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Article
Publication date: 1 May 1998

Stephen W. Nason and Madan M. Pillutla

Many, if not most, academic researchers interested in international business have worked on teams made up of individuals from many different countries. Ironically, there…

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770

Abstract

Many, if not most, academic researchers interested in international business have worked on teams made up of individuals from many different countries. Ironically, there has been little research attempting to explain the unique dynamic of such teams and their advantages and disadvantages. The goal of this paper is to develop a model of international academic research teams with an aim towards understanding how they can be managed more effectively. We highlight some of the important variables that affect team functioning and discuss their relationships with both antecedents and outcomes. Specific propositions are developed and their implications are discussed.

Details

Journal of Managerial Psychology, vol. 13 no. 3/4
Type: Research Article
ISSN: 0268-3946

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Book part
Publication date: 20 January 2021

Arlinda Beka

University partnerships have been promoted and implemented a good deal in Europe since the approval of the Bologna Declaration of June 19, 1999 (Bologna Declaration

Abstract

University partnerships have been promoted and implemented a good deal in Europe since the approval of the Bologna Declaration of June 19, 1999 (Bologna Declaration, 1999). Over the past two decades, the University of Prishtina has developed many bilateral and multilateral initiatives to strengthen cooperation and partnership among universities from different countries and regions (University of Prishtina, 2004, p. 2). The University of Prishtina embraced the Bologna Declaration in 2001, and since then has established several partnerships aimed at strengthening its capacities and improving the quality assurance of its higher education (Brunnhofer, 2010, p. 107). In the recent years, the University of Prishtina has given priority to the area of research, aiming to increase the quality and quantity of research conducted by its faculty. The quality and relevance of the international partnerships of the University of Prishtina is the main focus of this paper, including the current state of research among the faculty. The researcher used a qualitative method for conducting this research. It shows the institutional and individual benefits of those partnerships. Finally, it presents the impact of cooperation on developing research and improving the quality of education in Kosovo.

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Book part
Publication date: 2 August 2021

Aray Saniyazova

Comparative and international education-related research is increasingly being integrated into the educational agenda of the countries of the global south. The global…

Abstract

Comparative and international education-related research is increasingly being integrated into the educational agenda of the countries of the global south. The global demand for being international and internationalizing drives universities across the world to bring an international aspect to their research whether it is learning from educational developments in other parts of international knowledge system or focusing their research activities on the periphery of that system. While this exchange of knowledge is a promising trend for enhancing comparative and international education-related research and reaching out to those areas that were previously isolated from the international knowledge exchange, the question that arises is whether the research findings reach those who can benefit from them the most – those who work in the field? This is especially relevant to the countries where English is not the first language. This essay discusses the issue of communicating research outcomes to the field using the example of Kazakhstan.

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Article
Publication date: 9 May 2016

Nicole Franziska Richter, Rudolf R. Sinkovics, Christian M. Ringle and Christopher Schlägel

Structural equation modeling (SEM) has been widely used to examine complex research models in international business and marketing research. While the covariance-based SEM…

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Abstract

Purpose

Structural equation modeling (SEM) has been widely used to examine complex research models in international business and marketing research. While the covariance-based SEM (CB-SEM) approach is dominant, the authors argue that the field’s dynamic nature and the sometimes early stage of theory development more often require a partial least squares SEM (PLS-SEM) approach. The purpose of this paper is to critically review the application of SEM techniques in the field.

Design/methodology/approach

The authors searched six journals with an international business (and marketing) focus (Management International Review, Journal of International Business Studies, Journal of International Management, International Marketing Review, Journal of World Business, International Business Review) from 1990 to 2013. The authors reviewed all articles that apply SEM, analyzed their research objectives and methodology choices, and assessed whether the PLS-SEM papers followed the best practices outlined in the past.

Findings

Of the articles, 379 utilized CB-SEM and 45 PLS-SEM. The reasons for using PLS-SEM referred largely to sampling and data measurement issues and did not sufficiently build on the procedure’s benefits that stem from its design for predictive and exploratory purposes. Thus, the procedure’s key benefits, which might be fruitful for the theorizing process, are not being fully exploited. Furthermore, authors need to better follow best practices to truly advance theory building.

Research limitations/implications

The authors examined a subset of journals in the field and did not include general management journals that publish international business and marketing-related studies. Fur-thermore, the authors found only limited use of PLS-SEM in the journals the authors considered relevant to the study.

Originality/value

The study contributes to the literature by providing researchers seeking to adopt SEM as an analytical method with practical guidelines for making better choices concerning an appropriate SEM approach. Furthermore, based on a systematic review of current practices in the international business and marketing literature, the authors identify critical challenges in the selection and use of SEM procedures and offer concrete recommendations for better practice.

Details

International Marketing Review, vol. 33 no. 3
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 14 September 2015

Melanie Carol Brooks and Gaetane Jean-Marie

The purpose of this paper is twofold: to discuss methodological challenges facing US scholars when conducting international research; and to present personal reflections…

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1137

Abstract

Purpose

The purpose of this paper is twofold: to discuss methodological challenges facing US scholars when conducting international research; and to present personal reflections as educational leadership faculty in the USA conducting and publishing on research undertaken in Haiti and Thailand.

Design/methodology/approach

This study drew from educational leadership literature and personal experiences to identify methodological challenges to conducting and publishing international research in the field of educational leadership.

Findings

The methodological challenges facing international research – language, data, publication, and career incentives – should not be reasons to hinder scholars from conducting research in international contexts. Allowing methodological deterrents to impede international research limits US scholar engagement in global conversations and places the field of educational leadership in the USA at risk of a parochial and myopic future.

Originality/value

This paper explores the methodological reasons as to why US scholars are not engaging in international research and provides two vignettes of faculty research in international contexts. This discussion is valuable for faculty interested in or presently conducting research beyond US borders.

Details

International Journal of Educational Management, vol. 29 no. 7
Type: Research Article
ISSN: 0951-354X

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Article
Publication date: 1 March 1987

S. Tamer Cavusgil

Relying upon personal interviews with 70 companies, this article offers some conclusions on the nature and scope of international marketing research activities…

Abstract

Relying upon personal interviews with 70 companies, this article offers some conclusions on the nature and scope of international marketing research activities. Specifically, the analysis provides a general characterization of such activities and gives specific examples of how companies approach international marketing research. Various indicators of market potential used by companies are also discussed. A categorization of research themes is offered based upon level of company internationalization. Use of various sources of information is discussed. Finally, specific approaches to foreign market opportunity analysis are highlighted and illustrated with company experiences.

Details

Journal of Business & Industrial Marketing, vol. 2 no. 3
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 1 December 2000

Nina L Reynolds

This paper looks at the methodology adopted for international marketing research by commercial marketing research agencies. It considers the actual practices used by…

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1733

Abstract

This paper looks at the methodology adopted for international marketing research by commercial marketing research agencies. It considers the actual practices used by providers of commercial international marketing research, and reveals that while most commercial researchers are aware of, and address, the overt problems of international marketing research (e.g. language differences), they are less aware of the more covert problems that may arise (e.g. response bias). This paper shows that no single organization can be used as benchmark for commercial international marketing research; consequently, theoretical researchers concerned with international marketing research methodology must address how they disseminate their findings to commercial marketing researchers.

Details

Benchmarking: An International Journal, vol. 7 no. 5
Type: Research Article
ISSN: 1463-5771

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Article
Publication date: 7 October 2021

Cleopatra Veloutsou, George Christodoulides and Francisco Guzmán

Despite luxury's increasing globalization and broadening scope via digitalization and new markets, the intellectual structure of the overall research corpus remains…

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199

Abstract

Purpose

Despite luxury's increasing globalization and broadening scope via digitalization and new markets, the intellectual structure of the overall research corpus remains tenuous. This work therefore aims to provide an overview of published work on international luxury marketing and to contribute to a better understanding of the research area.

Design/methodology/approach

Using a systematic approach, 1151 items (papers) were retrieved and 181 selected from the international luxury marketing field published before 2019. These items were analyzed by using various bibliometric techniques to identify the most productive countries, journals, influential authors, papers and research clusters.

Findings

Although most of the outputs originate from business, management and marketing journals, other disciplines also research this topic. The analysis reveals an emerging field, with 85% of the published papers appearing between 2010 and 2018, which are primarily the output of US- and UK-based authors and none of whom dominates the field. The three identified keyword clusters are (1) consumers and consumption (2) tools and (3) core themes.

Practical implications

This article contributes to our understanding of the evolution, current status and research trends of published research on international luxury marketing by presenting a mapping analysis and proposing future research directions.

Originality/value

This is the first bibliometric mapping analysis of research on the topic from its conception to 2019. It contributes insights from different research disciplines, adds to the categorization of the international luxury marketing literature and provides promising future research directions in terms of research areas and strategies.

Details

International Marketing Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-1335

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Book part
Publication date: 23 February 2015

Sandra C. Buttigieg, Cheryl Rathert, Thomas A. D’Aunno and Grant T. Savage

This commentary argues in favor of international research in the 21st century. Advances in technology, science, communication, transport, and infrastructure have…

Abstract

Purpose

This commentary argues in favor of international research in the 21st century. Advances in technology, science, communication, transport, and infrastructure have transformed the world into a global village. Industries have increasingly adopted globalization strategies. Likewise, the health sector is more internationalized whereby comparisons between diverse health systems, international best practices, international benchmarking, cross-border health care, and cross-cultural issues have become important subjects in the health care literature. The focus has now turned to international, collaborative, cross-national, and cross-cultural research, which is by far more demanding than domestic studies. In this commentary, we explore the methodological challenges, ethical issues, pitfalls, and practicalities within international research and offer possible solutions to address them.

Design/methodology/approach

The commentary synthesizes contributions from four scholars in the field of health care management, who came together during the annual meeting of the Academy of Management to discuss with members of the Health Care Management Division the challenges of international research.

Findings

International research is worth pursuing; however, it calls for scholarly attention to key methodological and ethical issues for its success.

Originality/value

This commentary addresses salient issues pertaining to international research in one comprehensive account.

Details

International Best Practices in Health Care Management
Type: Book
ISBN: 978-1-78441-278-4

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Article
Publication date: 9 July 2021

Henry F.L. Chung and Mia Hsiao-Wen Ho

This study aims to examine the effects of international competitive strategies, i.e. cost leadership and differentiation, on export (market share and strategic…

Abstract

Purpose

This study aims to examine the effects of international competitive strategies, i.e. cost leadership and differentiation, on export (market share and strategic) performance. This study further explores the roles of exploitative and exploratory organizational learning in the relationships between international competitive strategies and export performances. To fill research gaps, this study intends to provide guidance on how varied exploitative/exploratory organizational learning and cost leadership/differentiation strategy combinations would affect export performance. The outcomes of this study provide a new match and mis-match conceptualization to extant international competitive strategy and organizational learning literature.

Design/methodology/approach

This study selected New Zealand (NZ) exporting as the research setting because exporting plays such a vital role in NZ’s economy and NZ exporting firms have long been highly competitive in international markets (e.g. meat and dairy exporters), with the primary data collected through surveys conducted in 2010 and 2013. This study adopted a three-year lagged performance approach.

Findings

Cost leadership strategy has a positive effect on market share performance. This effect is enhanced by exploitative learning but dampened by exploratory learning. Cost leadership also has a positive effect on strategic performance, which is not affected by exploitative and exploratory learning. Differentiation strategy bears no relation to market share and strategic performance, even allowing for exploitative and exploratory learning. Collectively, the contingent role of organizational learning in the international competitive strategies and export performance framework is far more comprehensive than was expected.

Research limitations/implications

This study reveals that a match between cost leadership strategy and exploitative learning may result in a superior market share. The configuration of differentiation strategy and exploitative learning and the integration of cost leadership strategy and exploratory learning are suggested as mis-matches, as these combinations would not lead to any significant and positive market share and strategic performance. Unexpectedly, the co-alliance of differentiation strategy and explorative learning is not suggested as a match, as it does not result in a superior market share and strategic performance. This latter outcome suggests that the differentiation strategy-export performance link may be stimulated by other moderating factors (e.g. business managerial ties).

Practical implications

While choosing an appropriate international competitive strategy, managers may use cost leadership over differentiation strategy to achieve successful export performance in both the market share and strategic perspectives. Export managers focusing on cost leadership strategy may further implement exploitative learning instead of explorative learning, when market share is vital. Meanwhile, they may note that explorative learning may not have a moderating effect on enhancing strategic performance through cost leadership. These points signify that exploitation of existing knowledge may be more effective than exploration of new knowledge for market share expansion when cost leadership strategy is devoted to exporting activities. Differentiation strategy, however, does not influence market share and strategic performance in exporting, even with an alignment of exploitative/exploratory learning. Managers are urged to pay attention to the mis-match of differentiation strategy and organizational learning when market share and strategic performance are the priorities in export performance evaluation.

Originality/value

This study contributes to the organizational learning literature by providing a new match and mis-match conceptualization relating to international competitive strategy and export performance. The new framework provides directions on when firms should use organizational learning to enhance their competitive strategies (a match scenario) and when they should not use it (a mis-match scenario). This study broadens the existing research that has mainly focused on alignment combinations such as organizational learning-internationalization strategy and organizational learning-social network.

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