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Article
Publication date: 6 November 2017

Noa Aharony

Although the mobile phone is a popular gadget, only a few studies have examined the relationships between personality characteristics and mobile phone use. This study aims to…

Abstract

Purpose

Although the mobile phone is a popular gadget, only a few studies have examined the relationships between personality characteristics and mobile phone use. This study aims to integrate and extend the literature by focusing on various personality characteristics and motivations to fully understand the influence of these variables on mobile phone use.

Design/methodology/approach

The research was conducted in Israel during the first semester of the 2015 academic year and encompassed 181 library and information science students. Participants were asked to complete the following questionnaires: personal details, mobile usage, motivation, self-disclosure and personality characteristics (openness to experience and extroversion and loneliness).

Findings

The most common use of students’ mobile phones is for mobile voice communication. Further, results show that the major factors that influence individual mobile phone use are motivation and the time spent using the phone. In addition, results indicate that personality characteristics have a large impact on mobile phone use as well, and that the dominant ones are openness to experience and self-disclosure.

Originality/value

The current study expands the scope of research about mobile phone use by examining the different functions provided by mobile phones within the context of personality characteristics as well as motivation. Further, mobile phones now not only serve as a means of communication but also have become a central means in students’ lives to access their social network system of choice, search for information and enjoy online leisure activities.

Details

The Electronic Library, vol. 35 no. 6
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 19 January 2010

Anthony Cawley and Deirdre Hynes

The purpose of this paper is to examine the social adoption of the mobile phone by Irish teenagers in city, town and rural settings. It aims to investigate two key areas that have…

2891

Abstract

Purpose

The purpose of this paper is to examine the social adoption of the mobile phone by Irish teenagers in city, town and rural settings. It aims to investigate two key areas that have influenced the teenagers' social adoption of the mobile phone: first, the influence of locational and socio‐economic factors on mobile phone usage; second, how the teenagers' adoption of recently emergent Web 2.0 applications (social‐networking web sites and instant messaging services) tends to bring about a re‐positioning of the mobile phone's role as a communications channel.

Design/methodology/approach

The paper draws on a social shaping and domestication of media technologies approach, using original empirical data from a survey of teenage respondents and six focus groups.

Findings

The findings suggest that the teenagers' relationship to the mobile phone is evolving as newer communications applications emerge. In particular, the technical competencies and media literacies necessary for multi‐model communication are evolving fastest where locational and socio‐economic conditions are most favourable.

Originality/value

Although access to the mobile phone cuts across the strata of society, people's capacity to benefit from it – and from other forms of multi‐modal communication – is not evenly distributed. The paper argues that, despite universal ownership of the technological device among the sample of teenagers, the mobile phone is caught up in wider digital and socio‐economic divides.

Details

Aslib Proceedings, vol. 62 no. 1
Type: Research Article
ISSN: 0001-253X

Keywords

Article
Publication date: 7 January 2014

Michael Daniel Clemes, Xin Shu and Christopher Gan

Global mobile communication is one of the most dynamic and important service markets. Several researchers suggest using a theoretical approach to develop a much deeper insight…

1430

Abstract

Purpose

Global mobile communication is one of the most dynamic and important service markets. Several researchers suggest using a theoretical approach to develop a much deeper insight into key marketing constructs such as service quality, customer perceived value, customer satisfaction, perceived switching costs, corporate image, and customer loyalty is of vital importance to the mobile communications market. This study aims to develop and test a comprehensive hierarchical model of these six important constructs. The model also incorporates the retailing function of a major mobile communication provider.

Design/methodology/approach

The research sample of 516 was drawn from customers of one of the largest mobile communications service providers in China. The data were analysed using exploratory factor analysis, confirmatory factor analysis and structural equation modelling.

Findings

The results of the study support using a hierarchical and multidimensional approach for conceptualising and measuring customers' perceptions of service quality in the mobile communications market. In addition, the findings illustrate that service quality is an important determinant of customer perceived value, customer satisfaction, corporate image, and perceived switching costs. Customer perceived value is also an antecedent of customer satisfaction. Corporate image, customer satisfaction, and perceived switching costs are three key drivers of customer loyalty. However, the findings also indicate that corporate image is not an important determinant of customer satisfaction and that customer perceived value is not a key driver of customer loyalty.

Originality/value

This is the first paper that has developed and tested a comprehensive hierarchical model of the mobile communications market.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 26 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 14 November 2016

Kuan-Yu Lin

The purpose of this paper is to develop a research model examining users’ perceived needs-technology fit of mobile communication software through motivational needs and…

1325

Abstract

Purpose

The purpose of this paper is to develop a research model examining users’ perceived needs-technology fit of mobile communication software through motivational needs and technological characteristics. The study investigated the effects of perceived needs-technology fit on user satisfaction and intention to continue using mobile communication software.

Design/methodology/approach

This study proposes a research model based on task-technology fit theory and uses and gratification theory, incorporating key determinants of users’ continuance intention toward mobile communication software. An online survey instrument was developed to collect data, and 403 questionnaires were used to test the relationships in the proposed model.

Findings

The causal model was validated using AMOS 21.0, and all nine study hypotheses were supported. The results indicated that users’ perceived needs-technology fit and satisfaction were crucial antecedents of their intention to continue using mobile communication software and that they mediated the influence of users’ needs as well as technological characteristics.

Practical implications

Mobile communication software practitioners should focus on enhancing users’ perceived needs-technology fit through motivational needs (utilitarian, hedonic, and social needs) and technological characteristics (mobile convenience, service compatibility, and user control) to further boost user satisfaction and intention to continue using mobile communication software services.

Originality/value

This study contributes to a theoretical understanding of factors explaining users’ continuance intention toward mobile communication software.

Article
Publication date: 30 October 2007

Juha Munnukka

The purpose of this paper is to study consumers' adoption of mobile communications services, and to explore common denominators uniting those most likely to be early adopters;…

4351

Abstract

Purpose

The purpose of this paper is to study consumers' adoption of mobile communications services, and to explore common denominators uniting those most likely to be early adopters; thereby, to help practitioners to predict early adoption and segment the market.

Design/methodology/approach

Data were collected by postal questionnaire from 26 per cent of a sample of 3,000 customers of a telecommunications service provider in Finland, stratified into three sub‐samples according to type of usage. For this paper, the returns from the two sub‐samples with the highest rates of use were analysed.

Findings

Previous experience of related types of communications services significantly and positively influenced adoption of new mobile services. Certain of the respondents' demographic characteristics were also closely associated with early adoption.

Research limitations/implications

Further studies are required before the findings can be applied beyond Scandinavia. Qualitative research could enhance understanding of the roles of personal innovativeness and income, in particular, in adoption of mobile communications services.

Practical implications

Mobile communications service providers in Scandinavia now have a tested basis for identification of early adopters, segmentation of the market, and targeting of marketing campaigns.

Originality/value

The study tested theoretical constructs used widely in other fields, and identified adjustments required for transfer to the mobile communications service context.

Details

Marketing Intelligence & Planning, vol. 25 no. 7
Type: Research Article
ISSN: 0263-4503

Keywords

Book part
Publication date: 8 May 2019

Barrie Gunter

Abstract

Details

Children and Mobile Phones: Adoption, Use, Impact, and Control
Type: Book
ISBN: 978-1-78973-036-4

Article
Publication date: 11 September 2017

Eui-Bang Lee

In order to understand the influence of technology innovation on market demand diffusion in the ICT service market, the purpose of this paper is to examine technology innovation…

1683

Abstract

Purpose

In order to understand the influence of technology innovation on market demand diffusion in the ICT service market, the purpose of this paper is to examine technology innovation in the mobile product market, which keeps a complementary relationship with the mobile communication market.

Design/methodology/approach

This study collected mobile communication user information of four leading countries in the ICT market – the USA, the UK, Korea, and Japan from 1981 to 2014. This study applies the Bass diffusion model to analyze the form of market demand diffusion and conducts white noise test to verify the hypotheses.

Findings

Technology innovation of mobile communication leads to an increase in innovation effect and a decrease in imitation effect. Thus, technology innovation of mobile communication needs to be promoted continuously for the purpose of increasing adopters in the early stage. Besides, mobile product’s technology innovation leads to an increase in imitation effect and a decrease in innovation effect, because individuals were aware of the usefulness of the products and services. Hence, the increase in the number of imitators caused a higher increase in imitation effect than in the mobile communication’s innovation effect.

Originality/value

Based on the results of this study, the role that product and service technology innovation plays in renewing the form of market demand diffusion in the ICT service market was defined. Also, since the strategies and plans to acquire competitive advantage of business were understood, it may help both companies and policy decision makers.

Details

Industrial Management & Data Systems, vol. 117 no. 8
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 8 May 2009

Ossi Pöllänen and Lauri Eloranta

The purpose of this paper is to create a global view of consumer spending, taking into account income and rural population density in countries where mobile communications is

1248

Abstract

Purpose

The purpose of this paper is to create a global view of consumer spending, taking into account income and rural population density in countries where mobile communications is still in the growth phase.

Design/methodology/approach

To gain a view of the applicable demographic conditions, information in four different databases was analyzed. Gross domestic product (GDP) formation was studied per geographic area within rural population. A short case study on South Africa is also included to provide detail on how communications penetration can increase rapidly in a favorable environment.

Findings

Communications seems to be a necessity once relative spending increases towards the lower income segments of world population. It is assumed that where people live in arable land the population densities in many low income countries are very high. When different spending patterns were analyzed it became clear that mobile communications gain most notably from travel‐related expenditure.

Research limitations/implications

The findings in this study are general, which opens a large field for further studies in each country; to analyze how social, economic and political development occur when mobile communications become more popular.

Practical implications

This study should help operators in different countries plan their investments better. It may also well be that future innovations for mobile communication and information access emerge from growth countries.

Originality/value

Only few public papers have approached this topic in the past. More detailed studies and analysis will remain to be performed for scientists and practitioners.

Details

info, vol. 11 no. 3
Type: Research Article
ISSN: 1463-6697

Keywords

Article
Publication date: 11 September 2007

Win‐Bin See

The purpose of this paper is to present the integration of logistic management with information and communication technologies to largely improve the effectiveness of logistic…

7021

Abstract

Purpose

The purpose of this paper is to present the integration of logistic management with information and communication technologies to largely improve the effectiveness of logistic fleet operations. The work presented here shows a real‐world fleet management system that integrates mobile communication and supports real‐time logistic information flow management.

Design/methodology/approach

First, the application of information and mobile communication technologies in providing effective logistic distribution service is introduced. Then, the proposed real‐time fleet management system (RTFMS) architecture is depicted, the technology profiles for mobile data terminal (MDT) and logistic information system are described, and the considerations of various wireless mobile communication technologies for logistic distribution process are also addressed. Finally, the implications of this paper are discussed and plans for further work are outlined.

Findings

The proposed architecture for a real‐world logistic fleet management system, the RTFMS, can be served as reference architecture for real‐time logistic fleet management design. The major components of the RTFMS have been described in UML use cases to facilitate reuse of this design. This paper presents the RTFMS architecture with associated information flows and timing considerations could be used for the architecture adaptation in similar applications. Wireless technologies provide the logistics feet management with bi‐directional real‐time information flows as shown in this paper, and this would stimulate new ideas in logistics management and services models.

Research limitations/implications

This paper provides a reference model with implementation in adopting wireless technologies in logistics distribution process. However, the services provided by each specific system would depend on all stakeholders in specific chain of logistics service provider and consumer.

Originality/value

The work presented here shows a real‐world fleet management system that integrates mobile communication and supports real‐time logistic information flow management.

Details

Journal of Manufacturing Technology Management, vol. 18 no. 7
Type: Research Article
ISSN: 1741-038X

Keywords

Article
Publication date: 13 December 2021

Abdulaziz Elwalda, İsmail Erkan, Mushfiqur Rahman and Deniz Zeren

Mobile messaging applications (MMAs) have surpassed top social media platforms. Recent and rapid use of MMAs has made it extremely difficult to ignore the existence of…

1078

Abstract

Purpose

Mobile messaging applications (MMAs) have surpassed top social media platforms. Recent and rapid use of MMAs has made it extremely difficult to ignore the existence of customer-to-customer (C2C) mobile information. This study, therefore, aims to expand the knowledge of customers' adoption behaviour of such information.

Design/methodology/approach

Through applying and utilizing social support theory (SST) and the information adoption model (IAM), this study introduces a holistic theoretical model, explaining customers' adoption of information derived from MMAs and exploring the antecedents of IAM. Based on the data collected from 305 UK MMA users, this study empirically tests the research model using structural equation modelling estimation.

Findings

The results of this study reveal that social support is a key antecedent of information quality and credibility and support IAM in terms of its ability to explain MMAs' information adoption.

Practical implications

The insights are valuable for businesses and marketers to understand customers' mobile communications and be socially support-oriented while developing marketing communication strategies.

Originality/value

The study integrates SST and IAM to improve the understanding of customers' information adoption behaviour. It is the first attempt that establishes that social support is a key antecedent of IAM.

Details

Journal of Enterprise Information Management, vol. 35 no. 6
Type: Research Article
ISSN: 1741-0398

Keywords

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