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Article
Publication date: 2 July 2020

Gladys Yaa Saah Oppong, Saumya Singh and Fedric Kujur

Digital technologies have become indispensable in businesses and are gaining attention in academic institutions context too. Digital technological ecosystems provide a platform to…

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Abstract

Purpose

Digital technologies have become indispensable in businesses and are gaining attention in academic institutions context too. Digital technological ecosystems provide a platform to communicate and share their products and services to existing and potential customers. Entrepreneurial startups and companies face internal and external challenges utilizing social media technologies to commercialize their business ideas. The purpose of this paper is to identify opportunities and challenges faced by academic entrepreneurs' startups.

Design/methodology/approach

This research has adopted a qualitative approach comprising of semi-structured in-depth interviews with academic entrepreneurs’ startups to find the main challenge they face using social media platforms. The purpose was associated with an exploratory type of study and also included a prominent unified theory of acceptance and use of technology (UTAUT) and technological opportunism (TO) model. The research respondents were 23 academic entrepreneurs startups who were chosen applying purposive sampling. Respondents were given a set of a questionnaire consisting of close-ended questions that are five-point Likert scale. The questionnaire included various parameters to measure the social media challenges the academic entrepreneurs’ startups undergo in the initial phase of their businesses.

Findings

The study identified that business-to-customer relations, brand, reputation, competition and cultural and language influence digital technologies entrepreneurship. While, the findings discovered the extended research model has a positive influence on academic entrepreneurs' intentions to use digital technologies media platforms. The outcome of this paper has thrown more light on which issues are there in digital technologies entrepreneurship, the determinants and actual usage advantages from UTAUT model and TO model that could be properly employed to solve issues of digital technologies media platforms and the potential concerning the adoption and use of digital technologies.

Originality/value

The study of academic entrepreneurs' startups can be considered original in nature. There is dearth of standard literature in the upcoming area of academic entrepreneurship. Governments are taking initiatives to promote academic entrepreneurs' startups, and the findings will be able to give them a right direction.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 26 no. 7
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 8 June 2015

Eric W.T. Ngai, Ka-leung Karen Moon, S.S. Lam, Eric S. K. Chin and Spencer S.C. Tao

In recent years, social media have attracted considerable attention. Hence, the purpose of this paper is to conduct a critical literature review of social media research with the…

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Abstract

Purpose

In recent years, social media have attracted considerable attention. Hence, the purpose of this paper is to conduct a critical literature review of social media research with the aim of developing a conceptual framework to explain how social media applications are supported by various social media tools and technologies and underpinned by a set of personal and social behavior theories or models.

Design/methodology/approach

This study adopted a two-stage approach. The first stage involves a critical literature review of academic journals in social media research, followed by the proposal of a conceptual framework that highlights the tools and technologies as well as theories and models that serve as the foundation of social media applications. The second stage involves the use of an actual case to demonstrate how the proposed framework facilitates the development of a social media application for a regional division of an international non-government organization.

Findings

The literature review indicated that social media have been applied in diverse business areas with the support of various social media tools and technologies and underpinned by a range of personal and social behavior theories and models. Based upon such findings, a conceptual social media application framework was devised and its usability illustrated via a real-life case study. Managerial implications are also discussed.

Research limitations/implications

Social media covers a wide range of research topics and thus, the literature review presented in this study may not be exhaustive. Nevertheless, the proposed framework and case study can both serve as reference for future research and provide recommendations for practitioners in the design and development of their own social media applications.

Practical implications

This study not only explains the importance of applying social media in various business sectors, but also enhances the understanding of the infrastructure of social media applications. The study also provides insights for improving the efficiency of application solutions. Organizations are advised to adopt social media in their business based on the proposed conceptual framework.

Originality/value

With a literature review of social media research and a real-life case study, this study presents a conceptual framework using extant theories and models to form a foundation for social media applications. The framework extends existing knowledge on the design and development of information systems.

Details

Industrial Management & Data Systems, vol. 115 no. 5
Type: Research Article
ISSN: 0263-5577

Keywords

Open Access
Article
Publication date: 22 August 2022

María Esmeralda Lardón-López, Rodrigo Martín-Rojas and Víctor Jesús García-Morales

The purpose of this study is to deepen understanding of the effects of using social media technologies to acquire technological knowledge and organizational learning competences…

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Abstract

Purpose

The purpose of this study is to deepen understanding of the effects of using social media technologies to acquire technological knowledge and organizational learning competences, of technological knowledge competences on organizational learning and finally of organizational learning on organizational performance.

Design/methodology/approach

The study was performed by analyzing data from a sample of 197 technology firms located in Spain. The hypotheses were tested using a structural equations model with the program LISREL 8.80.

Findings

This study’s conceptual framework is grounded in complexity theory – along with dynamic capabilities theory, which complements the resource-based view. The study contributes to the literature by proposing a model that reflects empirically how business ecosystems that use social media technologies enable the development of interorganizational and social collaboration networks that encourage learning and development of technological knowledge competences.

Research limitations/implications

It would be interesting for future studies to consider other elements to conceptualize and measure social media technologies, including (among others) significance of the various tools used and strategic integration. The model might also analyze other sectors and another combination of variables.

Practical implications

The results of this study have several managerial implications: developing social media technologies and interorganizational social collaboration networks not only enables the organizational learning process but also encourages technological knowledge competences. Through innovation processes, use of social media technologies also contributes to strengthening companies’ strategic positioning, which ultimately helps to improve firms’ organizational performance.

Social implications

Since social media technologies drive information systems in contemporary society (because they enable interaction with numerous agents), the authors highlight the use of complexity theory to develop a conceptual framework.

Originality/value

The study also deepens understanding of the connections by which new experiential learning contributes to the generation of coevolutionary adaptive business ecosystems and digital strategies that enable development of interorganizational and social collaborative networks through technological knowledge competences. Only after examining the impact of social media technologies on organizational performance in prior literature, did the authors underscore that both quantity and frequency of social media technology use are positively related to improvement in knowledge processes that lead to employees’ creation and acquisition of new metaknowledge.

Details

Journal of Knowledge Management, vol. 26 no. 11
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 1 October 2006

Norm O'Reilly and Ryan Rahinel

Although literature exists that profiles the effects of technology on sport, there has been little exploration into the specific effects of media technologies. This case study…

Abstract

Although literature exists that profiles the effects of technology on sport, there has been little exploration into the specific effects of media technologies. This case study contributes to the existing literature on the convergence of technology and sport by examining which of five key media technologies will have the greatest impact upon the televised ice hockey product. The results demonstrate the importance of forecasting media technology in sport.

Details

International Journal of Sports Marketing and Sponsorship, vol. 8 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 14 August 2017

Chih-Hui Lai

Drawing on the model of technology-in-practice and the literature on bona fide approaches and technological affordances, the purpose of this paper is to argue that collectives…

Abstract

Purpose

Drawing on the model of technology-in-practice and the literature on bona fide approaches and technological affordances, the purpose of this paper is to argue that collectives involved in emergency response may exhibit similar and different usage patterns for technology due to the combined influence of the temporal development of the response actions and the existing and newly enacted organizational, social, and technological structures.

Design/methodology/approach

To enrich the argument about the inter-related influence on response organizations’ use of technology across phases of the disaster response, this research uses a multi-method and longitudinal case study of citizen-based response organizations after Hurricane Sandy.

Findings

Findings show that technologies were used similarly by response organizations immediately after the hurricane, whereas the later use of technologies exhibited variations. Moreover, Twitter was used consistently for diverse purposes across the phases of the disaster response, whereas Facebook usage among organizations first diverged and then converged two months after the hurricane. The organizations’ different patterns of social media use also reflected the construction and reconstruction of resource networks for relief operations over time.

Research limitations/implications

This study integrates multiple theoretical frameworks in explaining the processes and outcomes of technology use for collectives in emergency response, which presents an example of bridging and enriching the theoretical constructs from the areas of technology adaptation and emergency management.

Practical implications

Findings of this study provide practical knowledge about the mechanisms of integrating multiple information systems into the building of resilient social systems for emergency response.

Social implications

Findings of this study enrich social understanding about how the use of technologies for collective activity in emergency situations can go beyond one-time events and lay the foundation for long-term resilient emergency management.

Originality/value

The originality of this study lies in its mixed-method and longitudinal design, which allows for the examination of the timing, circumstances, and outcomes of citizen-based response organizations’ technology use.

Details

Online Information Review, vol. 41 no. 4
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 27 April 2012

Mervi Vuori

This study aims to enhance understanding of using Web 2.0 technologies and social media in a global corporation.

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Abstract

Purpose

This study aims to enhance understanding of using Web 2.0 technologies and social media in a global corporation.

Design/methodology/approach

A qualitative case study in a global corporation was conducted to illustrate the main uses of social media and to describe the related service portfolio.

Findings

The main uses of social media were identified and conceptualized based on the case company data. Internally, social media was used to for internal communication and knowledge transfer, to reach personnel and to conduct internal idea crowdsourcing. Externally, social media was used to enhance communications related to the company brand, to enable dialogue with customers, to build communities with various stakeholder groups and to engage external stakeholders in idea generation via a crowdsourcing platform. A categorization of social media uses for communication, collaboration and connecting vis‐à‐vis external and internal uses was created. Idea creation practices were further conceptualized as the main enactment of Web 2.0 social media technology.

Research limitations/implications

This study is a single case study and thus the results cannot be generalized.

Practical implications

As Web 2.0 technologies and social media have become a topic of interest for many companies, it is essential to understand how social media can be used in a business context. The classification of social media uses is deployed to highlight the possible implications for company operations, and the human factor is emphasized in system adoption and use. Challenges related to social media implementation are described.

Originality/value

As of to date, there is a lot of anecdotal evidence on uses of social media. This research is based on a case study, allowing an in‐depth insight into the phenomenon and related issues.

Details

Journal of Systems and Information Technology, vol. 14 no. 2
Type: Research Article
ISSN: 1328-7265

Keywords

Article
Publication date: 23 November 2022

Seyed Shahramadin Tavakoli, Afsaneh Mozaffari, Abolfazl Danaei and Ehtesham Rashidi

The purpose of this paper is to explain the effect of the technology acceptance model in the media environment by using the mediating role of artificial intelligence and the cloud…

1002

Abstract

Purpose

The purpose of this paper is to explain the effect of the technology acceptance model in the media environment by using the mediating role of artificial intelligence and the cloud computing approach.

Design/methodology/approach

After reviewing the theoretical foundations, a conceptual model framework and research hypotheses were formed. The statistical population of the study included managers, deputies and experts from the National Iranian Oil Company, and a statistical sample of 368 people was selected by simple random sampling.

Findings

The results of structural equation modelling with PLS 2.0 software show a positive and significant effect on the artificial intelligence variable in the technology acceptance model with the cloud approach. Artificial intelligence has opened a new space in the digital world, especially in the media, so that its profound impact is quite evident and has affected people’s lives.

Originality/value

The acceleration of various technologies has severely challenged the approach of organizations, especially the media. The media environment with word of the technologies of the Industry 4.0, especially cloud computing technology, has changed the ways of accessing and using products and services.

Details

The Electronic Library, vol. 41 no. 1
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 12 February 2019

Maheshchandra Babu Jampala and Tina Shivnani

The purpose of this paper is to focus on changing the dynamics of higher education in the Indian education system toward a paperless approach by implementing new media…

Abstract

Purpose

The purpose of this paper is to focus on changing the dynamics of higher education in the Indian education system toward a paperless approach by implementing new media technologies.

Design/methodology/approach

The review paper highlights the need for sustainable development in higher education by using new media technologies by providing them with some real-time examples used in universities. This paper also highlights a different step toward the paperless approach in various universities in India. This paper draws the analysis based on the recent review of the literature as well as experience at the professional level.

Findings

The author discusses how the implementation of different new media technologies is helping universities in shifting toward a paperless approach for sustainable development and concern toward the environmental threat. To support the evidence, the authors have given some real-time examples through data collection and observations of various uses of new media technologies among private universities.

Originality/value

This paper provides an overview of various new media technologies and blends the critical issues of how technologies are changing the educational dimension toward a paperless approach among public and private universities in India. The paper also proposes to create a sustainable model by addressing the challenges by which the universities can support themselves and others.

Details

World Journal of Science, Technology and Sustainable Development, vol. 16 no. 2
Type: Research Article
ISSN: 2042-5945

Keywords

Article
Publication date: 1 April 2016

Lori A. Brainard

In recent decades, scholars and politicians have concerned themselves with how to more robustly engage people in public life. “Internet Utopians” have looked to various web…

Abstract

In recent decades, scholars and politicians have concerned themselves with how to more robustly engage people in public life. “Internet Utopians” have looked to various web technologies, including social media, to be helpful; even transformative. This article looks at extant research on which technologies governments in the US use, whether their use of technologies facilitates offline and online civic engagement, and the extent to which the government-citizen relationship has changed or may be changing. For Internet Utopians the picture is dismal, though not without some bright spots. This article ends with areas for future research.

Details

International Journal of Organization Theory and Behavior, vol. 19 no. 4
Type: Research Article
ISSN: 1093-4537

Article
Publication date: 7 April 2014

Elena Alberghini, Livio Cricelli and Michele Grimaldi

This paper aims to discuss the individual participation and involvement affecting the user engagement in social media and to answer the following research questions: Is it

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Abstract

Purpose

This paper aims to discuss the individual participation and involvement affecting the user engagement in social media and to answer the following research questions: Is it possible to measure the individual participation and involvement of social media within organizations? Which factors should be analysed in order to increase the individual participation in social media? Which KPIs should be selected in order to increase the user ' s engagement and increase individual participation in social media? Can social media in a company be measured in terms of their impact on KM?

Design/methodology/approach

This paper presents a case study that describes how Key Performance Indicators (KPIs) are used to monitor and manage the applications of social technologies, which include many tools facilitating the participation and collaboration on the web. The case study was applied to the information and communication technology area of Eni S.p.A., which is an integrated energy company active in over 70 countries in the world.

Findings

Based on the indications obtained from the case study, a methodology is proposed to select and develop the appropriate KPIs in order to manage and monitor the application of social technologies. The methodology turned out to be able to monitor collaboration and knowledge sharing activities among employees and to incentivize participation and involvement of employees who use the company ' s social media.

Practical implications

Organizations can use the suggested methodology as a guideline for managing and monitoring social media inside a company. The possibility of continuously modifying the adopted social media tool by means of corrective actions together with the possibility of adapting the KPIs to new situations make the present methodology an efficient management approach to take on the multifaceted activities of a social media environment.

Originality/value

Few case studies dealing with the applications regarding the implementation and management of social technologies within organizations have been carried out. Similarly, even if some empirical studies have been proposed to analyse what motivates and prevents employees from sharing their knowledge through social media, there appears to be a lack of studies which have taken into consideration the evaluation of the actual benefits in terms of individual involvement and participation, knowledge sharing and increase in performance.

1 – 10 of over 114000