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In this editorial for a double volume on “Multimodality, Meaning, and Institutions” in Research in the Sociology of Organizations, we aim to achieve three objectives: first, we provide a set of guiding ideas about what a multimodal prism entails for the study of meaning and institutions; second, we give an overview of the topics, concepts, and methods covered in this volume and briefly introduce the central contributions and insights of each article; third, we outline a number of open questions and fruitful avenues for a future research agenda at the intersection of organization studies, institutional theory, and multimodality research.

A multimodal perspective highlights the importance of attending to the different modes, mostly verbal and visual, which organizations use when conveying messages. We complement this perspective by adding an additional layer, namely the medium through which messages appear. We suggest that organizations can fine-tune messages not only by playing with possible interactions across modes, but also across media. We build our reasoning around the communication of identity claims. Specifically, we are interested in how identity elements are referenced in verbal and visual modes of meaning making, and how these modes interrelate both with one another and with the respective channels of communication on which they appear. We propose that organizations differentially select identity elements across diverse media and draw on specific identity elements modally in their quest for legitimate distinctiveness. We propose three ways in which multimodal identity claims interact: intensifying, in which messages draw from the same theme to reinforce claims; complementing, in which messages complement each other to enhance meaning; and transposing, in which a dominant theme in one message is transposed into another theme elsewhere. We provide an illustration with identity claims made by single-malt Scotch whisky distilleries.

This afterword reviews the chapters in this volume and reflects on the synergies between organization and management studies and multimodality studies that emerge from the volume. These include the combination of strong sociological theorizing and detailed multimodal analysis, a focus on materiality and on the way functionality and meaning combine in multimodal communication, and an interest in the historical transformations of identity and legitimation discourses.

To present the instructional activities of an intervention enacted in two formative experiment studies. The goal of these studies was to improve students’ argumentative writing, both conventional and digital, multimodal.

This chapter provides the instructional steps taken by high-school teachers as they integrated multimodal argument projects into their classroom, describing the planning and instructional activities needed to teach students both the elements of argument and the practice of digital, multimodal design.

The author discusses the practical pedagogical steps and considerations needed to have students create digital, multimodal arguments in the form of infographics and public service announcements. Students were engaged in the creation of these arguments; however, practical considerations are discussed for both task complexity and the merger between digital and conventional writing.

Research suggests that integrating digital tools and multimodality into classrooms may be needed and valued, but practical suggestions for this integration are lacking. This chapter provides the needed pedagogical application of digital tools and multimodality to academic instruction.

Changes in digital communication technologies have impacted on society so rapidly that educational researchers, policy makers and teachers are challenged by the application of these changes for curriculum design, pedagogy and assessment. The multimedia facilities of digital technologies, particularly mobile hand held devices and touch pads, encourage the processing of several modes simultaneously. Thus the traditional concept of literacy as reading and writing has changed as these rarely occur in isolation within digital communication. Many students are engaged in more sophisticated use of technologies outside school than they experience at school. Moreover, participation in gaming and social networking has created significant social and cultural change.

At the same time there have been many initiatives in classrooms to adapt to the learning potential of new technologies with schools introducing laptops, iPads, or students’ own devices. While issues such as pedagogy and equity offer challenges there are new and exciting ways forward for literacy education in an inclusive learning environment. This chapter will examine attempts to re-define literacy with theories such as ‘multiliteracies’, ‘multimodality’ and ‘new literacies’. These have developed to explain the changes in communication and to offer educators ways to balance the incorporation of new modes of communication with those skills of reading and writing that are seen as core for a literate person.

How can we take multimodalities (the discursive, material, spatial, visual, emotional, embodied, etc.) of institutions seriously? In contemplating the implications of the “multimodal turn” (broadly defined) for institutional inquiry and theory, I first situate it within its intellectual current in the social sciences more broadly. I then use three ethnographic vignettes from Israeli high-tech conferences, all centering on “place” (as a – presumably first and foremost – geographical and material reality) to highlight the shortcomings of a “weak” multimodal approach and the promise of a “strong” one. Finally, I suggest ways to capture multiple modalities within an integrated account and discuss the challenges entailed in an institutional inquiry undertaken to acknowledge, and conceptualize, non-linguistic realities.

In job advertisements, companies present claims about their organizational identity. My study explores how employers use multimodality in visuals and verbal text to construct organizational identity claims and address potential future employees. Drawing on a multimodal analysis of job advertisements used by German fashion companies between 1968 and 2013, I identify three types of job advertisements and analyze their content and latent meanings. I find three specific relationships between identity claims’ verbal and visual dimensions that also influence viewers’ attraction to, perception of the legitimacy of, and identification with organizations. My study contributes to research on multimodality and on organizational identity claims.

This chapter explores the challenges and opportunities of using multiliteracies pedagogy and multimodality in a nontraditional English language arts classroom. The paper highlights the dynamic and contemporary nature of the multiliteracies pedagogy and multimodal literacy practices proposed by the New London Group (1996). This paper makes connections through the analysis of scholarship and practice and provides solutions for educators to promote learning that is meaningful, engaging, and relevant to students. The focus is on promoting literacy instruction that values students' creativity, language, and culture to cultivate analysis, inquiry, and agency.

This scholarly work analyzes the previous 17 chapters in the International Teacher Education: Promising Pedagogies (Part C) volume. The purpose of the analysis is to distill the essence of what constitutes promising international teacher education pedagogies and how those pedagogies can best be shared. The chapters are reviewed according to the sections in which they appeared: pedagogies of working with multimodalities; pedagogies of partnerships and communities; pedagogies of teacher assessment; and vehicles for teacher education research, and dissemination. Key knowledge contributions from each chapter are emphasized. Similarities between the featured pedagogies are also highlighted. Finally, overarching themes are pinpointed.