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Article
Publication date: 2 July 2020

Gladys Yaa Saah Oppong, Saumya Singh and Fedric Kujur

Digital technologies have become indispensable in businesses and are gaining attention in academic institutions context too. Digital technological ecosystems provide a…

Abstract

Purpose

Digital technologies have become indispensable in businesses and are gaining attention in academic institutions context too. Digital technological ecosystems provide a platform to communicate and share their products and services to existing and potential customers. Entrepreneurial startups and companies face internal and external challenges utilizing social media technologies to commercialize their business ideas. The purpose of this paper is to identify opportunities and challenges faced by academic entrepreneurs' startups.

Design/methodology/approach

This research has adopted a qualitative approach comprising of semi-structured in-depth interviews with academic entrepreneurs’ startups to find the main challenge they face using social media platforms. The purpose was associated with an exploratory type of study and also included a prominent unified theory of acceptance and use of technology (UTAUT) and technological opportunism (TO) model. The research respondents were 23 academic entrepreneurs startups who were chosen applying purposive sampling. Respondents were given a set of a questionnaire consisting of close-ended questions that are five-point Likert scale. The questionnaire included various parameters to measure the social media challenges the academic entrepreneurs’ startups undergo in the initial phase of their businesses.

Findings

The study identified that business-to-customer relations, brand, reputation, competition and cultural and language influence digital technologies entrepreneurship. While, the findings discovered the extended research model has a positive influence on academic entrepreneurs' intentions to use digital technologies media platforms. The outcome of this paper has thrown more light on which issues are there in digital technologies entrepreneurship, the determinants and actual usage advantages from UTAUT model and TO model that could be properly employed to solve issues of digital technologies media platforms and the potential concerning the adoption and use of digital technologies.

Originality/value

The study of academic entrepreneurs' startups can be considered original in nature. There is dearth of standard literature in the upcoming area of academic entrepreneurship. Governments are taking initiatives to promote academic entrepreneurs' startups, and the findings will be able to give them a right direction.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 26 no. 7
Type: Research Article
ISSN: 1355-2554

Keywords

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Book part
Publication date: 29 May 2020

Femi Oladele and Timothy G. Oyewole

Abstract

Details

Social Media, Mobile and Cloud Technology Use in Accounting: Value-Analyses in Developing Economies
Type: Book
ISBN: 978-1-83982-161-5

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Book part
Publication date: 19 February 2021

Mark Anthony Camilleri and Pedro Isaias

Businesses are increasingly using corporate communication technologies to interact with prospective customers. Therefore, this study explores the corporate executives…

Abstract

Businesses are increasingly using corporate communication technologies to interact with prospective customers. Therefore, this study explores the corporate executives’ readiness to use interactive media for engagement with online users. The methodology relied on valid and reliable measures to explore the participants’ pace of technological innovation (PTI), perceived usefulness, ease of use and social influences, as these factors can have an effect on their engagement with interactive technologies. The findings supported the scales’ content validity as the structural equation modeling approach has reported a satisfactory fit for this study’s research model. The results indicated that the PTI, perceived usefulness, ease of use of online technologies as well as social influences were significant antecedents for the marketing executives’ engagement with online users through digital media. There were significant influences from the demographic variables, including age, gender and experiences that moderated these relationships. In conclusion, this contribution identifies its limitations and suggests possible research avenues to academia.

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Article
Publication date: 8 June 2015

Eric W.T. Ngai, Ka-leung Karen Moon, S.S. Lam, Eric S. K. Chin and Spencer S.C. Tao

In recent years, social media have attracted considerable attention. Hence, the purpose of this paper is to conduct a critical literature review of social media research…

Abstract

Purpose

In recent years, social media have attracted considerable attention. Hence, the purpose of this paper is to conduct a critical literature review of social media research with the aim of developing a conceptual framework to explain how social media applications are supported by various social media tools and technologies and underpinned by a set of personal and social behavior theories or models.

Design/methodology/approach

This study adopted a two-stage approach. The first stage involves a critical literature review of academic journals in social media research, followed by the proposal of a conceptual framework that highlights the tools and technologies as well as theories and models that serve as the foundation of social media applications. The second stage involves the use of an actual case to demonstrate how the proposed framework facilitates the development of a social media application for a regional division of an international non-government organization.

Findings

The literature review indicated that social media have been applied in diverse business areas with the support of various social media tools and technologies and underpinned by a range of personal and social behavior theories and models. Based upon such findings, a conceptual social media application framework was devised and its usability illustrated via a real-life case study. Managerial implications are also discussed.

Research limitations/implications

Social media covers a wide range of research topics and thus, the literature review presented in this study may not be exhaustive. Nevertheless, the proposed framework and case study can both serve as reference for future research and provide recommendations for practitioners in the design and development of their own social media applications.

Practical implications

This study not only explains the importance of applying social media in various business sectors, but also enhances the understanding of the infrastructure of social media applications. The study also provides insights for improving the efficiency of application solutions. Organizations are advised to adopt social media in their business based on the proposed conceptual framework.

Originality/value

With a literature review of social media research and a real-life case study, this study presents a conceptual framework using extant theories and models to form a foundation for social media applications. The framework extends existing knowledge on the design and development of information systems.

Details

Industrial Management & Data Systems, vol. 115 no. 5
Type: Research Article
ISSN: 0263-5577

Keywords

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Article
Publication date: 1 October 2006

Norm O'Reilly and Ryan Rahinel

Although literature exists that profiles the effects of technology on sport, there has been little exploration into the specific effects of media technologies. This case…

Abstract

Although literature exists that profiles the effects of technology on sport, there has been little exploration into the specific effects of media technologies. This case study contributes to the existing literature on the convergence of technology and sport by examining which of five key media technologies will have the greatest impact upon the televised ice hockey product. The results demonstrate the importance of forecasting media technology in sport.

Details

International Journal of Sports Marketing and Sponsorship, vol. 8 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

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Abstract

Details

Communication as Gesture
Type: Book
ISBN: 978-1-78756-515-9

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Article
Publication date: 14 August 2017

Chih-Hui Lai

Drawing on the model of technology-in-practice and the literature on bona fide approaches and technological affordances, the purpose of this paper is to argue that…

Abstract

Purpose

Drawing on the model of technology-in-practice and the literature on bona fide approaches and technological affordances, the purpose of this paper is to argue that collectives involved in emergency response may exhibit similar and different usage patterns for technology due to the combined influence of the temporal development of the response actions and the existing and newly enacted organizational, social, and technological structures.

Design/methodology/approach

To enrich the argument about the inter-related influence on response organizations’ use of technology across phases of the disaster response, this research uses a multi-method and longitudinal case study of citizen-based response organizations after Hurricane Sandy.

Findings

Findings show that technologies were used similarly by response organizations immediately after the hurricane, whereas the later use of technologies exhibited variations. Moreover, Twitter was used consistently for diverse purposes across the phases of the disaster response, whereas Facebook usage among organizations first diverged and then converged two months after the hurricane. The organizations’ different patterns of social media use also reflected the construction and reconstruction of resource networks for relief operations over time.

Research limitations/implications

This study integrates multiple theoretical frameworks in explaining the processes and outcomes of technology use for collectives in emergency response, which presents an example of bridging and enriching the theoretical constructs from the areas of technology adaptation and emergency management.

Practical implications

Findings of this study provide practical knowledge about the mechanisms of integrating multiple information systems into the building of resilient social systems for emergency response.

Social implications

Findings of this study enrich social understanding about how the use of technologies for collective activity in emergency situations can go beyond one-time events and lay the foundation for long-term resilient emergency management.

Originality/value

The originality of this study lies in its mixed-method and longitudinal design, which allows for the examination of the timing, circumstances, and outcomes of citizen-based response organizations’ technology use.

Details

Online Information Review, vol. 41 no. 4
Type: Research Article
ISSN: 1468-4527

Keywords

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Article
Publication date: 27 April 2012

Mervi Vuori

This study aims to enhance understanding of using Web 2.0 technologies and social media in a global corporation.

Abstract

Purpose

This study aims to enhance understanding of using Web 2.0 technologies and social media in a global corporation.

Design/methodology/approach

A qualitative case study in a global corporation was conducted to illustrate the main uses of social media and to describe the related service portfolio.

Findings

The main uses of social media were identified and conceptualized based on the case company data. Internally, social media was used to for internal communication and knowledge transfer, to reach personnel and to conduct internal idea crowdsourcing. Externally, social media was used to enhance communications related to the company brand, to enable dialogue with customers, to build communities with various stakeholder groups and to engage external stakeholders in idea generation via a crowdsourcing platform. A categorization of social media uses for communication, collaboration and connecting vis‐à‐vis external and internal uses was created. Idea creation practices were further conceptualized as the main enactment of Web 2.0 social media technology.

Research limitations/implications

This study is a single case study and thus the results cannot be generalized.

Practical implications

As Web 2.0 technologies and social media have become a topic of interest for many companies, it is essential to understand how social media can be used in a business context. The classification of social media uses is deployed to highlight the possible implications for company operations, and the human factor is emphasized in system adoption and use. Challenges related to social media implementation are described.

Originality/value

As of to date, there is a lot of anecdotal evidence on uses of social media. This research is based on a case study, allowing an in‐depth insight into the phenomenon and related issues.

Details

Journal of Systems and Information Technology, vol. 14 no. 2
Type: Research Article
ISSN: 1328-7265

Keywords

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Book part
Publication date: 23 February 2016

Matthew Clair

Given the increasing use of social media and other digital technologies, critical theorists argue that social life has become increasingly structured by neoliberal market…

Abstract

Purpose

Given the increasing use of social media and other digital technologies, critical theorists argue that social life has become increasingly structured by neoliberal market logics. Little research has empirically tested these claims.

Methodology/approach

This study is the first to examine whether the use of digital technologies in the avant-garde literary field is accompanied by neoliberal logics. Developing a cultural logics approach to neoliberalism, which allows for the identification of the independent logics of entrepreneurship, market-faith, profit-maximization, efficiency, and individualism, I draw on archival data and interviews with editors and writers to explore the relationship between digital technologies and neoliberalism.

Findings

Editors and writers legitimate some neoliberal logics and reject others. Entrepreneurship and efficiency are strongly legitimated. Profit-maximization is generally rejected. Market-faith and individualism are legitimated differently by editors and writers who occupy different positions within the field, drawing attention to the importance of field position, organizational affiliation, and career exhaustion in the use of digital technologies in the avant-garde literary world. Many of these findings are surprising given the historically non-economic orientation of the field.

Research implications

Future research should explore neoliberal logics in other aspects of literary production and in other social domains.

Originality/value

This study provides a novel approach to the study of neoliberal logics as well as their relationship to digital technologies. Such an approach complements recent agendas in economic sociology and contributes to debates about the relationship between new technologies and capitalism.

Details

Communication and Information Technologies Annual
Type: Book
ISBN: 978-1-78560-785-1

Keywords

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Book part
Publication date: 2 September 2020

Sevil Bektaş Durmuş

Introduction – In the twenty-first century, which is the age of communication and information, the time and space concepts have changed with new media technologies and…

Abstract

Introduction – In the twenty-first century, which is the age of communication and information, the time and space concepts have changed with new media technologies and changes have occurred in habits and ways of doing business using the Internet. In this respect, crowdsourcing concept comes first among the new applications with which internet users can share content. The crowdsourcing, which may be understood as ‘mass-based work’ or ‘crowded resource’, consists of a combination of ‘crowd’ and ‘source’, and refers to the use of a great number of human societies to do a common work. The crowdsourcing concept, used commonly as of the 2000s for different purposes, is included in the literature as a concept showing the power of crowds. It is a method in which communication and internet technologies are used with efficacy in the advertising and marketing fields.

Purpose – The objective of the present study is to determine the pros and cons of the crowdsourcing concept through new media applications in the form of critical evaluations by examining sample case studies that use the crowdsourcing concept, which is becoming widespread in Turkey and in the whole world in recent years.

Methodology – In this study, the ‘Case (Sample Event) Study Analysis’, which is one of the qualitative research methods and which is a methodological approach that includes examining how the crowdsourcing system works in-depth, will be used.

Findings – Crowdsourcing is becoming a worldwide business model and allows anyone with free time and an internet connection to contribute to economic productivity. This study has discussed the importance of crowdsourcing for companies in contextual terms and has made predictions on how to make this concept become a better model in which fields.

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