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1 – 10 of over 21000
Article
Publication date: 3 November 2023

Ada Maria Barone, Emanuela Stagno and Carmela Donato

The purpose of this paper is to test the effect that anthropomorphic framing (i.e. robot vs automatic machine) has on consumers’ responses in case of service failure…

Abstract

Purpose

The purpose of this paper is to test the effect that anthropomorphic framing (i.e. robot vs automatic machine) has on consumers’ responses in case of service failure. Specifically, the authors hypothesize that consumers hold an unconscious association between the word “robot” and agency and that the higher agency attributed to self-service machines framed as robots (vs automatic machines) leads, in turn, to a more positive service evaluation in case of service failure.

Design/methodology/approach

The authors have conducted four experimental studies to test the framework presented in this paper. In Studies 1a and 1b, the authors used an Implicit Association Test to test for the unconscious association held by consumers about robots as being intelligent machines (i.e. agency). In Studies 2 and 3, the authors tested the effect that framing technology as robots (vs automatic machines) has on consumers’ responses to service failure using two online experiments across different consumption contexts (hotel, restaurant) and using different dependent variables (service evaluation, satisfaction and word-of-mouth).

Findings

The authors show that consumers evaluate more positively a service failure involving a self-service technology framed as a robot rather than one framed as an automatic machine. They provide evidence that this effect is driven by higher perceptions of agency and that the association between technology and agency held by consumers is an unconscious one.

Originality/value

This paper investigates a novel driver of consumers’ perception of agency of technology, namely, how the technology is framed. Moreover, this study sheds light on consumers’ responses to technology’s service failure.

Details

Journal of Services Marketing, vol. 38 no. 3
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 1 April 1992

Charles R. McClure, William E. Moen and Joe Ryan

This article summarizes a study that identified and described federal information inventory/locator systems. Such locator systems provide an important means of accessing a range…

Abstract

This article summarizes a study that identified and described federal information inventory/locator systems. Such locator systems provide an important means of accessing a range of government information not previously available to the public or other government officials. Overall, the study's goal was to improve access to and use of U.S. government information. The study produced a final report describing study efforts, identifying issues and conclusions, and recommending the design of an networked‐based government‐wide information inventory/locator system (GIILS) (Volume I), the Federal Locator Database (FLD) — a machine‐readable database of descriptive information on some 250 federal databases, of which fifty‐three met the study's criteria as a locator, and a user's guide to that database (Volume II includes a machine‐readable version of the database and the user guide and codebook). The study recommends that the U.S. Office of Management and Budget develop a policy framework requiring agencies to design and maintain machine‐readable locators, meeting certain requirements and standards and that these be accessible over the Internet/NREN.

Details

Internet Research, vol. 2 no. 4
Type: Research Article
ISSN: 1066-2243

Article
Publication date: 14 April 2023

Jennifer Huh, Hye-Young Kim and Garim Lee

This study examines how the locus of agency of brands' artificial intelligence (AI)–powered voice assistants (VAs) could lead to brand loyalty through perceived control, flow and…

Abstract

Purpose

This study examines how the locus of agency of brands' artificial intelligence (AI)–powered voice assistants (VAs) could lead to brand loyalty through perceived control, flow and consumer happiness under the moderating influences of brand image and voice congruity.

Design/methodology/approach

This study conducted a 2 (locus of agency: high vs. low) by 2 (brand image-voice congruity: congruent vs. incongruent) between-subjects experimental design. MANOVA, ANOVA and structural equation modeling (SEM) were conducted to test the hypothesized model.

Findings

ANOVA results revealed that human-centric (vs. machine-centric) agency led to higher perceived control. The interaction effect was significant, indicating the importance of congruency between brand image and VAs' voices. SEM results confirmed that perceived control predicted brand loyalty fully mediated by flow experience and consumer happiness.

Originality/value

This study provides evidence that the positive technology paradigm could carve out a new path in existing literature on AI-powered devices by showing the potential of a smart device as a tool for improving consumer–brand relationships and enriching consumers' well-being.

Details

Journal of Research in Interactive Marketing, vol. 17 no. 5
Type: Research Article
ISSN: 2040-7122

Keywords

Open Access
Article
Publication date: 19 June 2017

Tracy Harwood and Tony Garry

The characteristics of the Internet of Things (IoT) are such that traditional models of trust developed within interpersonal, organizational, virtual and information systems…

7350

Abstract

Purpose

The characteristics of the Internet of Things (IoT) are such that traditional models of trust developed within interpersonal, organizational, virtual and information systems contexts may be inappropriate for use within an IoT context. The purpose of this paper is to offer empirically generated understandings of trust within potential IoT applications.

Design/methodology/approach

In an attempt to capture and communicate the complex and all-pervading but frequently inconspicuous nature of ubiquitous technologies within potential IoT techno-systems, propositions developed are investigated using a novel mixed methods research design combining a videographic projective technique with a quantitative survey, sampling 1,200 respondents.

Findings

Research findings suggest the dimensionality of trust may vary according to the IoT techno-service context being assessed.

Originality/value

The contribution of this paper is twofold. First, and from a theoretical perspective, it offers a conceptual foundation for trust dimensions within potential IoT applications based upon empirical evaluation. Second, and from a pragmatic perspective, the paper offers insights into how findings may guide practitioners in developing appropriate trust management systems dependent upon the characteristics of particular techno-service contexts.

Details

Journal of Service Management, vol. 28 no. 3
Type: Research Article
ISSN: 1757-5818

Keywords

Article
Publication date: 10 April 2017

Sasanka Sekhar Ghosh

This paper, in fact is the saga of turnaround of an ailing PSU plant, which in spite of all kinds of improvements measures taken up by the Company had never seen productivity…

1363

Abstract

Purpose

This paper, in fact is the saga of turnaround of an ailing PSU plant, which in spite of all kinds of improvements measures taken up by the Company had never seen productivity beyond 65 percent of installed capacity. The purpose of this paper is also to showcase the amazing power of financial incentives in enhancing productivity, if rightly designed. On the other hand, it will also serve a lesson of caution to the users by highlighting the extent of damages what a faulty incentive plan can cause.

Design/methodology/approach

The methodology of Lean Six Sigma helped analyzing and improving the problem and tools like “Fishbone diagram” and “Analytical Hierarchy process” were very handy in identifying root causes for this complex problem and prioritization of those, respectively.

Findings

Root cause of low productivity being identified as “demotivated workforce on account of poor incentive earnings”, the existing financial incentive plans were given a relook. LSS tools like SIPOC, “heijunka”, “brainstorming” etc. were applied for revealing critical faults in the existing financial incentive schemes. Some unorthodox and very common methods were adopted in modifications and implementation of incentive plans.

Research limitations/implications

Modification of incentive scheme involving labor union bargain is commonly resisted by both the parties, i.e. labor unions as well as the management. Although their interest behind the same remains different. One fears to loose, while other is afraid of conceding more. This case study was not an exception too.

Practical implications

Expecting resistances, a good and thorough Shadow working with all kinds of “extremities tests” were prepared. This along with complete transparency followed by well explanations made both the parties happy. Accordingly, the modified incentive plans were agreed upon and subsequently were approved by the management for implementation. Few other remedies and countermeasures suggested were also implemented.

Social implications

The entire workforce was extremely happy and highly motivated. Provisions of equal incentive weightage with ample individual scope of earnings for both rival production groups in the modified incentive scheme successfully converted the inter-group hatred into healthy completion. Both the groups were gearing for much higher performance and earn more. Self-motivations were turned into group motivation, which is always a blessings for any incentive scheme.

Originality/value

Post-implementation period results were extra ordinary and unprecedented. Productivity was significantly enhanced to 15 percent in first six months, which increase up to 39 percent next year. Customer order and quality fulfillment met for the first time, relieving the management from great embarrassment. The annual incremental financial gain was more than Rs 1,000 millions. The methodology of identification of the root causes and the unique style of finding the solution are original in nature and would be helpful and guide for students, professionals of financial incentive designers, industrial engineers, managers and entrepreneurs.

Details

International Journal of Productivity and Performance Management, vol. 66 no. 4
Type: Research Article
ISSN: 1741-0401

Keywords

Article
Publication date: 12 June 2019

Tony Garry and Tracy Harwood

This paper aims to provide empirically derived insights into trust and its predictors within a cyber-physical system context of a household service.

Abstract

Purpose

This paper aims to provide empirically derived insights into trust and its predictors within a cyber-physical system context of a household service.

Design/methodology/approach

The methodology comprises an innovative mixed methods design encompassing a videographic animated film portraying a potential “slice of life” household service-system scenario that was subsequently incorporated into a quantitative survey. A total of 400 responses were then used to examine trust dimensions and their hypothesised predictors.

Findings

Findings suggest trust is two-dimensional, with “online networking competency”, “perceptions of risk”, “propensity to trust technology in general” and “concerns about security” being significant predictors. Surprisingly, “concerns about privacy” do not have a significant effect.

Originality/value

The contribution of this research is twofold. Firstly, from a theoretical perspective, the paper offers empirical insights into trust and its predictors within a cyber-physical system context of a household service. Secondly, and from a pragmatic perspective, the model derived from this study may aid practitioners in developing trust strategies and trust management systems within such contexts.

Details

Journal of Services Marketing, vol. 33 no. 4
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 28 October 2019

Tony Garry and Tracy Harwood

The purpose of this paper is to identify and explore potential applications of cyborgian technologies within service contexts and how service providers may leverage the…

1392

Abstract

Purpose

The purpose of this paper is to identify and explore potential applications of cyborgian technologies within service contexts and how service providers may leverage the integration of cyborgian service actors into their service proposition. In doing so, the paper proposes a new category of “melded” frontline employees (FLEs), where advanced technologies become embodied within human actors. The paper presents potential opportunities and challenges that may arise through cyborg technological advancements and proposes a future research agenda related to these.

Design/methodology/approach

This study draws on literature in the fields of services management, artificial intelligence, robotics, intelligence augmentation (IA) and human intelligence to conceptualise potential cyborgian applications.

Findings

The paper examines how cyborg bio- and psychophysical characteristics may significantly differentiate the nature of service interactions from traditional “unenhanced” service interactions. In doing so, the authors propose “melding” as a conceptual category of technological impact on FLEs. This category reflects the embodiment of emergent technologies not previously captured within existing literature on cyborgs. The authors examine how traditional roles of FLEs will be potentially impacted by the integration of emergent cyborg technologies, such as neural interfaces and implants, into service contexts before outlining future research directions related to these, specifically highlighting the range of ethical considerations.

Originality/value

Service interactions with cyborg FLEs represent a new context for examining the potential impact of cyborgs. This paper explores how technological advancements will alter the individual capacities of humans to enable such employees to intuitively and empathetically create solutions to complex service challenges. In doing so, the authors augment the extant literature on cyborgs, such as the body hacking movement. The paper also outlines a research agenda to address the potential consequences of cyborgian integration.

Details

Journal of Service Theory and Practice, vol. 29 no. 4
Type: Research Article
ISSN: 2055-6225

Keywords

Article
Publication date: 30 December 2021

Tingting Zhang, Bin Li, Ady Milman and Nan Hua

This study aims to examine technology adoption practices in Chinese theme parks by leveraging text mining and sentiment analysis approaches on actual theme park customers’ online…

Abstract

Purpose

This study aims to examine technology adoption practices in Chinese theme parks by leveraging text mining and sentiment analysis approaches on actual theme park customers’ online reviews.

Design/methodology/approach

The study text mined a total of 65,518 reviews of 490 Chinese theme parks with the aid of the Python program. Further, it computed sentiment scores of the customer reviews associated with the ratings of each categorized technology practice applied in the theme parks.

Findings

The study identified two major categories of technology applications in theme parks: supporting and experiential technologies. Multiple statistical tests confirmed that supporting technologies consisted of three types: intelligent services, ticketing and in-park transportation. Experiential technologies further included five aspects of technologies according to Schmitt’s strategic experiential modules (SEMs): sense, feel, act, think and relate.

Originality/value

The study findings contribute to the current understanding of theme park visitors’ perceptions of technology adoption practices and provide insightful implications for theme park practitioners who intend to invest in high technology solutions to deliver a better customer experience.

研究目的

通过对游客的在线评论进行文本挖掘和情感分析, 本研究论旨在探索在中国主题公园中科技采用的行为。

研究设计/方法/途径

本研究运用Python 程序一共挖掘了来自490 中国主题公园的65,518 条评论。本研究进一步计算了在主题公园中与科技运用有关在线评论的情感指数。

研究发现

本研究发现了在主题公园科技应用的两大主要分类:辅助和体验科技。辅助科技包括三种:智慧服务, 售票, 和园中运输。根据Schmitt 战略体验模块(SEMs): 体验科技进一步包括科技的五大方面:感官, 感觉, 思考, 和联系。

研究原创性/价值

本研究对了解目前主题公园游客对科技使用行为的看法提供了见解, 以及对主题公园有意向投资科技来提高客户体验的从业人员提供了深远意义。

Article
Publication date: 12 October 2015

Leonore van den Ende, Alfons van Marrewijk and Kees Boersma

The purpose of this paper is to apply the theory of sociomateriality to exhibit how the social and material are entangled and (re)configured over time and in practice in a…

Abstract

Purpose

The purpose of this paper is to apply the theory of sociomateriality to exhibit how the social and material are entangled and (re)configured over time and in practice in a particular organization of study.

Design/methodology/approach

The authors conduct an ethnographic case study of the North-South metro line project in Amsterdam and use the methods of participant-observation, in-depth interviewing and a desk study.

Findings

The authors showcase the process of sociomaterial entanglement by focussing on the history and context of the project, the agency and performativity of the material and sociomaterial (re)configuration via ritual performance. The authors found the notion of performativity not only concern the enactment of boundaries between the social and material, but also the blurring of such boundaries.

Research limitations/implications

Sociomateriality theory remains difficult to grasp. The implication is the need to provide new lenses to engage this theory empirically.

Practical implications

The authors provide a multi-layered lens for organization researchers to engage sociomateriality theory at a contextual, organizational and practice level.

Social implications

Insights from a historical and contextual perspective can help practitioners to become aware of the diverse and dynamic ways in which social and material entities are entangled and (re)configured over time and in practice.

Originality/value

The authors provide a unique empirical account to exhibit the entanglement and (re)configuration between the social and material in a particular organization of study. This paper studies a tangible organizational setting whereas prior research in sociomateriality mainly focussed on routines in IT and IS. Finally, the authors suggest the ethnographic method to study sociomaterial entanglement from a historical and contextual perspective.

Details

Journal of Organizational Ethnography, vol. 4 no. 3
Type: Research Article
ISSN: 2046-6749

Keywords

Article
Publication date: 1 April 1996

Colin Wheeler, Marian Jones and Stephen Young

Explores explanations for the continuance of agents or distributors and sales subsidiaries as international market entry and development modes and channels of distribution in the…

3388

Abstract

Explores explanations for the continuance of agents or distributors and sales subsidiaries as international market entry and development modes and channels of distribution in the machine tool industry in the UK, and for entry mode evolution. Data were collected by in‐depth interviews with machine tool importers, interpreted qualitatively and related to conventional theoretical approaches. Results reveal, on the one hand, the progression of agents and distributors through acquisition to create foreign‐owned sales subsidiaries, and, on the other, regression back to the agency form. They also reveal a long‐standing persistence of a single channel of distribution.

Details

European Journal of Marketing, vol. 30 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

1 – 10 of over 21000