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The purpose of this paper is to focus on the suitability of the multitrait-multimethod (MTMM) matrix approach for examining construct validity in human resource management (HRM) research. The authors also provide a number of suggestions on how to use MTMM more effectively in HRM research.

The authors start by presenting a basic introduction to MTMM approach. Next the authors briefly review the limitations of MTMM approach and suggested improvements. The authors elaborate on these limitations by providing HRM examples. To further illustrate these issues, the authors review employment interview research.

The construct validity analysis in HRM research suffers from three problematic assumptions of the classical MTMM approach: uncorrelated trait-method units, uncorrelated methods, and uncorrelated traits. The review of interview research shows that classical MTMM approach is by far the most popular approach given its relative simplicity and modest sample size requirements. This popularity stresses the significance of the review in highlighting these issues.

Several improvements to quantify the interpretations of MTMM analysis are available to researchers. This review closely examines how these limitations and proposed improvements influence HRM research, thereby making the methodological advances concerning the MTMM approach more accessible to HRM researchers and practitioners.

The aim of this paper is to demonstrate and discuss a number of child-centric research methods/stimuli involving young children (5-6 years old) in interviews without, and subsequently with their parents. Existing and new methods were selected and developed for a study which aimed at obtaining insights into parents’ and young children’s understandings of children’s influence and family interaction with regard to family food consumption practices.

A total of 35 children were interviewed using semi-structured interviews in five kindergartens. Subsequently, 13 families were interviewed in their homes. The latter interviews included the same children as were interviewed in the kindergarten. The methods discussed include drawings, a desert-island-choice task, a sentence completion task, photographs, vignettes and a video-clip.

When interviewing young children about family decision making influence, the use of engaging methods contributes to the quality of data achieved and to the participants’ enjoyment of their participation. Care should be taken not to overload children with exercises. Visual rather than verbal methods worked better for engaging the children in the research process; for parents all included methods worked well.

The current study shows that a method developed specifically for the study (desert-island-choice task) was apt at including all family members’ perspectives; future studies should develop methods that capture shared rather than individual experiences. The study was carried out in wealthy areas in Denmark. It would be highly relevant to broaden the sample to other socio-economic and cultural contexts.

The study is based on interviews with children usually deemed too young to interview. The contribution is novel methods that allow for studying the interaction between children and parents and that are not based on reading and writing skills to access the perspectives of 5-6-year old children. Precautions regarding using existing methods are offered.

The purpose of this paper is to report the design and implementation of the enhanced participant-driven photo elicitation method in a qualitative interview study, to assess the performance of the method to investigate a research topic in everyday life health information behaviour and to provide insights on how to effectively use this method in future research.

The author embedded the enhanced participant-driven photo elicitation in a qualitative interview study to examine people’s everyday life health information behaviour with activity tracking technology. The author assessed the types of visual data collected by the method, categories of elicitation enabled by the method and how the method contributed to key research findings of the interview study.

The enhanced participant-driven photo elicitation generated rich, unique and meaningful data that would be otherwise difficult to collect through conventional qualitative interviews. The method also elicited explanation, rationalisation and reflection during the interviews, which enriched and triangulated key research findings. This work validated the benefits of the general photo elicitation method such as aiding participants’ recall of experiences, enriching research findings and improving research validity. It also demonstrated that the enhancement techniques used in this study could generate rich and even research data across interviews.

This paper describes the design and implementation of the enhanced participant-driven photo elicitation method to augment a qualitative interview study with activity tracker users. The author provides recommendations for researchers to take full advantage of the method in future everyday life health information behaviour research.

This paper aims to evaluate the possibilities associated with go-along technique and other mobile qualitative methods augmenting other qualitative methods as a novel approach to developing understanding of multifaceted organisations.

The study explores the challenges associated with “static” qualitative methods for understanding multifaceted organisations and evaluates how a range of mobile methods can achieve a greater depth of analysis when researching complex hospitality and tourism settings. The paper uses an illustrative empirical case where mobile methods are used as part of a multi-method qualitative study exploring ancestral tourism in a large, heterogeneous tourism organisation.

This research highlights how mobile methods can service to: broaden the scope of interviews through introducing enhanced meaning and spontaneity; afford opportunity to explore and verify interview findings in informal settings; and widen participation in the study through ongoing recruitment of participants.

The authors identify implications for researchers working within hospitality and tourism who can gain additional insight by augmenting qualitative studies with mobile methods.

This paper identifies challenges in using more static qualitative methods when seeking understanding of complex, multifaceted tourism organisations where work activities are mobile and spatially dispersed. This research highlights the value of mobile methods in combination with other qualitative methods, to gain greater understanding of these organisations.

Despite the growing pressure to encourage new ways of thinking about research methodology, only recently have interview methodologists begun to realize that “we cannot lift the results of interviewing out of the contexts in which they were gathered and claim them as objective data with no strings attached”. The purpose of this paper is to provide additional insight based on a critical reflection of the interview as a research method drawing upon Alvesson's discussion from the neopositivist, romanticist and localist interview perspectives. Specifically, the authors focus on critical reflections of three broad categories of a continuum of interview methods: structured, semi‐structured and unstructured interviews.

The authors adopt a critical and reflexive approach to understanding the literature on interviews to develop alternative insights about the use of interviews as a qualitative research method.

After examining the neopositivist (interview as a “tool”) and romanticist (interview as “human encounter”) perspectives on the use of the research interview, the authors adopt a localist perspective towards interviews and argue that the localist approach opens up alternative understanding of the interview process and the accounts produced provide additional insights. The insights are used to outline the skills researchers need to develop in applying the localist perspective to interviews.

The paper provides an alternative perspective on the practice of conducting interviews, recognizing interviews as complex social and organizational phenomena rather than just a research method.

The study here examines how business actors adapt to changes in networks by analyzing their perceptions or their network pictures. The study is exploratory or iterative in the sense that revisions occur to the research question, method, theory, and context as an integral part of the research process.

Changes within networks receive less research attention, although considerable research exists on explaining business network structures in different research traditions. This study analyzes changes in networks in terms of the industrial network approach. This approach sees networks as connected relationships between actors, where interdependent companies interact based on their sensemaking of their relevant network environment. The study develops a concept of network change as well as an operationalization for comparing perceptions of change, where the study introduces a template model of dottograms to systematically analyze differences in perceptions. The study then applies the model to analyze findings from a case study of Norwegian/Japanese seafood distribution, and the chapter provides a rich description of a complex system facing considerable pressure to change. In-depth personal interviews and cognitive mapping techniques are the main research tools applied, in addition to tracer studies and personal observation.

The dottogram method represents a valuable contribution to case study research as it enables systematic within-case and across-case analyses. A further theoretical contribution of the study is the suggestion that network change is about actors seeking to change their network position to gain access to resources. Thereby, the study also implies a close relationship between the concepts network position and the network change that has not been discussed within the network approach in great detail.

Another major contribution of the study is the analysis of the role that network pictures play in actors' efforts to change their network position. The study develops seven propositions in an attempt to describe the role of network pictures in network change. So far, the relevant literature discusses network pictures mainly as a theoretical concept. Finally, the chapter concludes with important implications for management practice.

The purpose of this paper is to outline a study characterised by “pockets” of co-production and argue for the benefits of offering young people a palette of interdisciplinary methods to “opt into”, giving participants the opportunity to discuss their drinking practices and experiences “on their own terms”.

In total, 40 young people, aged 15-24 years, from the suburban case study locations of Chorlton and Wythenshawe, Manchester, UK, were recruited for multi-stage qualitative research. The participants were presented with a suite of both long-standing and innovative methods that they could “opt into”, including: interviews, peer interviews, diaries, mobile phone interviews, text messaging and participant observation.

This paper shows that both long-standing and innovative methods have their own individual strengths for researching into young people’s alcohol consumption practices and experiences. Yet, each of the methods utilised in this study also had specific drawbacks for researching substance use. Offering a palette of methods for participants to “opt into” was thus beneficial in: offsetting the weaknesses of other methods; triangulating the study findings; and enabling participants to communicate with the researcher in culturally credible ways.

By offering an honest account about the successes and failures of deploying a range of methods when exploring young people’s drinking practices and experiences, this paper is valuable for researchers in, and beyond, the field of substance use, seeking to broaden their methodological toolkit.

This paper aims to study the kinds of methodologies used in studying “doing gender” in working life and organisations. To do so, articles that use empirical research materials from different academic peer-reviewed journals have been analysed. By methodologies, both data gathering tools and the analysing techniques using and concerting the data have been largely understood. In the articles analysed, interviews were the main methodological tool in extracting the “doing gender”, while studies using naturally occurring data, e.g. historical materials and methods in relation to this type of data were in the minority. The following question has been proposed for further exploration: What impact does the domination of interviews as a research method have on the concept of “doing gender”?

Qualitative content analysis, close reading and data were collected from academic peer-reviewed journals with the applied principles of literature review.

The research methodologies adopted in the articles on “doing gender” mostly deal with interview data and their analysis. Interview data are used most often as the primary source for ethnographic analysis. These method choices limit the potential interpretations available for the analysis of the conceptual idea of “doing gender”.

The limitations of this article relate to the journals chosen for the analysis.

This paper contributes toward a deeper understanding of the “doing gender” approach, particularly by exploring the research methodologies that have been used when studying “doing gender” approach empirically.

Consumer experiences of healthcare services are challenging for researchers to study because of the complex, intangible and temporal nature of service provision. The purpose of this paper is to introduce a novel longitudinal three-phase research protocol, which combines iterative interviewing with visual techniques. This approach is utilised to study consumer service experiences, dimensions of consumer value and consumer value co-creation in a transformational service setting: complementary and alternative medicine healthcare.

This research employed a three-phase qualitative longitudinal research protocol, which incorporated: an initial in-depth interview, implementation of the visual elicitation technique Zaltman Metaphor Elicitation Technique and a final interview to gain participant feedback on the analysis of data collected in the first two phases.

Four key benefits derived from using the three-phase protocol are reported: confirmation and elaboration of consumer value themes, emergence of underreported themes, evidence of transformation and refinement of themes, ensuring dependability of data and subsequent theory development.

The study provides evidence that a longitudinal multi-method approach using in-depth interviews and visual methods is a powerful tool that service researchers should consider, particularly for transformative service research settings with sensitive contexts, such as healthcare, and when studying difficult to articulate concepts, such as consumer value and value co-creation.