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This paper reports on a three-year study that examined the effect of 9/11 on preservice teachers’ perspectives and dispositions toward global concerns and global perspective pedagogy. Participants responded to a “before” and “after” survey in which they indicated the level of their awareness of global concerns, perceptions of their importance, perceived impact on self, and dispositions toward global-perspective pedagogy. The study utilized both quantitative and qualitative data collection and analysis. The data revealed that 9/11 had a significant effect on preservice teachers that resulted in a shift in perspectives and dispositions toward critical global concerns and teaching about them. The findings highlight the critical importance of preparing preservice teachers to develop global perspectives, cultivate critical knowledge and perceptual understandings of global concerns, and nurture favorable dispositions toward global perspective pedagogy.

The purpose of this paper is to compare high school students' global literacy level in metropolitan areas of China and the USA.

The authors adopted a global literacy instrument to surveyed 2,157 New York City (NYC) high school students and 2,220 Chinese high school students. This paper adopted an independent sample t‐test and an ANOVA to identify significant differences regarding demographic features on the Likert‐scale items, and used the Pearson correlation coefficient to explore the degree of association between factors.

From this global literacy scale, compared with NYC high school students, Chinese students have greater awareness of comprehending and appreciating cross‐cultural perspectives, becoming global citizens, and exhibited greater approval of the performance of their own country's interconnectedness and interdependence with other countries. Students in the two countries exhibited similar confidence in using new literacies.

Students would pay close attention to global issues if they were aware of how these issues affect their daily life and future. With critical‐thinking abilities, students would be in a better position to make decisions that contribute to the common good. With awareness of diverse cultures, students could learn the values, strengths, and weaknesses of people. With fluency in new literacies, students could research and analyze information from multiple resources, and collaborate with others through the use of technology.

This paper profiles the global literacy of US and Chinese high school students, describes factors correlated with both US and Chinese students' global literacy, and suggests students' preferences regarding “global education”‐related activities.

The purpose of this paper is to investigate attitudes toward interacting with foreign nationals from emerging and developed markets. Differences in attitudes are assessed using liability-of-foreignness factors.

Purposive sample collected at a private university in Australia; hierarchical linear modeling approach examines differences across regions of Australia, Asia, Middle East, Europe, and North America; Type 2 moderated mediation procedures.

Findings argue for variations across individual difference variables relative to the inclination to interact with emerging markets foreign nationals. Europeans’ willingness to interact with emerging market foreign nationals is diminished with high levels of tendency to stereotype, whereas North Americans’ willingness to interact with developed market foreign nationals is enhanced with high levels of tendency to stereotype.

Use of self-reported measures may limit validity and generalizability; cross-sectional data; common method variance.

A greater consideration of cultural diversity inherent in the workforce allows for diminished adjustment difficulties. Acknowledgment and contextualization of diversity is not an option but a necessity upon which organizations must act to reach their fullest potential in respective foreign locations.

Supports greater respect for social and cultural beliefs, norms, and values. Respect has implications for relationships and performance.

Content presents diversity issues within global organizations on their quest to employ global talent.

When facing greater demands in the international job market and the innovative development and use of technologies, the youth needs a new set of skills and attitudes to succeed in an increasing well‐educated global workforce. It is essential that educators prepare high school students' global literacy. In this paper, the authors survey high school students in New York City (NYC) to learn about their global literacy levels and to summarize results and interpret implications for educators.

The authors adopted a global literacy instrument to survey 2,157 high school students. They adopted an independent sample t‐test and an ANOVA to identify significant differences regarding demographic features on the Likert‐scale items, used cross‐tab analysis to present the profile of participants, and used the Pearson correlation coefficient to explore the degree of association between factors.

From this global literacy scale, NYC high school students have relatively strong awareness of the importance of comprehending and appreciating cross‐culture perspectives, have strong confidence in using new literacies to resolve problems, but have relatively low willingness to become a global citizen.

The findings of the study support the need to improve education quality, to strengthen world languages programs, and to advocate “new literacies” practices in classrooms.

The paper surveys high school students to learn about their global literacy levels, and to investigate factors associated with the formation of their global literacy. Most importantly, the paper adds the concept new literacies into the component of the global literacy definition to reflect the influence of technology on the high school students' global awareness.

This study aims to assess the socio-cognitive transformation and subject knowledge development of international students studying in China's universities with diverse learning environment.

The data was collected through on-line survey and quantitative approach was adopted on a Likert scale to assess students' cognitive and social development as a responsible mind-set, ethical awareness, understanding cultural diversity and subject knowledge development. The assessment scale consisted of 25 statements to cover the foundational indicators that represent socio-cognitive transformation. The questionnaire was pilot tested for internal consistency by calculating Cronbach’s alpha. Furthermore, exploratory factor analysis was applied to ensure the traits of the construct intended to measure. A total of 316 participants responded to the survey. With descriptive statistics, X² of association and Friedman’s two-way analysis of variance by rank was applied to test the hypothesis.

This study argues that diverse learning environment has positive impact on learners’ socio-cognitive transformation. It enhances students' capability to understand cultural values to accept diversity and awareness about global community issues and also subject knowledge skill development.

In the current century, study abroad programs have increased the mobility of international students, and the role of higher education institutions has become immense, multifaceted and dynamic. Universities are taking a position to play a considerable role in creating learning opportunities for awareness of societal issues and transform social behavior. Studying abroad programs is a growing concept in response to learners' cogitative and socialized transformation. There is an absence of research conducted to explore the impact of a diverse cultural environment on the socio-cognitive transformation of international students. Therefore, the current study focused on exploring the cognitive and societal development of international students studying in China.

This paper aims to illustrate a useful classroom exercise that addresses this challenge. International experiences help university students develop global cultural awareness and better understand culture’s impact on decision-making. As more companies grow their global operations, they seek students with global competency (Eaton and Kleshinski, 2014). However, less than 7 per cent of US university students have basic cultural intelligence according to Lopes-Murphy (2014). This presents faculty with the significant challenge of developing students’ global competency within the walls of the classroom.

This paper describes a phenomenological research classroom activity titled the “Global Consumer Exchange” (GCE) to help business faculty authentically build students’ global awareness, understanding of culture and understanding of global consumer behavior. In addition, the GCE offers a context to help faculty highlight the economic, logistical and technological concerns that global businesses must consider. The GCE was administered in an undergraduate consumer behavior course in cooperation with students from the Republic of Panamá.

Following the GCE, US students reported new awareness of issues they had never considered before and also indicated an increased interest in understanding other cultures. The students also expressed a newfound willingness to personally reach out to international students.

This GCE offers business faculty an easy-to-implement and easily adaptable activity to authentically broaden students’ intercultural awareness and develop a deeper understanding of international business concepts. Through this activity, students are able to gain experience applying phenomenological research methods. The GCE can also be adapted for any course and applied to a wide variety of countries partnerships with university international student organizations and/or English as a second language programs.

Globalization is a powerful force that will shape the future world in which our children will live. To prepare our students for the world, we need to prepare their teachers. To be effective in the new global environment, teachers need broader sets of knowledge and skills than have previously been required. We designed this action research study to examine our teacher candidates’ use of global education content to support our ability to develop their knowledge, skills, and attitudes toward its use. The following research questions focus the study: How do elementary education teacher candidates utilize global content within integrated unit plans? How can the elementary social studies methods course prepare teacher candidates to use global content? The findings reveal teacher candidates’ integration of global content was strongest in the areas of foundational-knowledge-level dimensions with few examples of higher-level application, cross-cultural experiences, or action-oriented learning tasks. Secondly, global education content requiring a critical perspective was minimal or nonexistent in the teacher candidates’ planning. We discuss these two concerns and present action steps to build teacher candidates’ capacity for developing higher levels of global content into their instructional unit planning.

Scholars have paid considerable attention to the importance of brand loyalty of durable consumer products in developed markets. However, no study has investigated the simultaneous impact of advertising efforts, distribution intensity and store image on global brand loyalty (GBL) of fast-moving consumer goods (FMCG) in emerging markets. This study aims to fill this gap.

This study adopts (1) established theoretical lenses: brand equity, marketing mix and cue utilization theories, (2) a mixed-methods approach: a focus group and two surveys and (3) structural equation modeling on two samples of consumers (one homogeneous and one heterogeneous) of global soft drink brands in Vietnam.

The study reveals significant and nonsignificant relationships among the selected marketing mix elements and brand loyalty and its antecedents of global FMCG. Slight differences in these relationships among the two samples are found. The existing scales are also reconciled with more suitable indicators. The results significantly contribute to the existing knowledge on marketing mix, brand equity and GBL, and global consumer culture.

This is the first study to investigate the simultaneous effects of advertising efforts, distribution intensity, and store image on brand loyalty and its antecedents of global FMCG in an emerging market. The findings will help practitioners develop suitable global branding strategies to manage global brand image and achieve consumer loyalty across emerging markets.

We suggest that globalization, a process that fosters greater interdependence and mutual awareness among actors around the world in their economic, political, social, and cultural interactions, will also decrease the social distance among them and thus increase individuals' propensities to cooperate with distal others. We demonstrate in a multi-country public goods experiment that among the four domains of individual participation in globalization, economic participation in globalization has the least effect in prompting cooperation. Conversely, the other three domains of globalization have strong effects on individual cooperation, and this is robust to different specifications of the econometric model.

This paper aims to present the Cultural and Organisational Diversity Evaluation (CODE) model and its subsequent electronic tool, aiming to assess the cultural fit of global partners.

The study is a longitudinal study for gaining profound insights into cultural differences and for increasing understanding of human dynamics influencing the success of global relationships. A multi-method including overlapping qualitative and quantitative research methodology was used comprising interviews, observations and questionnaires.

Incorporating cultural knowledge and understanding of the specific context of the partners in global transactions was found to bring added value to global partners. The results of the pilot studies suggest that increased appreciation and awareness of cultural diversity in global transactions are important factors for achieving harmonised distributed collaboration. Such awareness, also called cultural intelligence, can be reached by using a customised assessment tool that evaluates the particularities of the partners.

The conceptual CODE model has so far only been piloted in a few cases in a longitudinal study and is not a commercial tool.

Raising awareness of cultural concerns is important for organisations that are involved in global transactions to improve communication, mutual understanding and effectivity. The CODE assesses the cultural fit of partners in a global context.

Organisations involved in global transactions would benefit from understanding the culture of partners for improved effectiveness.

The CODE model, an instrument for assessing the fit between organisational and national culture, is a novel model developed by the authors.