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This research aims to determine the impact of green business (GB) on the perceived wealth of small and medium-scale enterprises (PWSMEs). The study also analyses the mediating role of a green attitude in this relationship.

A questionnaire based on a comprehensive literature study was used to develop a scale for measuring GB parameters. A survey involving 400 small and medium enterprise (SME) owners and managers across India was conducted. Regression analysis is used to determine the impact of GB on PWSMEs, and mediation analysis is used to explore the role of green attitude in this relationship.

The study reveals that GB components such as intent, processes, measurement, communication and capacity building have a positive impact on perceived wealth and green attitude. The association between perceived wealth and GB aspects is moderated by a green attitude, with the indirect effect being more significant than the direct effect.

To improve customers' green attitudes toward buying goods and services, small and medium enterprises (SMEs) should develop a technique to implement GB aspects into their overall strategy. This will undoubtedly improve the performance of SMEs.

This study adds to the body of knowledge on GB by emphasizing the benefits that SMEs can get from implementing GB practices, thereby improving their performance in markets such as India.

This study’s goal is to research and describe developing green technology and green business models, as well as their commercial advantages. However, it focuses on how old business breakthroughs and models may be transformed into new green technologies and innovations that can affect the global business environment. This research concentrates on the technology component of green technologies and provides information on a variety of relevant emerging green business models and innovations such as energy efficiency, renewable energy consumption, commodities and systems, environmental protection, nontoxic materials, and waste minimization, among others. Additionally, this research connects Emerging Green Technology (EGT) innovations to the business for sustainability. It also emphasizes the advantages of green technology adoption in business specially in developing economies.

For that purpose, a Systematic Literature Review (SLR) was performed based on the “inclusion/exclusion criteria” and “PRISMA flow diagram method”. The first screening and quality evaluation rejected 67 publications, 8 in eligibility and 10 in credibility. In the subsequent round, 45 papers out of 210 that met the search parameters were included to access the findings.

This study provides a foundation for future research into sustainable economic potential by examining the development, breakthroughs, obstacles, future trends and new research prospects of EGTs. As such, this research will serve as a helpful resource for economically growing nations looking to foster long-term growth in their businesses through sustainable development strategies.

The first limitation of the study is the generalization of the findings. The sample size of the study is limited. For that purpose, an SLR and “PRISMA flow diagram” methods were performed by “inclusion/exclusion criteria” for literature review. Except these, there are many new techniques of SLR. Further research with more sampling and sophisticated tests could produce better results for this study.

This research provides valuable insights for businesses and politicians seeking to protect the environment, promote economic growth and create a sustainable society. The findings will be particularly useful for emerging nations grappling with issues related to technical innovation, safe environmental practices, reliable renewable energy sources, and ecological and economic growth.

This study’s findings will aid in the design and implementation of new green technology and innovations in current businesses, which will assist in limiting climate change and eventually affect their move to sustainable growth paradigms. For emerging nations, this study will be useful in addressing issues about technical innovation, safe environmental conditions, reliable renewable energy sources as well as ecological and economic growth. According to our research results, the authorities of developing nations would gain from utilizing green business models and technology to spur economic development. Our findings should thus add to the current body of knowledge.

For small businesses, the strategic objective of going green may be a gendered process. Male and female entrepreneurs, due to their gender roles, respond differently to intrinsic motivations and extrinsic pressures to go green. This study aims to investigate whether women-run or men-run firms are more likely to go green due to intrinsic motivations versus extrinsic pressures. Moreover, it examines how the effect of gender on going green is moderated by market competition and gender inequality.

This study employs a dataset of small businesses in 40 countries, mostly developing, in Eastern Europe, Western Asia and Northern Africa.

Women-run firms are more likely to go green due to both intrinsic motivations and extrinsic pressures compared to men-run firms. Notably, market competition weakens the positive effect of female ownership on firm going green while gender inequality amplifies the relationship.

This research is one of the first to examine the gendered process of going green in small businesses. Using the social feminist and institutional theories to understand how male and female entrepreneurs go green for different types of motivations, this research expands understanding of the green transition of small businesses.

This study aims to examine the effect of green human capital readiness on business performance in the green economy era. This study also focuses on investigating whether the relationship is mediated by green market orientation and green supply chain management.

This is a quantitative study using the data of 182 manufacturing small and medium-sized enterprises in East Java, Indonesia. Data are collected using an online survey. A multiple mediation research framework is employed, and partial least squares structural equation modeling is used to test the hypotheses.

The findings demonstrate the following important results. First, green human capital readiness affects business performance. Second, green market orientation partially mediates the effect of green human capital readiness on business performance. Third, green supply chain management partially mediates the effect of green human capital readiness on business performance. Fourth, green market orientation and green supply chain management sequentially mediate the green human capital readiness-business performance relationship.

This study limits its sample to the small and medium-sized enterprises in East Java, Indonesia. Thus, caution must be applied when generalizing to other types of organizations and different regions. The results confirm the resource-based view and sustainability theory in explaining the antecedents of business performance in the era of the green economy which are useful for future researchers and students who are interested in studying human capital, market orientation, supply chain management and business performance.

This study has the following practical implications. First, it implies that the owners/managers of small and medium-sized enterprises need to properly develop their green human capital readiness because they play a strategic role in driving green market orientation, improving green supply chain management and enhancing business performance. Second, it provides useful information to policymakers to make better decision-making in developing environmentally friendly companies.

This study is a response to calls for studies on the antecedents of business performance in the green economy era. It provides empirical evidence for the development of resource-based view and sustainability theory by employing the new construct of green human capital readiness, which has been rarely investigated in previous studies. It also employs a multiple mediation research framework that provides a more comprehensive understanding by including green market orientation and green supply chain management. It also provides empirical evidence in the research setting of small and medium-sized enterprises in Indonesia as an emerging market.

Despite the amount of considerable investigations on business models, much studies have not been undertaken in the construction industry emphasising the adoption of green business models to drive sustainable construction. Construction activities continue to increase the carbon footprint and eject contaminated materials into the ecological environment with dire consequences for economic and social sustainability. As a result of the adverse impacts of construction activities, it is necessary for construction firms to rethink their approach to the use of conventional business models. The purpose of this study is to explore a framework for the adoption of green business models to drive sustainability in the construction industry of Ghana.

This research is exploratory due to its focus on emerging economies in which there is a perceptible gap in the adoption of green business models. As a result of this, this paper is entrenched in the interpretivist philosophical stance, which led to the adoption of the qualitative approach. Semi-structured interviews were undertaken involving 13 senior managers of construction firms. A thematic analysis was used with the aid of qualitative data analysis computer software package to code the interview transcripts.

The results demonstrate the six definitions of green business models among the managers of construction firms. The study also shows the need for developing green business models to address the issues of circularity and sustainability goals to reduce carbon footprints in the construction industry. Similarly, the paper found various sources of information to drive the awareness, understanding and adoption of the components for green business models. These sources include international conferences and training workshops on green business models. Finally, the study presents a framework that integrates the building information modelling (BIM) and the Internet of things (IoT) into the components for green business models adoption in construction firms.

There is a need to use the quantitative approach to undertake further empirical studies, as this paper focuses mostly on the qualitative approach to ascertain the nature of the relationship between green business model and the various components of the circular economy in the construction industry.

The study contributes to the existing knowledge on green business models by demonstrating six key pillars of green business models by the inclusion of digital technologies such as BIM and IoT, which hitherto this investigation have not been considered in the adoption of green business models in the construction industry. This study extends the existing knowledge on green business models, which has the potential to increase the awareness and understanding of practitioners and managers of construction firms.

Over the past few years, several scholars have focused on green innovation in the agri-food industry. In line with this research stream, the purpose of this paper is to cover some unexplored areas regarding if stakeholder pressures have a positive influence on family engagement to implement green innovation practices and socially responsible practices.

By adopting a qualitative research methodology, mainly based on a multiple case study, this paper seeks to cover some unexplored areas regarding the understanding the relationship between stakeholders, family involvement and business practices in green innovation. The authors analyze eight cases from five Latin American countries selected, all are family firms focused on agricultural production.

Latin American family firms from agri-food industry, have a positive influence from internal/external stakeholder to implement green innovation initiatives and socially responsible practices, that result in short/long term business practices.

The originality of the proposed conceptual model stems from the need to overcome the previous theoretical models based on the stakeholder theory, which deals separately with internal/external influence over the firm.

The motivation and practices of business network members are explored with the purpose of determining what leads businesses to fully share and learn sustainable practice from each other and how chambers contribute to an urgent need.

In this exploratory case study using in-depth interviews, SMEs belonging to a chamber of commerce green initiative address their unconventional thoughts regarding their participation and willingness to share their own sustainable practices.

The expectancy theory of motivation explains why members of a green business network participate in conventional and unconventional sustainable practices and the role networks play in recognizing but not increasing sustainable business practice.

This study is unique in that it explores the motivation and reticence of chamber of commerce business members to fully participate in a green initiative. Filling a literature gap, this study provides optimism that a chamber's green initiative may contribute to providing support for promising sustainable practice.

This chapter examines the significance of green innovation and technologies for sustainable business in Asia, focussing on the issues and challenges confronted by contemporary sustainable business models. The concept of sustainable development is introduced, which seeks to minimize negative impacts on ecosystems and preserve the environment for future generations. This chapter's methodology entails a comprehensive review of existing literature and research on green innovation, green technology, and sustainable business models in Asia. The expansion of ‘green’ energy is directly proportional to the global demand for energy resources. Understanding how green innovation influences a company's capacity for sustainable development is essential for identifying the factors that influence sustainable business models and their economic consequences. Green innovation practices encompass a variety of factors, including government regulations, preferences, supplier competence, and consumer concerns. Green technologies, such as green human resource management (HRM) practices and green innovation practices, play a crucial role in attaining sustainable development by conserving energy, protecting the environment, and enhancing business efficiency. Businesses that adopt green innovation acquire a competitive edge and enhance their performance. This chapter emphasizes the importance of green innovation research and application for business stability in Asia, where sustainability and green concepts are acquiring momentum. Customer, government, and societal pressures further emphasize the significance of green innovation in businesses. For the success of ecological innovation practices, collaboration and knowledge-sharing among various stakeholders are crucial. The adoption of green innovation practices is influenced by external environmental impacts, stakeholder pressure, and organizational support. Green technology innovation, which concentrates on resource conservation, energy efficiency, and environmental protection, is crucial to the sustainability of a business. This chapter concludes by emphasizing the importance of business sustainability in achieving environmental and economic goals and assuring sustainable corporate development. Long-term success requires an understanding of the process of value creation, delivery, and capture within sustainable business models.

This study is the first to examine how big data analytics (BDA) capabilities affect green absorptive capacity (GAC) and green entrepreneurship orientation (GEO). It uses the dynamic capability view, BDA and knowledge-sharing literature. There is a lack of studies addressing the BDA–GAC and BDA–GEO relationships and their potential impact on green innovation. Continuing the ongoing research discussion, a few studies examined the vital implications of knowledge sharing (KS) on GAC, GEO and green innovation.

The study used a cross-sectional and stratified random sampling technique to collect data through self-administered surveys among Chinese manufacturing firm employees. The study applied SmartPLS to analyze the obtained data.

The findings revealed that BDA capabilities positively influence GAC and GEO. In addition, GEO and KS positively impact green innovation. The KS recorded a positive impact on GAC and GEO. Furthermore, GAC and GEO recorded a partial mediating effect.

The study acknowledges that GAC is the backbone of a firm green entrepreneurial orientation, which needs to be aligned with BDA capabilities to anticipate future green business trends. GAC's help drives GEO's green business agenda. KS plays a strategic role in developing GAC, fostering GEO and improving green innovation.

The study highlights the necessity of aligning BDA capabilities to fit firms' GEO green business agendas. This study focuses on the role of BDA capabilities in developing firms' green dynamics capabilities (e.g. GAC), which helps GEO drive superior green business growth. KS develops GAC and boosts GEO to enhance green innovation.

Adopting an EU policy lens, this chapter primarily addresses the proposed pivotal role of firm-level innovation capability (FLIC) in small and medium-sized enterprises (SMEs) as a stimulant of sustainable development (SD) and green growth in Ireland/Wales. The chapter specifically examines the scale and scope of the green economy (GE), and considers the importance of organizational inherent “green” innovation capabilities (GICs) to achieve it. Underpinning the study is the methodology and concept of utilizing a facilitated cross-border multi-stakeholder learning network to enable knowledge transfer and exchange practices to flourish between partners, acting as a significant predictor of the development of SME GICs structures. Specifically, against the backdrop of the Green Innovation and Future Technologies (“GIFT” hereafter) INTERREG 4A Project, the research assesses how academic–industry partner exchange and inter-group learning and cooperation facilitates the development of GICs in smaller enterprises to realize a sustainable smart green economy in Ireland.