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1 – 10 of over 4000Mokhalles Mohammad Mehdi, Arshan Kler and Lubna Nafees
This study aims to empirically examine the factors that affect mobile loyalty (m-loyalty) and its influence on customer reuse intention towards mobile instant messaging services…
Abstract
Purpose
This study aims to empirically examine the factors that affect mobile loyalty (m-loyalty) and its influence on customer reuse intention towards mobile instant messaging services. This study identified measurement items to assess the business users and individual users reuse intention towards mobile instant messaging services and test the relationship in the conceptual model. This study bridges a literature gap focusing on m-loyalty and its impact on customer reuse intention, which has not received attention previously.
Design/methodology/approach
To evaluate the influence of the factors, this study identified and extracted the items from past literature to develop the survey instrument. This study surveyed 600 respondents including business users and individual users from the Delhi-National Capital Region of India and applied the structural equation modelling to test the conceptual model.
Findings
The results revealed that satisfaction and m-loyalty have a direct effect on the business users and individual users’ reuse intention of mobile instant messaging services. This study found that satisfaction, usability, perceived value, commitment, trust and m-loyalty influence on business users reuse intention. This study indicate that enjoyment has an insignificant relationship on m-loyalty for business users followed by usability and enjoyment has an insignificant relationship on m-loyalty for individual users. Further, female gender does not moderate the relationship between satisfaction and business users reuse intention. The cognitive absorption and the unified theory of acceptance and use of technology (UTAUT) theories supported evaluating the association between the factors in the context of business and individual users reuse intention of mobile instant messaging service.
Research limitations/implications
The empirical findings imply that all the factors except enjoyment have directly influenced the business users reuse intention of mobile instant messaging. The significant influence of usability factor on the business users reuse intention towards mobile instant messaging is the major variation between the validated models of business and individual samples. The results of influencing factors of m-loyalty and its impact on customer reuse intention are associated with cognitive absorption and the UTAUT theories.
Practical implications
Focus on these factors can be beneficial for the business users, managers, mobile instant messaging service providers and application developers to increase customer loyalty and reuse intention for the mobile instant messaging services. This research will facilitate mobile instant messaging service providers to keep their services market relevant and focus on user satisfaction in building applications for loyalty.
Originality/value
This research identified measurement items from earlier literature to identify, analyze and verify the relevance of these factors in m-loyalty and customer reuse intention of mobile instant messaging services and fill the gap in customer reuse intention of mobile instant messaging services literature.
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Ying-Tzu Lin, Timmy H. Tseng, Ariana Chang and Chun-Chi Yang
The United Nations Sustainable Development Goals (SDGs) have urged retail companies to transform by adopting more sustainable practices. One of the key goals is to motivate…
Abstract
Purpose
The United Nations Sustainable Development Goals (SDGs) have urged retail companies to transform by adopting more sustainable practices. One of the key goals is to motivate responsible consumption and production. How to facilitate sustainable consumption of retail consumers is a research question of high theoretical and practical relevance. This research investigates the drivers of less examined sustainable consumer behaviour (reuse) from the perspective of consumers by integrating a value-based adoption model and the theory of planned behaviour (TPB).
Design/methodology/approach
Two samples of data were collected by using offline and online surveys. The offline survey was conducted at a university in northern Taiwan emphasizing sustainability practices. The online survey was implemented by a market research firm. A total of 518 useable questionnaires were obtained for data analysis by using the structural equation modelling.
Findings
Consistent with TPB, perceived behavioural control, subjective norms, and attitude, generate reuse intention in retail stores. Furthermore, the results also show the validity of the value adoption approach in predicting reuse intention in retail stores. Economic benefits and identity expressiveness are key facilitators and perceived inconvenience is a key barrier to perceived value and perceived value influences reuse intention in retail stores.
Originality/value
This research contributes by moving beyond TPB and proposing a value-based adoption approach to explain sustainable consumer behaviour in retail stores from the consumer perspectives. Based on the findings, value adoption strategies for retailers to facilitate sustainable consumer behaviour are proposed.
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This research investigates how the availabilities of both metadata standards and data repositories influence researchers' data reuse intentions either directly or indirectly as…
Abstract
Purpose
This research investigates how the availabilities of both metadata standards and data repositories influence researchers' data reuse intentions either directly or indirectly as mediated by the norms of data reuse and their attitudes toward data reuse.
Design/methodology/approach
The theory of planned behavior (TPB) was employed to develop the research model of researchers' data reuse intentions, focusing on the roles of metadata standards, data repositories and norms of data reuse. The proposed research model was evaluated using the structural equation modeling (SEM) method based on the survey responses received from 811 STEM (science, technology, engineering and mathematics) researchers in the United States.
Findings
This research found that the availabilities of both metadata standards and data repositories significantly affect STEM researchers' norm of data reuse, which influences their data reuse intentions as mediated by their attitudes toward data reuse. This research also found that both the availability of data repositories and the norm of data reuse have a direct influence on data reuse intentions and that norm of data reuse significantly increases the effect of attitude toward data reuse on data reuse intention as a moderator.
Research limitations/implications
The modified model of TPB provides a new perspective in apprehending the roles of resource facilitating conditions such as the availabilities of metadata standards and data repositories in an individual's attitude, norm and their behavioral intention to conduct a certain behavior.
Practical implications
This study suggests that scientific communities need to develop more supportive metadata standards and data repositories by considering their roles in enhancing the community norm of data reuse, which eventually lead to data reuse behaviors.
Originality/value
This study sheds light on the mechanism of metadata standard and data repository in researchers' data reuse behaviors through their community norm of data reuse; this can help scientific communities and academic institutions to better support researchers in their data sharing and reuse behaviors.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-09-2020-0431
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Sik Sumaedi, Medi Yarmen, I Gede Mahatma Yuda Bakti, Tri Rakhmawati, Nidya J Astrini and Tri Widianti
The purpose of this paper is to investigate the simultaneous effect of attitude, subjective norm, perceived behavioral control (PBC), perceived value, and image on public…
Abstract
Purpose
The purpose of this paper is to investigate the simultaneous effect of attitude, subjective norm, perceived behavioral control (PBC), perceived value, and image on public transport passengers’ intention to reuse.
Design/methodology/approach
The empirical data were collected through survey. The respondents of the survey are 293 public transport passengers in Tangerang, Indonesia. Multiple regressions analysis was performed to test the conceptual model and the proposed hypotheses.
Findings
The findings showed that attitude, subjective norm, and image influence public transport passengers’ intention to reuse. However, this research also found that perceived value and PBC does not influence public transport passengers’ intention to reuse significantly.
Research limitations/implications
The survey was only conducted at one area in Indonesia. In addition, convenience sampling method was employed. These conditions may cause that the research results cannot be generalized to the other contexts. Therefore, replication research is needed to test the stability of the findings in the other contexts.
Practical/implications
Public transport service managers need to pay attention to attitude, subjective norm, and image in order to ensure public transport passengers’ intention to reuse public transport services.
Originality/value
This study is believed to be the first to develop and test public transport passengers’ intention to reuse model that integrated theory of planned behavior with perceived value and image.
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Kristijan Mirkovski, Kamel Rouibah, Paul Lowry, Joanna Paliszkiewicz and Marzena Ganc
Despite the major information technology investments made by public institutions, the reuse of e-government services remains an issue as citizens hesitate to use e-government…
Abstract
Purpose
Despite the major information technology investments made by public institutions, the reuse of e-government services remains an issue as citizens hesitate to use e-government websites regularly. The purpose of this study is to investigate the cross-country determinants of e-government reuse intention by proposing a theoretical model that integrates constructs from (1) the Delone and McLean IS success model (i.e. system quality, service quality, information quality, perceived value and user satisfaction); (2) the trust and risk models (i.e. citizen trust, overall risk, time risk, privacy risk and psychological risks); and (3) Hofstede's cultural model (i.e. uncertainty avoidance, masculinity, individualism and cross-cultural trust and risk).
Design/methodology/approach
Based on data from interviews with 81 Kuwaiti citizens and surveys of 1,829 Kuwaiti and Polish citizens, this study conducted comprehensive, cross-cultural and comparative analyses of e-government reuse intention in a cross-country setting.
Findings
The results show that trust is positively associated with citizens' intention to reuse e-government services, whereas risk is negatively associated with citizens' perceived value. This study also found that masculinity–femininity and uncertainty avoidance are positively associated with the intention to reuse e-government services and that individualism–collectivism has no significant relationship with reuse intention. This study's findings have important implications for researchers and practitioners seeking to understand and improve e-government success in cross-country settings.
Originality/value
This study developed a parsimonious model of quality, trust, risk, culture and technology reuse that captures country-specific cultural contexts and enables us to conduct a comprehensive, cross-cultural and comparative analysis of e-government reuse intention in the cross-country setting of Kuwait and Poland.
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Xueting Zhang, Younggeun Park and Jaejin Park
This study aims to investigate customers' personal innovativeness (PI) as an influencing factor of omni-channel customer experience throughout pre-purchase, purchase and…
Abstract
Purpose
This study aims to investigate customers' personal innovativeness (PI) as an influencing factor of omni-channel customer experience throughout pre-purchase, purchase and post–purchase stages of the customer journey, and their subsequent influences on customers' reuse intention.
Design/methodology/approach
Data were collected from customers who had experience with omni-channel shopping in South Korea through a questionnaire made with Naver Forms, both online and offline from 15 June to 15 July 2022. Out of the received responses, only valid and consistent questionnaires were considered for statistical analysis. In total, 272 valid samples were utilised for the final analysis. Analyses included reliability, validity, path, structural equation modelling and mediation effects, using SPSS and AMOS software.
Findings
The results revealed a significant influence of personal innovativeness on the omni-channel customer experience across all purchase stages. Personal innovativeness was found to influence the customer experience in the pre- and post–purchase stages, thus affecting reuse intention. However, it did not have the same effect in the purchase stage. The omni-channel experience customer experience also played an indirect mediating role in the relationship between personal innovativeness and reuse intention.
Research limitations/implications
First, personal innovativeness in the IT domain may be very prominent in studies examining innovative behaviours related to computing technology. Second, this study provides further understanding of customers' intentions to reuse omni-channel shopping. Third, the path analysis showed that personal innovativeness significantly affects customer experience at all pre-purchase, purchase and post–purchase stages of the customer journey. However, except for the purchase experience, both pre- and post–purchase experiences significantly impact customers' intention to reuse omni-channels and play a mediating role.
Practical implications
First, omni-channel retailers should launch new products, innovative promotional activities and explore new channels or new service modes to stimulate the need recognition of customers with high personal innovativeness. Second, omni-channel retailers should pay attention to the users' reviews of each channel because they play a key role in potential customers' purchase decisions. Third, offering customers a seamless shopping experience is essential as a marketing strategy for omni-channel retailing.
Originality/value
This study elucidates the causal relationship between personal characteristics and behaviour by dividing the omni-channel customer journey. In particular, personal innovativeness is identified as an important predictor of the intention to reuse omni-channels during the pre- and post–purchase stages. This suggests that omni-channel retailers need to strategically manage these stages to boost customers' reuse intention.
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This study examined how the qualities of both data and documents of existing datasets can contribute to researchers' satisfaction of data reuse, and how it affects their data reuse…
Abstract
Purpose
This study examined how the qualities of both data and documents of existing datasets can contribute to researchers' satisfaction of data reuse, and how it affects their data reuse intentions mediated by attitudinal and normative beliefs of data reuse.
Design/methodology/approach
A combined theoretical framework integrating IS (Information Systems) Success Model and the Theory of Planned Behavior (TPB) was utilized to develop the research model of researchers' data reuse, which was evaluated using structural equation modeling based on 820 survey responses from STEM disciplines in the US.
Findings
This study found that both data and document qualities significantly contribute to researchers' satisfaction of data reuse. Then, their satisfaction significantly increases perceived usefulness and subjective norm of data reuse, and it decreases perceived risk associated with data reuse. Finally, both perceived usefulness and subjective norm significantly increases their data reuse intentions.
Research limitations/implications
The combined theoretical framework integrating IS success model and TPB provides a new theoretical lens in understanding researchers' data reuse behaviors affected by the qualities of both data and documents.
Practical implications
The findings of this study provided several practical implications in promoting and facilitating researchers' data reuse behaviors by improving data and document qualities of existing datasets.
Originality/value
This is one of the initial studies focusing on the roles of data and document qualities in researchers' data reuse, and it provides a systematic view of how data and document qualities influence researchers' data reuse mediated by their satisfaction of data reuse and attitudinal and normative beliefs.
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This study aims to examine the suitability of information systems (IS) success model in the adoption of library 2.0 technologies among undergraduate students in the African…
Abstract
Purpose
This study aims to examine the suitability of information systems (IS) success model in the adoption of library 2.0 technologies among undergraduate students in the African context, and focused at the Muhimbili University of Health and Allied Sciences (MUHAS) of Tanzania.
Design/methodology/approach
Based on the IS success model, the study re‐specified and validated the IS model to examine adoption of library 2.0 technologies via a structural equation modeling (SEM) approach. The study examined the role of quality (service quality, information quality and system quality) in influencing user perceived net benefits, satisfaction and intention to reuse library 2.0 application. A case study research design was used in this study. Self‐administered questionnaire were distributed to all first year undergraduate students (n=408) at MUHAS, with a rate of return of 71.8%.
Findings
The study findings confirm the validity of using the proposed IS model for library 2.0 adoption assessment. The users’ intention to reuse is quite important, and accurately predicts the usage behaviour of library 2.0 services. The perceived net benefits had the strongest effect on users’ intention to reuse library 2.0 systems than any other determinants within the model. Among the three quality‐related constructs, service quality had the strongest total effect on perceived net benefits and intention to reuse. Compared to system quality, information quality had the largest effect on user satisfaction. It is thus important for librarians to consider all these factors for effective adoption of library 2.0 projects in research and academic institutions.
Originality
This is the first comprehensive study focusing on the health sciences library patron's usage behaviour of library 2.0 applications in Tanzania, and reveals findings that are useful for planning and implementing library 2.0 initiatives in other institutions with similar conditions.
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Johnny C.F. So and Narasimha Bolloju
Aims to provide an understanding on IS/IT professionals' intentions to share and reuse knowledge in the context of information technology service operations.
Abstract
Purpose
Aims to provide an understanding on IS/IT professionals' intentions to share and reuse knowledge in the context of information technology service operations.
Design/methodology/approach
The theory of planned behavior (TPB) is applied for examining IS/IT professionals' intention to share and reuse knowledge. The data were collected from working IS/IT professionals using an online survey, and partial least squares was used for analyzing the data.
Findings
The results from this study indicate that the theory of planned behavior is an adequate model for investigating behavioral intentions of knowledge sharing and reuse in the context of information technology service operations. All direct determinants of intention to share knowledge, except subjective norm regarding information technology service operations knowledge sharing, and intention to reuse knowledge were significant.
Research limitations/implications
This paper is one of the first to attempt to study both knowledge sharing and knowledge reuse under the same context. The relatively small sample size has limited statistical power of the implications drawn.
Practical implications
This paper attempts to highlight the importance of information technology service operations in the IS/IT industry, and study knowledge management in that context. To encourage knowledge sharing, top management is advised that they should focus on building up a positive attitude in their employees, through improving relationships and recognition of their contributions.
Originality/value
This paper is the first attempt to combine both knowledge sharing and knowledge reuse in the same context, and initiates research in the area of information technology service operations. This paper offers help to both practitioners and researchers in understanding in that area.
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Soohyung Joo, Sujin Kim and Youngseek Kim
The purpose of this paper is to examine how health scientists’ attitudinal, social, and resource factors affect their data reuse behaviors.
Abstract
Purpose
The purpose of this paper is to examine how health scientists’ attitudinal, social, and resource factors affect their data reuse behaviors.
Design/methodology/approach
A survey method was utilized to investigate to what extent attitudinal, social, and resource factors influence health scientists’ data reuse behaviors. The health scientists’ data reuse research model was validated by using partial least squares (PLS) based structural equation modeling technique with a total of 161 health scientists in the USA.
Findings
The analysis results showed that health scientists’ data reuse intentions are driven by attitude toward data reuse, community norm of data reuse, disciplinary research climate, and organizational support factors. This research also found that both perceived usefulness of data reuse and perceived concern involved in data reuse have significant influences on health scientists’ attitude toward data reuse.
Research limitations/implications
This research evaluated its newly proposed research model based on the theory of planned behavior using a sample from the community of scientists’ scholar database. This research showed an overall picture of how attitudinal, social, and resource factors influence health scientists’ data reuse behaviors. This research is limited due to its sample size and low response rate, so this study is considered as an exploratory study rather than a confirmatory study.
Practical implications
This research suggested for health science research communities, academic institutions, and libraries that diverse strategies need to be utilized to promote health scientists’ data reuse behaviors.
Originality/value
This research is one of initial studies in scientific data reuse which provided a holistic map about health scientists’ data sharing behaviors. The findings of this study provide the groundwork for strategies to facilitate data reuse practice in health science areas.
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