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The purpose of this paper is to investigate the impact of the importance, assigned by audiences, of factors such as people, movie features, script, price, promotion, and distribution channels (defined as a movie marketing mix) on the audience’s buying intentions, as well as the impact of their buying intentions on word of mouth (WOM). In addition, the intention is to explore the relationship between the preference and frequency of people’s cultural event attendance with their buying intention and the relationship between people with extroverted personalities and WOM.

The data were collected from 904 valid surveys conducted in Beyoglu, one of the important centres for the culture and art life of the Istanbul.

The results show that promotion, actor or actress, and diversity of distribution channels have a positive effect on people’s purchase intention. In addition, the frequency of attendance to cultural events can be determinative of the audience and helpful for industry professionals.

Although there have been a number of studies that examine the simple relationships among some of these variables (movie marketing mix, attendance, purchase intention, WOM, extraversion), there is still a gap in the literature with regard to these variables in an integrated framework. Considering these variables in the same model and analysing the effects of each dimension individually provides a better explanation of consumer purchase intention and post-purchase behaviour in the movie industry. This study extends the previous research by incorporating the concept of movie marketing and consumption by improving the scale with data collected in Istanbul, Turkey.

Episodes of compulsive eating may lead to addiction. Changing relative prices does not always work for many food addicts turned overweight or obese individuals. This paper points to when such situations may arise and how they can be remedied.

We modify the standard neoclassical economics model assumption of indifference curves being convex to the origin. It becomes violated in situations when compulsive eaters become food addicts. As a result of that, the assumption of the concave (quasi-concave) utility function is violated too. We also introduce the possibility that compulsive eaters may have stable but nonconstant preferences.

Most important finding of our model is that a smooth dynamic path to addiction, caused by habit, disappears. Hence, the ability for smooth adjustment to relative price changes due to policies targeting obesity may not be applicable for a compulsive addict. We postulate the existence of thresholds past in which irreversible harm to addicted overeaters may occur. Reaching such states implies that no economic tools at our disposal could reverse the harm, which, in turn, deem that many policies directed at altering relative prices are ineffective in correcting overeating addiction and its consequences.

Even if we believe in consumer sovereignty, it is possible to shape consumer behavior via policy actions, including the behavior of extremum seekers turned addicts. The public policy of obesity should consider, in this case, its social cost.

No prior research has considered food addiction in light of compulsive eating caused by extremum-seeking behavior. Addiction correcting food policies always relied on either rational or myopic addiction models.

Online social networks (OSNs) offer organisations direct access to a plethora of information about their networks of connections and provide the means by which to create two‐way, business‐to‐consumer (B2C), information channels. Instead of traditional impersonal and one‐direction advertising, organisations can establish a personal and two‐way communication medium, by accepting members and having friends on these platforms. This paper aims to discuss the phenomenon of OSNs, and in particular Facebook, and examine whether they can be employed by small businesses as a resource for growth and adding value.

A case study is presented that examines how a small business in New Zealand, specialising in the distribution of products that help babies and toddlers sleep through the night, has adopted Facebook as a tool for engaging with its largely stay‐at‐home customer base. This examination of The Sleep Store is an impartial study based on findings collected over a period of several months, via a series of interviews supplemented by telephone conversations and e‐mail exchanges, with representatives from the case organisation.

The Sleep Store's adoption of Facebook was found to offer the business both direct and indirect value. That is direct value, based on the value of transactions, quantified by the increase in turnover experienced through connecting with new customers, and organisational growth; and the indirect value of word‐of‐mouth, positive recommendations and the relative influence that Facebook community members exert on each other, which enable valuable new insights to be made into their business ecosystem.

While the adoption of Facebook in this instance has been found to be an undoubted success it does not, however, suggest that such impressive results would necessarily be expected by all small businesses adopting Facebook in this way. The nature of this business, and their customer base, are an important contributing factor to the overall success of this project.

The findings of this study highlight potential opportunities for small businesses adopting Facebook as an additional sales channel or tool for leveraging new information about their market.

This is original academic research, designed to make a valuable contribution to the growing body of literature, on how small businesses are benefiting from the availability of OSNs.

This is the sixth article on social science, humanities, news and general (SSH) databases in a continuing series of articles summarising and commenting on new database products. There are two companion articles, one covering science, technology and medicine (STM) which appeared in the August 1995 issue (Online & CDROM Review, vol. 19 issue 4) and the other covering business and law (BSL) which will appear in the December issue of this journal (Online & CDROM Review, vol. 19 issue 6). The articles are based on the newly appearing database products in the Gale Directory of Databases. The Gale Directory of Databases (GDD) was created in January 1993 by merging Computer‐Readable Databases: A Directory and Data Sourcebook (CRD) together with the Directory of Online Databases (DOD) and the Directory of Portable Databases (DPD).

For some years, it has been claimed that Building Information Modelling (BIM) will bring about major improvements to the productivity of the building industry. Yet, productivity has declined while claims for BIM have expanded. Often, BIM descriptions comprise the naïve framing and multiple fallacies of hype. The purpose of this paper is to present critical realist descriptions and explain their advantages compared to BIM hype descriptions.

A longitudinal critical realist case study of BIM causal mechanism and causal context.

Critical realist analysis reveals that hype about BIM underplays many inter-related causal requirements: all of which are needed to bring project business outcome from management action.

Many inter-related non-trivial causal factors need to be taken into account to achieve business outcome from BIM implementation action. Further, factors claimed at the outset to be adequate to achieve outcome from action may be less than adequate.

The originality of this paper is that critical realism analysis across six years is presented. This longitudinal data reveals that claims for BIM can be more future goals than current certainties. The value of this paper is that detailed analysis of hype descriptions is provided alongside critical realist descriptions.

Given the high uncertainty in the quality perception of experiential products, manufacturers use signals to influence consumers’ decisions. In the movie industry, literature shows that performance of the main channel (e.g. cinema) strongly influences the performance of auxiliary channels (e.g. DVDs). The success of a movie in the home country is also to be resonated by its good performance in host countries. However, the cultural contingency of these success-breeds-success (SBS) effects has not been examined. This paper aims to test the influence of cultural values on the SBS effects across channels and countries.

Borrowing concepts from the signaling literature and analyzing DVD sales data from six international markets using a multilevel mixed-effects model, the study finds that culture plays a significant role to influence both SBS effects.

In countries with low power distance, short-term orientation and high indulgence, consumers who purchase from auxiliary channels are more likely to be influenced by the box office performance of movies. Meanwhile, cultural distance between the home and host nations significantly decreases the cross-national SBS effect.

The findings are likely to be generalized to online auxiliary channels of movies, but empirical testing is required to ensure that no major adaptation is required in the process. Future research can also extend the framework of this paper to include more countries into the analysis and investigate cultural variables beyond Hofstede’s dimensions.

This paper suggests that the SBS effects may vary across nations. When managers plan for the sequential distributions of experiential products, the cultural values of target markets should be considered to decrease the uncertainty in sales prediction.

This paper contributes to the existing literature by investigating the international auxiliary channels of movies and incorporating cultural values into the framework of sequential distributions. To the best of the authors’ knowledge, this study is the first to test the links between the main and auxiliary channels from an international marketing perspective.

An emerging application of Big Data is the addition of sensors and other micro‐electronic devices to engineer‐to‐order (ETO) goods such as one‐of‐a‐kind buildings and ships. The addition of micro‐electronic devices can enable the setting up and operation of smart buildings and smart ships. The purpose of this paper is to provide a critical realist analysis of Big Data hype. This is necessary to determine what challenges will need to be met before project businesses can achieve informational effects and transformational effects from Big Data technologies.

A critical realist study informed by reference to predictive theory and findings from action research. The predictive theory is concerned with the three different types of business effects that can come from information and communication technologies (ICTs): automational, informational, and transformational.

Critical realist analysis reveals that hype about Big Data underplays many challenges in achieving informational and transformational effects.

Many inter‐related non‐trivial factors need to be taken into account when considering investing in Big Data initiatives. These factors range from the planning of data sampling rates, through the robust fixing of sensors, to the implementation of data mining algorithms and signal models.

The originality of this paper is that critical realism is used in analysis of Big Data hype. The value of this paper is that it reveals a causal mechanism and causal context for project business Big Data application. This type of critical realist analysis can be applied to enable better understanding of necessary causal mechanisms and causal contexts for other ICT innovations.

The purpose of this paper is to highlight the marketing challenges facing the Nigerian movie industry – Nollywood. The paper also attempts to make a case for due recognition to this multimillion dollar industry in management research as opposed to being pigeonholed in the domain of media, film or cultural studies.

The case study benefits from a mixture of survey questionnaires, in‐depth interviews and focus groups drawing on a range of themes from Nollywood's target audience in the diasporas over a three‐year period (2005‐2007).

Explanations for why African movies – as epitomized by the case of Nollywood – continue to lack box office appeal cannot be detached from the poor marketing‐mix strategies adopted – notably weak marketing communications and poor product quality.

The paper is restricted to a convenience sample of respondents and may arguably suffer from a weakness of generalizability.

Nollywood directors, producers, distributors, marketers and all other stakeholders must organize national, regional and international networks/networking events in order to guarantee the requisite forum for shared access, ideas and more importantly technology and technical know‐how. There is also the need for skills upgrading and more robust marketing communications.

This is the first major attempt to move the discourse of cinematic consumption away from the field of media studies to general management – notably marketing. The paper exudes of a powerful message – this is not just art, it is big business!

This paper aims to identify the influence of dimensions of movie theater service on customer behavior intention, comparing linear and nonlinear methods.

With a sample of 345 cinema customers, the analysis compares penalty–reward contrast analysis (PRCA) and multiple linear regression analysis (MLR).

This research demonstrates that PRCA brings a better identification of the antecedents of customer behavior intention than MLR, showing that a nonlinear analysis can bring superior decision information to movie theater managers. Also, this study shows that superior performance of aspects related to the client's feelings leads the consumer to a tendency to return and recommend the cinema (behavior intention). This study also confirms that successful recovery actions can compensate for failures.

Although the nonlinear antecedents of customer satisfaction have been studied in the scientific literature, there is a gap of studies applying methods to identify nonlinear antecedents of customer behavior intention (tendency to return and recommend), particularly in the industry of movie theater services. The findings of this research may allow movie theaters to improve the service provided, confronting the great challenges of online movie-watching alternatives.