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The purpose of this paper is to explore the possibility of whether more representation of gendered scholarship could enrich the traditional framework of consumer behaviour – a discipline that lacks consensus on epistemology and is also starved of theory building – by means of critical introspection leading to new managerial solutions, new methods and theory building.

The quantitative approach involved a content analysis of three leading journals in the consumer behaviour discipline from 2006 to 2010: the Journal of Consumer Research, the Journal of Consumer Psychology and the Journal of Consumer Affairs, in order to ascertain how much research represents a gendered perspective. The qualitative approach involved analyzing the papers from a gendered perspective, to see if the papers were more conceptual or based on applied research, and to gauge the type of methodologies used.

From 2006 to 2010 it was found that only an average of 2.4 per cent of 369 abstracts in JCR, 4 per cent of 224 abstracts in JCP and 5.8 per cent of 138 abstracts in JCA are from a gendered perspective. Approximately 25 per cent of the papers are steeped in applied research, while 75 per cent verify existing theories or expand to them.

The authors’ qualitative analysis brings forward new results, namely that the very feministic perspective that has the potential to bring forth greater introspection in the consumer behavior research, namely feminist postmodernism, is in fact the least represented, with only one such paper out of 731, which is a possible wake‐up call for feminist scholars. The authors conclude that the scope of the traditional paradigm can be enlarged by gendered scholarship.

The paper represents a major effort to present the importance of including gendered perspective articles in marketing journals, to provide an analysis of the lack of a gendered perspective in papers published by three leading consumer‐based journals, and to determine whether a gendered perspective can enrich the traditional framework.

This chapter discusses how gender scholarship has transformed the study of immigration in the United States since the 1970s.

This discussion is based on a synthesized review of immigration studies and their connections to gender scholarship in different historical contexts.

Over the past four decades, gender scholarship has significantly shaped the theories, methodologies, and core concerns in immigration studies in the United States. Before the 1970s, immigration research focused on men. Studies of immigrant women began in the 1980s, which not only challenged previous gender-blind perspectives but also highlighted women’s unique experiences. From the mid-1980s to the early 1990s, the study of gender and immigration focused on immigrant women’s vulnerabilities in the global economy and enhancing women’s status at home through employment in the host society. Since the 1990s, more diverse topics have emerged to involve discussion on globalization and transnationalism. These gendering trends in immigration studies have not taken place in an intellectual vacuum. Rather, they have been influenced by developments in gender scholarship within different historical contexts.

To enrich gender-focused and feminism-informed research in immigration studies, scholars will have to build connections across subareas and engage in dialogues with each other. More immigrant groups must also be studied to reflect the extremely diverse make-up of current immigrants in the United States. Intersectional analyses are also needed to avoid homogenizing studied groups. Finally, mainstream immigration research must begin to perceive gender as an essential analytical framework.

This paper aims to discuss the ways to strengthen the contribution of scholarship to gender equity in practice for entrepreneurs and entrepreneurship. Research that spotlights gender construction and enactment, including its origins and its discriminatory effects on people, is inherently social action to the degree that it motivates institutional change. For this 10th year recognition of the founding of the International Journal of Gender and Entrepreneurship, the four waves of feminism framework is used to consider our conceptual domain and select practitioners in the gender × entrepreneurship field are interviewed for input on-field needs. Findings are that academics can boost equity in practice by doing original research and promoting research that is more representative, sharing specialized scholarship skills in activist arenas, making the results of academic research available to practitioners and policymakers, and reviewing and validating (or discrediting) information circulating in public spheres.

This reflective essay is designed to consider the relevance of scholarship in gender and entrepreneurship to practitioners who participate in the entrepreneurship ecosystem. The concept of the temporal waves of feminism, plus interviews with international practitioners, are used to inform the issues.

Findings are that academics can boost equity in practice by doing original research and promoting research that is more representative, sharing specialized scholarship skills in activist arenas, making the results of academic research available to practitioners and policymakers, and reviewing and validating (or discrediting) information circulating in public spheres.

Scholars of gender and entrepreneurship can look for and create access and meaning for their work with and for practitioners. Bridges to scholarship on gender (e.g. in psychology, anthropology, gender studies, social psychology) can be built to stay current and effective.

There is still a lack of understanding why there is little progress when it comes to women seeking and obtaining top management and leadership positions in organizations today, and this is particularly true within the cross-cultural and international management and leadership contexts. One step forward, however, is to understand current work and trends in research and theory to identify these gaps. Hence, the purpose of this paper is to provide an overview of the most recently published literature on the role of gender in management teams within and across cultures.

This content analysis has examined the most recent literature (i.e. January 1, 2010 to March 1, 2016) in 15 influential academic journals within the cross-cultural and international management field. The study has analyzed 152 primary and 85 secondary articles that met the strict criteria of the study.

Results include findings on journals/articles, gender of authors, countries included in data collection, constructs measured, tone of manuscripts (i.e. adverse outcomes associated with gender compared to the neutral/mixed or positive effects), and the theoretical frameworks utilized in the articles.

This analysis will be useful for researchers, theorists, and practitioners in understanding the current knowledge base and in discovering the emerging gaps and needs.

This is the first study of its kind within gender and cross-cultural/international management. The findings clearly show gaps in research and theory that will help guide future work.

Despite the healthy growth in studies and publications in recent years in relation to the expanding paradigm of gender and entrepreneurship, and notwithstanding the success of this very journal, from the perspective of the author, the field remains overly dominated by a focus on female and women's entrepreneurship. Conversely, there are few studies on masculinity and entrepreneurship and the role of men in shaping gendered entrepreneurship. In addition, few male entrepreneurship scholars choose to write in this niche and specialised field. Indeed, there is a discernible imbalance in the literature in relation to what can be termed as “silent” and “silenced” masculinities. In this reflection, the study aims to look back at his career as an entrepreneurship and gender scholar, considering why this situation exists.

This is an invited, reflective essay written in an auto-ethnographic style containing personal viewpoints.

In the feminist-inspired gender and entrepreneurship literature, “Patriarchy” and the entrepreneurial “strawman” are blamed for the problems associated with the “silent” and silenced female entrepreneur. Much of the gendered literature concentrates on gendered female stereotypes and in particular on negative elements of these. The main finding is that the common assumption of the female as proxy for gender has, to date, prevented the consideration of the full spectrum of gendered identities. These issues are explored, and a call is made for more in-depth research into masculinity and entrepreneurship.

This reflection presents some novel thoughts on how to advance the debate on gender scholarship and in particular masculinity.

Purpose – This chapter responds to interdisciplinary debates regarding studies of sex, sexuality, and gender. I briefly examine how the sex/gender paradigm of the 1960s shaped feminist theory in the social sciences and explore two feminist frameworks that have contested the sex/gender paradigm: West and Zimmerman's “doing gender” and Butler's performativity. I situate this literature, and related debates about intersectionality, in the context of Margaret Andersen's (2005) Sociologists for Women in Society (SWS) feminist lecture.

Methodology/approach – Using empirical analyses of brief television excerpts, I develop an ethnomethodological study of practice and poststructural analysis of discourse to demonstrate how trenchant forms of cultural knowledge link together gender, sex, and sexuality.

Findings – Sex and gender function as disciplinary forces in the service of heterosexuality; consequently studies of gender that do not account for sexuality reproduce heterosexism and marginalize queer sexualities. These findings, considered in relationship to Andersen's analysis of intersectionality, illustrate both a narrow conceptualization of the field rooted to a 19th century European model and a methodological mandate that must be examined in relationship to the politics of social research.

Practical implications – A more fruitful conceptual starting point in thinking through intersectionality may be citizenship, rather than systematic exploitation of wage labor. In addition, a more full analysis of intersectionality would also require that we rethink our methodological orientations.

Originality/value of paper – The chapter illustrates some of the analytic effects and political consequences that commonsense knowledge about gender, sex, and sexuality holds for feminist scholarship and advances alternative possibilities for future feminist research.

African feminist scholars and activists have made major contributions to our understanding of gender-based violence. This is especially the case in southern Africa, which has a long history of high rates of violence against women and girls. Their rates of gender-based violence are among the very highest in the world. While there are many forms of gender-based violence, this chapter will explore the important contributions of African gender scholars and activists to our knowledge concerning domestic violence and rape. These issues will be interrogated using Zimbabwe and South Africa as case studies, with some reference to Namibia. In the region, domestic violence and sexual assault have deeply rooted structural explanations linked to the long history of colonialism, apartheid and white minority rule, political transition, economic crises and adjustment, changes in expected gender roles and the HIV/AIDS pandemic. In the past 25 years, Zimbabwe and South Africa attempted to address violence against women through the development of laws as well as the creation of non-governmental organizations. Although these important efforts have not resulted in a major decrease in violence against women, they clearly demonstrate the long history of African women’s actions in resisting state power and patriarchy. African women as citizens, scholars and activists are responsible for bringing to the fore the critical importance of reducing gender-based violence in order to establish strong, just and sustainable societies in southern Africa.

The purpose of this paper is to examine male and female executives as leaders “championing” gender change interventions. It problematizes current exhortations for male leaders to lead gender change, much as they might lead any other business-driven change agenda. It argues that organizational gender scholarship is critical to understanding the gendered nature of championing.

This paper draws on a feminist qualitative research project examining the efficacy of a gender intervention in a university and a policing institution. Interviews with four leaders have been chosen from the larger study for analysis against the backdrop of material from interviewees and the participant observation of the researcher. It brings a social constructionist view of gender and Acker’s gendering processes to bear on understanding organizational gender change.

The sex/gender of the leader is inescapably fore-fronted by the gender change intervention. Gendered expectations and choices positioned men as powerful and effective champions while undermining the effectiveness of the woman in this study.

Further research examining male and female leaders capacity to champion gender change is required.

This research identifies effective champion behaviors, provides suggestions for ensuring that gender equity interventions are well championed and proposes a partnership model where senior men and women play complementary roles leading gender change.

This paper is of value to practitioners and scholars. It draws attention to contemporary issues of leadership and gender change, seeking to bridge the gap between theory and practice that undermines our change efforts.

The purpose of this paper is to explore the nature of dilemmas that emerge at the theoretical and practical interfaces of ethnographic fieldwork and feminist advocacy. This is done by examining the researcher’s role in the field and the complex relationships between the researcher and the researched.

Critical self-reflections and autoethnographic analyses of fieldwork experiences in the author’s home country in South Asia are used to explore these dilemmas.

Using situated examples from a typical organisational setting involving both the oppressive and the oppressed, the researcher’s participant observation is found to be conflicted between critical participation and critical observation. Conscious and/or unconscious critical participation through enactment of feminist ethics by combining researcher and advocacy roles allows a route to assuage these conflicts. Practical strategies used to accomplish this are also discussed.

Although the practical strategies discussed in this paper are culturally and organisationally specific and hence limited by them, it is hoped that suitable variants will emerge for readers from their discussion. Further research is needed to investigate the variety of ways in which the researcher-advocate positionality proposed in this paper can be strategically adopted conditional on cultural and organisational contexts, feminist research questions, and researchers’ abilities and constraints.

This paper seeks to shed light on the dilemmas of feminist ethics faced by critical feminist researchers conducting ethnographic fieldwork. It also discusses ways to enable researchers to circumvent these dilemmas in both epistemologically productive ways by collecting rich data and in ontologically enriching ways by allowing some enactment of feminist ethics. To this end, a positionality of the feminist researcher-advocate is conceptualised that does not enforce constraints of extreme positionalities of either a conventional ethnographer or an action researcher.

Besides illustrating the need to stretch beyond traditional boundaries of participant observation, the researcher-advocate positionality also allows feminist researchers to make small, but directly tangible impact towards gender equality in their field setting. Implications for researchers’ emotional, and cognitive safety are also discussed especially when they identify with one or more minority identities.

This paper contributes to discussions on the theory of methods by highlighting the benefits of enacting feminist ethics as a way of critical participation in research settings.

Since the 1970s, gender has been a research focus in the field of comparative and international education (CIE) (Unterhalter, 2014). The extensive work on the issue of gender and access to education by academics and practitioners has proven instrumental in elevating the issue to the forefront of global educational policies (Assié-Lumumba, N. & Sutton, M. (2004). Global trends in comparative research on gender and education. Comparative Education Review, 48(4), 345–352). More recently with the goal of increased enrollment achieved and global improvements in gender parity, the focus has shifted from access to agency and empowerment (Assié-Lumumba, N. & Sutton, M. (2004). Global trends in comparative research on gender and education. Comparative Education Review, 48(4), 345–352). From policy to practice, CIE appears to advocate for inclusiveness, interdisciplinarity, and contextualization in research and practice. This chapter interrogates the assumption that CIE promotes these same concepts of gender equality, empowerment, and inclusiveness in the field itself. Through the use of data published in leading CIE journals, the following questions are addressed: How are issues of gender and power manifested and addressed within CIE-related research? Is research published in the field of CIE shifting and adjusting to changing societal gender norms? A critical examination of the role of gender in CIE scholarship and practice challenges the assumption that CIE professionals and researchers lead by example. In other words, although CIE professionals and researchers “talk the talk”, do they really “walk the walk” when it comes to gender and education?