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The ability to act in a purposeful and effective way amid institutional tensions and paradoxes is, right now, a highly prized quality in public leadership. The purpose of this chapter is to qualify moderately brave acts as a learning format that combines the analytical and performative skills implied in this kind of agency.

The chapter explores the engagement with paradoxes as a narrative praxis. From existing literature, it sums up an understanding of agency as a social process of mediating paradoxes in order to make action possible. Drawing on Northrop Frye’s theory of modes, the chapter explains this praxis as a narrative endeavour balancing the dynamics of tragedy (disintegration) and comedy (integration). Moderately brave acts are formed as a kind of low-mimetic synthesis – very much akin to comedy and realistic fiction. The narrative dynamics of low-mimetic synthesis are pursued in the case story of Christian, a Master of Public Administration (MPA) student from Copenhagen.

Moderately brave acts appear as a learning format that can inspire a less idealised, but not entirely ironic approach to the paradoxes of management. In this way, they can foster a nuanced and pragmatic agency that combines analytical reflexivity with the ability to take practical action in problematic situations.

The chapter may inspire teachers to use narrative techniques to allow students to deal with real problems of daily praxis in a way that embraces the tension between idealisation and deconstructive irony.

The purpose of this paper is to explore the intersection of professional values and career roles in accountants’ presentations of their professional identity, in the face of enduring stereotyping of the accounting role.

This study presents a qualitative investigation of accountants’ construction of their professional identities and imagery using a Goffmanian dramaturgical perspective. Viewing professional identity construction as a presentational matter of impression management, the investigation employs a reflexive photo-interviewing methodology.

Accountants use a variety of workplace dramatisation, idealisation and mystification strategies inside and outside the workplace to counter the traditional accounting stereotype. They also attempt to develop a professional identity that is a subset of their overall life values.

Their professional orientation is found to embrace role reconstruction and revised image mystification while not necessarily aiming for upward professional mobility. This has implications for understanding the career trajectories of contemporary accountants with associated implications for continuing professional development and education.

The paper focusses on professional role, identity, values and image at the individual accountant level, while most prior research has focussed upon these issues at the macro association-wide level. In offering the first use of reflexive photo-interviewing method in the accounting research literature, it brings the prospect of having elicited different and possibly more reflective observations, reflections and understandings from actors not otherwise possible from more conventional methods.

The purpose of this paper is twofold: first, to discuss certain key issues involved in the science wars; second, to review William Rehg's Cogent Science in Context: The Science Wars, Argumentation Theory, and Habermas (Massachusetts Institute of Technology Press, Cambridge, 2009).

In accord with the genre of a review paper, the author sets the larger intellectual context of Rehg's book, and then highlights Rehg's book.

The findings suggest that Rehg has done an excellent job of explaining and expanding Habermas's argumentation theory, thereby working out a nonrelativist and nonskeptical framework for science studies (e.g. science and technology studies, studies in the sociology of scientific knowledge, and ethnomethodological studies of scientific work). However, the present author's findings also suggest that Rehg has not addressed the concerns of Protestant fundamentalists in the science wars as strongly as those concerns can be addressed. In addition, the present author's findings show that Rehg is silent about those academic critics in the science wars who criticize scientism in the pejorative sense of the term.

In the final analysis, Rehg's use of Habermas's argumentation theory is credited with offering rich implications for taking the science wars to a new level of sophistication.

Confidence in airframe structure integrity must never be compromised, particularly where the structure is safety critical. There are, however, increasing pressures, cost being one of the most significant, to reduce or eliminate customized testing of airframes. Certification of airframes by analysis is, therefore, desirable. The question to be answered is ‐ is it possible? Provides an overview of five years’ work in producing a methodology and best practice for structural analysis, which provides a concrete procedure for answering this question.

A DSIR Sponsored Research Programme on the Development and Application of the Matrix Force Method and the Digital Computer. This work presents a rational method for the structural analysis of stressed skin fuselages for application in conjunction with the digital computer. The theory is a development of the matrix force method which permits a close integration of the analysis and the programming for a computer operating with a matrix interpretive scheme. The structural geometry covered by the analysis is sufficiently arbitrary to include most cases encountered in practice, and allows for non‐conical taper, double‐cell cross‐sections and doubly connected rings. An attempt has been made to produce a highly standardized procedure requiring as input information only the simplest geometrical and elastic data. An essential feature is the use of the elimination and modification technique subsequent to the main analysis of the regularized structure in which all cutouts have been filled in. Current Summary A critical historical appraisal of previous work in the Western World on fuselage analysis is given in the present issue together with an outline of the ideas underlying the new theory.

The application of computational plasticity to the very practical engineering problem of crash‐worthiness of vehicle safety cab frames during impact and rollover incidents is described. The resulting behaviour of these structures cannot be determined solely by strict elastic analyses as plastic behaviour is intrinsic to the problem. The importance of predicting the deformations of the cab structure under extreme loadings lies in a consideration for the safety of its occupants. Physical testing is extremely valuable here but is costly and time‐consuming. The role of the computer is thus evident in producing rapid estimates of cab collapse modes, loadings and deformations. Three main causes of non‐linearity are identified in the behaviour of ductile framed structures under static loading, i.e. the effects of plasticity in the structural material, the effects of axial forces and the effects of large displacements of the structure under load. The paper describes and compares two computer programs which have been used to model the behaviour of vehicle cab frames when subjected to roof crush loading in a static test. Both programs employ non‐linear beam finite elements to model the behaviour of a framed structure. One program runs in an iterative fashion while the other runs in an incremental fashion.

This paper offers an ethical analysis of visual representation that provides criteria for and sheds light on the appropriateness dimension of marketing communications. It provides a theoretically informed framework for recognizing and understanding ethical issues in visual representation.

An interdisciplinary conceptual review and analysis focuses on four representational conventions, synthesizing ethical concerns, to provide a broader context for recognizing and understanding ethical issues in marketing representation: face‐ism, idealization, exoticization and exclusion. This framework is discussed and applied to marketing communications.

It argues that valuations of communication appropriateness must be informed by an awareness of the ethical relationship between marketing representations and identity. It is no longer satisfactory to associate advertising solely with persuasion, rather advertising must be seen as a representational system, with pedagogical as well as strategic functions. We conclude by discussing the theoretical, research, and managerial implications that arise from an ethics of visual representation.

Urges moving beyond an advertising=persuasion model to encompass representation and culture in marketing communication studies. Contributes to understanding the ethical implications of marketing communication. Challenges marketers and researchers to broaden their conception of marketing communication to one more consistent with an image economy.

In the 1990s, scientists succeeded in demonstrating the highly positive effects of transformational and charismatic leadership on performance effectiveness, based on a large number of empirical findings. Bass (1985) predicted that this type of leadership would be related to “performance beyond expectations”. This has proved to be true to a very large extent. The so-called “new leadership approach “, however, has not yet succeeded in a close analysis of the interaction and influencing processes between charismatic leaders and their followers. This paper provides such an analysis. After pointing out the main problems with prior theoretical work, we offer an alternative model to help explain the emergence of charisma using social-cognitive and psycho-dynamic theories. Basically, we start from the premise that a focal person may be categorized as a charismatic leader on the basis of evaluative borderline attributes assigned to him or her, which are closely related to characteristics stigmatized by society. These attributes are exhibited consciously or unconsciously by the leader, either by means of social dramatization or by means of social reversion. We then propose a model of charismatic leadership relationships, which deal with both intra-personal and inter-personal feedback processes, based on recent theories of narcissistic behavior. Our overall intent is to help explain and clarify the processes between leadership behavior and the attribution of charisma.

The paper reviews the application of the finite element method to the analysis of large‐deflection elasto‐plastic behaviour and traces the development of such a solution for plated structures. The accuracy of the approach is established by many comparisons with available solutions for isolated plates and conclusions are drawn on suitable idealizations for plated structures. The results of an analysis of a typical plate girder, allowing fully for the interaction between the component plates, are presented. Comparisons with experimentally measured values for the girder confirm the validity of the proposed approach for the study of the collapse modes of plated structures. The need for expensive experimentation is thereby reduced.

The paper aims to review recent developments for analysis of deteriorating stiffened panels subjected to static and explosive forces.

The first part reviews numerical procedures developed for stiffened panels subjected to explosive forces. The structural idealization, the theoretical basis, and the merits of these methods are discussed. The second part reviews the probabilistic procedures developed for analysis of deteriorating stiffened panels. The third part reviews recent work developed in several finite element modelling philosophies for analysis of stiffened panels. The influence of various parameters affecting the structural performance, such as geometric and material imperfections, corrosion, residual stresses, etc. is discussed. The fourth part reviews hybrid procedures developed to provide approximate solutions for the designers. Numerical procedure is presented using combination of energy formulations and mathematical programming techniques to model the interaction between the box girder components.

Localized damage largely affects the performance of stiffened panels and must be accounted for in the design phase. Little emphasis was given in the published literature to developing simplified analytical models that can be used in practice to compute the residual strength of the stiffened panels under these types of loadings. Furthermore, analytical expressions are required to compute the reduction in the stiffness induced due to the structural or material defects. These expressions must be dependent on the type of damage. It must be noted that some of this damages is localized in nature and must be accounted for by using specialized functions to assess the structural defect accurately. Research work is required in this direction.

The paper provides useful resource material for the engineers in practice regarding recent techniques developed to assess damaged stiffened panels subject to static and explosive loadings. The paper reviews work developed over the past 20 years that can be used as a baseline for future developments.

Very limited literature dealt with the ultimate strength of damaged stiffened structure under static and explosive forces. No guidelines are available in current design codes to assess the damage in predicting the strength of deteriorating stiffened panels.