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This paper provides an overview of activities in the field of virtual museums and considers a number of issues for which there are parallels in the field of digital libraries.

Using a range of illustrative examples, we attempt to determine what defines a virtual museum on the one hand and a digital library disguised as a virtual museum on the other; when it makes sense for virtual museums to work in partnership with digital libraries, or draw on digital library research and development; and how the power of the digital environment might be harnessed to further the traditional values of the museum community.

Finds that virtual museums and digital libraries have much in common and the boundaries between them are increasingly blurred. The provision of object‐level metadata, needed to realise the wider potential of the digital environment to enhance and extend the traditional museum experience, gives rise to a number of issues which are shared by libraries and for which shared approaches would be beneficial. In particular, collaboration between the museum and library communities is essential if solutions to the problems of cross‐domain searching are to be found and its potential to facilitate new knowledge creation fully exploited. However, any collaborative approach must take into account the differences, as well as the similarities, between the two communities, as these differences are fundamental and defining.

The paper will be of interest to museum, library and other information professionals, and particularly those developing distributed and/or cross‐domain digital collections.

The purpose of this research is to assess trends in information categories featured on costume and textile collection web sites, and to assess differences in the online capabilities of these features between 1997 and 2006.

The instrument was a content analysis of costume and textile collection web sites developed from a study completed in 1997. The previous study identified information categories which included hyperlinks to other sites, events calendars and forms to arrange visits, FAQs, online tours, and discussion group links. Information about education programs, contacting staff, volunteering, membership, and museum purchases was also noted. Data were collected from the 60 web sites used in the original study.

The findings revealed that costume and textile museums were using web sites to stimulate interest in visiting the physical museum. A picture of the artifact does not show all the specific features of an actual costume and textile, and thus the audience needs to actually visit the museum in order to learn about costume and textiles. A comparison of the 1997 and 2006 data revealed an increase in the frequency of features with higher levels of interaction capabilities.

The research was limited to observing web sites and web site information categories documented in the original study.

The paper identifies the information categories that costume and textile museums find most useful to fulfill audience needs and describes trends in the use of information on web sites which can serve as a guideline in developing museum web sites.

This article describes an important project in the history of preservation of Egypt's culture heritage. Initiated by the Egyptian Ministry of Culture and executed by the Cabinet Information and Decision Support Center (IDSC), the project involves the Cairo Egyptian museum that contains the world largest collection of ancient Egyptian antiquities (160,000 objects). A major problem in the museum is the lack of a standardised approach for registration, resulting in a variety of unrelated registration schemes and the non‐existence of efficient tools for information dissemination. This project aims to resolve these problems. A team of Egyptologists, museum curators and system analysts, designers and developers defined the basis for work and specified project challenges which included the indexing of all museum objects ensuring cross‐referencing between already used registration schemes. The result has involved the use of multimedia computer technology to establish a complete database of museum objects (text, image and sound) and various cultural products, in addition to the establishment of required procedures and standards to organise the internal museum workflow and the provision of training programmes for staff. The outcome of the project is expected to be profound in enabling researchers and curators to have instant access to any object in the museum and providing the museum's visitors and public with a wealth of information about ancient Egypt.

This paper aims to examine how museums reach Generation Z virtual tourists using TikTok videos to elucidate the relationship between the video elements and types of engagement by classifying the characteristics of popular themes in the museums’ short videos.

The format, type and content of TikTok videos published by the seven international museums with the most popular TikTok accounts were analyzed. Thematic analysis included 313 short TikTok videos randomly chosen from those published by the museums between 2020 and 2022. Using descriptive analysis, museum-related TikTok usage and user engagement are presented; regression analysis revealed the most significant themes for audience engagement.

Museum promotions commonly use several strategies, including incorporating text-based information, captions, hashtags and background music into the video formats. Oral speech/documentary-style videos and combined video genres are less common. The most frequently presented video topics included history, infotainment, informative content and promotional elements. The results identify specific formats (titles and subtitles), types (demonstrations, news/events and TikTok dances/movements) and promotional themes that result in audiences’ virtual engagement in the form of “likes” and “comments” and increase the museums’ TikTok channel followers.

The results demonstrate that short videos on social media platforms encompass various strategies involving different formats, types and themes. Museums can use these strategies to engage virtual tourists. This study also provides valuable suggestions for museums and galleries seeking to leverage short videos as effective marketing mechanisms.

This study aims to explore the strategies that service providers use to facilitate marketplace accessibility, and identify the key challenges in that process. The authors do so to develop a roadmap towards improved accessibility and disability inclusion in the marketplace.

The authors conducted eight semi-structured interviews with service providers (curators, visitor service coordinators and access managers) at museums who run access programmes for customers with visual impairment (VI), along with an embodied duo-ethnography of those programmes.

Service providers foster autonomous, embodied and social access. Resource constraints, safety concerns and exposed differences between customers compromise access. To overcome these challenges, service providers engage in three inclusionary strategies – informing, extending and sensitizing.

This service provider- and VI-focus present limitations. Future research should consider a poly-vocal approach that includes the experiences of numerous stakeholders to holistically advance marketplace accessibility; and apply the marketplace accessibility findings upon different disabilities in other marketplace contexts.

This study offers a roadmap for policymakers and service providers on: which types of access should and can be created; what challenges may be encountered; how to manage these challenges; and, thus, how to advance accessibility beyond regulations.

This study contributes a service provider perspective on marketplace accessibility that goes beyond removing “disabling” barriers towards creating opportunities for co-creation; an approach towards marketplace accessibility that fosters inclusiveness while considering the inherent challenges of that process; and an illustration of posthumanism’s empirical value in addressing issues of accessibility in the marketplace.

This study focuses on ratcheting and budget behavior in nonprofit museums. Specifically, the authors examine how performance compared with the budget affects future revenue budgets, and how this differs from the extant literature focused on for-profit organizations. The study focuses specifically on the relationship between museums and their sources of public funding and how this affects how museums prepare budgets.

Based on four years of data covering 97 state-subsidized Danish museums, the authors analyze budget ratcheting using least absolute deviation (LAD) estimations in the form of median regressions.

The authors find that when actual revenue from admission charges is below the budget, the decrease in the following year's budget is greater than the increase in the following year's budget when actual revenue from admission charges is above the budget (i.e. the authors find asymmetrical ratcheting).

The findings are based on a specific setting (Danish museums), and the results may not be generalizable to other settings.

This study provides insights into the museum sector and other sectors with similar characteristics and contributes to understanding the differences between museums and for-profit organizations when it comes to budgeting. As private-sector management practices are gaining ground in the museum sector, it is important to learn more about budgeting-related issues in this sector.

The asymmetrical ratcheting the authors find is the opposite of ratcheting typically found in for-profit organizations. The authors attribute the results to the incentive conflict between museums and their public funding sources. The authors point to the museums' dependence on public funding as an explanation for the results and, thereby, extend the knowledge on ratcheting to organizations with different characteristics than traditional, for-profit organizations.

The aim of this study is to evaluate the implicit and explicit attitudes of Generation Z (Gen Z) individuals toward the experience of visiting and getting to know traditional or virtual museums.

Two studies were conducted. The first study assesses the implicit attitudes of Gen Z individuals through Implicit Association Tests (IAT) toward the experience of visiting traditional versus virtual museums. Considering the results of the study one, the second study proposes and validates a conceptual model through PLS-SEM approach about the explicit attitudes of this generation toward virtual museums.

In the first study, it was found that virtual museums are more successful at engaging and immersing participants than traditional museums for Gen Z. The second study emphasized the significance of meeting Gen Z expectations and ensuring effortless access to information in virtual experiences as this can lead to increased satisfaction and inspiration among this generation.

The originality of this study lies in its focus on Gen Z's attitudes toward virtual museums and the use of both implicit and explicit attitude measures to gain a comprehensive understanding of these attitudes. An interesting aspect emerges from the implicit attitudes displayed by Gen Z, indicating their preference for virtual museums as more captivating compared to traditional ones.

The study builds on the multi-stakeholder perspective and applies the DART model to frame and explore barriers to value co-creation in the museum context.

The empirical research followed a multiple case study design, based on six cases selected in accordance with a maximum variation strategy. The analysis of the data gathered from multiple primary and secondary sources was guided by the qualitative content analysis approach and the pattern-matching technique for a multiple case study.

The findings reveal a largely convergent understanding of value co-creation that relates to the social integration of the intrinsic value of museums. The main barriers to value co-creation were identified at both organizational and personal levels, yet important context-bound differences were found regarding the scope and impact of those barriers across defined museum activity areas.

The study enriches literature and museum management by identifying and synthesizing barriers, offering insights for overcoming them through DART model modifications. These insights extend beyond museums, emphasizing stakeholder identification, recognizing activity-specific barriers, understanding interdependence and considering external factors like the pandemic. Managers can leverage this knowledge for informed decisions and interventions.

This study aims to determine consumer satisfaction dimensions that lead to a willingness to share positive emotions through the study of TripAdvisor users’ reviews on St. Petersburg museums. The explorative study reveals the most significant factors that could predict museum visitors’ behavioral intentions.

The study is based on the theory of planned behavior and the “cognitive-affective-conative” model to analyze TripAdvisor reviews (n = 23020) and understand the relationship between the affective and the conative components of consumer behavior. Quantitative text-mining analysis allowed us to view every lemma of every review as a single factor for a deeper understanding of the phenomenon.

The research has enlarged the literature on museum consumer behavior. Behavioral intentions of museum visitors are affected by satisfaction dimensions, especially emotions felt; the esthetic dimension and museums’ surroundings affect consumers’ overall willingness to share positive emotions, while bad service quality and pricing policy make a visit to the museums less satisfying.

Managers can enhance their offerings and attract new consumers by identifying the satisfaction dimensions that influence their intentions to share positive emotions. The research findings can aid museums, tour agencies and government officials in developing targeted products and strategies to meet consumers’ expectations and promote urban tourism.

The research identified the dimensions that influence visitors’ willingness to share positive emotions through user-generated content in the context of museums. The study applies quantitative text analysis based on logit regression, which is a novel approach in the field of urban tourism research.

This paper aims to present the methodology for designing a system providing comprehensive data about the UK’s museums and enabling research into the history, status and long-term development of the entire sector.

The authors have devised and applied an iterative methodology to deliver a knowledge base, web application and website through which these and related resources are publicly accessed, allowing incorporation of the requirements of user stakeholders drawn from across the UK museum sector.

The methodology has enabled the elicitation of usage scenarios, research questions and feedback from a broad range of user stakeholders, allowing the system to be successfully delivered within the time and staffing constraints of a single publicly-funded research project. Feedback received from external evaluators and users of the system has been overwhelmingly positive.

The system includes the only comprehensive data set of the UK’s museums and is enabling new research by museum studies scholars and museum professionals. The methodology can inform other projects aiming to create specialist knowledge resources involving a wide range of user stakeholders, particularly within constrained time and staffing resources.