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This chapter draws on 10 years of ethnographic fieldwork collected in gay bars from three American cities to explore the strategies LGBTQ subcultures deploy to recreate meaningful places within the vestiges of local queer nightlife. As gentrification and social acceptance accelerate the closures of LGBTQ-specific bars and nightclubs worldwide, venues that once served a specific LGBTQ subculture (i.e., leather bars) expand their offerings to incorporate displaced LGBTQ subcultures. Attending to how LGBTQ subcultures might appropriate designated spaces within a gay venue to support community (nightlife complexes), how management and LGBT subcultures temporally circumscribe subcultural practices and traditions to create fleeting, but recurring places (episodic places), and how patrons might disrupt an existing production of place by imposing practices associated with a discrepant LGBTQ subculture(place ruptures), this chapter challenges the notion of “the gay bar” as a singular place catering to a specific subculture. Instead, gay bars increasingly constitute a collection of places within the same space, which may shift depending on its use by patrons occupying the space at any given moment. Beyond the investigation of gay bars, this chapter contributes to the growing sociological literature exploring the multifaceted, unstable, and ephemeral nature of place and place-making in the postmodern city.

The purpose of this paper is to ascertain the factors that led to Cape Town’s gay village to transform from a “gaytrified” tourism mecca to a “heterosexualised” urban space, from a gay leisure space owner perspective.

Empirical observations of the six remaining gay leisure space owners in De Waterkant (population) are taken into account by using semi-structured interviews. All narratives are analysed in Altas.ti – qualitative data analysis software – to identify applicable factors, which participants believe are contributing to the “de-gaying” of Cape Town’s gay village.

From the conducted analyses, it becomes apparent that Western theorisation of the “de-gaying” of gay villages is not universally applicable as certain factors contributing to De Waterkant’s demise appear to be location-specific, suggesting that Western theory is insufficient to explain gay spatial realities in non-Western contexts such as South Africa. The identified factors responsible for the “de-gaying” of De Waterkant adversely affect Cape Town’s status as a gay capital and its ability to market this gay neighbourhood to attract the gay tourism market. This may result in lost socio-economic opportunities considering the financial contribution of gay travellers to the local tourist economy.

This study is the first of its kind to use first-hand narratives of the six remaining gay business owners in De Waterkant and marks the first attempt to investigate the factors, from a non-Western perspective, which led to the “de-gaying” of Africa’s only gay village. Taking into account the socio-economic value added by gay tourism, the findings provide the first non-Western perspective on the demise of Africa’s and South Africa’s only gay neighbourhood from a gay leisure space owner perspective, including the possible repercussions on Cape Town’s local tourist economy. Some tactical considerations and recommendations are suggested to ensure the continuation of gay tourism in the city.

The purpose of this study is to examine the effects of physical servicescape, social servicescape and age on gay consumers’ evaluations of a LGBT advertisement of a gay bar of a gay bar.

A 2 × 2 × 2 experimental design was used to test the effects with a sample of gay males in the USA. Data were analyzed using ANCOVA and bootstrapping mediation.

Results of this study indicate a statistically significant three-way interaction effect of the two independent variables and age on the gay bar’s perceived LGBT (lesbian/gay/bisexual/transgender)-friendliness. Perceived friendliness mediated the effects of the independent variables on behavioral intentions. Furthermore, the mediation effect was moderated by the age cohort.

The findings indicate a changing perception of gay servicescape between the older and younger gay men. Implications for hospitality managers are provided.

This research contributes to the servicescape literature by expanding the realm of research to gay servicescape and gay consumers, an emergent and more visible hospitality segment.

The purpose of this paper is to investigate information communications technologies (ICT)‐mediated inclusion and exclusion in terms of sexuality through a study of a commercial social networking web site for gay men.

The paper uses an approach based on technological inscription and the commodification of difference to study Gaydar, a commercial social networking site.

Through the activities, events and interactions offered by Gaydar, the study identifies a series of contrasting identity constructions and market segmentations that are constructed through the cyclic commodification of difference. These are fuelled by a particular series of meanings attached to gay male sexualities which serve to keep gay men positioned as a niche market.

The research centres on the study of one, albeit widely used, web site with a very specific set of purposes. The study offers a model for future research on sexuality and ICTs.

This study places sexuality centre stage in an ICT‐mediated environment and provides insights into the contemporary phenomenon of social networking. As a sexualised object, Gaydar presents a semiosis of politicised messages that question heteronormativity while simultaneously contributing to the definition of an increasingly globalised, commercialised and monolithic form of gay male sexuality defined against ICT.

LGBTQ+ spaces are often considered as safe havens for the LGBTQ+ community, as they can gather free from prejudice and fear. This research explores the effect that heterosexual people attending LGBTQ+ venues have on this community. This paper considers the impacts on the community, the importance of their safe spaces and identifies practical implications to be considered in protecting these spaces.

The study implemented a multi-method qualitative data collection approach with LGBTQ+ community venue attendees in the UK. Stage 1 utilised an online qualitative survey and collected data from 558 respondents. Stage 2 saw critical incident techniques (CITs) used with 12 participants. The data collected were analysed using a thematic system.

The LGBTQ+ community has experienced an increase in frustration and fear as a result of more heterosexual attendees infiltrating their safe spaces. Both participants and respondents discussed the importance that security personnel play in ensuring safe spaces. Finally, the findings demystified that not all attendees in LGBTQ+ venues are allies, and that there is a need for those outside the community to better understand the importance of these spaces for the LGBTQ+ community, as many heterosexuals do not consider how they should act.

Limitations associated with the implementation of the CIT were identified. Further training is advised for researchers employing this method to prepare them for dealing with the emotional impact of participants’ experiences.

This study highlighted the need for security and staff working at LGBTQ+ venues to undergo extensive inclusivity training, and for stricter door policies. Participants also argued for LGBTQ+ venues to educate heterosexual attendees about the community and their historical and present-day struggles and culture.

This paper is of practical value to those who organise and manage LGBTQ+ events, bars and nightclubs. An enhancement to the four types of space framework originated by Castilhos and Dolbec (2018) has been identified.

Presents a study of designated gay service environments. Conceptually, the study draws together ideas and frameworks from the consumption literature and from the study of service environments. Analyses issues surrounding gay cultural socialization and its effect on consumption patterns and expression through service environments. The study of the interplay between gay subculture and servicescapes is grounded in qualitative and observational data through field work conducted in the Manchester “gay village”. Findings indicate that communitas, individualism and diversity are key facets of the subculture, with bars being used as individual expressions of identity, moods and emotions. Other influences on consumption patterns include interpersonal interaction with friends, the hetero‐ and homosexual cultural interface, and the ambience of the service environment. Discusses implications for the service marketer, such as the application of marketing models to the creation of servicescapes which reflect and suit the subcultures they are designed for; and raises issues for marketing methodology by noting the value of consumption‐based research in creating a picture of the “gay” lifestyle.

This paper presents a theoretical definition of protest that overcomes the bifurcation of politics and culture in mainstream social movement research. The model is grounded in a study of drag performances, which have a long history in same-sex communities as vehicles for expressing gay identity, creating and maintaining solidarity, and staging political resistance. Extending Tilly’s concept of repertoires of contention, we propose the term “tactical repertoires” to refer to protest episodes, and we identify three elements of all tactical repertoires: contestation, intentionality, and collective identity. We combine social constructionist perspectives on gender and sexuality, the social movement literature, and writings in performance studies to understand how drag performances function as tactical repertoires of the gay and lesbian movement. We argue that because they are entertaining, drag shows illuminate gay life for mainstream audiences and provide a space for the construction of collective identities that confront and rework gender and sexual boundaries.

The purpose of this paper is to report novel information about the use of gay apps by the patrons of an exclusively gay resort in Queensland, Australia. This novel research environment facilitates an understanding of the embeddedness of gay dating apps within contemporary gay culture and community and the spatial reorientation that comes alongside the juxtaposition of physical and digital geographies.

An ethnographic study was conducted at the resort, and qualitative data presented here are drawn from semi-structured interviews with 27 gay-identifying male patrons of the resort. Critical ethnography provided beneficial access to situated perspectives and realities.

These data indicate that gay apps remain a pervasive way of making connections, even in an environment where common homosexuality is a reasonable expectation and where open self-expression is permitted and even encouraged. This complicates assumptions that gay apps’ emergence was in response to a need for privacy or anonymity for lesbian, gay, bisexual and transgender (LGBT) people in wider, straight society.

This paper reports the results of an ethnographic survey conducted in a highly novel research environment and particularly seeks to address divergent experiences of social and cultural change by LGBT people, including generational divides. It has value in demonstrating clear differences, ambiguities and mixed implications of gay apps and their relationship with changing LGBT spaces.

Drawing on shared research and educational trajectories, the authors illustrate the importance and challenge of tracing Black gay social life in urban ethnography. This chapter investigates the ephemeral nature of Black gay geographies using live experience and data collection from Los Angeles. Guided by Joseph Beam’s (1984) key sociological insight, we offer and amplify a new warrant for urban ethnography emergent from the study of Black and LGBTQ life, visibility is survival. In so doing, we aim to underscore the importance of ethnographic inquiry to understand the spatial and communal navigation of cities by Black gay people. In examining the unique Black gay maps of a rapidly changing Los Angeles, we articulate the multitude of ways that ethnographic inquiry serves as a correction to the record and a form of documenting threatened histories and everyday realities of Black LGBTQ life.