Search results

1 – 10 of 110
Book part
Publication date: 7 February 2024

Renata Lohmann and Ana Taís Martins

This research is located at the intersection of communication, memetics, and the study of the imaginary. As a presupposition, we put forward the existence of a communicational…

Abstract

This research is located at the intersection of communication, memetics, and the study of the imaginary. As a presupposition, we put forward the existence of a communicational imaginary, in which the contemporary person functions through their competencies in social networks, by meeting the demands of the public and the private, managing the obsessiveness of the sharing of intimacy and the exorbitant number of images. Considering memes as a significant aspect of this communicational imaginary, we seek to understand the dynamics and path of memes in the midst of this plethora of images. From the concept of iconophagy, we deal with the exacerbated multiplication of the images and the path of memes starting from a marginalized environment until it is integrated into social roles and a rational level of thought. Thus, it is the general objective of this research to understand the dynamics and the path of memes amidst the plethora of images in the context of communicational imagery and to investigate the multiplication of memes as representative of the myriad images in contemporary imagery.

Details

Creating Culture Through Media and Communication
Type: Book
ISBN: 978-1-80071-602-5

Keywords

Article
Publication date: 20 September 2022

Sherzodbek Murodilla Ugli Dadaboyev and Yoonjung Baek

Organizational misbehavior (OMB) is a complex phenomenon for researchers and a major issue facing practitioners because of both its copious negative individual and organizational…

Abstract

Purpose

Organizational misbehavior (OMB) is a complex phenomenon for researchers and a major issue facing practitioners because of both its copious negative individual and organizational outcomes and its complexity. Researchers and practitioners are increasingly becoming aware of different types of work-related misbehaviors and their significant and costly consequences for both employees and organizations. OMB can take many forms, and a plethora of terms have been introduced to describe those OMBs. This article aims to review the constructs describing workplace misbehaviors in current organizational behavior literature.

Design/methodology/approach

The authors used a qualitative systematic review to organize OMB-related constructs.

Findings

This paper provides a review of workplace misbehavior constructs and a broader, more organized picture of OMB by developing a hierarchical reflective model. It highlights some challenges that the OMB literature needs to overcome.

Originality/value

Unlike previous review articles that primarily focused on workplace misbehaviors intended to cause harm or damage, this review includes misbehaviors intended to both damage and benefit.

Propósito

el mal comportamiento organizacional (OMB) es un fenómeno complejo para los investigadores y un problema importante que enfrentan los profesionales, debido tanto a sus resultados negativos individuales y organizacionales como a su complejidad. Los investigadores y profesionales son cada vez más conscientes de los diferentes tipos de malas conductas relacionadas con el trabajo y sus consecuencias significativas y costosas tanto para los empleados como para las organizaciones. La OMB puede tomar muchas formas, y se han introducido una gran cantidad de términos para describir esas OMB. Este artículo revisa los constructos que describen los malos comportamientos en el lugar de trabajo en la literatura actual sobre comportamiento organizacional.

Enfoque

los autores utilizaron una revisión sistemática cualitativa para organizar los constructos relacionados con el mal comportamiento organizacional.

Hallazgos

este documento proporciona una revisión de los constructos de mala conducta en el lugar de trabajo y una imagen más amplia y organizada de OMB mediante el desarrollo de un modelo reflexivo jerárquico. Destaca algunos desafíos que la literatura OMB debe superar.

Originalidad

a diferencia de los artículos de revisión anteriores que se centraron en las malas conductas en el lugar de trabajo con la intención de causar daño o perjuicio, esta revisión incluye las malas conductas con la intención tanto de dañar como de beneficiar.

Propósito

o mal comportamento organizacional (OMB) é um fenômeno complexo para os pesquisadores e um problema importante que enfrenta os profissionais, devendo-se tanto aos resultados individuais e organizacionais quanto à sua complexidade. Os pesquisadores e profissionais são cada vez mais conscientes dos diferentes tipos de malas que se relacionam com o trabalho e suas conseqüências significativas e custosas tanto para os empregados para as organizações. La OMB pode tomar muitas formas, e introduz uma grande precisão de termos para descrever como OMB. Este artigo revisa os constructos que descrevem os maus comportamentos no lugar de trabalho na literatura atual sobre o comportamento organizacional.

Enfoque

os autores utilizam uma revisão sistemática de qualificação para organizar os constructos relacionados com o mau comportamento organizacional.

Hallazgos

este documento fornece uma revisão dos construtores de má conduta no lugar de trabalho e uma imagem mais ampliada e organizada de OMB por meio do desarrollo de um modelo reflexivo jerárquico. Destaca alguns desafios que a literatura OMB deve superar.

Originalidade

a diferença dos artigos de revisão anteriores que se centralizaram nas más condutas no lugar de trabalho com a intenção de causar danos ou danos, esta revisão inclui as más condutas com a intenção de danificar como beneficiário.

Article
Publication date: 5 November 2019

Maria Teresa Borges-Tiago, Flavio Tiago, José Manuel Veríssimo and Tiago Silva

The digital relationship between brand and users, and brand and endorsers has been analyzed from different angles. The purpose of this paper is to investigate how these three…

1393

Abstract

Purpose

The digital relationship between brand and users, and brand and endorsers has been analyzed from different angles. The purpose of this paper is to investigate how these three elements co-create online the brand personality of the firm, through user-generated content.

Design/methodology/approach

This study gathered data from the hotels’ websites, Facebook, Twitter and TripAdvisor accounts, examining the content posted by the hotel, by tourists and by the celebrity endorsing some of the hotels. To pursue the aims, the brand personality dimensions communicated online were assessed through content analysis for the global presence and for each social network by user typology to establish the alignment of brand personality traits communicated.

Findings

Digital communication was found to vary significantly between the hotels and tourists in different social networks. The amount of content created by tourists is significantly higher than the ones produced by the hotel. The sincerity dimension of brand personality was confirmed in both communications. However, tourists’ brand image impacts brand personality differently than the hotels themselves. Furthermore, an analysis of the influence of customers on social networks indicates that celebrity personality traits seem to impact on the image of a hotel brand.

Originality/value

This research can be used to help brand managers to understand better the digital co-branding with clients and celebrity, as well as to identify gaps in their brand personality strategy. It could also assist future researchers focusing on digital celebrity endorsement since few researchers have analyzed digital communication in different social networks.

Objetivo

O relacionamento das marcas com os consumidores e das marcas com os endorsers tem sido analisado por diversos prismas. O objectivo deste trabalho é analisar como estes três elementos se relacionam e co-criam a personalidade de marca da empresa, através dos conteúdos digitais criados por estes.

Diseño/Metodología/aproximación

Neste trabalho foram recolhidos os conteúdos e comentários com origem na empresa, nos clientes e nos endorsers existentes nas páginas web oficiais dos hotéis, bem como no Facebook, Twitter e TripAdvisor. Através da análise de conteúdo foram determinadas as dimensões da personalidade de marca existentes em cada uma das redes e para cada tipo de utilizador, com vista a determinar a consistência e o alinhamento da comunicação de marca existente.

Resultados

Os resultados desta investigação apontam para a existência de diferenças significativas entre a comunicação com origem nos hotéis e a originada pelos turistas, nas redes sociais: os turistas criam mais conteúdos que os hotéis; e as dimensões da personalidade de marca comunicadas não são coincidentes, embora a dimensão sinceridade tenha sido encontrada nos conteúdos de ambos. As evidências sugerem que os traços de personalidade do endorser tendem a influenciar a personalidade da marca.

Originalidad/valor

Este trabalho ajuda os gestores a se consciencializarem da importância da co-criação da imagem de marca que ocorre no domínio digital, bem como permite que identifiquem as lacunas existentes na comunicação da personalidade de marca das suas empresas. Este trabalho pode ser útil também para os investigadores que queiram analisar o papel das celebridades na comunicação digital.

Open Access
Article
Publication date: 20 June 2019

Marina Toledo de Arruda Lourenção, Maria Gabriela Montanari, Janaina de Moura Engracia Giraldi and André Lucirton Costa

The purpose of this paper is to identify the characteristics of Brazilian personality, associating them with the cordial man of the book Raízes do Brasil (Roots of Brazil). In…

15741

Abstract

Purpose

The purpose of this paper is to identify the characteristics of Brazilian personality, associating them with the cordial man of the book Raízes do Brasil (Roots of Brazil). In addition, it aims to present an agenda for future management studies, suggesting works in several managerial areas which may be influenced by traits of the Brazilian personality.

Design/methodology/approach

A systematic review of studies on Brazil’s image was developed, so that it was possible to identify the main characteristics of the Brazilian personality. The main personality traits found were compared to those identified in the cordial man, from the book Raízes do Brasil.

Findings

The results indicate the main traits of Brazilians’ personality: sensual, cunning, cheerful, creative, hospitable, friendly and cordial. These traits are directly related to cordiality, mentioned in some studies, and also indirectly through words alluding to the character of the cordial man. These traits are related to the Brazilians image abroad and have created a confused image of Brazil.

Research limitations/implications

Regarding the theoretical contribution, the future studies agenda presented suggests the development of papers that relate Brazilians’ personality traits to other areas besides tourism, such as negotiation, organizational culture, exports, foreign direct investment, talent attraction and public diplomacy.

Practical implications

This study indicated that in practice, the Brazilian Government should develop marketing actions to promote a more consistent image of Brazil, reinforcing its positive aspects and creating new associations that allow Brazil to bring not only tourists but also residents, companies and investors for the country. These positive aspects, regarding the country citizens, can be their affability, hospitality, extraversion and generosity, which can improve the foreigners’ impressions on Brazil.

Originality/value

The originality of the study is to relate the concept of cordial man to the Brazilian people, showing the main features of their personality and also in the elaboration of an agenda indicating suggestions for future studies that relate the personality traits of Brazilian people with other areas.

Details

Revista de Gestão, vol. 26 no. 3
Type: Research Article
ISSN: 2177-8736

Keywords

Book part
Publication date: 7 February 2024

Clóvis Reis and Yanet María Reimondo Barrios

This chapter presents a comparative study of the trends and patterns of communication and tourism research in Brazil and the United States over the last 20 years. Through a…

Abstract

This chapter presents a comparative study of the trends and patterns of communication and tourism research in Brazil and the United States over the last 20 years. Through a bibliometric analysis of the CAPES and EBSCO databases, the study identifies the main theoretical and methodological references, classifies the fundamental themes in the area, and describes the role of communication for tourism. The results indicate the predominance in North American scientific literature of research related to the image and the brand of the tourist destinations, as well as the measurement and the evaluation of the communicative strategies. On the other hand, Brazilian research presents a greater diversity of approaches: destination image studies, tourism consumption, tourist narrative analysis, identities, social networks, community-based tourism, sports, and ecological tourism, with an explicit recognition of the dangers of sexual objectification and dehumanization within tourism. The survey showed that the scientific community has a strong interest in this area, signaling a search for knowledge to deepen the conceptual understanding of the subject. Thus, this chapter provides insights regarding the opportunities and directions for the next decades of research in this field of study.

Details

Creating Culture Through Media and Communication
Type: Book
ISBN: 978-1-80071-602-5

Keywords

Book part
Publication date: 11 October 2022

Juliana Alves and Mansour Ghanian

This chapter provides the results of the motivations and the profile of the creative tourist. Results originate from the major studies done worldwide, concerned with the different…

Abstract

This chapter provides the results of the motivations and the profile of the creative tourist. Results originate from the major studies done worldwide, concerned with the different types of activities. This analysis is essential to design new products based on Creative Tourism and sustainability. Also, because at an international level, including South Europe, the profile of the creative tourist has not been characterised, especially the one that visits medium-sized cities and rural areas. This chapter intends to answer the following questions: Who is the participant in Creative Tourism activities? Is he/she mainly domestic or an international tourist? Why does this type of tourist participate in these creative experiences? What type of information sources do these tourists use to find the experiences in which he/she participates? This chapter uses primary and secondary data. The secondary data follow a content analysis approach of activities offered by Airbnb Experiences Platform. Regarding the primary data, 595 questionnaires applied in 45 creative experiences in the Northern region of mainland Portugal were analysed. The creative experiences were divided into seven categories: ‘creative festivals’, ‘nature and creativity’, ‘photography workshop’, ‘gastronomy experience’, ‘industrial experience’, ‘technology and creativity’ and ‘art and crafts’. The methods used were quantitative in nature. The questionnaire used consisted of 31 closed questions aimed at the profile and the motivations of the creative experience participants. Descriptive statistical analysis was used. The main results showed that participants in the seven categories of Creative Tourism experiences have relatively large differences in terms of demographic and socio-economic characteristics. These differences were also evident in their motivations for participating in Creative Tourism experiences.

Book part
Publication date: 27 January 2022

Cyntia Vilasboas Calixto Casnici, Larissa Marchiori Pacheco, Pablo Leão and Ana Júlia Dias Santiago

This chapter provides an overview of how, from a multi-stakeholder approach, Brazil can recover, fight against climate change and build an inclusive and sustainable future for…

Abstract

This chapter provides an overview of how, from a multi-stakeholder approach, Brazil can recover, fight against climate change and build an inclusive and sustainable future for itself. The interdependencies of the climate change action and current COVID-19 pandemic are discussed through extensive secondary data research to provide an updated context on Brazilian initiatives or the lack thereof. Through a multi-stakeholder methodological approach, the response and recovery actions of Brazil's government are assessed and future scenarios are developed for the country.

Details

Regenerative and Sustainable Futures for Latin America and the Caribbean
Type: Book
ISBN: 978-1-80117-864-8

Keywords

Article
Publication date: 5 June 2017

Maria Graça Casimiro Almeida and Arnaldo Coelho

The purpose of this paper is to understand the precursors of corporate reputation (CR) and their impacts on brand equity (BE), and to analyse the moderating role of corporate…

1077

Abstract

Purpose

The purpose of this paper is to understand the precursors of corporate reputation (CR) and their impacts on brand equity (BE), and to analyse the moderating role of corporate social responsibility (CSR) perceptions.

Design/methodology/approach

This study proposes a theoretical model which is tested using structural equation modelling. In total, 464 valid questionnaires were collected from a sample of customers of the biggest union of dairy cooperatives of the Iberian Peninsula.

Findings

Results show that the better the reputation, the higher the BE; however, these findings are more robust among customers with higher perceptions of CSR.

Research limitations/implications

This study is based on cross-sectional data from a single company.

Practical implications

The results may help managers build a better reputation and therefore increase their BE. CSR practices are essential to reinforcing this relationship.

Social implications

This paper contributes to the competitiveness of a type of organisation which is closely associated to the social structure of the rural population.

Originality/value

The results may help cooperatives’ managers to increase CR and BE. The emphasis is on the need to adopt CSR practices.

Objectivo

O objectivo desta investigação é compreender os antecedentes da reputação corporativa (CR) e seus impactos sobre o valor da marca (BE) e analisar o papel moderador das percepções da responsabilidade social das empresas (RSE).

Desenho/metodologia/abordagem

Este estudo propõe testar um modelo teórico utilizando a modelagem de equações estruturais. Quatrocentos e sessenta e quatro questionários válidos foram recolhidos de uma amostra de clientes da maior organização corporativa de lacticínios da Península Ibérica.

Resultados

Os resultados mostram que uma melhor reputação faz aumentar o valor da marca (BE). No entanto, estes resultados são mais robustos entre os clientes com percepções mais altas de Responsabilidade Social Corporativa.

Limitações/Implicações para a pesquisa

Esta pesquisa é baseada nos dados transversais de uma empresa.

As implicações práticas

Os resultados podem ajudar os gestores a construírem uma reputação melhor e portanto, aumentarem o valor da marca, sabendo que as práticas de RSE são essenciais para fortalecer esse relacionamento.

Implicações sociais

Este trabalho contribui para a competitividade de um tipo de organização que está associada à estrutura social da população rural.

Originalidade/Valor

Os resultados podem ajudar os gestores das cooperativas a potenciarem a melhoraria da reputação corporativa e do valor da marca. A ênfase é sobre a necessidade de adoptar práticas de RSE.

Book part
Publication date: 2 March 2021

Ana Mae Barbosa

This chapter is about a group of designers, from the Piracema Lab that works with traditional craftspeople trying to avoid any imposition or direct intervention on the artisans in…

Abstract

This chapter is about a group of designers, from the Piracema Lab that works with traditional craftspeople trying to avoid any imposition or direct intervention on the artisans in order to foster the development of the creative process. The process is initiated through workshops to make craftspeople aware of their personal history, of each other's experiences and local history. A local historian is always invited to talk about the town. The education process is based on research of the materials from the region for economic reasons and on the development of visual perception. The designers stimulate the participants to observe local things like patterns and forms in the architecture, in the surroundings and nature to be used as visual motives of the products to be created. I will refer to three experiences, two in the Amazon region and one in Africa.

Details

Art in Diverse Social Settings
Type: Book
ISBN: 978-1-80043-897-2

Keywords

Article
Publication date: 25 January 2013

Rafael Pires Basáñez and Hadyn Ingram

The purpose of this paper is to consider how film can induce image, both individually and collectively. In particular, the psychological drivers of film are explored and how these…

2221

Abstract

Purpose

The purpose of this paper is to consider how film can induce image, both individually and collectively. In particular, the psychological drivers of film are explored and how these may impact on tourism visitation. The impacts of film and cinema are explored, as is the relationship between tourists' motivation and purchase behaviour.

Design/methodology/approach

The authors review the limited literature on the subject, seeking commonalities and resonances between film and tourism. A focus group is used to develop a perceptual map with which to better understand the phenomenon and a questionnaire was conducted to research attitudes towards film and propensity towards film‐induced behaviour.

Findings

The paper suggests that there are commonalities between film and tourism and that film can evoke powerful and long‐lasting images with the viewer, thus creating marketing opportunities for destination marketing organisations (DMOs).

Practical implications

With greater understanding of the nature and power of filmic image, it is hoped that tourism DMOs may develop more effective strategies for attracting visitors to destinations.

Originality/value

Research in this topic is very limited and, as far as the authors are aware, there is nothing which adopts an in‐depth approach on the nature and application of film‐induced tourism.

Details

Worldwide Hospitality and Tourism Themes, vol. 5 no. 1
Type: Research Article
ISSN: 1755-4217

Keywords

1 – 10 of 110