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Roots tourism is an important tourism segment both quantitatively and qualitatively. However, unlike other countries such as Ireland and Scotland, in Italy the interest for this segment on the part of the institutions and the research world has so far been rather limited. Even the offer of services is not adequate and is not targeted. The chapter illustrates the main characteristics of the demand generated by roots tourists, their reasons to travel, their expectations, their preferences in terms of purchase and consumption behaviour. The phenomenon is analyzed from various points of view, not only of tourists but also of other stakeholders, including local government to understand the current and potential policies to encourage this form of tourism. Roots tourism is linked to other interesting tourism segments: retirement migration, lifestyle migration, second home and residential tourism. A comprehensive overview of marketing provides useful information for planning and implementing strategies aimed at developing travels of emigrants and their descendants to their homeland.

This paper aims to present a content analysis of two major constructs among tourism settings, namely involvement and emotions, strictly related to tourist behaviour, due to the fact that there are still some critical gaps in the knowledge about tourists' emotions and involvement.

An in-depth content analysis of involvement and emotions was adopted as the methodological approach. This methodology addressed an amalgam of different definitions, frameworks, mixed theoretical and practical applications and approaches, results, comparisons as well as a blend of a set of scales of involvement and emotions by confrontating of authors.

The major findings state that emotions and involvement demonstrate greater progress and scientific development to the level of tourism, marketing and consumer behaviour, representing an important issue for the integrated tourism experiences.

This study presents a critical reflection on the importance of emotions and involvement in specific contexts of leisure and tourism.

The purpose of this paper is to introduce measures of the motivation of tourists who travel to their ancestral homes. A set of learning exercises is presented for students and managers to apply understanding of these motives to tourism strategies.

The paper provides a brief review of the literature of heritage tourism and the special segment concerning travel with genealogical objectives. Survey data on motives to seek out ancestors are provided with learning exercises to link motives to tourism planning.

Data on the importance of multiple motives are presented with analytical measures of their overall importance levels and of differences between US and UK samples.

The motivational variables and data collection are primarily exploratory, focusing on samples that are interested in genealogy and heritage tourism. Further research could certainly be expanded to cover broader populations of tourists and genealogists.

By combining primary research with trade association research included in the paper students and tourism managers have the opportunity to apply research findings to tourism and hospitality decision making to attract and satisfy tourists who have genealogical goals in their travel agendas.

Data based on the important and growing domain of motivational research in ancestral/genealogical‐related tourism have not been presented for analysis and application until now. Strength of motives and differences between nationalities of tourists present a unique analytical opportunity in learning exercises.

Tourism in Coimbra today is influenced by the fact that the Univer(s)city was distinguished as a World Heritage Site in 2013. The number of visits has grown very significantly in recent years, but the diversification of the tourist offer is still weak and unable to take advantage of existing resources. This paper aims to present genealogy tourism as an alternative urban cultural tourism in Coimbra.

Methodology involved mapping the Jewish culture elements in the city of Coimbra, and a route was outlined and proposed.

Genealogy tourism resources are identified in the historic centre of the city. These alternative spaces need urban rehabilitation and (re)functionalisation, which allowed the authors to rethink tourism in Coimbra. They are the motivation to visit for all urban cultural tourists, especially Israelis/Jews, and provide contact with places where the experiences of ancestors combine with the history and memory of places, with recent discoveries and the elements of Jewish culture in the city.

It is concluded that the quantity, diversity, authenticity and singularity of the heritage resources that bear witness to the Jewish presence in Coimbra are sufficient assets to create a route, to enrich the tourist experience in the city and to include the destination in the Sephardic routes.

This chapter illustrates the key concepts that are related to cultural tourism, including the destination’s heritage, language and lifestyle, among other aspects. The authors discuss the effects of using creative marketing strategies as they explain their H2LM model of tourism development. This model represents a functional framework that identifies the key strategies for the destination marketing of Italy’s cultural product. In a nutshell, the H2LM model consists of four main elements: Heritage, Language, Lifestyle and ‘Made in Italy’. The authors maintain that these dimensions ought to be considered by destination marketers, particularly if they want to promote Italy’s culture.

This paper aims to report on the findings of the first phase of a three‐phase research project that explores the use of public libraries by non‐residents and how public library directors perceive the value of non‐resident use for their libraries and communities. The findings will inform public librarians by revealing strategies and policies that are used for serving non‐resident users.

In‐depth interviews were conducted with 18 library directors throughout the Appalachian region of the eastern USA. A grounded analysis of the interview transcripts using NVivo 8 software was undertaken.

A variety of non‐resident user types was identified. Approaches to offering library services to non‐resident users varied accordingly. People visit communities for a variety of reasons; tourism, genealogical research, or family visits are just a few examples. In doing so, these visitors usually bolster the communities' economies.

By effectively serving the needs of non‐residents, public libraries support the economic development of their resident communities. These services should be documented, evaluated, and publicized. Libraries with unique collections might consider promoting themselves as destination libraries.

This article is a valuable addition to the literature as little research has been reported about non‐resident library use. In an increasingly mobile society, public librarians must begin a meaningful dialog about how to best serve these important customers.

Diaspora tourism primarily refers to various population groups, including migrants, foreign workers, political refugees, ethnic and religious minorities and overseas communities living away from their ancestral homeland for various reasons. Throughout history, people have been forced to leave their original homeland due to various factors ranging from economic crises to natural and human-made tragedies, including war. The 24 February 2022 unjustified and unproved Russia's war of aggression against Ukraine, which started on the heels of the two-year COVID-19 pandemic, has resulted in massive and terrible consequences for many domains of political, economic and social life. The Russian invasion of Ukraine has generated the largest historical migration flows at a scale unforeseen in Europe since World War II. Since Russia invaded Ukraine, at least 12 million people have been displaced from their homes, according to the United Nations. The unprecedented influx of the Ukrainian people raises concerns about future developments, issues and challenges associated with Ukrainians' presence in other countries, particularly neighbouring ones. Therefore, this chapter analyses the possibility of diaspora tourism for Ukrainians shortly by utilising a critical approach when the situation stabilises in Ukraine. To begin with, this chapter first explains diaspora tourism with its definition and characteristics. Furthermore, it reviews the literature on the Russia–Ukraine war and its impact on Ukrainian tourism. In conclusion, it discusses the new Ukrainian diaspora wave soon.

Community initiatives to collate and manage different kinds of cultural forms and resources are a popular way for local people to engage with the heritage of their area. These initiatives are often heavily dependent, however, upon short-term funding and long-term efforts of a few dedicated individuals. This paper aims to explore how community digital archives offer scope to widen participation in cultural activities and to investigate the sustainability of these initiatives.

A case study approach was taken of Hebridean Connections, which is a community managed, online historical resource. This paper is primarily based on interview data with key stakeholders, all of whom are based in the Outer Hebrides of Scotland.

Participation in Hebridean Connections was reported in positive terms by respondents and many cited that it was a good way to reconnect with diasporic populations and that they believed that this would encourage tourism. It was also reported that the system of linked records added value to the collections as previously undiscovered connections could be made that would not be possible without the electronic resource.

Few studies have been undertaken examining community digital archives. The multidisciplinary nature of the study also brings together different perspectives on the area of enquiry.

Amidst the COVID-19 outbreak, service organizations rushed to deploy robots to serve people in quarantine, again igniting the ongoing dispute regarding robots in tourism. This study aims to investigate tourists’ perceptions regarding the use of robots and, more specifically, anthropomorphic robots in the tourism domain.

A qualitative inquiry was used to delve deep into the issue of tourists’ perceptions regarding the usage of anthropomorphic robots in tourism, with a total number of 78 interviews with tourists being retained in the study.

The findings reveal that tourists favor the use of anthropomorphic robots over any other type of robot. The use of anthropomorphic robots in tourism may result in an overall enhanced experiential value. Even so, informants also expressed frustration, sadness and disappointment vis-à-vis the use of robots in a human-driven industry.

A conceptual continuum of tourists’ perceptions and concerns over the use of robots is presented that can guide future studies. Tourism stakeholders may look at the possibility of incorporating carefully designed anthropomorphic robots in key service positions, but should not give the impression that robots are replacing the human face of the organization.

Tourism stakeholders may look at the possibility of incorporating carefully designed anthropomorphic robots in key service positions, but should not give the impression that robots are replacing the human face of the organization.

Tourism organizations that make use of robots run the risk of being perceived as nonanthropocentric. This leads to the conclusion that anthropomorphism could be used but should not replace the sector’s anthropocentrism. The study conveys tourists’ concerns over technological (robot) determinism.