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NORTH Sea Aerial & General Transport, Ltd., a subsidiary of the Blackburn Aeroplane & Motor Co., Ltd., which operates a Royal Air Force Reserve Flying School at Brough, E. Yorks…
Abstract
NORTH Sea Aerial & General Transport, Ltd., a subsidiary of the Blackburn Aeroplane & Motor Co., Ltd., which operates a Royal Air Force Reserve Flying School at Brough, E. Yorks, has recently built an engine test room adjoining the engine repair shop and has installed a very ingenious engine test bed. Mr. T. Bancroft, Chief Engineer of the Flying School, is responsible for the design of the bed. With the exception of the brake gear, cooling fan, starting motor, switch gear and instruments the whole of the installation has been constructed by the Company.
Yunjae Cheong, Federico de Gregorio and Kihan Kim
The authors conceptually aim to replicate and update an early stream of research to find the key dimensions used by today’s audiences. They also show that the dimensions are…
Abstract
Purpose
The authors conceptually aim to replicate and update an early stream of research to find the key dimensions used by today’s audiences. They also show that the dimensions are directly related with attitude toward the ad, product attitude change and product recommendation and test the moderating impact of FCB Grid product type.
Design/methodology/approach
Across two studies, the authors survey a nationally representative sample of 1,223 US adults.
Findings
Consumers evaluate commercials using the dimensions: Dislikable, Meaningful, Ingenious and Warm. The latter three are positively related with ad attitude, attitude change and recommendation, whereas Dislikable is negatively related. Furthermore, results show that High and Low Involvement Think products moderate the relation between all four dimensions and all three outcomes. Only Meaningful affects the outcomes for High Involvement Feel products, whereas only Ingenious affects Low Involvement Feel product outcomes.
Research limitations/implications
The research is limited to TV commercials, limiting generalizability to other media. Furthermore, the sample is limited to the USA.
Practical implications
The paper provides a parsimonious four-dimension model for advertiser use. These dimensions also predict ad attitudes, product recommendation, and attitude change. The results further show that for emotionally driven products with high involvement, commercials should focus on meaningfulness. For emotionally driven products with little involvement, ads should emphasize creative elements.
Originality/value
Addressing the paucity of replications in marketing, this paper replicates and extends a stream of research to reveal dimensions consumers use to evaluate commercials and demonstrates their practical applications.
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Purpose – To discover and unravel the contribution of women to innovation and invention. This chapter builds upon a book published in 2003, called, Ingenious Women. The purpose of…
Abstract
Purpose – To discover and unravel the contribution of women to innovation and invention. This chapter builds upon a book published in 2003, called, Ingenious Women. The purpose of the book was to discover the invisible women inventors and patent holders operating between 1637, when the first patent was awarded to a woman, and the outbreak of war in 1914. For the purpose of this essay, the time frame has been extended to the present.
Methodology – Historical patents are used as the main research base, supported by searches of other relevant databases, directories and specialist archives (census records, registered designs, company records, museum collections) as well as specialist literature.
Findings – The research illustrates that women and men were often part of a wide network of discoverers and innovators and were able, by using the latest technologies and materials available, to resolve problems both large and small.
Research limitations/implications – This categorisation on patent databases or directories and searches were by female first names or by object type. his categorisation highlights the historical assumption that women are not inventors. Although this search method highlighted hundreds of women, there must be many still undiscovered.
Practical implications – Not all the ideas went into production and some have now become obsolete. Others continue to be produced and have formed the basis of successful companies. Many women became entrepreneurs and developed businesses based on their inventions and some, as widows, successfully ran their deceased husbands' companies.
Social implication – The women in this hidden history often had to navigate a path through social attitudes and legislative frameworks. They are all an example to women today that anyone, regardless of gender, can be innovative and entrepreneurial. What is crucial is that the ideas being developed are unique and have a purpose.
Those who have had contact with the teaching of physics in schools will be familiar with the many attempts which have been made to time freely falling bodies. These include the…
Abstract
Those who have had contact with the teaching of physics in schools will be familiar with the many attempts which have been made to time freely falling bodies. These include the use of smoked plates and tuning forks, darts and gramophone turn‐tables, and, more recently, tape recorders and scalers. Some have been highly ingenious attempts and have, generally in the hands of their inventors, given good service in schools. None, however, has met the twin requirements of cheapness and classroom viability without which the most ingenious apparatus can never gain more than a limited circulation. It was to meet these requirements that the Venner clock was designed FIGURE 1.
Less than 50 per cent of global Chief Ecology Officers believe their enterprises are adequately prepared to handle a volatile, uncertain, complex and ambiguous (VUCA) environment…
Abstract
Purpose
Less than 50 per cent of global Chief Ecology Officers believe their enterprises are adequately prepared to handle a volatile, uncertain, complex and ambiguous (VUCA) environment. The purpose of this paper is to examine how leaders encourage ideas that turn into profitable and sustainable innovations in a VUCA world, especially in what the author calls “Brain Based Enterprises” (BBEs).
Design/methodology/approach
Through case studies, focused interviews.
Findings
BBEs need more leadership than management and they use more collaborative approaches to business, working with colleagues, customers, even competitors in some areas to produce ingenious ideas for a sustainable world.
Originality/value
The research from which this paper is written has matured for nearly 20 years, having written my first book on the topic in 1996. This represents tens of thousands of hours of diverse experience, working as a business practitioner across a wide range of sectors. The author has accelerated my thinking via the work as an MBA academic and mental adventurer, working on the flagship creativity, innovation and change programme. During that time, the business environment we live and work in has become more VUCA. This demands that individuals and enterprises become more ingenious to ride the turbulence that this produces, in order to be resilient and antifragile when challenged.
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THE scientist engaged on practical research and experiment has to be something of an engineer and, indeed, of an inventor. An interesting example of the need for this kind of…
Abstract
THE scientist engaged on practical research and experiment has to be something of an engineer and, indeed, of an inventor. An interesting example of the need for this kind of approach to a problem is afforded by the account of the evolution of the ingenious method of obtaining actual film records of shock waves in action, so to speak, which appears in this issue. The whole matter arose, we believe, from the fact that pilots reported observing the appearance at high speeds of lights, or bands of light, on the wings of their aeroplanes; which it seemed possible were due to the formation of shock waves rendered visible by the refraction of light.
This study used qualitative discourse analysis to explore how researchers use the concept of ingenuity to understand the everyday work of social entrepreneurs. Data were drawn…
Abstract
This study used qualitative discourse analysis to explore how researchers use the concept of ingenuity to understand the everyday work of social entrepreneurs. Data were drawn from a sample of 69 research articles published across 41 academic journals between 1998 and 2018. The findings showed ingenuity to be an underdeveloped concept in the social entrepreneurship literature and revealed a paucity of research on the everyday work performed by social entrepreneurs. A framework for studying the work of social entrepreneurs at the “scale of the everyday” through the lens of ingenuity is proposed, and recommendations for future research are provided.
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Rajasekhara Mouly Potluri, Rizwana Ansari, Saqib Rasool Khan and Srinivasa Rao Dasaraju
This study aims to investigate the attitude and consciousness of Indian Muslims toward halal and also to indicate the alertness of Muslim students about halal in their daily life.
Abstract
Purpose
This study aims to investigate the attitude and consciousness of Indian Muslims toward halal and also to indicate the alertness of Muslim students about halal in their daily life.
Design/methodology/approach
A total of 500 respondents were selected for the study from the State of Andhra Pradesh in India, by stratified random sampling method; of which 300 were general Muslims and 200 were Muslim students. Self-administrated questionnaire and personal interviews were administered to garner the data, which were analyzed with SPSS (version 21.0) and GRETL, and the research hypotheses were tested with Z-test for proportion and Pearson’s chi-square test.
Findings
A total of 92 and 98 per cent of respondents from the general Muslim community and Muslim students, respectively, agreed that they do not have proper exposure to halal. In addition, 89 per cent of general Muslims believe that the halal concept is very significant to Muslim consumers as against 95 per cent students. A total of 98 and 96 per cent of the selected two classes of respondents, respectively, are intended to know more about halal.
Research limitations/implications
The respondents in this research were general Muslims and Muslim students from Andhra Pradesh. The results of this research are, therefore, only applicable to the sampled community. Hence, generalization of the findings to the whole Indian Muslim population or to other areas of Muslim communities should be avoided.
Practical implications
This research results proffer most precious and ingenious information to the corporate sector, Islamic religious organizations and educational institutions specially involved in formal Islamic education. Based on the snowballing trend of Muslim population from the present 250 million to the whopping 340 million by the end of this century, it is an inspired decision to target this lucrative segment which provide alluring profitability particularly food, cosmetics, medicines, etc., with Halal certified products. Specially, Islamic religious organizations also have an enormous onus to enhance the ken of this community on the matters comprehensively germane to Islam in general and about halal and haram in particular.
Originality/value
This is the first ingenious effort aimed to investigate the attitude and awareness toward halal among general Muslims and Muslim students. This is a pioneering attempt on halal of Indian Muslims which is lucrative for both corporate sector and to the academia.
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AN ingenious cableway to carry food and essentials from a delivery boat at sea over 150‐ft. cliffs to the Round Island lighthouse in the Scilly Isles, operated by Trinity House…
Abstract
AN ingenious cableway to carry food and essentials from a delivery boat at sea over 150‐ft. cliffs to the Round Island lighthouse in the Scilly Isles, operated by Trinity House lighthouse service, has to be preserved from corrosion caused by extreme conditions of salt, sea spray and varying weather. This 400‐ft. wire rope is belayed to a nearby islet and carries a traveller and hoist, the latter being lowered by remote control to the relief boat for loading.
France is honouring this year the birthday centenary of a man who conferred a benefaction upon the whole world yet died without distinction and in comparative poverty, if not…
Abstract
France is honouring this year the birthday centenary of a man who conferred a benefaction upon the whole world yet died without distinction and in comparative poverty, if not obscurity. When in the early ’fifties of last century governments in Europe were becoming gravely concerned over the rapidly diminishing margin between food demands and supplies, it was Charles Tellier who came to their rescue. Tellier, who was born at Auteuil, Paris, in 1828, had been trained as a civil engineer, but he combined with the practical mind of the craftsman the analytical capacity of the scientist, and was early attracted by the problems associated with the chemical production of cold. The spectacle presented by a vast continent like Europe faced by the prospect of imminent food famine, while countries like Australia, New Zealand and America, particularly the Argentine, had far greater supplies than they knew what to do with stirred his imagination. Inventive genius in all parts of the world had been stimulated by the promise of a rich reward to the inventor of a practical method of preserving not only meat, but other perishable foodstuffs. The Government of the Argentine held out $8,000 as a bait to the ingenious. In Australia, where the tinning of meat was first exploited, new experiments along the same lines were tried. In England, where a Committee of the Society of Arts had been appointed “to consider practical steps in the direction of providing a more ample food supply,” officials were kept busy testing the inventions submitted for their consideration. One suggestion took the shape of the manufacture of what was described as the “Flour of Meat”; another inventor, borrowing his idea from the method of curing English hams, submitted a device for the production of “Australian Mutton Hams,” and still another ingenious person discovered a process for drying meat with sulphur dioxide. Tellier first experimented with air‐tight chambers. But the presence of the elements of decay in the meat itself defeated his designs. Pasteur's pronouncements on the subject of the preexistent presence of organic germs, at once authoritative and decisive, had the effect of diverting his attention to the refrigerator, and by repeated investigations he found that not only flowers but all kinds of perishable goods could be preserved for long periods on being frozen. It was in “The Engine Carre,” an ammonia compression machine, produced by the French engineer Carre, with whom he is said to have been in some way associated, that Tellier found perhaps the most important factor in facilitating the solution of his problem. This engine was completed about 1860. Eight years later Tellier made his first experiment in the shipment of meat under refrigeration. An ammonia compression machine was installed in a vessel, the “City of Rio de Janeiro,” which shipped three hundred kilos of beef from London for Monte Video. The intention was to place a cargo of meat on board at Uruguay for shipment on the homeward journey to France. But twenty‐three days out from London an accident which could not be repaired occurred to the refrigerating apparatus and the meat had to be eaten on board. So it came about that the United States were able to anticipate Tellier in the actual inauguration of a meat trade between the new and the old worlds dependent upon artificially cooled storage during transport. A shipment of chilled beef was made from the United States to this country in 1874.