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The purpose of this paper is to investigate the dominance of athlete endorser characteristics (i.e. moral character vs warmth) on athlete endorser perception and the influence of tarnished athlete endorsers (i.e. immoral character vs coldness) on brand evaluations from the perspectives of perceiver characteristics, including dispositional tendency, innate moral intuitions, and self-location (SL).

This research consists of three experimental studies with 135, 72, and 91 participants, respectively. Study 1 compared the dominance of moral character and warmth on athlete endorser perception. Study 2 examined the impact of perceiver characteristics on the cause-and-effect relationship between tarnished athlete endorsers (i.e. immoral character vs coldness) and brand evaluations. Study 3 investigated the cross-cultural generalizability of the US-based research findings in Study 2 for Indians.

Moral character is more influential than warmth on athlete endorser evaluations. Tarnished athlete endorsers with immoral character exert more negative influence than tarnished athlete endorsers with coldness characteristic on brand evaluations. Except for dispositional tendency, innate moral intuitions and SL moderate brand evaluations. Endorser and perceiver characteristics yield asymmetric patterns of influence on Americans’ and Indians’ brand evaluations.

Future research is needed to verify the causal effects of thinking styles on the relationship between tarnished athlete endorsers and brand evaluations.

The determination of endorsement continuity has to jointly consider the characteristics of endorsers, perceivers, and cultures.

This research contributes to the endorsement research by advancing the research scopes of athlete endorser, perceiver, and culture characteristics.

The purpose of this research is to identify and articulate the practical implications of the teacher's role in implementing a program related to developing moral literacy in students as well as identifying what is necessary for professional development opportunities intended to educate teachers in the realm of moral literacy.

A broad range of recent literature on the subject of moral education and moral literacy are utilized to identify best practices and potential pitfalls related to moral literacy program implementation in schools as well as the particular impact of teacher behaviors on program success.

The paper identifies a pervasive need for professional development opportunities for teachers expected by their districts to implement programs related to moral literacy in their classrooms. Additionally, the authors identify the need for teachers to address the need for community involvement, the development of their own moral literacy, synergy between program ideals and teacher behavior, and developmentally appropriate implementation.

This paper serves as a condensed research base necessary for the development and implementation of a workshop intended to develop moral literacy in teachers and to showcase effective methods of integrating moral literacy across existing curricula.

This paper offers guidance for the development of an often overlooked form of professional development for teachers aimed at equipping them with the tools and knowledge necessary for effectively integrating character development programs in their curricula.

Starting from the premise that formal ethical codes and other ethical discourses differ in their audiences, effects and characteristics, it is analyzed how practitioner‐directed ethical discourses have spoken and continue to speak about character‐based ethics. Borrowing from the literature on professions and Pierre Bourdieu’s theory of practice, starts from the assumption that editorials in practitioner‐oriented publications are a form of cultural good traded on an internal symbolic market. By providing access to symbolic capital, trade in this good acts to bind together members of the accounting profession, yet trade in this good also has the potential to obscure a number of important, underlying social issues. The study is based on a close (textual) reading of editorials in the Canadian Chartered Accountant (subsequently renamed CA Magazine) from 1911 to 1999, and this reading is framed in light of a number of macro‐level and meso‐level (contextual) changes. It is found that character‐based ethical discourses continue to pervade this professional field, though not without important changes which themselves need to be explained in light of the more widespread, non‐professional field.

This chapter questions the role of virtues in health professional medical ethics. It distinguishes between the ethics of conduct – usually expressed as moral principles – and the ethics of the character – expressed as virtues. It questions whether virtues are intrinsically valued or valued instrumentally as the means to right conduct. It poses two problems for virtue theory: (1) The “naked virtue” problem – whether instilling virtues increases the probability of correlative morally right conduct, and (2) the “wrong virtue” problem–which of many sometimes controversial virtues should be promoted. The chapter ends by arguing that these are less serious problems for the morality of conduct.

The purpose of this paper is to present a four component model of ethical behavior (PRIMES) that integrates literature in moral psychology, computing ethics, and virtue ethics as informed by research on moral exemplars in computing. This is part 1 of a two‐part contribution.

This psychologically based and philosophically informed model argues that moral action is: grounded in relatively stable PeRsonality characteristics (PR); guided by integration of morality into the self‐system; shaped by the context of the surrounding moral ecology; and facilitated by morally relevant skills and knowledge (S).

The model seeks to explain the daily successful (and unsuccessful) performance of moral action by computing professionals and to provide groundwork for a pedagogy that emphasizes ethically effective performance.

The model has significant implications for how ethical action might be taught to computer professionals and other design professionals. It also makes recommendations about what is needed to measure to construct a complete picture of sustained ethical action in a profession.

Most accepted models of ethical behavior are unidimensional, emphasizing either principled reasoning or a simplistic model of integrity/character. This model brings together a variety of disparate literatures in the light of its emphasis on sustained moral action in the profession. It thereby provides researchers and educators with a picture of what is needed to construct a complete understanding of moral action in the profession.

The purpose of this paper is to explore how the concept of honesty can shed light on misreporting issues in projects. Research on honesty can be useful for practitioners and researchers in project management, in order to understand and counter the withholding and distortion of relevant information from projects. In moral psychology, dishonesty is often explained as a result of moral neutralization. The paper provides an account of how neutralization can lead to dishonesty in projects.

The current study is based on a literature review of research on misreporting and dishonesty in projects, and of relevant generic studies of honesty.

The author concludes that the phenomenon of moral neutralization can explain dishonesty and misreporting in projects. Honesty can be encouraged by identifying attempts at moral neutralization, and rendering them unacceptable. At the core of this position is the view that the level of honesty amongst project members is most adequately understood and explained from a circumstance rather than a character approach.

The paper is based on a literature review, and needs to be supported by further empirical studies within project management.

The suggested primacy of a circumstance approach to honesty implies that project practitioners should be aware of the phenomenon of moral neutralization. Even people of good moral character can become involved in neutralization, in order to render misreporting acceptable. The central practical challenge can thus be to recognize tendencies of neutralization in one's own and other people's moral reasoning.

The main contribution of this paper is to introduce the concept of honesty in general, and the concept of moral neutralization in particular, to project management research and practice. The paper also suggests concrete ways to redirect attention from character to circumstances, based on more general research findings in social and moral psychology.

The purpose of this paper is to examine how Aristotle’s ethics can be applied to the ethics of professional accountants (PAs), in relation to the approach adopted by the International Federation of Accountants (IFAC), and to consider the reasons that justify the Aristotelian approach.

The paper outlines IFAC’s approach and identifies several weaknesses. Three themes of Aristotle’s Nicomachean Ethics are applied to the work of PAs. Reasons why this perspective is more suitable for PAs are then articulated.

Several aspects of Aristotle’s ethics can be fruitfully applied to the ethics of PAs. These include the relationship between function, goals and the good, an awareness of the human goal to achieve eudaimonia, the development of both excellences of character and of intelligence, and the significance of non-rational aspects of morality, including emotions, will, responsibility and choice.

This perspective provides an alternative conceptualisation of the ethics of PAs. Although it does not provide concrete guidance regarding what the ethical approach to specific situations may be, it presents a useful counterpoint to existing approaches that are largely deontological and utilitarian.

This paper provides accountants in practice with a more comprehensive and adequate perspective on what it means for a PA to be ethical, and raises several issues related to how ethics is included in the education and training of accountants.

Investigating the philosophical basis for professional ethics approaches professional codes of ethics in a way that it is not typically considered. The paper also provides a more comprehensive application of Aristotelian ethics than previous work.

Book VI of Aristotle′s Nicomachean Ethics is commented on, aimed at showing its relevance to some themes in contemporary moral philosophy. It is argued that the classical approach to morality (Aristotle) and the Enlightened approach (Kant) need not compose antinomy. Instead, the Aristotelian emphases on the development of virtuous character and the nature of practical wisdom coalesce with the Kantian emphasis on autonomy – what Falk calls “responsible self‐direction” – in the person of the moral leader. In particular, great moralists have recognised that moral wisdom is not mainly a matter of strict obedience to rules. While rules have their place, the subject matter of ethics cannot be determined by a quasi‐mathematical formalism. Over‐emphasis on the formalism of the categorical imperative obscures Kant′s more fundamental emphasis on autonomy. The autonomous person, able to exercise moral leadership, cultivates the Aristotelian virtue of phronēsis.

Current headlines depicting the billion dollar government bailouts of some of the world's largest business corporations suggest that a new paradigm of management is needed. This paper seeks to propose that the management theory of Peter F. Drucker and certain Aristotelian concepts, expressed in the Nicomachean Ethics and Politics, are applicable to the business community today.

Drucker's management philosophy is synthesized with the moral philosophy of Aristotle to suggest a practical management framework for contemporary business practitioners. In providing a virtue‐based moral framework for management grounded in a concern for character, communal wellbeing, and ultimate purpose, Drucker's Aristotelian‐style of business management provides a viable, virtue‐based management theory that contemporary managers should be able to embrace.

Drucker has been regarded as one of the most influential management thinkers of the twentieth century. It is suggested that, given the current level of morality shown in the behaviour of business people today – business leaders in particular, what is needed is a change in managerial perspective. A change from the prevailing concern with one's own wellbeing – how much one has, or can get for oneself – to include a concern for the wellbeing of others. It is proposed that Drucker's management philosophy, which reflects Aristotelian matters of character, community and telos, though formulated many years ago, provides a framework for improving managerial behaviour today.

Drucker's pragmatic business commentary and advice reveal a deep understanding of the complexity of the business world and the realities of business from the perspective of the business person, and yet do not reject the overriding moral principles of integrity, community and achievement that serve as the foundation for society.

The paper offers a business‐relevant, virtue‐based perspective that, in the author's opinion, is more than adequate for a renewed vision of management in the twenty‐first century.

Current headlines depicting the billion dollar government bailouts of some of the world's largest business corporations suggest that a new paradigm of management is needed. This paper seeks to propose that the management theory of Peter F. Drucker and certain Aristotelian concepts, expressed in the Nicomachean Ethics and Politics, are applicable to the business community today.

Drucker's management philosophy is synthesized with the moral philosophy of Aristotle to suggest a practical management framework for contemporary business practitioners. In providing a virtue‐based moral framework for management grounded in a concern for character, communal well‐being, and ultimate purpose, the paper argues that Drucker's Aristotelian style of business management provides a viable, virtue‐based management theory that contemporary managers should be able to embrace.

Drucker has been regarded as one of the most influential management thinkers of the twentieth century. The author suggests that, given the current level of morality shown in the behaviour of business people today – business leaders in particular – what is needed is a change in managerial perspective. A change from the prevailing concern with one's own well‐being – how much one has, or can get for one's self – to include a concern for the well‐being of others. The author proposes that Drucker's management philosophy, which reflects Aristotelian matters of character, community and telos, though formulated many years ago, provides a framework for improving managerial behaviour today.

Drucker's pragmatic business commentary and advice reveal a deep understanding of the complexity of the business world and the realities of business from the perspective of the business person, and yet does not reject the over‐riding moral principles of integrity, community and achievement that serve as the foundation for society.

The paper offers a business relevant virtue‐based perspective that, in this author's opinion, is more than adequate for a renewed vision of management in the twenty‐first century.