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In this chapter, we draw on health lifestyle, human capital, and health commodity theories to examine the effects of educational attainment on a wide range of individual dietary behaviors and dietary lifestyles.

Using data from the 2005-2006 iteration of the National Health and Nutrition Examination Survey (n = 2,135), we employ negative binomial regression and binary logistic regression to model three dietary lifestyle indices and thirteen healthy dietary behaviors.

We find that having a college degree or higher is associated with seven of the thirteen healthy dietary behaviors, including greater attention to nutrition information (general nutrition, serving size, calories, and total fat) and consumption of vegetables, protein, and dairy products. For the most part, education is unrelated to the inspection of cholesterol and sodium information and consumption of fruits/grains/sweets, and daily caloric intake. We observe that having a college degree is associated with healthier dietary lifestyles, the contemporaneous practice of multiple healthy dietary behaviors (label checking and eating behaviors). Remarkably, household income and the poverty-to-income ratio are unrelated to dietary lifestyles and have virtually no impact on the magnitude of the association between education and dietary lifestyles.

Our findings are consistent with predictions derived from health lifestyle and human capital theories. We find no support for health commodity theory, the idea that people who are advantaged in terms of education live healthier lifestyles because they tend to have the financial resources to purchase the elements of a healthy lifestyle.

Despite mixed evidence, researchers often suggest that married adults tend to live generally healthier lifestyles than their unmarried counterparts. In this chapter, we propose and test a reconceptualization of the health lifestyle that distinguishes between “homebody” risks and “hedonic” risks that may help to make sense of previous findings concerning marriage and health-related behavior.

Using data from the 2004 Survey of Adults (n = 1,385), we employ ordinary least squares regression to model indices of normative and conventional homebody risks (greater body mass, infrequent exercise, poorer diet, and abstinence from alcohol) and unconventional and potentially dangerous hedonic risks (smoking, heavy drinking, going out to bars, eating out, inadequate sleep, and driving without seatbelts) as a function of marital status.

Our key findings indicate that married adults tend to score higher on homebody risks and lower on hedonic risks than never married adults, net of controls for age, gender, race/ethnicity, citizenship, interview language, education, employment status, household income, and religious involvement.

Research limitations include cross-sectional data, restricted indicators of health-related behavior, and narrow external validity.

Contrary to previous research, we conclude that the lifestyle of married adults is not uniformly healthy.

The desire for health and well-being is a strong driver in the food market. Scientific publications show that health is an important motive for both functional and organic food consumption. The aim of this study is to investigate whether functional and organic food consumers have the same understanding of health, and which health and well-being improving lifestyles are characteristic for them. Based on this, the authors identify dimensions for a wellness-orientated lifestyle model.

In order to measure the different well-being and health lifestyles, AIO dimensions were adapted to theoretical wellness concepts. The results of the conducted factor and multiple OLS regression analyses are based on the data of an online survey of 500 German consumers.

Consumers of functional food have a similar concept of health and well-being to organic consumers, but differ in certain aspects in their way of achieving this. The purchase of organic and functional food is driven by different lifestyles. Overall, the results confirm the link between organic food and an active lifestyle, as well as functional food and a passive lifestyle.

The paper contributes to the discussion of health in marketing and especially in the food industry. The results reveal which kinds of lifestyle food marketing should be considered in a target group specific product communication and positioning.

This study contributes to the understanding of consumer behaviour, especially in the organic and functional food segment. It highlights the importance of health for both food types and also important differences in the understanding of wellness. Moreover, the results reveal first dimensions for a wellness-orientated lifestyle approach – especially for the food market.

Instead of using general food choice motives, this study adopts more specific attitudes – i.e. health consciousness and environmental attitudes – to predict the consumer's attitude toward organic foods. The main objective of the paper is to test the hypothesis whether health consciousness and environmental attitudes influence the consumer's attitude toward organic foods through an individual's healthy lifestyle.

Data were collected in Taiwan by means of a national self‐administered consumer questionnaire survey in this study. A series of regression models are used to detect how the mediating role of the healthy lifestyle construct plays in the relationships between the determinant factors (i.e. health consciousness and environmental attitudes) and the consumer's attitude toward organic foods.

The results are consistent with previous studies, which assert that concern for one's health and for the environment are the two most commonly stated motives for purchasing organic foods, with the former exceeding the latter in importance. In addition, the healthy lifestyle indeed exerts effective mediating effects on the positive relationships between health consciousness and environmental attitudes and the consumer's attitude toward organic foods. Therefore, a healthy lifestyle should be advocated to render the consumer's attitude toward organic foods more positive.

Based on the findings, the selection of advertising messages, social interaction and so forth should revolve around the issues of health consciousness, environmental attitudes, and healthy lifestyle in the future.

This study is one of the first to examine the mediating effect of a healthy lifestyle that bears on organic foods. The empirical findings from this study are expected to benefit the continued development of the organic sector in Taiwan's food industry.

The purpose of this paper is to investigate the factors that drive or impede the intention of Indonesian consumers to perform regular medical checkup (MCU).

This study begins with an ethnographic study to ascertain the determinant factors that motivate or hinder an individual from performing regular MCU. The study involved stakeholders in various health services providers, including patients and medical professionals. The quantitative part of this study focuses on “preventive” segment of consumers. A survey was conducted covering 303 respondents, consisting of two sub-segments of people labelled “healthy lifestyle” and “unhealthy lifestyle”.

Consumer behaviour with regards to needs for MCU must be categorised not based on demographics, but their health status – preventive or curative. The “preventive” group was found to have differences in triggers and barriers between the healthy vs unhealthy lifestyle subgroups. For the “healthy lifestyle” subgroup, the determining factors for a regular MCU are the perceived benefit of action, social deviance, and cost perception. For the “unhealthy lifestyle” subgroup, the determining factors for a regular MCU are the social deviance, disease heritage, belief in traditional medicine, no urgency and cost perception.

The qualitative study part indicated the differences between two segments: preventive vs curative. The quantitative study part is only conducted in the preventive segment and not covering the curative segment. It would be interesting to see the differences between these two segments.

Implication of study: to create contextual marketing communication in each stakeholders/segments – to reach the marketing objectives. Different segment has different issues to handle and need a different marketing communication programme.

Previous studies have focused on analysing the differences in groups based on their demographics, which does not illustrate a homogenous need for an MCU. This study contributes by addressing that researchers must differentiate between “preventive” and “curative” groups. Additionally, the study of triggers and barriers has interestingly found that the determinant factors for healthy and unhealthy lifestyle are not the same.

People with long‐term mental health problems have a considerably higher risk of physical illness and premature mortality than the general population. This paper describes a survey of lifestyle behaviours and health perceptions of people with severe mental illness (SMI) living in Gloucester. Findings were compared with data from the general population of Gloucestershire to reveal significant health differences that are currently being addressed through a multi‐agency health alliance established to initiate targeted health promoting opportunities for people with severe mental illness in the community.

People with long‐term, severe mental health problems are at higher risk of premature death linked to lifestyle. They are more likely to smoke, to be overweight, and to take little or no exercise. Their physical health needs also tend notoriously to be neglected by the health services. Diane Crone and colleagues conducted a comparative survey of the health behaviours and lifestyles of mental health service users in one city in the south west, and found much cause for concern.

The purpose of this paper is to compare the self‐reported health‐promoting behaviours of music and non‐music performance students in higher education. It also seeks to determine the extent to which perceived health and self‐reported symptoms are associated with lifestyle, emotional affect state, self‐regulation and self‐efficacy.

Music performance students from two conservatoires (n=198) and students of nursing and biomedical science (health students) from two universities (n=65) aged 18‐26 years completed the health‐promoting lifestyle inventory; the positive and negative affect, the self‐efficacy and the self‐regulation scales, as well as reporting their present health and completing an inventory of musculo‐ and non‐musculoskeletal health problems.

Music performance students score lower than health students on health responsibility, physical activity and spiritual growth; also on self‐efficacy and self‐regulation. Music performance students rate their health, generally, worse than do health students, and report a wider variety of symptoms, which they rate as more severe than do health students. Perceived present health is most strongly correlated with reported healthy lifestyle. This in turn is associated with positive affect, self‐efficacy and self‐regulation.

This is a relatively small‐scale investigation of the health‐promoting behaviours and experiences of ill‐health reported by two groups of students following different programmes of study and with different career aspirations. Firm conclusions cannot therefore be drawn.

While nursing and biomedical science students may be atypical in that they are likely to gain a greater awareness of health issues from their studies, it could be argued that music performance students need to adopt healthy lifestyles in order to reach their full potential as musicians, and health promotion should be part of their training.

The interrelationships among lifestyle, physical health and psychological well‐being have been studied in a number of populations. The health‐promoting behaviours of music performance students in comparison with those of other students are of particular interest given the physical and emotional demands of expert music making.

This article presents a study of the social, emotional and physical health lifestyle behaviours of a socially marginalised segment of Canada's population: retired, widowed, immigrant mothers from a South Asian country. Using a narrative research process, we explore how present physical, emotional and social health leisure activities are influenced by behaviours from their childhood, with emphasis on migration to Canada, retirement and widowing as lifestyle behavioural change points. Our sample of immigrant women were living in Halifax, Nova Scotia, Canada during the time of the study. The study employed narrative inquiry, which is often used in migration studies. Our qualitative data analyses uncovered themes that linked present social health activities and early life behaviours and the influence on them of cultural constraints or stimulants. Three forms of sociocultural influences, gender segregation, patriarchal protection and early preparation for marriage, shaped adolescence and adult life as less physically active but more emotionally and socially healthy. Later life events, migration, retirement and widowing, enabled women to gain freedom to renegotiate and reconstruct late‐life styles to be more physically and socially active through ethno‐cultural social networks they had built after migration. The concluding discussion makes recommendations for health and social programme planning to draw attention to cultural realms that could help these women become physically active after migration without compromising traditional social behaviours.

The purpose of this paper is to compare the rates of chronic health conditions and lifestyle factors between Australian-born and overseas-born inmates and to uncover predictive relationships between lifestyle factors and health outcomes for both groups.

Data are presented from a cross-sectional study based on a sample of inmates from correctional sites in New South Wales (NSW). The inclusion of results here was guided by the literature relating to the healthy immigrant effect.

Results indicate that a higher proportion of Australian-born inmates consumed alcohol at higher levels and were more likely to smoke on a daily or almost daily basis than overseas-born inmates. Australian-born inmates were also more likely than overseas-born inmates to have been diagnosed with cancer, epilepsy or hepatitis C. Physical activity predicted the number of diagnoses for Australian-born inmates while physical activity and smoking frequency predicted the number of diagnoses for overseas-born inmates.

Overseas-born inmates make up a considerable portion of the prison population in NSW. A better understanding of those health and lifestyle factors that distinguish them from Australian-born inmates provides important insight regarding health promotion and the planning of service provision for those providing health care in this space.

Comparison of the health of immigrant and native-born prison inmates has not been undertaken before and promises to provide important information regarding those factors that distinguish a sizeable minority in the prison population.