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Environmental issues have triggered the need for sustainable behavior around the globe. The tourism industry’s rapid growth also contributes to environmental degradation through natural resource depletion and excess water and energy utilization. Based on social identity theory, this study aims to assess the impact of environmental corporate social responsibility initiatives on green customers’ citizenship behavior. Furthermore, the study assesses the mediating effects of green trust, customer–company identification and green image.

This study is a quantitative approach, and purposive sampling technique was used to collect the data from the hotels’ customers from northern areas of Pakistan. This study used partial least square-structural equation modeling to analyze the data of 426 customers.

The study’s findings show that environmental corporate social responsibility initiatives significantly impact green customers’ citizenship behavior, green trust, customer–company identification and green corporate image. However, the relationship between green corporate image and green customers’ citizenship behavior was insignificant. Furthermore, the study’s results revealed that green trust and customer–company identification partially mediate between environmental corporate social responsibility initiatives and green customers’ citizenship behavior.

The findings suggest that hotels’ environmental corporate social responsibility initiatives improve green customer citizenship behavior, green trust and enhance customer–company identification. Therefore, hotel industry managers should consider reinforcing existing environmental corporate social responsibility initiatives and make further efforts to highlight the importance of such initiatives for environmental sustainability, which ultimately affects customers’ green customer citizenship behavior.

This research developed a novel framework to understand green customers’ citizenship behavior in the tourism industry. It extended the literature on environmental corporate social responsibility initiatives and green customers’ citizenship behavior. In addition, the research adds value by confirming the significant direct and mediating role of customer–company identification in tourism industry context.

The purpose of this paper is to investigate the relationship between green initiatives, green performance, and a firm’s financial performance in the world. The existing literature on environmental initiatives and their impacts is limited to the context of a particular country. This gap points to a lack of clarification of variations in environmental regulation and in economic disparity which may affect the impact of green initiatives on green performance and on financial performance.

Data on the world top 500 publicly traded companies are collected from Compustat, a database of financial, statistical and market information on global companies, and from Newsweek, an information gatekeeper that enables consumers to access a list of environmentally friendly companies. The paper adopts linear regression to test the relationships between variables.

The results show that green initiatives have a positive impact on green performance, which in turn has a positive impact on financial performance. However, the impact of green initiatives varies by country. The study revealed that companies in European countries and Canada lead in the green initiatives and green performance, followed by the USA and Japan. China and Hong Kong lag behind compared to other countries.

The small sample size in some of the countries used in this study may impact the validity of the results.

This study suggests that companies that seek financial benefits of pursuing green initiatives should have a long-term orientation when implementing these initiatives and should consider the country where they operate.

The current study provides a global understanding of the relationship between green initiatives, green performance, and financial performance, and contributes to the literature by highlighting variation among countries and by year.

The purpose of this paper is to examine the influence of intensity of market competition and strategic orientation on the adoption of green initiatives among public listed companies (PLCs) in Malaysia.

A questionnaire survey was distributed to all 921 PLCs, and 120 samples were analysed. This study used a statistical tool named partial least squares – structural equation modelling (PLS–SEM) for data analysis. Interviews were also conducted with a few selected companies to obtain in-depth information on green practices.

The findings of this paper reveal that strategic orientation significantly influences the adoption of green initiatives in Malaysian PLCs while the intensity of market competition does not. Competition on green products or services is not prevalent yet in Malaysia; hence, PLCs are reluctant to make huge investment in green activities. The extent of green initiatives adoption in Malaysian PLCs is just at a moderate level, suggesting that Malaysian PLCs are not so proactive but in the progressing stage of practicing green. PLCs still need some incentives to adopt more green initiatives.

The present study only focussed on the green initiatives adoption in Malaysian PLCs; hence, the research findings may not be generalizable to other countries. This study only considered the contingency theory and stakeholder theory. Due to the time and cost constraints, the data were collected at only one single point of time; thus, it may inherit the usual limitations of cross-sectional data.

The findings of this study also give empirical evidence to the practitioners that their decisions to adopt green initiatives are significantly influenced by certain factors. Companies need to understand the key drivers of their green initiatives in order for them to meet the green challenges and to ultimately derive performance from their implementations. Regulatory authorities and financial institutions could facilitate and encourage for the effective implementation of green initiatives by providing more incentives and facilities.

The findings of this study that provide the forces of green initiatives would arouse more environmental concerns among individuals, organizations, and society. The findings of this study also open an eye to the society that commitment of everyone, including upper and lower level of position, is needed in order to create the culture of green for the benefit of society as a whole.

This study contributes to the environmental management literature in the context of green and sustainable development, and to nurture green practices among industries and society for the aims to achieve the sustainability agenda. This study is conducted to explain the motivation behind the proactive decisions on sustainability practices. The current literature on green issues and sustainability provides limited evidence on what really drives companies to practice green.

Sustainability and environmental issues are among the most pressing concerns for modern humanity, governments and environmentally conscious business organizations. Green supply chain management has been acknowledged as a key factor to promote organizational sustainability. Green supply chain management is evolving into an important approach for organizations in emerging economies to manage their environmental responsibility. Yet, despite their importance for easing environmental degradation and providing economic benefits, study of the drivers that influence green supply chain initiatives in an emerging economy is still an under‐researched area. Using survey data collected from ISO 14001 certified organizations from Malaysia, the purpose of this paper is to propose that the drivers that motivate firms to adopt green supply chain management can be measured by a second‐order construct related to the implementation of the firm's green supply chain initiatives.

Structural equation model was used to analyze a set of survey data to validate the research hypotheses.

The research reveals four crucial drivers of green supply chain adoption that collectively affect a firm's green purchasing, design‐for‐environment and reverse logistics initiatives. This study uncovers several crucial relationships between green supply chain drivers and initiatives among Malaysian manufacturers.

The role of the drivers is crucial in motivating these firms to adopt green supply chain initiatives and facilitate their adoption. Firms in emerging countries need to realize that green supply chain initiatives can result in significant benefits to their firms, environment, and the society at large which gives them additional incentives to adopt these initiatives.

The purpose of this paper is to examine the environmental sustainability practices of third-party logistics providers (TPLs) in a developing country and analyze the efforts made by TPLs to implement green practices through a case study of Moroccan TPLs.

This qualitative case study of Moroccan TPLs was conducted using an interview guide.

The findings indicate that the internal and external drivers motivate TPLs to implement green practices while internal and external obstacles hinder them. The authors identified two groups of TPLs, each with a specific environmental sustainability approach. The results indicate also that environmental sustainability is at an early stage of development in Moroccan TPLs. Based on these findings, the authors were able to develop several propositions for further research. It is suggested that TPLs market coverage can influence positively their green initiative; the lack of collaboration and partners involvement hinders TPLs environmental initiatives; and the lack of clear environmental strategy limits TPLs environmental sustainability initiatives.

This study has some limitations that provide future research opportunities. Because this study is qualitative, further statistical support is needed to justify wider generalization of its findings. The possibility of generalizing the present findings to countries beyond Morocco is limited by the fact that data were collected exclusively there. Studies might therefore do well to investigate TPLs in developing countries other than Morocco to increase the external validity of the results. Also, the research could be expanded by taking into account how shippers or client companies collaborate with TPLs to improve sustainability initiatives.

The results can be used to inform companies about environmental sustainability initiatives that have been implemented or to identify practices that can be adopted.

The relevant literature has centered on advanced countries, and few studies have been conducted in the logistics market. Research on the sustainable initiatives of TPLs in developing countries in general and African countries in particular is sparse. This paper addresses this gap by investigating the sustainable practices of TPLs in Morocco.

The purpose of this paper is to focus on investigating and benchmarking green operations initiatives in the automotive industry documented in the environmental reports of selected companies. The investigation roadmaps the main environmental initiatives taken by the world's three major car manufacturers and benchmarks them against each other. The categorisation of green operations initiatives that is provided in the paper can also help companies in other sectors to evaluate their green practices.

The first part of the paper is based on existing literature on the topic of green and sustainable operations and the “unsustainable” context of automotive production. The second part relates to the roadmap and benchmarking of green operations initiatives based on an analysis of secondary data from the automotive industry.

The findings show that the world's three major car manufacturers are pursuing various environmental initiatives involving the following green operations practices: green buildings, eco‐design, green supply chains, green manufacturing, reverse logistics and innovation.

The limitations of this paper start from its selection of the companies, which was made using production volume and country of origin as the principal criteria. There is ample evidence that other, smaller, companies are pursuing more sophisticated and original environmental initiatives. Also, there might be a gap between what companies say they do in their environmental reports and what they actually do.

This paper helps practitioners in the automotive industry to benchmark themselves against the major volume manufacturers in three different continents. Practitioners from other industries will also find it valuable to discover how the automotive industry is pursuing environmental initiatives beyond manufacturing, apart from the green operations practices covering broadly all the activities of operations function.

The originality of the paper is in its up‐to‐date analysis of environmental reports of automotive companies. The paper offers value for researchers and practitioners due to its contribution to the green operations literature. For instance, the inclusion of green buildings as part of green operations practices has so far been neglected by most researchers and authors in the field of green and sustainable operations.

The purpose of this paper is to examine green university initiatives in the context of China, using Tsinghua University, which is China’s green university pioneer, as a case study.

The research method used for this paper is a case study based on participant observation and document analysis. The approach to data collection includes the examination of archive records, yearbooks and statistical information regarding Tsinghua University.

This paper finds that Tsinghua’s green university initiative is a response to Tsinghua’s strategy of establishing a word-class university, with a goal of bearing more responsibility in promoting a sustainable society. Tsinghua employs one principle (green university) and three dimensions (green education, green research and green campus) to frame its green university initiative. Tsinghua’s green university initiative has earned many achievements, but it has also faced many challenges, such as ignoring social justice, fragmented coordination efforts and the lack of effective communication and assessment mechanisms.

As a leading university and the pioneering green university in the country, Tsinghua University is very influential with regard to the development of green universities in China. Many other universities have designed their own programs based on Tsinghua’s experiences in the green university initiative. As such, Tsinghua’s experiences provide reference values to other universities in China.

This paper comprehensively examines the evolution, framework, achievements and challenges of the green university initiative of Tsinghua University. It helps the audience to know how China’s universities understand and practice education for sustainable development.

The purpose of this paper is to study the extent of green initiatives within manufacturing SMEs, as well as the mediating effect of the owners/managers intention toward green and moderating effect of green technology adoption in building environmental sustainability in the context of the Malaysian manufacturing SMEs.

Data were collected through a survey questionnaire responded by 260 Malaysian manufacturing SMEs. The relationships proposed in the developed conceptual framework were represented through three hypotheses: there is a significant relationship between green initiatives and environmental sustainability (H1); intention toward green mediates the relationship between green initiatives and environmental sustainability (H2); and green technology adoption moderates the relationship between intention toward green and environmental sustainability (H3). SEM-AMOS nested model comparisons and mediating and moderating analyses were used to test the hypotheses.

This is the first research toward the green initiatives framework for the manufacturing SMEs. Till date, no framework is available which could guide researchers and practitioners of this high impact on the environment industry. The findings revealed that energy management, water conservation and waste management are related to environmental sustainability. On mediation analysis, it confirms that owners/managers intention toward green fully mediates the association of green initiatives and environmental sustainability. Finally, the moderation analysis revealed that green technology adoption does not have an influence on manufacturing SMEs environmental sustainability.

This study is expected to help both researchers and practitioners in terms of manufacturing and other industries who are serious toward environmental sustainability implementation and are looking for an appropriate mechanism. It offers a generalized environmental sustainability implementation linking SMEs owners/managers, green practices, green technology policy, process management and supply chain management.

This study is among the very first environmental sustainability implementation research works conducted in the Malaysian manufacturing sector, particularly, in relation to the green initiatives and “four pillars” of green technology policy that manufacturing SMEs in this country need to adopt to make their environmental sustainability a solid competitive vehicle for their development. The results have broader implications for all manufacturing SMEs, particularly in developing economies where the growth of manufacturing and the development of integrated environmental sustainability are key stages in economic development.

The environmental performance of organizations has come under public policy limelight since the phenomenal increase of natural resource degradation and industrial waste. Thus, green concepts have been put forward, but the implementation of green practices faces many barriers and challenges. These barriers require attention as organizational practices are negatively affecting the environment leading to global warming and climate change. Therefore, this chapter systematically identifies four internal barriers including inadequate management commitment and support, insufficient technology competence and infrastructure, financial constraints, the uncertainty of economic benefits, and eight sub barriers within an organization concerning green concepts implementation. Moreover, this chapter also identifies four external barriers including lack of stakeholder's interest, inadequate environmental administrative support, scarce academic research, and lack of green collaborative practices, and eight sub barriers outside an organizational context concerning green concept implementation. The barriers in this research were identified by reviewing the existing literature on the topic. This chapter advances the green literature by identifying multiple barriers and challenges to the successful implementation of green concepts in organizations. This is of significance as if these barriers are tackled strategically, it would reduce environmental degradation problems and help make financial gains. Moreover, this research can help managers understand the key barriers to green concept implementation and provide guidance to them when attempting to implement green practices in their organizations. This research would also motivate researchers to extend further investigation on how to overcome such barriers and find out strategies to mitigate the barriers to green concept implementation to effectively address environmental issues.

The purpose of this paper is to assess the extent to which the measures outlined in frameworks for guiding CO_2e emissions reduction in road freight transport in the academic literature are actually being realised at a practical level.

A qualitative evaluation is carried out of the transport-related CO_2e measurement and reduction initiatives in the German logistics sector through ten case study logistics service providers. For each, senior managers are interviewed with the findings synthesised through content-analysis. The initiatives are evaluated against an accepted leading framework model used to categorise CO_2e emissions reduction initiatives.

The investigated firms, although at different evolutionary stages, understand that logistics and ecology do not, for the most part, contradict each other and both need to be considered in their companies’ long-term planning. The framework used to categorise CO_2e emissions reduction initiatives in logistics provision is largely confirmed, but also refined.

The research reaffirms and refines frameworks developed to encourage and assess green logistics practice, in a specific country's (Germany) logistics industry.

The analysis shows strong evidence that the options identified in theory are also valid for the German logistics service provider companies that were investigated. Most of the participating companies apply many of the operational options to reduce the environmental impact, although no one company is pursuing all the possible initiatives.

There is a lack of empirical studies which assess the application of green logistics initiatives identified in academic literature to practice. This paper contributes to filling this gap.