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This paper aims to examine the question of whether commercial, peer-to-peer accommodation platforms (Airbnb, in particular) and hotels are in fierce competition with each other with the possible presence of substitution threats, and compares the time series of the occupancy values across two supplier types.

The cities of Milan and Rome are used as case studies for this analysis. To assess the extent of synchronization, the series of Airbnb and hotels are transformed into a series of symbols that render their rhythmic behavior, and a mutual information metric is used to measure the effect.

The results show that Airbnb hosts and hotels have different seasonal patterns. The diverse occupancy trends support the absence of direct competition between Airbnb and hotels. The findings are consistent in the two analyzed cities (Milan and Rome). Interestingly, there are higher similarities between seasonal occupancy series of Airbnb listings in Milan and Rome, on one side, and hotels in Milan and Rome, on the other, than between Airbnb and hotels in the same city.

The findings show a progressive de-synchronization (within mutual information) among the five groups of Airbnb hosts triggered by the rising professionalization degree. This result suggests the existence of a partial different business model for multi-listing hosts.

The study illustrates an absence of any substitution threat between Airbnb and hotels in both cities. This could have important consequences, especially for the pricing and revenue management policy. In fact, the higher the substitution threat, the higher the attention that Airbnb entrepreneurs should pay to the pricing strategy implemented by hotels, and vice versa.

This study sheds new light on the competition threat between Airbnb and hotels. In this study, hotels and Airbnb hosts appear as two very separate markets.

The “sharing economy” has blurred the lines between personal and commercial operations for many sectors of the economy. A convergence has occurred between hotel companies and home sharing platforms, as Airbnb is investing in brick-and-mortar hotels, and conversely hotel companies are investing in home sharing platforms as each of the sectors tends to mimic the other. Important aspects for the hosts of Airbnb are the quality of social interaction between guest and host and the level of authenticity of social exchanges provided by interactions with locals. There is both a quantitative and qualitative demonstration of professionalization within Airbnb's organization. The aim of this research is twofold: to measure to what extent guests are aware of the professional level of the host and to evaluate the importance of these professional aspects at the different moment of the vacation process (booking, stay, and post experience).

Considering the importance of the content created by the host for Airbnb consumers while making purchasing decisions, this study aims to analyze how the Airbnb hosts promote their properties by revealing the predominant attributes considered by hosts when advertising them.

The unstructured textual content of online Airbnb accommodations advertisements (property descriptions) is analyzed through a longitudinal text mining approach. This study defines a pipeline based on a topic modeling approach that allows not only to identity the most prevalent text attributes but also its distribution through time.

This research identifies and characterizes the attributes most advertised over time, on about 30,000 accommodations posted monthly over two years, between 2018 and 2020. Five main topics were identified in the data reflecting only pull motivations. Noteworthy is the slight changes in properties’ descriptions topics along the two years, suggesting that “service” is increasingly being perceived by hosts as an important attribute of Airbnb guest experience.

Through a text analysis, this study provides an insight into peer-to-peer accommodation on the key attributes that hosts consider in the description of their properties to leverage the attractiveness of Airbnb. In the light of existing research, which has predominantly focused on the trustworthiness and attractiveness of the Airbnb advertisement, this research differentiates by analyzing the main attributes in text over time. Given the Airbnb’s changes since its inception, a longitudinal view is relevant to clarify how hosts advertise their properties and how it evolves in the light of these changes.

Following Airbnb’s recent turn to the luxury market, this paper aims to explore how Airbnb hosts construct meanings of luxury as enacted in their hosting practices.

Semi-structured interviews with 46 Airbnb hosts were undertaken using purposing sampling.

Study findings reveal that social and personal meanings of luxury manifest in host practice, with “home feeling” representing the epicentre of the luxury peer-to-peer (P2P) accommodation experience.

Although this study draws from host views, it represents a first attempt to empirically examine perceptions and applications of luxury within P2P accommodation. The study provides a conceptual framework which may serve as a point of departure for further research into which luxury service dimensions guests value.

The findings of the study carry implications to the wider hospitality context. Specifically, hospitality practitioners need to reconceptualize luxury hospitality provision to promote a “homotel” accommodation model which highlights the offering of physical and social luxury dimensions in addition to elements of personalized service and home-like hedonic benefits.

The study offers a conceptual framework of the luxury P2P accommodation servicescape, which identifies two distinct luxury offerings that may be informative to both P2P accommodation providers and hospitality practitioners.

This paper aims to formulate the most probable future scenario for the accommodation sharing sector within the next five to ten years. It addresses the following six thematic aspects: relevance, different forms of accommodation sharing, users, hosts, platforms, and finally, industry regulation.

This study identifies the most likely holistic future scenario by conducting a two-stage Delphi study involving 59 expert panelists. It addresses 33 projections for six thematic sections of the accommodation sharing industry: relevance, different forms of accommodation sharing, users, hosts, platforms, and finally, industry regulation.

The results indicate that the number of shared accommodations and users of home-sharing will increase. Moreover, the cost advantage is the predominant driver for users to engage in the accommodation sharing segment, and for the hosts, the generation of an extra income is the primary incentive. Finally, the regulation within this industry is expected to be more effective in the foreseeable future.

The results are critical, not only to advance our theoretical understanding and stimulate critical discussions on the long-term development of accommodation sharing but also to assist governments and policymakers who have an interest in developing and regulating this sector and developers seeking business opportunities.

While there is ample knowledge about the past and current development of accommodation sharing in tourism, little is understood about its potential future development and implications for consumers, the economy, and society. To date, no scientific research is available that develops scenarios about the future of accommodation sharing.

This study aims to use Foucault’s theory of heterotopian space to interpret peer-to-peer (P2P) accommodation experiences by considering the perceptions of Airbnb hosts and guests.

Data for this study were collected through the use of semi-structured interviews with Airbnb hosts and guests of different cultural backgrounds.

Informed by Foucault’s heterotopology, study findings identify and discuss the spatial dimensions at the micro-scale that distinguish P2P accommodation space from traditional hospitality spaces, arguing that P2P accommodation represents an interstitial space within the tourism system that triggers a reordering of resources, skills and meanings.

The paper introduces a cutting-edge perspective on how P2P accommodation spatiality may be viewed or approached in a meaningfully different manner, particularly advancing knowledge on how prescribed roles and practices in hospitality are being redefined.

共享经济：分析作为福柯异托邦的点对点住宿

本次研究通过福柯的“异托邦”空间理论, 结合考虑Airbnb房东与房客双方的看法, 来对点对点（P2P）住宿的体验进行解释阐述。

本次研究所用数据是通过对Airbnb的房东及来自不同文化背景的房客进行半结构访谈所收集的。

在福柯“异质拓扑学”理论的启发之下, 本次研究所取得的结果在微观的尺度上确定了一些使P2P住宿空间有别于传统酒店空间的空间维度, 并对此展开讨论。研究还认为P2P住宿代表了旅游系统中的间隔空间, 能够促使资源、技能与意义等重新排序。

本文引入了一种前沿观点, 来以一种有意义的不同方式对P2P住宿空间的展开审视与探讨, 尤其是针对重新定义酒店角色与做法的这一方面给予先进的知识。

关键词 点对点（P2P）住宿；Airbnb；异托邦；福柯；空间；共享经济

研究论文

Consumo colaborativo: Alojamiento entre pares como heterotopía Foucaultiana

Este estudio utiliza la teoría de Foucault del espacio heterotópico para interpretar las experiencias de alojamiento entre pares (P2P) al considerar las percepciones de hospedantes y huéspedes en Airbnb.

Los datos para este estudio fueron recolectados mediante el uso de entrevistas semiestructuradas con hospedantes y huéspedes de Airbnb de diferentes orígenes culturales.

Informados por la heterotopología de Foucault, los hallazgos del estudio identifican y debaten dimensiones espaciales a pequeña escala que distinguen el espacio de alojamiento P2P de los espacios residenciales tradicionales, argumentando que el alojamiento P2P representa un espacio intersticial dentro del sistema turístico que activa un reordenamiento de los recursos, habilidades y significados.

El documento presenta una perspectiva de vanguardia sobre cómo la espacialidad del alojamiento P2P puede ser vista o manejada de una manera sustancialmente diferente, particularmente desarrollando conocimientos sobre cómo se redefinen las funciones y prácticas prescritas en el sector de alojamientos.

Alojamiento entre pares (P2P), Airbnb, Consumo colaborativo, Heterotópico, Foucault, espacio

Trabajo de investigación

Adopting Ajzen’s theory of planned behaviour theoretical framework, this paper aims to explore repurchase intentions among short-term rental users and changes in determinants of repurchase intention in the context of the COVID-19 pandemic.

Data for the research was collected via a cross-country quantitative survey (N = 1,433) in five European countries: Croatia, Italy, Spain, Turkey and the UK during 2020. Trust, perceived value, authenticity and perceived risk were incorporated into the structural equation model as part of an integrated analysis of antecedents of repurchase intention.

Perceived value and authenticity are the key drivers of a positive attitude to repurchase of short-term rentals even after the pandemic. The pandemic modified the role of perceived risk in determining attitude towards short-term rentals as perceived risks could negatively affect attitude and repurchase intention after COVID-19. Trust in the platform and the host became a significant determinant of repurchase intentions after the spread of COVID-19.

The analysis has shown the link between attitude, subjective norms, perceived behavioural control and repurchase intention, and has thus demonstrated a successful application of the theory of planned behaviour to short-term rental users.

The results of this study suggest a possible reconceptualisation of repurchase determinants due to the pandemic. The study offers a timely contribution to the research on the impact of the pandemic on the determinants of tourists’ repurchase intentions.

This study aims to examine the effect of individuals’ roles, as providers or consumers, and sharing intensity on willingness to participate in access-based hospitality markets.

The research draws from the theories of psychological ownership and prospect theory to examine how individuals’ roles and sharing intensity affect willingness to share an accommodation. Two behavioral experiments test the proposed hypotheses and fundament the main conclusions.

The results show that providers (consumers) desire more (less) intensive sharing. This paper also finds a significant difference between consumers’ willingness to pay and providers’ willingness to accept, creating a seesaw dilemma that limits the likelihood of closing a sharing agreement. Based on the findings, strategies to improve the likelihood of transactions among parties are suggested.

The research provides guidelines to stimulate peer-to-peer hospitality transactions. It suggests improving communication to highlight consumers’ perceptions of effectance and feeling of “home,” as well as providers’ mental imageries of ownership. It also recommends systematizing accommodation attributes based on expected sharing experiences and the prospection of users who welcome high sharing intensity.

In contrast to other studies of peer-to-peer accommodation sharing, this paper explores the roles of providers and consumers simultaneously and analyze sharing intensity as a critical factor. This study finds that providers may welcome more intensive sharing, and links this outcome to an unusual negative relationship between psychological ownership and the endowment effect.

This paper aims to explore two research questions. The first focuses on the main methodological characteristics of previous studies in the field of price and revenue research in terms of commercial peer-to-peer accommodation platforms (P2P APs). The second compares the 33 articles and identifies the convergent and divergent findings. The literature review outlines some future research avenues.

This paper is a literature review that explore the price and revenue determinants in the field of P2P APs (such as Airbnb). The methodology shows how the sample was defined and is based on three steps: selection of papers, sample selection, and coding. The research was carried out in March 2020 and generated an initial sample composed of roughly 3,000 articles. A two-stage inclusion/exclusion process was applied to select the final sample, which includes 33 articles.

The empirical findings report the main antecedents of price and revenue as well as the methodological domains of the analyzed papers. Focusing on determinants, six blocks of variables were identified. The listing variables (48%), host characteristics (18%), location (12%), guest review (11%), destination characteristics (11%) and external comparison (1%). For each block, convergent and divergent findings are illustrated.

The main limitations of this study relate to the criteria used in selecting the sample and the manual coding activity. This last decision (manual coding activity) was based on the limited number of papers available and the wide spectrum of variables used.

The practical implications are many, and they include a greater awareness of the variables that influence price and revenue as well as the impact that these variables could have on rates. Furthermore, managers interested in analyzing specific topics or variables can find analytical support in the information reported in the appendices.

The evidence provided is useful both for scholars considering further research in this field and for practitioners seeking to define pricing policies. Some future research avenues have been outlined, including new topics for development and methodological advancements.