.

Insight into a relatively new financial instrument is provided, and an alternative approach to sport facility naming rights management is offered. Ultimately, a combination of a crowdfunding project with financing by a certain number of sponsors supporting a traditional name is proposed, which may be a possible future solution that sport facility naming rights management groups can pursue.

The purpose of this paper is to argue for the usefulness of the sociolinguistic perspective and sociolinguistic theories for knowledge production in corporate naming research.

Companies' naming practices have been researched from various aspects, mainly within the disciplinary frame of organisational studies, and with a focus on corporate branding. Because a company name is a sociolinguistic representation, and corporate naming a sociolinguistic process, it is logical to assume that corporate naming research can benefit significantly by embracing a sociolinguistic perspective.

The paper explains how (socio)linguistics can help organisational scholars to view corporate naming practices as interacting with cognition, society and social knowledge, and as a product of defined social circumstances. Once perceived as accredited within organisational studies, (socio)linguistics, the paper suggests, will become an integral part of theorising both organisational discourse and corporate naming as a part of that discourse.

An increased transdisciplinarity of the research into corporate naming practices will definitely contribute to the marketability and commercial value of the knowledge thus produced.

Advocating a dialogue between corporate naming research and (socio)linguistics, this paper constitutes yet another step towards overcoming limitations the disciplinary frame of organisational studies imposes upon research into discourse‐related issues within an organisation.

To foster effective implementation of building information modelling (BIM), it is guided by standards and protocols that require files naming in a format, containing a string of letters and digits in a tightly defined manner, which is perceived to be time-consuming, error-prone and serves as a barrier to BIM adoption. This paper aims to present a BIM-based plug-in solution (Auto-BIMName) that facilitates automated naming in compliance with BIM standards.

The Auto-BIMName portal has an information management system (IMS) for generating a master information delivery plan (MIDP), which serves as pre-requisites to effective file naming. Once the naming schema is implemented through text input controls for a project name, volume, level and number, the Revit plugin communicates with its IMS to fetch the name string or concatenate the string in line with the ISO 19650 convention, where the IMS is unused. The system was validated through a simulated collaborative project.

System testing and evaluation confirmed that the Auto-BIMName will ease the process of file naming, thereby facilitating collaboration efficiency, naming consistency across project teams and lifecycle stages, ease of file naming, time-saving and inducement for BIM implementation, etc. By linking information from MIDP in the BIM execution plan, the platform enhanced information management processes and improved coordination across project teams and lifecycle stages.

Apart from demonstrating how the automated naming platform enhances project performance, information management and coordination, the paper provides a practical demonstration of how the construction industry will benefit from enhanced digitalisation and process automation.

The aim of this article is to contribute to the literature by analyzing potential determinants of fan resistance to naming right sponsorships. Although sports sponsorships mostly trigger neutral or positive reactions by fans, the authors find empirical support which provides evidence for fan boycott or resistance.

The authors empirically test a model using a sample of 798 soccer fans and thereby quantify structural relations between determinants and fan resistance. They use a logistic regression to assess potential determinants of fan resistance.

Results indicate that sponsee- and sports-related variables, such as fan/regional identification and attitude toward commercialization, contribute to higher fan resistance. Furthermore, fans see themselves as in-group members who discriminate out-group members. As the sponsoring company takes over control and imposes a “threat” (the change of a stadium’s name) on the group’s ritual place, this results in strong negative emotional reactions. These emotions tend to be repeated and affirmed in intra-group communications which intensify negative reactions unless the sponsor offers a positive contribution from the fans’ standpoints. Our findings confirm that sponsorship fit and perceived benefits of the sponsorship reduce fan resistance while the sponsor’s regional identification is unrelated to fan resistance.

Little attention has been paid on negative reactions to sponsorships in the existing research. Therefore, future research could assess negative effects resulting from other sponsorship contexts, such as the sale of a club's naming right, promotion campaigns during the venue and to sponsorship deals in general. Moreover, research should be devoted to finding strategies that lead to a reduction of fan resistance to sponsorship actions.

Results show that sponsorship fit reduces fan resistance. Existing literature suggests that sponsorship fit can be improved by emphasis or creation of fit between sponsor and sponsee. Additionally, sponsors should try to build a bridge between sponsor and fans to gain acceptance of the in-group by raising awareness on the benefits that the sponsee receives from their partnership. Moreover, sponsors should actively strive to understand negative reactions of the fans and adapt their communication strategy to avoid resistance, e.g. due to fans’ feelings of overt commercialism.

Although naming right sponsorships are generally considered a powerful instrument for companies to gain high profile and market share, they seem not to be entirely free of risk. This article contributes to the literature by conceptualizing the phenomenon of fan resistance and assessing the determinants that contribute to fan resistance when naming rights are sold. Our findings extend the understanding of negative sponsorship effects in addition to the mechanisms and theoretical frameworks that are documented in the literature (Cornwell et al., 2005).

The purpose of this paper is to investigate the predicting roles of extension naming strategies and categorical fit on the transfer of brand personality from a parent brand to its extension brand. Extension naming strategies include direct and indirect naming, while categorical fit is the similarity between an extended product and its parent brand's cognitive category. Further, the interaction effect and the relative effectiveness of various combinations of the two predictors when determining brand personality transfer are also explored.

A 2×2 factorial between‐subject experimental design with one covariate is used to test the proposed hypotheses. The experiment involves 242 participants from a university in Taiwan.

The findings show that consumers perceive higher brand personality transfer when a direct naming strategy is applied or when the parent brand extends to a high perceived fit product. The former is the dominant predictor of brand personality transfer. There also exists an interaction effect between extension naming strategies and categorical fit. Specifically, consumers perceive the highest brand personality transfer when a direct naming strategy is applied for a high fit extended product. Moreover, the use of a direct naming strategy for an extended product with a low categorical fit still leads to a higher degree of parent brand personality than both the other cases in which an indirect naming strategy is applied for either high or low fit extended products. Furthermore, irrespective of the degree of categorical fit, the transfer of brand personality is low when an indirect naming strategy is applied.

The current research is pioneer work in identifying the determinants of brand personality transfer. It also notes the interaction effect and the relative effectiveness of the determinants.