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This paper aims to study the unexplored possibility that priming firms’ corporate social responsibility (CSR) activity in consumers’ minds may impact consumers’ preference for non-firm related consumption and lifestyle choice options with intertemporal trade-offs.

Across four experimental studies, the authors looked at the impact of CSR priming on the preference of participants for later larger versus sooner smaller money (Study 1), saving versus spending (Study 2) and healthy versus unhealthy food choices (Studies 3 and 4). These choice options were not related to the focal firm that practiced CSR. The authors measured the changes in participants’ consideration of future consequences (CFC) as a potential mediator for the results.

The participants in the CSR condition showed a higher CFC and a higher preference for the options with long-term benefits and immediate costs over the ones with long-term costs and immediate benefits, i.e. later larger over sooner smaller money, saving over spending and healthy over unhealthy food. The authors documented a mediation role for CFC.

All the participants in the studies were from the USA. Looking at the cultural differences can enrich the understanding of the impact of CSR on preference for the options with intertemporal trade-offs. Furthermore, this paper builds its theoretical justification based on the assumption of individuals’ acceptance of CSR activities. Nevertheless, consumers may have skepticism about these activities. Future studies may investigate the effect of CSR skepticism of individuals on the proposed effects. Additionally, investigating the moderating roles of individuals’ characteristics like their prosocial concern or their knowledge about choice options might be an avenue for future research.

The findings highlight the benefits of CSR priming on consumers’ welfare and normative behavior. Firms may use the findings to understand and manage the impact of other firms’ CSR communications on the evaluation of their own products.

This research is the first to highlight the impact of CSR priming on consumers’ non-firm-related consumption and lifestyle choices with intertemporal trade-offs. The results showed the positive effect of priming firms’ CSR activities on consumers’ CFC and the mediating role of CFC.

In the context of relationship marketing, identifying the elements that contribute to creating value for companies has become essential for managing customer satisfaction and retention. The literature has focused on business-to-end consumer relationships and there are few contributions in the business-to-business context, especially in the tourism industry. The aim of this study is to analyze the process of relationship value creation between tourism companies from the more relevant antecedents proposed in the literature: relationship benefits, long-term orientation and attitude towards the main provider.

A survey was conducted with 309 travel agency managers who assessed the relationship with their main provider. All constructs were measured with multiple-item scales adapted from the literature. The proposed relationships were tested with a causal model estimated by robust maximum likelihood algorithm showing adequate fix indices.

The results show that attitude toward the service provider, long-term relationship and relational benefits – multi-dimensional construct formed by confidence, social and special treatment benefits – make a significant contribution to the value formation in the relationship with the main provider. Furthermore, relationship benefits exert the greatest effect on relationship value.

Based on the authors findings, practical suggestions for developing and maintaining successful long-term relations between tourism companies are proposed. To avoid the characteristic disintermediation of the travel industry, both providers and client agencies must be aware of the importance of perceived relationship value. Interpersonal elements such as trust, affective ties and preferential treatment are important aspects in the creation of that value. Service differentiation strategies are also the key to improving supplier image and perceived value in relation to the competition. Finally, the appropriate combination of ICT investment and customized service can provide major opportunities for reinforcing relations between tourism companies.

The paper provides empirical evidence of the impact of relationship benefits, attitude and long-term orientation on relationship value in the business-to-business tourism context.

The purpose of this paper is to address the perceptions of managers in large companies located in Brazil regarding the long-term and short-term benefits of adopting strategic actions to mitigate and adapt to climate change.

Based on an empirical analytical method, this paper examines interviews conducted with senior managers of leading companies located in Brazil to identify their perceptions of adopting strategic actions toward mitigating and adapting to climate change.

The key results are as follows: the most commonly perceived long-term benefit was operational improvement, based on the improved energy efficiency of operations; strategic management of aspects affected by climate change can make managers more aware of the benefits derived from the decisions taken; and a short-term view and aversion to uncertainty can lead to failures in strategic management, limiting the effectiveness of actions for mitigating and adapting to climate change.

This paper contributes to the literature on the topic of climate change by presenting evidence that adaptation and mitigation measures can increase organizational managers’ perception of long-term benefits, and that climate change management structures guide managers to make the transition to a low-carbon economy.

The study focuses on how to build long-term relationships with multi-channel agencies (MCAs) (dealers) who serve multiple manufacturers on a non-exclusive basis in a business-to-business (B2B) market. This study looks at the framework of relational benefits-commitment-long term orientation in a business-to-business context.

Data were collected from MCAs of three leading companies in the food distribution business. The survey used established scales to measure the relational benefits (core, operational, social and special treatment), commitment (affective and calculative) and long-term orientation (LTO).

The findings of the study show that core, social and special treatment benefits influence calculative commitment, and operational and special treatment benefits influence affective commitment. The study also supports that calculative and affective commitment play an important role in understanding the loyalty of MCAs.

The research examines how relational benefits impact commitment and loyalty among MCAs and manufacturers, in a non-exclusive relationship, in the business-to-business environment. This study incorporates social exchange theory (SET), relational benefits paradigm and commitment and long-term orientation in its framework and tests it within the food distribution industry. This study is the first of its kind to examine the effects of relational benefits on MCAs behavior in a food supplier–buyer setting.

This paper seeks to describe a cost‐benefit analysis of early childhood education programmes.

The analysis utilises the best evidence available for early education programmes, combined with data from Washington State and economic literature to determine the monetary implications of these programmes.

The results indicate that early childhood education can yield benefits that substantially outweigh the costs of the programmes. In addition, these benefits were found to apply in many different public sector areas.

The paper offers an analytic model to determine the long‐term benefits of early intervention programmes.

Green business models (GBMs) in the construction sector represent the logic of green value creation and capture. Hence, the call to examine GBMs is growing ever louder. The aim of this paper is to identify benefits of GBMs by adopting five essential elements of the GBM from the literature: green value proposition; target group; key activities; key resources (KR); and financial logic.

In all, 19 semi-structured interviews are conducted with construction sector practitioners and academics in the UK. Thematic analysis is used to obtain benefits of GBMs. Further, the interpretive ranking process (IRP) is used to examine which elements of the GBM have a dominant role in providing benefits to construction businesses.

The benefits are grouped into three themes: credibility/reputation benefits; financial benefits; and long-term viability benefits. The IRP model shows that the element of KR is the most important when evaluated against these three benefit themes.

Linking GBM elements and benefits will help companies in the construction sector to analyse the business case of embracing environmental sustainability.

This research is one of the few empirical academic works investigating the benefits of GBMs in the construction sector. The IRP method is a novel contribution to GBMs and construction research.

The purpose of this study is to highlight the benefits and challenges of immersive, design thinking and community-engaged pedagogies for supporting social innovation within higher education; assess the impact of such approaches across stakeholder groups through long-term retrospective analysis of transdisciplinary and cross-stakeholder work; offer an approach to ecosystems design and analysis that accounts for complex system dynamics in higher education partnerships.

This study uses constructivist grounded theory (Charmaz and Belgrave, 2012) to create a long-term systemic analysis of university innovation efforts. Researchers analysed 37 semi-structured interviews across key stakeholders involved in the design and implementation of the Design Thinking Studio in Social Innovation. Interview subjects include alumni (students), faculty, community partners and administrators. Interviews were coded using constant comparative coding (Mills et al., 2006) to develop and analyse themes. This study includes situated perspectives from the authors who offer their subjective relationship to the Studio’s development.

This paper assesses the outcomes and design of a transdisciplinary cross-stakeholder social innovation program and extends prior research on the potential and challenges of design thinking and immersive pedagogies for supporting service-learning and community engagement (SLCE) practices within higher education. Qualitative interview results reveal how time, resources and other structural and systemic factors operate across stakeholder groups. The findings address a gap in SLCE and social innovation literature by situating community learning within pedagogical interventions constructed not only for the benefit of students but for community members. The authors conclude that the research on social innovation in higher education could benefit from a more intentional examination of longitudinal effects of innovative pedagogical environments across a broad range of stakeholder perspectives and contexts.

This paper identifies how innovative higher education programs are forced to navigate structural, epistemological and ethical quandaries when engaging in community-involved work. Sustainable innovation requires such programs to work within institutional structures while simultaneously disrupting entrenched structures, practices, and processes within the system.

Social innovation in higher education could benefit from harnessing lessons from collective impact and ecosystem design frameworks. In addition, the authors argue higher education institutions should commit to studying longitudinal effects of innovative pedagogical environments across multiple stakeholder perspectives and contexts. This study closes these gaps by advancing an ecosystems model for long-term and longitudinal assessment that captures the impact of such approaches across stakeholder groups and developing an approach to designing and assessing community-involved collaborative learning ecosystems (CiCLE).

Sponsorship literature is deficient in terms of its failure to consider the process of managing sponsorship programmes, in particular the problem of commitment that has been identified in many relationships. Employing football shirt sponsorship dyads (football clubs and shirt sponsors) as a focus, this paper sets out to investigate the determinants of sponsorship commitment. Using quantitative and qualitative techniques, three important determinants are identified: shared values, perceived benefits and opportunistic behaviour. Following validation of these findings, structured interviews revealed a distinction between short-term and long-term 'committers'. This paper therefore concludes by proposing a matrix of football shirt sponsorship commitment which explores the implications of engaging in a relationship with the different 'committer' types.