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The purpose of this paper is to analyse the direct effects of strategic orientation in innovation and competition on personalisation and codification type knowledge management (KM) strategies and their organisational creativity.

The authors counter-checked the hypothesis model with a sample of 169 companies in emerging markets that adopt technology: a country such as Colombia. To do so, the authors used structural equations with the least squares model.

The data indicate that both KM strategies positively influence creativity; however, personalisation has a greater effect. Additionally, SG for innovation has a positive effect on both KM strategies; however, for competition, KM only has an influence on codification.

The relation between KM strategies and creativity has been approached on a strictly theoretical level; therefore, this paper provides empirical evidence on the subject. It also establishes the direct effect that SG has on KM strategies, which have so far only been tangentially analysed. In so doing, it goes further than the limitations in the literature regarding analysis of the KM-creativity relationship, but it does not consider business strategy implications.

el artículo busca analizar los efectos directos de la orientación estratégica (OE) a la innovación y a la competencia, sobre las estrategias de gestión del conocimiento (GC), de personalización y codificación y, de estas últimas, sobre la creatividad organizacional.

el modelo de hipótesis se contrastó en una muestra de 160 empresas situadas en un país emergente y tecnológicamente seguidor como Colombia. Para ello, se utilizaron ecuaciones estructurales por el método de los mínimos cuadrados.

los datos indican que ambas estrategias de GC influyen positivamente sobre la creatividad, sin embargo, el efecto de la personalización es mayor. Además, la OE a la innovación incide positivamente sobre ambas estrategias de GC, sin embargo, la OE a la competencia solo influye sobre la codificación.

la relación entre estrategias de GC y creatividad se ha planteado en el plano estrictamente teórico, por ende, este artículo aporta evidencia empírica sobre el particular. Además, establece el efecto directo de la OE sobre las estrategias de GC que ha sido analizado de manera tangencial y, de este modo, se superan las limitaciones que se han planteado en la literatura en torno a la forma como se ha venido analizando la relación GC-creatividad, sin considerar las implicaciones de la estrategia del negocio.

This paper aims to identify the risk factors that affect depression in students who sought psychological consultation during lockdown period in the health department at a university in Colombia.

The sample consisted of 33 students (12 men and 21 women) with a mean age of 21 ± 2.5 years during the COVID-19 lockdown in 2020. Convenience sampling was used. The beck depression inventory-II instrument and a sociodemographic questionnaire were used to determine levels of depression and associated risk factors. A Google Form was designed with the respective instruments and sent along with the informed consent by email.

The results indicated that the population is characterized by presenting a level of mild (24.2%), moderate (15.2%) and severe (21.2%) depression. Concerning the levels of depression and risk factors, a significant difference was found with a history of violence (p-value = 0.000), mainly during childhood and adolescence, as well as objection to psychological therapy, belonging to a medium–high socioeconomic stratum, lack of family support and recent significant losses coupled with the lockdown because of the pandemic, which increased symptoms of depression and suicidal ideation.

This research was conducted using Google Forms, which meant that some questionnaires were incomplete. In addition, this study did not count with the full participation of patients who attended psychological consultation.

Universities should generate programs for early detection of risk factors and prevention of depression in students, which could affect academic performance, school dropout, interpersonal relationships and trigger suicidal ideation. These results can also be applied to reducing family violence, which has increased since the pandemic, by improving students' family dynamics.

Because of the scarce research on this topic in Latin America, this study contributes to mental health in this population. The university becomes a fundamental scenario in which the ability to help students develop an adequate expression of emotions, positive coping strategies and sense of life as protective factors against depression can be enhanced.