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Social entrepreneurship is primarily concerned with the development of innovative solutions to society's most challenging problems. Since social entrepreneurship flourishes in resource-constrained environments, social innovation may depend on the extent to which social entrepreneurs can combine and apply the resources at hand in creative and useful ways to solve problems – “bricolage.” Moreover, innovating for social impact relies on a set of institutional and structural supports – “innovation ecology,' which can facilitate or impede innovation. Our research empirically examines these variables as drivers of systemic social change through scaling and replication – “catalytic innovation” (i.e., the development of products and services targeted to unserved markets). Results of a survey conducted with 113 social entrepreneurs indicate that, while innovation ecology is associated with the degree of catalytic innovation, it is mediated by the role and degree of bricolage that social entrepreneurs bring to solving problems. These findings reinforce the role of entrepreneurs as the indispensable agents of social change.

This study aims to evaluate the potential of using the components of the quadruple helix and quintuple helix models, which are extensions of the triple helix university-private sector-public sector cooperation model. Thus, the triple helix model shaped by university-private-public sector cooperation has transformed into a quadruple helix innovation model with the inclusion of the media and culture-oriented public helix. In this context, while the triple helix emphasizes tripartite networks and hybrid organizations, the quadruple helix system focuses on intertwined collaborations, coevolution, and specialization within the framework of firms, institutions, and stakeholders. In the quadruple helix innovation system, the coevolution of art and innovation has assumed a central role in knowledge generation and innovation. In the quintuple helix innovation model, the natural environment of society is added to the quadruple helix. This study consists of three parts. In the first part, the literature on triple helix, quadruple helix, and quintuple helix models is reviewed. In the second part, digital transformation and technological innovations from Industrial Revolution 1.0 to Industry 5.0 are analyzed. In the third section, the contribution of the quintuple helix model to Industry 5.0 and Society 5.0 is explained.

From its earliest incarnations, entrepreneurship has been linked to innovation, and often innovations with a societal or social impact. Although classical economists discussed the role entrepreneurs play in handling risk in an economy (Hébert & Link, 2009), perhaps the greater risks have been the social impacts which entrepreneurship brought to societies (Drucker, 1985). The power of mercantile economies like the Phoenician or two thousand years later the British came as much from the new ideas and processes they introduced to the societies of trading partners as from the goods traded.

Purpose – Stemming from extant literature on consumer brand narratives and the rising quest for consumption authenticity, the chapter aims at merging these two streams of knowledge. How can brand authenticity be defined and narrated? To what extent do companies and consumers interact? What are the consequences for branding?

Methodology – The chapter is case-based, and illustrates the branding strategy of l’Occitane en Provence, a company producing toiletries with a strong Mediterranean rooting. Data were collected through multisited ethnographic fieldwork in Paris and Manosque, Haute Provence. Depth and short interviews with customers and managers of l’Occitane were complemented by extensive observation and secondary data. The comprehensive dataset was analyzed consistently with interpretive research tenets.

Findings – Data document (i) five dimensions of brand authenticity contextualized to l’Occitane Mediterranean brand; (ii) the different branding strategies made possible to companies by the varied combination of these five dimensions; and (iii) the distinct profiles of brand consumers according to the specific authentic narrative each of them is more receptive to.

Practical implications – Implications for authentic brand narratives are drawn. I argue that when companies adopt a narrative approach to branding they can establish a stronger dialogue with customers and defend their competitive advantage more effectively. Actually, each brand narrative cannot be easily imitated by competitors since its imitation would turn out as a fake, unauthentic tale for the market.

Originality of the chapter – The chapter contributes to the fields of branding and authenticity, by extending the notion and understanding of consumption authenticity to brands.

Most academic work on sustainability has been focused on the organizational level, reflecting the popular “business case for sustainability” idea. However, organizations are certainly not the only locus of entrepreneurial action for sustainability, nor are they the most ideal. This chapter reports on a six-year study of the Sustainability Consortium, a collaboration started in 1999 between large companies that were seeking to lead their industry through innovative initiatives for sustainability. The findings, based on 60 interviews and many other sources of data, identify eight “ecologies of entrepreneurial action,” all of which were critical for driving change. These ecologies are: Individual Aspiration; Network Affiliation; Process Optimization; Entrepreneurial Innovation; Value Chain Collaboration; Industry/Sector Coordination; System-Wide Integration; and Social Transformation. As shown by complexity theory, the interdependent and interconnected nature of these ecologies means that only by expanding beyond organizationally focused endeavors can we help generate the social transformation that will lead to a sustainable world.

The purpose of this chapter is to explore the phenomenon of innovation in a particular setting in Japan, and more specifically to trace a local initiative toward the creation of an “innovation ecosystem” in a large city and its surrounding region in Western Japan, with the aim of fostering entrepreneurship and economic revitalization.

The analysis in this chapter is based on ethnographic fieldwork, including participant-observation in meetings and events held to promote entrepreneurship and collaboration in the region, as well as interviews with city officials, managers, and entrepreneurs related to the activities of the creation of the “innovation ecosystem.”

In the chapter, I show how the emergence of the ecosystem metaphor for business innovation informs practices and imaginaries in which relations, co-creation, and natural growth become central as models of and for innovation processes in a context of crisis, in ways that generate not only innovation but the ecosystem itself.

The chapter provides historical and social context to the metaphor of the innovation ecosystem that is receiving increasing interest globally, and provides insights into how innovation activities and the enacting of the “innovation ecosystem” take place in practice.

This chapter advances our understanding of collaborative innovation processes that span across organizational boundaries by providing an ethnographic account of idea generation dynamics in a member-initiated online songwriting community. Applying a science and technology studies perspective on processes “in the making,” the findings of this chapter reveal the generative entanglements of three processes of content-in-the-making, skill-in-the-making, and community-in-the-making that were triggered and maintained over time by temporary stabilizations of provisional, interim outcomes. These findings also elucidate interferences between these three processes, particularly when an increased focus on songs as products undermines the ongoing collaborative production of ideas. Regular interventions in the community design were necessary to simultaneously stimulate the three processes and counteract interfering tendencies that either prioritized content production, community building, or skill development, respectively. The authors conclude that firms seeking to tap into online communities’ innovative potential need to appreciate community and skill development as creative processes in their own right that have to be fostered and kept in sync with content production.

A recent stream of research in strategy has demonstrated the effect of boundary of the firm decisions on firm performance by integrating concepts and methods from organizational ecology with predictions from transaction cost economics (e.g. Silverman et al., 1997; Bigelow, 1999; Nickerson & Silverman, 2003; Argyres & Bigelow, 2005). This work has confirmed that managing organizational boundary choices (or governance structures) efficiently has ramifications for firms’ survival chances. But further questions delineating the conditions under which governance structure alignment has a greater or lesser effect on firm survival remain. In this paper, we consider how selection pressures may differ according to a firm's adoption of either a mature or an evolving technology. Using ecological insights regarding competitive intensity and sub-population density, we test for the evidence of the role of sub-population organizational (governance) structure within a technology class. We present preliminary results using an 18-year panel of the population of U.S. automobile manufacturers from 1916 to 1934.

The primary preliminary findings: Within a population, individual misalignment diminishes survival. However, the aggregate governance structure of firms within a technology sub-population has a greater effect on the survival of a focal firm than the governance choice of the individual firm. These findings suggest that governance choices in aggregate within technologically localized sub-populations may influence firm survival. Further, this paper adds to a body of work that utilizes ecological concepts to extend organizational theory.