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Book part
Publication date: 28 June 2023

Emmanuel Kusi Appiah

The study explores the decision-making logics driving the usage of social media among internationalising small and medium-sized enterprises (SMEs), and how it supports…

Abstract

The study explores the decision-making logics driving the usage of social media among internationalising small and medium-sized enterprises (SMEs), and how it supports entrepreneurial opportunity recognition. The author draws on qualitative data from four internationalising firms all of which had adopted social media. The findings show that causal decision-making logic is the main element driving the initial usage of social media (i.e. pre-adoption). Concerning ongoing usage, the author found evidence of both causal and effectual logic; the choice being dependent on the firm’s resources. The findings also show that both drivers of social media users have a paramount role in entrepreneurial opportunity recognition.

Details

Decision-Making in International Entrepreneurship: Unveiling Cognitive Implications Towards Entrepreneurial Internationalisation
Type: Book
ISBN: 978-1-80382-234-1

Keywords

Book part
Publication date: 24 March 2017

Suhaib Riaz and Israr Qureshi

We draw on an in-depth investigation into the phenomenon of community radio in India to identify the emergence of an institutional logic in a field. We delineate five stages of…

Abstract

We draw on an in-depth investigation into the phenomenon of community radio in India to identify the emergence of an institutional logic in a field. We delineate five stages of emergence, starting with problematization of dominant logics and ending with formation of an institutionally complex field. Further, we highlight how such a process results in organizational forms that reflect ongoing struggles among dominant logics and the emerging logic. We contribute to neoinstitutional studies on the emergence of social objects and also draw the attention of emergence theorists to the contested manner in which emergence takes place in the social world.

Book part
Publication date: 25 March 2021

Mercedes Calzado and Vanesa Lio

Purpose: This chapter presents some results of a research project on the new modes of production of television crime news in Argentina. The authors explore the creation of content…

Abstract

Purpose: This chapter presents some results of a research project on the new modes of production of television crime news in Argentina. The authors explore the creation of content regarding crime in television newscasts, focusing on the ways of accessing the sources, circulation of information, and exhibition strategies.

Methodology/approach: The enquiry involved interviews with news workers and observations in nine stations in Buenos Aires City. The authors describe the routines in the production of television crime news in Argentina, the ways of narrating and enunciating crime news on television, the role played by the police in the structure of the news, and the emergence of new sources of information.

Findings: The authors outline three main findings: Most of the newscasts on television give prominence to crime news within their agendas since producers understand that this kind of information is attractive for the public; the authors observe that the way crime news is told defines the interpretive frame transmitted to viewers; and the authors describe how, in recent years, the production and presentation of crime news have changed as a result of the spread of digital technologies as sources of information.

Research limitations: First, the study was conducted in just one country. Second, it does not specifically explore why the criteria of newsworthiness as described in the chapter are used. This question can only be explored by looking closely at the experiences of the actors in their sociohistorical context; therefore, a cultural study would need to look in depth at the historic characteristics of the security forces in Argentina and their relation with the press. Finally, a study on viewers’ opinions is needed in order to understand their interpretation of crime news in terms of meaning.

Originality/value: The value of the study is to visualize the cultural specificities of the local newsmakers to understand the way they produce crime news. Whereas the study undoubtedly shares similar characteristics with news production in other countries, it focuses on the specific environment of local newsmakers and shows how the press experiences and visualizes crime and fear of crime in Argentina.

Details

Theorizing Criminality and Policing in the Digital Media Age
Type: Book
ISBN: 978-1-83909-112-4

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Book part
Publication date: 23 November 2012

Salli Hakala

Purpose – The purpose of this chapter is to discuss the complex interplay between the media, school shootings and society from the perspective of mediatization of the victim. In…

Abstract

Purpose – The purpose of this chapter is to discuss the complex interplay between the media, school shootings and society from the perspective of mediatization of the victim. In mediatization of the victim, the media, in a crisis, plays a key role in connecting people, disseminating information, compiling a security-related picture and providing for potential new emergencies.

Design/approach – The chapter draws on Winfried Schulz's (2004) typology for the analysis of mediatization of the victim in the multidimensional manner. It examines how mediatization works in practice by applying Schulz's typology in the analysis of the two school shootings in Finland in Jokela in 2007 and in Kauhajoki in 2008. The empirical material consists of interviews with police, state and municipal officials and people from non-governmental organizations. Media materials (electronic and print) were collected from the major Finnish media houses and several state and community official web sites.

Findings – The chapter argues that the media shapes the construction of the victim in the process of mediatization and makes the role of victim and witness both central and ambiguous. The chapter concludes by drawing upon the work of French sociologist Luc Boltanski (1999) on morality, media and politics as it identifies the ways in which mediatization engages the affective potential of the spectator and evokes a specific disposition to act upon the suffering, thus, creating a moralizing effect on the spectator.

Originality/value – The chapter produces new theoretical and empirical knowledge on the complex interplay between the media, school shootings and society by discussing it from the perspective of the victim. Consequently, it contributes in deepening our understanding of the process of mediatization and the place of the victim in it in the case of violent crisis such as school shootings.

Details

School Shootings: Mediatized Violence in a Global Age
Type: Book
ISBN: 978-1-78052-919-6

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Open Access
Article
Publication date: 17 January 2023

Linda Ryan Bengtsson and Jessica Edlom

This article examines the ways in which the popular music industry markets artists through integrated transmedia marketing campaigns. These campaigns unfold across multiple media

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Abstract

Purpose

This article examines the ways in which the popular music industry markets artists through integrated transmedia marketing campaigns. These campaigns unfold across multiple media and create multiple pathways for audience engagement, particularly fan engagement, across social media platforms. The purpose is to further theorise the relationship between artists, the music industry and audiences.

Design/methodology/approach

The study used digital ethnography to scrutinise the activities within a contemporary music transmedia marketing campaign, focusing on the release of Taylor Swift's album Reputation as an illustrative case.

Findings

The study demonstrates how strategically curated activities encompass platforms' affordances and industry events by making use of fan engagement across social media platforms and streaming services. Fans shift through platforms, as well as across digital and physical spaces, through defined marketing activities at specific times. This article proposes the concept of choreographed engagement to specifically address the ways in which the temporal and spatial aspects of social media marketing are used at the intersection of platform logic, algorithm economy and fan engagement to reach wider audiences.

Originality/value

By proposing the concept of choreographed engagement, the authors bridge the gap between fan practices and marketing practices, providing insight into how commodification of fan engagement is utilised spatially and temporally within the contemporary platform economy. Choreographed engagement constitutes a significant aspect of strategic communication and marketing. The term expands the vocabulary used in the debate on the commodification of artistic work, and audience engagement in the platform era.

Details

Arts and the Market, vol. 13 no. 2
Type: Research Article
ISSN: 2056-4945

Keywords

Article
Publication date: 14 November 2016

Josef Pallas, Linda Wedlin and Jaan Grünberg

This paper circulates around two major questions: what is the character of prizes as a media product? And how do the specifics of media prizes relate to the understanding of…

Abstract

Purpose

This paper circulates around two major questions: what is the character of prizes as a media product? And how do the specifics of media prizes relate to the understanding of organizations with respect to a given aspect of their activities? The purpose of this paper is to bring forward theoretical arguments that show the significance of media preferences and values as central in how media prizes and awards are created and operated by discussing these questions.

Design/methodology/approach

The paper draws on a variety of literature – mainly within management and media/communication studies – that is interested in the construction of different assessment tools such as prizes and rankings.

Findings

The paper addresses three particular characteristics of media prizes relevant for the understanding of how media evaluate organizations: the forming and spreading of stereotypical representative or behavior within a specific category or field; the simplification of status through the creation of “winners”; and the popularization of public measures for success in business life.

Research limitations/implications

This is a conceptual paper and as such it needs more systematic empirical testing to validate the findings.

Practical implications

The paper suggests three different roles media prizes have in evaluating organizations’ performance and their social status. The findings suggest that the qualities/aspects emphasized by the prizes are framed in such a way that they follow the rational or logic of media, and that they as such bear witness should be regarded with certain critical scrutiny.

Social implications

The paper discusses an expanding area of journalistic practice – i.e. production and proliferation of media prizes. These prizes have a significant effect on how the authors conceptualize and understand different aspects of the life – in the case business practices such as entrepreneurship. The authors suggest here how media prizes can come to shape the perceptions of reality through processes of simplification, stereotypification and popularization.

Originality/value

Up to now there are few studies focusing on media as a producer of assessments central for building normative and cognitive bases on which organizations are evaluated. The conceptual arguments in this paper highlight a number of areas that can serve as a starting point for future inquiry.

Details

Journal of Organizational Change Management, vol. 29 no. 7
Type: Research Article
ISSN: 0953-4814

Keywords

Open Access
Book part
Publication date: 4 April 2019

Indrek Ibrus

This chapter presents the many premises of this book. It first discusses the book’s central questions and lays out the design of the large multi-national and multi-method study…

Abstract

This chapter presents the many premises of this book. It first discusses the book’s central questions and lays out the design of the large multi-national and multi-method study, carried out across Northern Europe. It also places the book at the interdisciplinary space between contemporary innovation economics and cultural and social theory. It then discusses the complex set of social processes that have conditioned the phenomena that the book studies – how and why are the contemporary audiovisual media industries co-innovating and converging with other sectors including education, tourism and health care? Within this framework, it discusses the effects of the broader individualisation and mediatisation processes, of media convergence, of the emergence of cross-media or transmedia strategies, of the evolution of the service and experience economies and of the emergence of creative industries policy frameworks.

Details

Emergence of Cross-innovation Systems
Type: Book
ISBN: 978-1-78769-980-9

Keywords

Article
Publication date: 15 March 2019

Staci M. Zavattaro and Lori A. Brainard

The purpose of this paper is to introduce a framework for understanding how millennial social media use preferences can help public administrators change their delivery ethos to…

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Abstract

Purpose

The purpose of this paper is to introduce a framework for understanding how millennial social media use preferences can help public administrators change their delivery ethos to foster meaningful micro-encounters in digital spaces to then create public value. Ideally, these micro-encounters encourage public values creation from both the user (government) and audience side. Traditional government social media use often is one-way push without much care for dialogue and discussion. This revised framework shifts that thinking from the social media creation phase, allowing public administrators to use the tools in a more creative way.

Design/methodology/approach

The approach to the paper is theoretical, meaning the theoretical framework brings together lines of scholarship that have previously run parallel: millennial social media use preferences, government social media, and public values creation.

Findings

The theoretical framework offers propositions for future inquiry. The framework shows how traditional public sector social media use fails when it comes to creating meaningful spaces for interaction, which ideally is the purpose of social media.

Practical implications

The framework offered herein can help practitioners change the way they set up and even currently use social media tools to engage with the public. Though the framework is based on millennial social media preferences, any generation can benefit from a more open, inclusive platform that strives to foster public values such as collaboration, dialogue and transparency.

Originality/value

The theoretical framework generated for this paper brings together usually separate literatures to create a more holistic picture of social media use for public administrators.

Details

International Journal of Public Sector Management, vol. 32 no. 5
Type: Research Article
ISSN: 0951-3558

Keywords

Open Access
Book part
Publication date: 23 September 2022

Ali Aslan Gümüsay, Mia Raynard, Oana Albu, Michael Etter and Thomas Roulet

Digital technologies, and the affordances they provide, can shape institutional processes in significant ways. In the last decade, social media and other digital platforms have…

Abstract

Digital technologies, and the affordances they provide, can shape institutional processes in significant ways. In the last decade, social media and other digital platforms have redefined civic engagement by enabling new ways of connecting, collaborating, and mobilizing. In this article, we examine how technological affordances can both enable and hinder institutional processes through visibilization – which we define as the enactment of technological features to foreground and give voice to particular perspectives and discourses while silencing others. We study such dynamics by examining #SchauHin, an activist campaign initiated in Germany to shine a spotlight on experiences of daily racism. Our findings show how actors and counter-actors differentially leveraged the technological features of two digital platforms to shape the campaign. Our study has implications for understanding the role of digital technologies in institutional processes as well as the interplay between affordances and visibility in efforts to deinstitutionalize discriminatory practices and institutions.

Details

Digital Transformation and Institutional Theory
Type: Book
ISBN: 978-1-80262-222-5

Keywords

Article
Publication date: 28 October 2014

Falk Tennert

The purpose of this paper is to use an attributional approach to examine press coverage in Germany dealing with Toyota’s 2010 global product recall due to purportedly defective…

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Abstract

Purpose

The purpose of this paper is to use an attributional approach to examine press coverage in Germany dealing with Toyota’s 2010 global product recall due to purportedly defective brakes. The research focuses on the attributions of cause and responsibility and, thereby, the practices of media-brokered selection and interpretation of events.

Design/methodology/approach

The methodology used is a quantitative content analysis of selected German print media. Corporate reporting is analysed with the help of attribution theory approaches from the field of psychology, which, when applied to public relations themes, thereby enables the identification of latent and manifest risk factors that emerge from the perceived responsibility of the media.

Findings

Causal attributions are an essential aspect of coverage in acute crisis situations. The key findings show a dominance of internal attributions of responsibility in which the media interprets the crisis as self inflicted and ascribes a high level of fault on the company. Exonerating attributions according to a self-serving bias find little resonance in the coverage. The responsibility attributed to Toyota by the media coverage to a sustained damage to the company’s reputation.

Originality/value

The study demonstrates that attribution theory can be productively applied to questions of communication management. This approach enables an analysis of attribution discourse as well as the potential long-term effects on the company’s reputation. Thus, the original value of this study lies in the psychological foundation of organisational risk and opportunity.

Details

Journal of Communication Management, vol. 18 no. 4
Type: Research Article
ISSN: 1363-254X

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