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Book part
Publication date: 29 May 2018

Min Tian

The chapter pays specific attention to the organizing and reorganizing process of the embedding of new technology. The aim is to increase the understanding of how a focal…

Abstract

The chapter pays specific attention to the organizing and reorganizing process of the embedding of new technology. The aim is to increase the understanding of how a focal technology is incrementally aligned into a customer’s different business settings. Embedding becomes subject to intense organizing efforts. It becomes a struggle with activating different features of the focal technology by forging and modifying the resource interfaces between the focal technology and customer resources.

The organizing efforts are about seeking, in an explorative mood, for resource interfaces between the focal technology and the customer resources. This organizing process enables the identification of new adaptation opportunities for technology embedding processes, whereby the focal technology obtains certain feature and values.

A systematically developed knowledge of resource interfaces is a key for activating different features of the focal technology and thereby facilitating its embedding into the customer’s various business settings. This is described in a single case study in the chapter. This case and the analysis show how a supplier and a customer struggle with developing resource interface knowledge to activate the different features of the focal technology, thereby facilitating its embedding process. The first part of the chapter establishes a theoretical framework, followed in the second part by the case study and analysis. The concluding discussion emphasizes the importance of understanding and managing various interfaces as part of the organizing processes.

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Organizing Marketing and Sales
Type: Book
ISBN: 978-1-78754-969-2

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Book part
Publication date: 1 November 2008

Enrico Baraldi and Torkel Strömsten

The role of management control has not received sufficient attention in the literature on value creation so far. Therefore, this paper aims to investigate the role of control in…

Abstract

The role of management control has not received sufficient attention in the literature on value creation so far. Therefore, this paper aims to investigate the role of control in value creation in industrial networks. More specifically, the aim is to examine the management and control of interfaces between key resources within and between firms, in the networks surrounding firms, when they attempt to create value. All the firms that take part in a value-creation process have both formal and informal control systems: these firms have budgets, specific routines, reward systems, and sanctioned “ways to behave.” The paper relates the Industrial Marketing and Purchasing (IMP) group's research on interaction, relationships, and networks with control literature, and presents a framework for controlling resource interfaces in a network setting. Two in-depth cases illustrate the role of control in value creation. The first case covers the development of a low-weight newspaper grade that Holmen and its paper mill Hallsta initiated. The second case examines the attempt to develop and commercialize a new, energy efficient pulping technology.

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Creating and managing superior customer value
Type: Book
ISBN: 978-1-84855-173-2

Book part
Publication date: 9 March 2015

Norman Long

This chapter falls into two parts. The first offers a theoretical overview of three actor perspectives on issues of development intervention: (a) activity theory, (b…

Abstract

This chapter falls into two parts. The first offers a theoretical overview of three actor perspectives on issues of development intervention: (a) activity theory, (b) actor-network theory and (c) actor-oriented interface analysis. The second provides an illustrated discussion of the usefulness of actor perspectives for understanding the encounters that take place between ‘development experts’ (local and foreign) and so-called ‘beneficiaries’. The argument draws upon ethnographic data relating to issues of development interface, actor identities, networks and discourse.

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Constructing a New Framework for Rural Development
Type: Book
ISBN: 978-1-78441-622-5

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Book part
Publication date: 1 December 2014

Steven Z. Athanases

Learning to teach subject matter topics that emerge as challenging for culturally and linguistically diverse students remains a key goal for prospective teachers. Teacher…

Abstract

Learning to teach subject matter topics that emerge as challenging for culturally and linguistically diverse students remains a key goal for prospective teachers. Teacher education needs multiple ways to guide preservice teachers (PSTs) for this work. One context for such teacher development is classroom-based teacher inquiry. I describe an innovation in teacher inquiry pedagogy that mentors PSTs in (a) mining multiple sources of knowledge for teaching challenging areas of content learning, (b) systematically analyzing knowledge gleaned from these sources, and (c) mediating through visual representations the overlapping, reinforcing, and sometimes conflicting ideas gleaned from sources, in order to advance conceptions and practice in content-based learning for diverse youth. I describe the pedagogy in practice, then use a case of one PST to illustrate how her knowledge evolved in learning to teach persuasive writing to early adolescent English language learners. It was in the knowledge sources interface, mediated by visual representations and written reflections, that this PST’s developing knowledge gained texture and depth.

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International Teacher Education: Promising Pedagogies (Part A)
Type: Book
ISBN: 978-1-78441-136-7

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Content available
Book part
Publication date: 29 May 2018

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Organizing Marketing and Sales
Type: Book
ISBN: 978-1-78754-969-2

Abstract

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Arts and Academia
Type: Book
ISBN: 978-1-83867-730-5

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Scaling Social Innovation Through Cross-sector Social Partnerships: Driving Optimal Performance
Type: Book
ISBN: 978-1-80043-539-1

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Book part
Publication date: 24 August 2017

Amy C. Edmondson and Jean-François Harvey

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Extreme Teaming
Type: Book
ISBN: 978-1-78635-449-5

Book part
Publication date: 16 April 2012

Roger Baxter

Both the service-dominant logic of marketing and the resource-based view of the firm strongly emphasize the creation of value through buyer–seller relationships by the exchange of…

Abstract

Both the service-dominant logic of marketing and the resource-based view of the firm strongly emphasize the creation of value through buyer–seller relationships by the exchange of resources. To facilitate this exchange of resources, and hence to facilitate value co-creation, the resources of both buyer and seller must be made available to one another. This availability is no accident. Availability of resources occurs through the interaction between the buyer and the seller. In order for this interaction to take place effectively, the relationship must be a good one, particularly in terms of factors such as the commitment, trust, and satisfaction that each partner feels with respect to the other.

Issues of exchange of resources, especially intangible informational resources, through relationships as noted above currently occupy the minds of both managers and researchers. This chapter therefore explores these issues and describes an empirical study that investigates aspects of the exchange of these types of resources through buyer–seller relationships, and some of the conditions that facilitate availability of the resources, specifically in the business-to-business context. The chapter develops a model from the perspective of a seller in a buyer–seller relationship in the business-to-business context and describes the testing of that model.

The model's main constructs are the perceived future accessibility to the seller of the buyer's less tangible resources, the quality of the relationship, and the future financial performance outcomes of the relationship. Survey data, analyzed using structural equation modeling, support the model's proposition that both accessibility of buyer's resources and quality of the relationship have positive outcomes for future financial performance. The analysis also supports the proposed positive relationship between relationship quality and accessibility of buyer's resources. A case study illustrates the application of the model's concepts.

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Business-to-Business Marketing Management: Strategies, Cases, and Solutions
Type: Book
ISBN: 978-1-78052-576-1

Book part
Publication date: 24 August 2011

Tommy Tsung Ying Shih

Researchers continue to seek understanding of industrialization as a state managed process. How to create and implement new industries based on advanced knowledge is on the policy…

Abstract

Researchers continue to seek understanding of industrialization as a state managed process. How to create and implement new industries based on advanced knowledge is on the policy agenda of many advanced nations. Measures that promote these developments include national capacity building in science and technology, the formation of technology transfer systems, and the establishment of industrial clusters. What these templates often overlook is an analysis of use. This chapter aims to increase the understanding of the processes that embed new solutions in structures from an industrial network perspective. The chapter describes an empirical study of high-technology industrialization in Taiwan that the researcher conducts to this end. The study shows that the Taiwanese industrial model is oversimplified and omits several important factors in the development of new industries. This study bases its findings on the notions that resource combination occurs in different time and space, the new always builds on existing resource structures, and the users are important as active participants in development processes.

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Interfirm Networks: Theory, Strategy, and Behavior
Type: Book
ISBN: 978-1-78052-024-7

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