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Book part
Publication date: 6 November 2012

Maikel Kishna, Simona Negro, Floortje Alkemade and Marko Hekkert

Purpose – The purpose of this study is to gain insights into strategies used by entrepreneurs developing radical innovations to influence the system surrounding them. Specific…

Abstract

Purpose – The purpose of this study is to gain insights into strategies used by entrepreneurs developing radical innovations to influence the system surrounding them. Specific attention is given to determine the differences between environmental-technology entrepreneurs (ETEs) and non-eco radical innovation entrepreneurs.

Methodology/approach – Ten entrepreneurs (five ETEs) in the Dutch greenhouse horticulture sector are selected for this case study. Their motivations and strategic actions are determined through interviews. The results are analysed using an innovation system function approach.

Findings – Radical innovations in the sector encounter barriers due to the lack of relevant knowledge and subsidies that support the old system. To overcome this, the studied entrepreneurs focus their strategies on building new innovation systems. Interestingly, ETEs receive more governmental support and try to improve the sector as a whole. However, sustainability alone is not enough to create added value.

Social implications – Policy makers can provide better support for radical innovations by increasing the availability of relevant knowledge and creating a level playing field. Alternatively, they can present these pioneering entrepreneurs as examples for others to follow. Sustainability has been important in the sector for some time, but until now has not changed the nature of business.

Originality/value of paper – In innovation systems research, the micro-level actions of entrepreneurs have not received much attention. Furthermore, the insights regarding motivations and strategies of radical innovation entrepreneurs in the context of a mature system are novel. Finally, the results regarding barriers for ETEs are an original addition to the theory of barriers for eco-innovations.

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Social and Sustainable Enterprise: Changing the Nature of Business
Type: Book
ISBN: 978-1-78190-254-7

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Book part
Publication date: 11 April 2012

Christopher Rosin and Hugh Campbell

Purpose – This chapter examines the evolution of new audit and traceability systems in New Zealand horticultural export industries. Identified as one trajectory in New Zealand…

Abstract

Purpose – This chapter examines the evolution of new audit and traceability systems in New Zealand horticultural export industries. Identified as one trajectory in New Zealand agriculture partly resulting from neoliberal reform, the arrival of audit culture in food export industries has significantly repositioned these export sectors, particularly in relation to how they might respond to new energy and climate change challenges.

Design/methodology/approach – The chapter reviews the neoliberalisation of New Zealand agriculture in the 1980s and then examines the emergence of specific industry, audit and regulatory responses to new challenges around energy and climate change. Horticultural export sectors are used to demonstrate these responses and then compared with other, more productivist-oriented sectors in New Zealand.

Findings – The argument presented at the end of this chapter is that those food export sectors that have embraced the new audit approaches rather than taking a more productivist pathway will be better positioned to cope with the shocks of new energy costs and climate change requirements.

Originality/value – This chapter demonstrates the variable outcomes of neoliberal reform in agriculture. It identifies new audit and governance technologies as both an essential contributor to understanding the nature of global food chains and a potentially important contributor to achieving greater agri-food resilience in the face of future shocks like climate change.

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Rethinking Agricultural Policy Regimes: Food Security, Climate Change and the Future Resilience of Global Agriculture
Type: Book
ISBN: 978-1-78052-349-1

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Book part
Publication date: 1 May 2009

Kala Saravanamuthu

Scientists are constructing knowledge about global warming by adapting evidence-based disciplines to reflect the Precautionary Principle. It is equally important to communicate…

Abstract

Scientists are constructing knowledge about global warming by adapting evidence-based disciplines to reflect the Precautionary Principle. It is equally important to communicate the complexities and uncertainties underpinning global warming because inappropriate vehicles for giving accounts could result in defensive decisions that perpetuate the business-as-usual mindset: the method of communication affects how the risk associated with global warming is socialised. Appropriately constructed accounts should facilitate reflective communicative action. Here Beck's theorisation of risk society, Luhmann's sociological theory of risk and Gandhi's vehicle of communicative action (or satyagraha) are used to construct a risk-based accountability mechanism, whilst providing insight into Schumacher's concept of total accountability. These accountability constructs will be illustrated through the lived experiences of South Australian citrus horticulturists in the context of a richly layered narrative of competing discourses about global warming. The reiterative process of theory informing practice is used to construct a couple of dialogical vehicles of accountability.

Details

Extending Schumacher's Concept of Total Accounting and Accountability into the 21st Century
Type: Book
ISBN: 978-1-84855-301-9

Book part
Publication date: 4 December 2020

Vishita Rajesh Khanna

Food Industries have to cater a plethora of consumers having variety of tastes. For sustaining in such environment companies create their unique selling point and big data helps…

Abstract

Food Industries have to cater a plethora of consumers having variety of tastes. For sustaining in such environment companies create their unique selling point and big data helps them to analyze market situation for such purpose. In this book chapter, the supply chain of fruits and vegetables and the post-harvest losses encountered at each stage in absence of data analytics is discussed. This can be an opportunity for the food industries to reduce food loss and gain better returns on investment by going for a digital transformation. Companies combine big data with technologies like machine learning and artificial intelligence to get faster and more personalized experiences. This chapter includes comparative case studies of food and retail sector for better understanding of the outcome.

Book part
Publication date: 30 May 2013

Olga M. Moreno-Pérez

The purpose of this chapter is to shed light on some outstanding patterns of change observed in Spanish agriculture over the last decades, and to discuss the ways in which the…

Abstract

The purpose of this chapter is to shed light on some outstanding patterns of change observed in Spanish agriculture over the last decades, and to discuss the ways in which the productivist rationale is reproduced in them. We start by providing an overall picture of the structural transformations of agriculture revealed by the national statistics, calling attention to the increasing importance of a “hard core” of farms progressing under a rationale of growth and modernization. Later, drawing on the literature, we comment some meaningful trajectories of farm change observed in three selected Mediterranean farming systems, namely horticulture (as an example of a long-consolidated intensive agriculture), vine growing (an orientation which has undergone stunning changes in Spain in recent times), and small ruminant production (an extensive farming system with a high conservation value). The three farming systems are advancing, to a greater or a lesser degree, along intensification, concentration, and specialization pathways. However, the introduction of new elements in the most expansionary farm strategies (such as the participation in quality schemes) will provide interesting elements of discussion of the adaptable nature of productivism and its capacity to accommodate to external opportunities and constrains.

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Agriculture in Mediterranean Europe: Between Old and New Paradigms
Type: Book
ISBN: 978-1-78190-597-5

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Book part
Publication date: 11 April 2012

Reidar Almås and Hugh Campbell

At the outset of this book, we argued that it was important that we study agricultural “policy regimes” rather than agricultural policy itself. Our reasoning was that our interest…

Abstract

At the outset of this book, we argued that it was important that we study agricultural “policy regimes” rather than agricultural policy itself. Our reasoning was that our interest lies in the actual outcomes in terms of farming practice, industry arrangements, global trade linkages, technology assemblages, and agroecological relationships in particular countries and regions. It is a convenient fiction that these practices and arrangements are the direct result of the formal agricultural policy arrangements in each specific country. In reality, the formal policy process in each country (including not only agriculture, but also, in some cases, rural, environmental, trade, and social development policy) can be argued to be in constant interaction with wider global politics, geographically specific environmental and cultural dynamics, prevailing farm practices, and new technologies. To recognize this full assembly of dynamics that coordinate to determine actual farm practice, we use the term “policy regimes.” In neoliberalized economies such as New Zealand, there is even a strong sense in which devolved governance at the industry and sector level now operates within these regimes in the same way that formal agricultural policy does in European countries.

Details

Rethinking Agricultural Policy Regimes: Food Security, Climate Change and the Future Resilience of Global Agriculture
Type: Book
ISBN: 978-1-78052-349-1

Book part
Publication date: 29 January 2018

Huat Bin (Andy) Ang and Arch G. Woodside

This study applies asymmetric rather than conventional symmetric analysis to advance theory in occupational psychology. The study applies systematic case-based analyses to model…

Abstract

This study applies asymmetric rather than conventional symmetric analysis to advance theory in occupational psychology. The study applies systematic case-based analyses to model complex relations among conditions (i.e., configurations of high and low scores for variables) in terms of set memberships of managers. The study uses Boolean algebra to identify configurations (i.e., recipes) reflecting complex conditions sufficient for the occurrence of outcomes of interest (e.g., high versus low financial job stress, job strain, and job satisfaction). The study applies complexity theory tenets to offer a nuanced perspective concerning the occurrence of contrarian cases – for example, in identifying different cases (e.g., managers) with high membership scores in a variable (e.g., core self-evaluation) who have low job satisfaction scores and when different cases with low membership scores in the same variable have high job satisfaction. In a large-scale empirical study of managers (n = 928) in four (contextual) segments of the farm industry in New Zealand, this study tests the fit and predictive validities of set membership configurations for simple and complex antecedent conditions that indicate high/low core self-evaluations, job stress, and high/low job satisfaction. The findings support the conclusion that complexity theory in combination with configural analysis offers useful insights for explaining nuances in the causes and outcomes to high stress as well as low stress among farm managers. Some findings support and some are contrary to symmetric relationship findings (i.e., highly significant correlations that support main effect hypotheses).

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Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes
Type: Book
ISBN: 978-1-78635-122-7

Keywords

Book part
Publication date: 27 August 2014

Nick Ellis and Michel Rod

The basic thesis espoused in this chapter is that a discourse analytic approach, that explores managers’ stories, is equally valid as a more typical case study approach that seeks…

Abstract

The basic thesis espoused in this chapter is that a discourse analytic approach, that explores managers’ stories, is equally valid as a more typical case study approach that seeks confirmatory data. Depth interviews with industrial network participants are conducted and described; interviews where managers are encouraged to talk of their lived experiences, beliefs, attitudes, and intentions. Specifically, this case study presents a qualitative exploration of identity processes in industrial networks, in particular social constructions of Indian modernity. The analysis suggests what these constructions mean for the management of buyer–seller relationships (cf. Bagozzi, 1995). The study also reflects calls for more empirical research to be undertaken to improve understanding of contemporary marketing practices, especially in large emerging market economies such as India and Brazil (Dadzie, Johnston, & Pels, 2008). Discursive data were collected in the form of transcripts from semi-structured interviews with a variety of managerial participants involved in trade between New Zealand (NZ) and India. All the participants are Indian, with interviews taking place in 2006 in Delhi, Mumbai, Bangalore, and Chennai. Interviews were conducted in English; with 23 individuals representing organizations operating in the lumber, wool, horticulture, dairy, engineering, IT, tourism, and education industries, they lasted between 45 and 90 minutes, and were recorded on audio and video media. The study goes some way toward addressing the dominant Western perspective prevalent in most studies of business relationships, and shows how discourse analysis can provide a rich analytical perspective on business-to-business relationships.

Details

Field Guide to Case Study Research in Business-to-business Marketing and Purchasing
Type: Book
ISBN: 978-1-78441-080-3

Keywords

Book part
Publication date: 29 November 2012

Michael Wilson

There is a connection between cotton production and the Aral Sea disaster in Uzbekistan. Large-scale cotton production utilizes the practices of conventional agriculture and has…

Abstract

There is a connection between cotton production and the Aral Sea disaster in Uzbekistan. Large-scale cotton production utilizes the practices of conventional agriculture and has severe environmental consequences in arid regions. Some of these problems, such as salinization, currently exist in Uzbekistan as a result of cotton production and these conventional farming practices. This chapter is a review of cotton production, the environmental consequences of conventional agriculture, and its relationship to the Aral Sea Disaster. Storm water management with biofiltration, sustainable farming practices, efficient irrigation, ecological horticultural practices, and a water conservation program are remedies that can help to reduce the environmental degradation caused by cotton production and restore some of the water resources in Uzbekistan.

Details

Disaster by Design: The Aral Sea and its Lessons for Sustainability
Type: Book
ISBN: 978-1-78190-376-6

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