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We investigate how Salesforce’s key people used analogies and metaphors during the deployment of their (then) radical business model innovation. Our analysis shows how Salesforce’s entrepreneurial team skillfully used a mix of analogies and metaphors to communicate its innovations and differentiate the company from its competitors. We also show how business model innovators can weave together analogies and metaphors to create distinct meta-narratives that elicited strong emotions and helped construct a memorable organizational identity that galvanized stakeholders around the firm’s ecosystem appeal. We conclude by discussing the implications of our findings for business model and cognition research.

Lyotard's work on postmodern knowledge has been influential on our thinking of paradigms, meta‐narratives, legitimation, and contemporary trends in the information economy. These issues are discussed, criticisms of his work examined, and implications for information professionals explored.

Examines key general marketing texts to produce a consistent set of claims termed the nine tenets of marketing. States that these are core to conventional marketing teaching and thought. Argues that they have little epistomological basis. Shows that marketing professionals do not enjoy the same status as those in law and accountancy, concluding that to convince others of the profession’s worth, the whole basis may need renovation.

The purpose of this research paper is to contribute to strategy theory by differentiating different types of top management narratives and trying to understand the interplay between them as well as the dynamics over time.

The study was designed from an interpretative narrative approach. Narratives were produced from deep interviews and organisational documents covering a period of more than 25 years.

Two kinds of narratives were detected – builders and cleaners. The builders' narratives illustrate how personal life‐stories are embedded in the strategic development processes but the cleaners' narratives are organisational stories without personal life‐stories and cover no actual development. The concept meta‐narrative helped to understand strategic changes over time and was embedded in the myth‐periods involved. The meta‐narrative identified was built on an idea of a going concern and on the role to produce physical large objects for long‐term use.

Owing to the longitudinal design of the study a cyclical pattern with related managerial narratives were produced. The dichotomy builders and cleaners could be developed studying other longitudinal business strategies and also by connections to meta‐narratives derived from more general economic theories.

Builders and cleaners focus on either business or organisational/financial aspects but neither of both. Awareness of this, learning strategic management requires co‐operation between different actors.

The longitudinal design describes and analyzes a cyclical pattern of managerial patterns, while other studies based on narratives cover more limited organisational events in time and space.

Purpose – The aim of this chapter is to analyse the discourse associated with, and preceding the establishment of, the community interest company (CIC) legal format in the United Kingdom in 2005. The analysis identifies the political, ideological, social and economic meta-narratives that are embedded in five key texts from which the CIC emerges and is codified.

Design, methodology and approach – The approach consists of a discourse analysis of five principal texts produced between 2002 and 2005 in which the idea of a CIC is articulated and refined prior to the launch of the CIC format in 2005.

Findings – Analysis of five key texts elucidates four meta-narratives that contrast political, ideological, social and economic discourse and counter-discourse.

Research implications and limitations – The selection of five key texts excludes other texts that were produced during the articulation and refinement of the CIC format. Further research to examine the diffusion, adoption and translation of the CIC legal format is recommended.

Practical implications – We show how the crafting of policy is embedded in meta-narratives that shape the content and implementation of policy.

Social implications – The CIC protects, in perpetuity, collectively held property rights through an asset lock, and enables capital to be raised from investors and trustees to be paid. These characteristics are beneficial in that community asset ownership can contribute to local development, e.g. by creating new ventures, generating jobs and anchoring wealth in communities; raising capital from investors can facilitate the enterprise to grow and scale up; and the expertise of the board can be enhanced by rewarding trustees financially for their involvement in the governance of the CIC.

Originality – This chapter presents the first critical analysis of the discourse associated with the origins of the idea for, and articulation of, the need for a legal format for social enterprises in the United Kingdom.

This paper aims to systematically review studies of waqf accountability to conceptualise accountability in this unique setting.

This review followed the realist and meta-narrative evidence syntheses guidelines for meta-narrative review and used systematic searching for studies related to accountability in waqf institutions, based on the two main social sciences databases (Scopus and Web of Science). Thematic analysis was used to assess patterns regarding how researchers approached the concept of accountability in their studies, along with the context, the theories and the methods they used.

The number of research papers investigating the issue of waqf institutions’ accountability was severely limited in comparison to the growing literature on waqf institutions themselves. Existing research varies, with accountability practices understood through accounting, reporting and management perspectives, holistic accountability and studying various aspects antecedent to the achievement of accountability, such as governance, performance measurement and intellectual capital.

This study was conducted to fill the gap regarding a systematic review placing specific focus on accountability in the waqf institutional setting. The narrative from the review and suggestions for future research are provided to strengthen understanding of the current state of knowledge on accountability and direction, to enhance its usefulness in both theoretical building and practical improvement.

The emergence of the Chinese aid consensus has come to have profound implications for sustainability. The Beijing Consensus “sovereignty doctrine” of non‐interference, presents a stark contrast to the Washington Consensus architecture of imposed conditionalities and the serving of geopolitical interests. For this reason, from Africa's perspective, the Beijing Consensus appears to represent the preferred comprehensive meta‐narrative for Africa. The purpose of this paper is to discuss the attributes of “good” aid architecture in relation to the peculiarities of Africa's challenges.

In examining its principles, objectives, framework differences and impact, the Beijing model shows that it supports the human rights which “unleash”, empower and protect self‐directed development grounded in ownership and in the strategic interests of recipients.

The Washington Consensus has been problematic for African development because it is economistic and exclusively instrumentalist. While conceding to this shortcoming, the inability of the consensus to appreciate the unique and complex development problems of Africa is more troubling. Comparing the two, the Beijing Consensus, which is multidimensional and encompasses the intrinsic and non‐economic roles of development aid, with the consequence of over‐emphasizing expanding local policy, is adjudged practical for Africa. The conclusion is that the dominant Washington Consensus is too poorly articulated and structured to respond to declared determination for ownership, mitigating capabilities deprivation, and improving development control.

This paper has argued that the basic approach of the Beijing Consensus has been more generous and more attractive for sustainable development in Africa. Much more important, perhaps, is the ability of the consensus to appreciate the unique and complex development problems which occur as a consequence of donor deafness on limited rights and conditionalities. In sum, the Beijing Consensus results in exclusionary changes of “less magnitude and speed” and promotes poverty reduction and sustainable development. Taken together, these factors and practices mean that the Beijing Consensus best serves the staircase of a nation's pathway to indigenous development, when compared with the Washington Consensus. Such a comprehensive meta‐narrative that builds alliances and creates a foundation for enlightened and effective politics of development aid will “unleash”, empower and protect the full potential of Africa.

To explore the meaning of sustainability from the perspective of community‐based social entrepreneurs (CBSE) on an estate in East London, UK, and enable local practitioners to express their views, and where appropriate, to challenge the values, cultural norms and underlying assumptions involved.

The study focused on an area of London that has been trapped in a spiral of decline for several decades and has been targeted for regeneration and renewal by the UK government. Describes the application collaborative inquiry and storytelling as research approaches to gather data from four social enterprise practitioners, where the techniques were chosen to be qualitative and allow the voices of informants to be heard, and their meanings and interpretations to be articulated. Addressed the following issues: what social entrepreneurs mean when they talk about sustainability( whether these meanings differ from the dominant discourse of sustainability contained in social enterprise policy and strategy publications; how sustainability is achieved by CBSE; what the barriers to achieving sustainability are; and whether sustainability is constrained by environmental context.

The findings indicated that the social enterprise meta‐narrative has followed orthodox business and embraced the values and ethos of the corporate sector (competitiveness, profit maximisation), while social enterprise is seen as an organizational hybrid with social and business goals. Concludes that the small number of social enterprises that have achieved financial sustainability from trading are included in the dominant discourse, but the majority of social enterprises, especially those engaged in community development and those located in areas of disadvantage, are not, and are unlikely ever to be, financially sustainable.

Provides a realistic assessment of the sustainability of social enterprises in areas of social and economic deprivation.

Instructional leadership has been an active area of educational administration research over the past 30 years. However, there has been significant divergence in how instructional leadership has been conceptualized over time. The purpose of this paper is to present a comprehensive review of 25 years of quantitative instructional leadership research, up through 2013, using a nationally generalizable data set.

The authors conducted a meta-narrative review of 109 studies that investigated at least one aspect of instructional leadership using the Schools and Staffing Survey (SASS) administered by the US National Center for Education Statistics.

There were four major themes of instructional leadership research that analyzed SASS data: principal leadership and influence, teacher autonomy and influence, adult development, and school climate. The three factors most researched in relationship to instructional leadership themes were: teacher satisfaction, teacher commitment, and teacher retention. This study details the major findings within each theme, describes the relationships between all seven factors, and integrates the relationships into a single model.

This paper provides the most comprehensive literature review to-date of quantitative findings investigating instructional leadership from the same nationally generalizable data set. This paper provides evidence that leadership for learning is the conceptual evolution of 25 years of diverse instructional leadership research.

It was with a certain amount of surprise mixed in roughly equal proportions with curiosity that I recently accepted the task of writing a review of a work, published in 2001, on the encounter between the Enlightenment (meaning the French Enlightenment) and postmodernism. Reading in the Scottish Enlightenment suggests a need to know something about the wider European context though the exclusivity of France as the Enlightenment or as the home of Enlightenment is no longer a sustainable proposition. The Scots, in their energetic Universities, were as much involved with applying Newton and developing Locke or extending Shaftesbury or countermanding Mandeville as they were with the continental philosophies. The proposition put to me, to persuade me to the task, was the work was likely to contain ideas that intellectual historians of economics might profit from. A reflection on the significance of two potentially conflicting sets of ideas ought to have significance for the study of 18th-century economics developed within the cultural context of wider Enlightenment thought.