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This study scrutinizes the convergence between commercial advertising and the political vision of social movement in media advertisements. This study deliberates how commercial advertisement could be compatible with movement discourses and social resistance. Such hybridization between commercial narration and movement discourses is different from political advertising sponsored by political and civic organizations. This study uses an advertising campaign in Hong Kong which expressed outcry against police search on an outspoken media as a case study to conceptualize advertising activism with the thematic analysis of the movement discourses shown in printed advertisements. This study aims to engage with scholarly dialogue surrounding social movement studies and discuss how movement discourses could hybridize with commercial advertisement.

This study examines the discourses and textual features of an advertising campaign initiated by the public instead of political elites and social movement organizations in Hong Kong, in which various individual citizens, anonymous participants, business enterprises and civic organizations expressed their anger over a police search against an outspoken media (Apple Daily) by Hong Kong police. This bottom-up advertising campaign shows how the narration of commercial advertising could be hybridized with the activism for social resistance, which is conceptualized as advertising activism in this paper.

Based on the textual features and discourses embedded in the advertisements, this study investigates the printed advertisements mushroomed in Apple Daily since the police search in August 2020 by the thematic analysis under the concept of advertising activism: frame construction, identities mobilization and decentered solidarity. Advertising activism differs from commercial and political advertising from two ways. Firstly, its advertisements are cosponsored by numerous nonpolitically well-known individuals or organizations. Secondly, advertising activism feature with hybridization between commercial narration and political or movement discourses. Discourses of advertising activism aim to mobilize the commercial identity of consumers for noncommercial means by their consumption behaviors.

The findings illustrate a hybridization of commercial narration and movement discourses stemming from social movement and identity politics, which is coined by our conceptualization of advertising activism. While commercial and political advertising focus on business promotion and political messages, respectively, advertising activism demonstrates multiple layers of cultural meanings on the consumption behaviors which hybridize with political and movement discourses. The authors hope this study could unleash further intellectual dialogue on the social role of advertising in social movement and how movement discourses “spillover” from social events to the commercial advertisement.

Studying the cultural dynamics of expatriate amateur theater in Brussels, the purpose of this paper is to investigate multicultural marketplace development in global cities.

The paper performs an interpretive analysis of the expatriate amateur scene from an ethnographic perspective, combining observations of rehearsals and performances, in-depth interviews with actors, directors and audience, and secondary data.

The fluidity of global cities allows their inhabitants to engage in creative processes of cultural experimentation, performing a continuous back-and-forth movement between hybridization and pluralization. The former creates enough homogeneity for the expatriates to feel targeted; the latter ensures a level of cultural diversity necessary to satisfy their cosmopolitan aspirations.

The paper points to the important role of global cities for cultural experimentation. Such cities are not only an interesting market for culturally diverse products, but also experimental hubs. Managers willing to address multicultural marketplaces might target these markets with dynamic cultural offers that ensure a balance between rendering a product globally appreciated and recognizable, and maintaining a cosmopolitan appeal for consumers in search of diversity.

Drawing on global cities as markets in continuous reconstruction and subject to cultural experimentation, the paper turns the attention of the research community to the collective, reflexive, and experimental aspects of symbolic consumption. It shows how arts and cultural products represent valuable contexts for international marketing research, providing original insights into market dynamics and cultural experimentation.

Purpose: This chapter aims to study the organizational challenges that arise from a hybrid character of organizations. Using a taxonomy of hybridization, based on the societal triangle, we provide a more comprehensive understanding of challenges that different archetypes of hybrid organizations face. This research focuses on enterprises providing private goods. Methodology/Approach: First, a taxonomy of hybridity is introduced based on the societal triangle of state, market, and society. Based on a literature search, we selected 75 articles to determine the main organizational challenges for the four hybrid archetypes. The organizational challenges are clustered in five themes: mission and balancing divergent goals, leadership, hiring and employee involvement, accounting and financial issues, and future outlook. The themes are discussed with 17 case organizations including social-oriented enterprises (SEs), as well as profit-driven enterprises that have moved toward different levels of hybridity. Findings: Our findings emphasize that different kinds of hybrid organizations face different kinds of challenges but also handle them differently. For SEs, the main challenges are related to financial value creation and future outlook, while for profit-oriented enterprises, the main struggles are related to leadership, employee involvement, and balancing divergent goals. Research Limitations/Implications (if applicable): This study is of an explorative nature, focusing on four hybrid archetypes and using broadly defined themes. Future research could involve all hybrid archetypes and define the challenges more succinctly. Originality/Value of Paper: Hybrid enterprises are usually classified according to typologies based on at least two different ways of thinking (“logics”). This paper uses a taxonomy based on the societal triangle which brings analytical clarity when defining hybridity and identifying challenges. Next to that we discuss organizational challenges with 17 organizations from different hybrid archetypes. The results show that depending on the archetype, organizations face different challenges and also handle these challenges differently.

The problematization indicates the need for enhancing the understanding of hybrid settings as potentially dynamic, changing and fragile. The purpose of this paper is to generate the knowledge through a conceptualization of the relationship between hybrid organizing and object, helping us understand how and why hybridization takes place or de-hybridizing occurs.

The study is based on a longitudinal qualitative case study of an attempt to introduce cost-benefit calculations as a management initiative in the social sector. In total, 18 observations of meetings and 48 interviews were done.

The main contribution is the empirically detailed description of how hybridizing must be understood in connection to a complex task at hand. A core observation is how complexity is escaped by either an intensive framing or compartmentalization – the former either leading to a disciplined hybrid allowing efficient action or to a hot and contested situation characterized by inertia. The latter, compartmentalization, presupposes less complexity with the potential of full de-hybridization into single-purpose organizing, failing to deal with the complex task at hand.

A limitation is the one case approach and further research could focus on other settings.

The paper provides concepts useful for analysis of specific cooperative arrangements.

The authors believe that the findings can bring useful insights to professionals, policy makers and others who are engaging in and addressing complex societal issues, not least within the public sector, a matter all too often overlooked by the accounting research community.

The originality of the paper is the focus on the organization and control in relation to the task at hand.

A multitude of transparency movements have been developed and grown strong in recent decades. Despite their growing influence, scholarly studies have focused on individual movements. The purpose of this paper is to make a pioneering contribution in defining transparency movements.

An exploratory approach has been used utilizing movement-specific professional and scholarly documents concerning 18 transparency movements.

Different traditions, ideologies of openness and aspects involving connections between movements have been identified as well as forms of organization.

This is the first attempt at identifying and defining transparency movements as a contemporary phenomenon.

This chapter proposes that enterprise education when applied to vocational education should be reconsidered according to a capability approach. This approach aims to improve students’ active participation and also their ability to make informed choices. Moreover, we believe that enterprise education needs an underpinning learning theory which can account for the collective nature of learning, innovation and movement across organisations. This new theoretical framework can be expansive learning. This chapter describes a case study carried out in 2014 in an Italian vocational course in hospitality. It documents the implementation of the theory of expansive learning for enterprise education within a series of workshops and evidences how a capabilities approach has been effectively utilised. During work experience, vocational students belong simultaneously to diverse activity systems such as school and work, which creates discontinuities in action and interaction. The basic principle of the workshops is that with the help of the researcher, vocational students, teachers and work tutors discuss the issues that students are having during work experience.

This chapter begins with a discussion on the role of enterprise education in vocational education, and continues by showing how the capability approach can contribute to education and entrepreneurship. The third section explains why and how the theory of expansive learning can underpin entrepreneurship education and how it was utilised in the model of workshops which incorporate enterprise education theory. Section four describes the case study in an Italian vocational secondary institute. The data presented includes excerpts of discussions during the fourth workshop, the student’s answer to the final questionnaire and the follow-up after two years. The conclusion draws out the learning mechanisms which characterised the workshops, what the students learnt in term of enterprise education and how the workshops are connected to a capability approach.

The aim of the paper is to analyze the process of “germ cell” formation by framing it as an opportunity for promoting organizational learning and transformation. The paper aims to specifically answer two research questions: Why does the “germ cell” have a pivotal role in organization’s transformation? and Which conditions facilitate the formation of the “germ cell” in the management of complex and uncertain problems?

The paper answers the research questions first by presenting the literature related to knowing and learning inside organizations, and second by introducing the concept of “germ cell” and connecting it with the metaphors of “waiting experiment” and “anchoring forward”. Finally, the paper analyzes the steps by which the “germ cell” is shaped, thus owing to the exploration of problematic situations, underpinning the “germ cell’s ” role to open perspectives for multiple applications and development. Two research interventions are presented by focusing on the construction of the “germ cell” moving from the problematic situations to promote organizational learning and change.

The paper describes the formation of the “germ cell” as a process that opens possibilities for subjects to recognize and reflect on the recurrent and taken-for-granted practices and concepts and give sense to them by making the inner contradiction and the ways for managing it visible.

The unfolding and challenging inceptive configuration of the germ cell sheds light on the discursive/conversational/language processes and the activities entangled in socio-material instrumentalities and environments in which people are involved.

The construction industry has struggled with efficiency issues for decades. Organizational culture is identified as one of the biggest hindrances for the enhancement of efficiency in a highly labor-intensive sector such as construction. Based on recent academic studies, Finnish construction industry professionals would embrace clan and adhocracy culture features to achieve a better level of construction efficiency. The purpose of this paper is to investigate the promoters and the barriers for making the desired culture change happen in the case company.

The paper presents a semi-structured theme interview case study, including 12 in-depth interviews. The interviews were recorded, and later, transcribed into text, which forms the empirical data of this paper.

The Finnish construction industry must adopt a holistic approach to enhance its prevailing level of efficiency through the culture change. Basic learning and knowledge management processes seem to be missing from the industry and organizational levels. Better knowledge management in the case company would be the first step to start fixing this problem.

Because of the nature of a case study, the research results can be generalized only with caution in the Finnish construction industry. Generalizing the findings in another country would require further studies in a different cultural environment, e.g. in another European country.

The paper includes implications for the development of the organizational culture on the Finnish construction industry level and on an organizational level.

The found influencers are discussed through Engeström’s activity model for the first time in the construction culture context.

Nature and occurrence of food-borne pathogens in raw and processed food products evolved greatly in the past few years due to new modes of transmission and resistance build-up against sundry micro-/macro-environmental conditions. Assurance of food health and safety thus gained immense importance, for which bio-sensing technology proved very promising in the detection and quantification of food-borne pathogens. Considering the importance, different studies have been performed, and different biosensors have been developed. This study aims to summarize the different biosensors used for the deduction of food-borne pathogens.

The present review highlights different biosensors developed apropos to food matrices, factors governing their selection, their potential and applicability. The paper discusses some related key challenges and constraints and also focuses on the needs and future research prospects in this field.

The shift in consumers’ and industries’ perceptions directed the further approach to achieve portable, user and environmental friendly biosensing techniques. Despite of these developments, it was still observed that the comparison among the different biosensors and their categories proved tedious on a single platform; since the food matrices tested, pathogen detected or diagnosed, time of detection, etc., varied greatly and very few products have been commercially launched. Conclusively, a challenge lies in front of food scientists and researchers to maintain pace and develop techniques for efficiently catering to the needs of the food industry.

Biosensors deduction limit varied with the food matrix, type of organism, material of biosensors’ surface, etc. The food matrix itself consists of complex substances, and various types of food are available in nature. Considering the diversity of food there is a need to develop a universal biosensor that can be used for all the food matrices for a pathogen. Further research is needed to develop a pathogen-specific biosensor that can be used for all the food products that may have accuracy to eliminate the traditional method of deduction.

The present paper summarized and categorized the different types of biosensors developed for food-borne pathogens.