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Employing virtual ethnography and narrative analysis, this chapter uses data drawn from the online social media site, Tumblr, to explore a group of Tumblr users who mostly identify with the complex intersectional identities of LGBTQ+ disabled people of color.

This chapter suggests that narratives are skillfully constructed by this group of Tumblr users in ways that counteract felt or expected experiences of exclusion, invisibility, and stigmatization within this identity-based community. The posters represented here are combating this invisibility and marginalization. They narrate themselves into existence by attaching their experiences to two well-known and recognizable social problem narratives. One is the “Pride/Community and Self-love” narrative, commonly associated with LGBTQ+ pride and LGBTQ+ communities. The other is the “Our Lives Matter/Deserving of Life” narrative, commonly associated with communities and social movements such as Black Lives Matter. Posters are artfully constructing their own community narratives by drawing from these culturally circulating and available narrative resources. When these two popular narratives are deployed in this way, they are counternarratives that are doing both resistance work and community/identity-building work. The ultimate effect is that the counternarrative they construct unites quite a diverse group of people through experiences of shared exclusion.

This chapter extends the scholarly conversation on both narratives and disability by suggesting ways in which counternarratives about individuals with complex intersectional identities can be constructed in virtual communities. In so doing, the chapter brings poorly represented perspectives into discourses on disability and narratives. The study also contributes to the literature on the importance of emotion, specifically by highlighting the deployment of love and anger to counteract experiences of shame and marginalization.

Narrative is believed to be a crucial component of sense-making in organizations, and previous research in the field suggests that multiple levels and forms of narrative are inherent to the definition of professional identities (Clarke et al., 2009; Ybema et al., 2009; Brown and Lewis, 2011). For example, narrative can be found in the stories told by organizational actors as they informally interact in the workplace, in the formalized basic assumptions that support organizational strategy-making, in the accounts people give of their work, and in the artifacts they produced and experienced while engaged in accomplishing tasks. The purpose of this paper is to consider narrative as a way of giving sense to organizational membership, of constituting an overall and possibly shared sense of direction, of focussing one’s professional identity, and of enabling and/or constraining the ongoing activities of actors. The context of the research was given by a group of sport federations enrolled within the Italian National Olympic Committee (CONI), which is the national most authoritative network of professional local sport organizations.

Participants involved in the study were 42 professional referees belonging to this network and active in different sport disciplines and 12 people from the CONI management. In-depth narrative interviews were collected in the aim to investigate the narrative cues revealing the organizational sense-making processes that animate the representation of this professional identity both at a subjective and at an organizational level. Data have been explored adopting the semiotic square and diatextual analysis as to highlight the strict relationship between text, context and interlocutors.

Data have been explored adopting the semiotic square and diatextual analysis as to highlight the strict relationship between text, context and interlocutors. Results showed that there was an evident gap between what the management formally defined as strategic vision, mission and cultural guidelines that actually shape the organizational identity of the CONI and what was concretely experienced by its actors, in this case the referees.

Most of the studies conducted in sport organizations focussed either on an intra-organizational level investigating the specific features of given professional categories such as athletes and/or coaches, or at an inter-organizational level, paying attention mostly to the marketing and networking strategies oriented toward stakeholders. On the other hand, most studies conducted on referees have devoted attention strictly to performance assessment, that, in line with a positivist approach, considered the latter as an output of situational and psychological variables (e.g. Marie, 1999; MacMahon et al., 2007). Conversely, the findings coming from the present study contributed to support the promotion of an alternative organizational approach, more specifically based on the strategic relevance of horizontal (within the federations) and vertical (between the federations and the center of the network) communication as to enhance the identification process which give sense to the organizational basic assumptions.

The purpose of this paper is to offer a new perspective on entrepreneurial identity as a narrative construction, emerging in stories about entering the family business.

The qualitative methodological approach involves an interpretative analysis of transcribed interviews conducted in narrative style with 12 women from Swedish family businesses.

By presenting entrepreneurial identity as a combination of two distinct narratives, the “passive” entrance into the family business is highlighted. The “Pippi Longstocking” narrative illustrates conscious choices, drive and motivation based on an entrepreneurial identification: the proactive plot. The “Alice in Wonderland” narrative on the other hand, illustrates women who happen to become entrepreneurs or business persons because the family business was there: the reactive plot. The contrasting and complementing narratives illustrate ambiguities in the identity process.

The authors identified the following opportunities for women in family business: the family business can offer easy access to a career and on‐the‐job learning opportunities; education in other areas can be useful when learning how to manage and develop the family business; and the family business offers a generous arena for pursuing a career at different life stages. Implications for education as well as for policy makers are also presented.

The narratives presented are given metaphorical names with the intention to evoke the reader's reflection and reasoning by analogy, which can lead to new insights. The use of metaphors illustrates multiple layers and ambiguities in identity construction. Metaphors can also create awareness of the researcher as a co‐creator of knowledge.

The purpose of this paper is to explore and incorporate personal narratives as a new methodological tool into the qualitative research of complex organisational issues such as identity. Particularly, this study provides a fresh methodological perspective on organisational identity exploration by using personal narratives to examine multiple identities that occur in dynamic organisational contexts.

In order to examine multiple identities, personal narratives found in the 43 semi-structured in-depth interviews collected were analysed. These narratives were examined following a textual and performative analysis.

The paper furthers methodological discussions in organisations in three ways. First, it responds to the need for a methodological approach that allows multiple identity exploration in organisations while it presents personal narratives as a valuable methodological perspective within organisational research. Second, it extends the methodological use of personal narratives for the in-depth qualitative study of complex organisational issues such as identity. Finally, the study stretches the boundaries of mainstream organisational research by illustrating that personal narratives can be used as a methodological approach to explore organisational identities.

This research integrates personal narratives as a methodological tool into the qualitative research of dynamic organisational issues. Employing personal narratives has allowed the exploration of multiple identities that take place in organisations in a manner not previously achieved in organisational studies. The study, therefore, challenges previous organisational research and expands the boundaries of organisational identity studies, offering a new qualitative methodological account for identity exploration in organisations.

As the novel virus was declared a pandemic, Korean schools quickly transitioned to remote schooling based on its advanced IT system, government-operated digital learning platforms, and an abundance of pre-existing online teaching materials (Byun & Slavin, 2020). Unfortunately, this story of “successful” educational responses to the pandemic was of little relationship to physical education (PE) partly because of the sparsity of supportive resources for online teaching of the hands-on subject area but mainly because of the incompatibility between the nature of the online classroom and the essence of PE (Baek & Yoon, 2020; Oh, 2021). As its name implies, physical education is inseparable from physical movements, bodily dialogue, close physical contact, and active, direct interactions between engaged individuals. Accordingly, PE teachers, dwelling in either online or blended classrooms where bodies are absent, and touch is unthinkable, are experiencing diminished room to implement their pedagogical repertoires and, in turn, affecting their deconstruction and reconstruction of their teacher identities (Kamoga & Varea, 2022). In a nutshell, PE subject matter and PE teachers' identities are being challenged and experiencing unexpected metamorphoses amid this global crisis.

Narratives about educational phenomena and identities that circulate in society have the power to frame and make sense of specific educational experiences as well as general educational ideas. Some of these narratives also underwrite assumptions for policymaking and thus produce meaning, structure and alignment in an otherwise uncertain and complex field of governing. Narrative control refers to the way a specific selection of narratives and narrative plots legitimise, necessitate and normalise a specific way to understand educational purposes, processes and identities. The analyses in this chapter illuminate processes of narrative control in core documents of the latest Norwegian educational reform. Through the narrative construction of a specific educational trajectory, pupil identity and categories of deviance representing positions at risk, the documents' narrative control generates a specific standard regulating what a ‘normal pupil’ is.

The purpose of this paper is to explore the use of a dialogical approach, associated with the Russian literary critic and philosopher Bakhtin, in understanding the portrayal of managerial identity in management narratives. In particular, it applies these ideas critically to understand how managers' identities are partly shaped by the dominant discourse or idea about what a manager should “be.”

The paper draws on three written narratives of managers. It applies a dialogical approach to consider how they position themselves interactionally in the narratives in such a way as to highlight a managerial identity based on being “enterprising” and “for change,” while simultaneously voicing alternative identities negatively. The use of the written narratives of managers and the application of a dialogical approach is an important contribution to the literature.

The findings suggest that managers, when reflecting on organizational events through narrative, assume a managerial identity that reflects current dominant discourse about what a manager should “be.” In doing so they reject other possible discourses that offer alternatives, not only to managerial “being,” but also to what management and organizations might reflect and represent. The paper also, however, recognizes that some managers reject this identity and its implications for organizational activity.

The paper suggests that managerial identity is partly a product of a dominant discursive/ideological formation rather than individual choice. Although managers may reject this interpellation creating an alternative is constrained by the regime of truth that prevails about what management is at any given time. The approach might be considered overly deterministic in its view of managerial identity.

The paper extends the understanding of managerial identity and how it is portrayed through narrative by using a dialogical approach to interpretation.

The purpose of this paper is to understand how family businesses (FBs) build their collective identity through transgenerational narratives. The authors examine the processes through which organizational meanings are socially constructed through narratives about individuals who are closely linked to the organizations (and their family).

Based on qualitative research, the authors study a 180-year old Spanish Pharmaceutical FB. Using longitudinal data, the authors analyze the narratives of six family members and two non-family executives. The authors use open-ended questions to allow interviewees to elaborate their own stories, following previous studies using extended narratives that leave the stage to the narrator.

Findings based on the stories of the eight interviewees (voice) suggest that the FB identity was initiated by the founder’s way to grow the business (fictionality). In turn the family shaped the identity of the FB, being reshaped by the stories arising from next generations’ entry into the business (reflexivity). While the FB identity reflects that of the owners, this identity is enduring but dynamic (temporality), not only shaped by the business family behind, but also conditioned by the environment.

The authors contribute to the growing literature adopting a narrative method to study phenomena in FBs. Thanks to the richness of the empirical material, a narrative method is particularly suited – and novel – for understanding collective identity, a crucial organizational resource that is closely linked to leadership in the FB.

Telling the story of the author’s attempts acquiring the Danish language over the past three and a half years, the purpose of this paper is to investigate how identity work is narratively accomplished within organisational contexts. It aims at developing an in-depth understanding of the process of identity work.

The autoethnographic study illuminates narratives of subjectivity that inform notions of identity during the author’s journey of learning Danish and how this enterprise is embedded in the workplace surroundings.

The autoethnography carves out seven distinct, yet, inter-related narratives of subjectivity constituting the notion of who I am and what I should do within the process of learning Danish as a foreign language.

Instead of only describing different self-notions within identity work, the process view adopted in this research enables understanding of the various tensions, struggles and contradictions inherent in identity work. Examining the process of identity work sheds light on the multiplicity of self-notions emerging and re-emerging over time, co-existing, replacing each other, intertwining, struggling for dominance, and through this constituting the precarious and ongoing sense of identity.