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Book part
Publication date: 26 November 2021

Elizaveta Lohninger, Willy Legrand and Rose Delgado-Krebs

Experiential tourism has surged before the COVID-19 pandemic, and all signs are pointing out to a rapid increase postpandemic. However, it is no longer a question of whether to…

Abstract

Experiential tourism has surged before the COVID-19 pandemic, and all signs are pointing out to a rapid increase postpandemic. However, it is no longer a question of whether to provide an experience or not, but rather which experience to provide. Travellers are demanding, and the forced pause in travel is fueling the concept of revenge travel but with consumers seeking unique experiences with nature as the center stage. The concept of glass igloo hotel (GIH) taps into the unique experience within a natural setting, offering guests the opportunity to reconnect with panoramic views of the natural surroundings. This research investigates consumers' willingness to pay (WTP) for such experience at a GIH. Results collected from 127 participants present hypothetical WTP which appears to be lower than actual rates published at some existing GIHs. Specific attributes sought after by guests in regards to the GIH experience were also investigated. The closeness to nature, view from the igloo, and proximity of the bathroom are particularly important. And while the igloo hotel experience offers the possibility to disconnect form the modern world, the availability of Wi-Fi was deemed important nevertheless. The research was conducted prior to the COVID-19 pandemic which may yet further influence the WTP for such an experience.

Content available
Book part
Publication date: 26 November 2021

Abstract

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-80071-272-0

Article
Publication date: 9 March 2010

Matthew Alexander, Chien Chuan Chen, Andrew MacLaren and Kevin D. O'Gorman

This paper aims to explore the “love motel” concept by examining the changing attitude of consumers in Taiwan. This will increase knowledge of the sector and define love motels.

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Abstract

Purpose

This paper aims to explore the “love motel” concept by examining the changing attitude of consumers in Taiwan. This will increase knowledge of the sector and define love motels.

Design/methodology/approach

The literature review charts the development of Taiwanese love motels from a dual origin: American motels and Japanese “love hotels.” This is followed by an empirical qualitative study consisting of a two‐stage collection strategy: focus groups of hospitality and tourism professionals to gather a wide range of opinions on the subject area, followed by semi‐structured interviews with consumers.

Findings

The findings split into three interrelated areas: growth of Taiwanese love motels due to more liberal attitudes towards sexual practice; a change in the public perception of motels due to increased standards and an increased satisfaction with the personal consumption experience; these hotels are designed for couples.

Research limitations/implications

The empirical element of the study is an exploration of consumer experience in Taiwanese love hotels. Because of the sensitive nature of some of the data that were gathered a qualitative approach has been adopted.

Practical implications

The sexual associations with this product appear almost coincidental. If the love motel product is considered in its purest form it is simply a hotel product that provides complete anonymity for its guests. Therefore, despite its application in South East Asia, this hospitality concept has potential to be applied in a variety of guises.

Originality/value

The phenomenon of “love hotels” is absent from the hospitality management literature; the paper begins to fill that gap by beginning a discussion on this possibly controversial sector.

Details

International Journal of Contemporary Hospitality Management, vol. 22 no. 2
Type: Research Article
ISSN: 0959-6119

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Book part
Publication date: 4 December 2018

Clarinda Rodrigues

This chapter examines the significance of multisensory experiences in the branding of the Swedish tourist destinations. Firstly, it provides a critical review of the relevant…

Abstract

This chapter examines the significance of multisensory experiences in the branding of the Swedish tourist destinations. Firstly, it provides a critical review of the relevant literature in the field of nation branding. It discusses about the tourism branding strategies that are intended to attract more visitors to Stockholm and in other areas in Sweden. Secondly, this contribution suggests that the destination marketers are engaging with tourists and are providing them with multisensory experiences to drive their emotional resonance for the Swedish destinations. Thirdly, it analyses how the ‘Swedishness’ could be expressed through the destinations’ attractions and from creative marketing campaigns. In conclusion the author provides four case studies on ‘The Swedish Number Campaign’, ‘ICEHOTEL’, ‘The ABBA Museum’ and ‘IKEA Museum’ to better explain how the Swedish destinations are providing the mentioned multisensory experiences to tourists.

Details

The Branding of Tourist Destinations: Theoretical and Empirical Insights
Type: Book
ISBN: 978-1-78769-373-9

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Article
Publication date: 2 November 2012

Dylan J. Esson

The purpose of this paper is to describe the growth of the early ski market and the marketing strategies that the Union Pacific Railroad took in promoting Sun Valley ski resort…

Abstract

Purpose

The purpose of this paper is to describe the growth of the early ski market and the marketing strategies that the Union Pacific Railroad took in promoting Sun Valley ski resort, one of the most popular early destination ski resorts in the USA.

Design/methodology/approach

The paper uses primary and secondary source material, including ski periodicals, national magazines and the manuscript collection of W. Averell Harriman, the Chairman of the Union Pacific Railroad during the creation of Sun Valley.

Findings

This paper finds that Sun Valley pioneered the western ski vacation by conducting careful market research into not only the snow and weather conditions of western mountains, but also into the habits and economic potential of skiers and winter tourists.

Originality/value

Scholarly work on skiing has primarily looked at the sport from the social and cultural perspective of skiers. Work on entrepreneurial objectives of ski resort designers has largely focused on the period after the Second World War. This is among the first works to analyze entrepreneurial activities and marketing strategies in the ski industry before the Second World War. As a result, the paper challenges the idea that big business only began to shape the ski industry during the Cold War. Instead, this paper shows that large corporations like the Union Pacific Railroad were influential in growing the ski market by building resorts that illustrated the importance of market segmentation to the success of ski areas. In this way, the paper challenges the popular idea that Sun Valley was merely a media sensation and shows that it was a carefully designed business that exhibited a nuanced approach to changes in the ski market.

Details

Journal of Historical Research in Marketing, vol. 4 no. 4
Type: Research Article
ISSN: 1755-750X

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Article
Publication date: 1 July 1978

FOLLOWING our repeated denunciation of the Bullock Report proposals, there were some readers who expresed their belief that we were against it not from conviction but because ‘we…

Abstract

FOLLOWING our repeated denunciation of the Bullock Report proposals, there were some readers who expresed their belief that we were against it not from conviction but because ‘we were on the employers' side’.

Details

Work Study, vol. 27 no. 7
Type: Research Article
ISSN: 0043-8022

Book part
Publication date: 24 July 2023

John Grady

Using visual materials to understand a social object requires the researcher to know that object's purpose, and this is true whether the object is an artifact, a restricted event…

Abstract

Using visual materials to understand a social object requires the researcher to know that object's purpose, and this is true whether the object is an artifact, a restricted event, a small social world, or something as massive as the modern city. I argue that the purpose of the city as a settlement is driven by the need to safely sleep in peace at night while satisfying other basic biophysical needs during the day as conveniently as possible. An examination of these needs identifies 10 functional prerequisites for human settlement, entangling its inhabitants in involuntary community with entities and events other than themselves, whether they like it or not. In addition, the rise of the modern city exacerbates the challenge of living in a reluctant community and pressures its inhabitants to come to terms with the consequences for how these relationships affect daily life. I highlight nine challenges posed as questions that have been particularly salient in American urban history since the mid-nineteenth century. How these challenges have been addressed indicates not only what it takes to make a modern city a settlement suitable for satisfying human needs, but also just how deeply invested its residents are in making the city work. Finally, the 10 functional prerequisites and nine moral challenges not only provide a framework for researching the city, but also suggest a coherent outline for imagining a “shooting script” or guide for conducting visual research.

Details

Visual and Multimodal Urban Sociology, Part A
Type: Book
ISBN: 978-1-83909-968-7

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Article
Publication date: 20 September 2022

Peter Hines and Torbjørn H. Netland

This paper reports exploratory findings about teaching in the metaverse using a virtual reality (VR) platform and head-mounted displays. This paper addresses three research…

Abstract

Purpose

This paper reports exploratory findings about teaching in the metaverse using a virtual reality (VR) platform and head-mounted displays. This paper addresses three research questions: Is the metaverse an appropriate platform for teaching Lean? What are the benefits and problems of this approach over traditional classroom methods? What are the future implications for teaching Lean in the VR-enabled metaverse?

Design/methodology/approach

The research presented in this paper is exploratory. A critical realism approach is adopted using action research through the preparation, delivery and review of the first four masterclasses entitled Leading Intelligent Lean offered by Gemba (formerly The Leadership Network). The data collection methods included a pre-workshop questionnaire, participant observation, focus groups and end-of-course surveys.

Findings

It was found that Lean can be taught successfully in the metaverse. There are many related benefits, particularly in terms of the high levels of immersion and the “wow” factor. Remaining technological limitations are reduced by continually improving the metaverse platform and the course content and delivery. The authors conclude that the metaverse is a useful addition to teaching Lean – and is especially promising when used in a blended teaching approach.

Originality/value

To the best of the authors’ knowledge, this is the first report of teaching Lean in a VR-enabled metaverse and one of the first of teaching and learning in the metaverse regardless of topic. The respective problems and benefits of this approach versus teaching in a traditional classroom setting are discussed.

Details

International Journal of Lean Six Sigma, vol. 14 no. 6
Type: Research Article
ISSN: 2040-4166

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Case study
Publication date: 20 January 2017

Morten Lie and James G. Clawson

The Greenland case describes the experience of four young Norwegian men determined to set a world record for unsupported crossing of Greenland. The case describes the team, their…

Abstract

The Greenland case describes the experience of four young Norwegian men determined to set a world record for unsupported crossing of Greenland. The case describes the team, their preparations, and their experiences as they crossed in “good” weather that was often whiteout blizzard conditions with temperatures dropping as low as −78 degrees F. Throughout the case, one of the team members reflects on things he learned about himself, about the team, and about leadership from the experience (recorded in italics). The teaching note (available to registered faculty) is supplemented by a PowerPoint presentation that helps introduce the expedition to Greenland, other “risky recreation,” and the concepts related to resonance or flow. A video supplement is also available. The case lends itself to a profound discussion of leadership on its own and leads in nicely to a discussion of world-class performance and the purpose of life, which both startles and pleasantly surprises most students and participants.

Details

Darden Business Publishing Cases, vol. no.
Type: Case Study
ISSN: 2474-7890
Published by: University of Virginia Darden School Foundation

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