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Meat consumption is higher than health recommendations, but little is known about potential moderating factors in rural areas. Informed by the theory of planned behaviour (TPB), this paper explored potential moderators amongst rural residents.

The authors summarized meat-related attitudes (importance, taste preference, healthfulness perceptions), social norms, controls (availability, affordability, self-efficacy) and frequency of consumption (overall, lean meat, wild game) in a cross-sectional survey of rural, adult, US volunteers (n = 572). The authors examined correlations and differences by gender, connection to hunting and to livestock raising.

These rural residents had positive attitudes toward meat, high family expectations to consume meat and daily consumption. Half of the meat consumed was lean but was infrequently wild game. Respondents with connections to hunting or raising livestock reported more positive meat-related attitudes, norms and self-efficacy, and more frequent meat consumption. Those with a connection to hunting also had higher perceived availability, affordability and consumption of wild game.

Strong meat preferences and expectations may hamper moderation amongst rural residents, particularly in households connected to hunting or raising livestock. Dietary advice can be tailored to respect meat consumption, emphasize the identification and selection of lean meats and highlight wild game as a lean meat that is moderately available and affordable. Future research should disentangle hunting and livestock raising as potential factors in food choice and examine wild game consumption in jurisdictions where it can be sold legally.

This study was novel in examining meat-related practices amongst rural residents, separately examining lean meats and wild game, and identifying hunting and livestock raising as important predictors.

Possible reasons for using kites to kill gazelles are comprehensively reviewed in this article. Even though they are now well inventoried and documented, desert kites are still not well understood, as exemplified by the recurrent controversies about their function and dating. According to the dominant view, kites were hunting structures used to drive and to mass kill large herds of wild ungulates, particularly gazelles. Although kites were intensively used during the Early Bronze Age, some of them could have been built and used before that. Beyond these issues, the cultural and socioeconomic aspects of the kites phenomenon are even less understood, and therefore, we focus on changing reasons for the long-lasting use of kites as hunting devices. We contend that the reasons why they were used during the period of utilization for hunting gazelles changed, in most cases, in response to socioeconomic development. It is hypothesized, for example, that, as a result of urban development, kites may have been increasingly (but not exclusively) used to kill gazelles to trade their products with urban communities and farmers, even though they had other uses as well which are also considered. The main hypothesis presented in this article enables diverse opinions about the types of uses and reasons for utilizing desert kites to be reconciled, including in particular varied reasons given in the literature about why they were used for killing gazelles.

This study is an attempt to increase the understanding of the hunting tourism customer. The purpose of the paper is to explore the characteristics, motivations, values and expectations of Finnish hunting tourists, and to try to distinguish between different types among them.

Twelve semi‐structured, narrative, face‐to‐face interviews were conducted. The study was conceived within an interpretive paradigm, in which a central aim is to understand the subjective world of the human experience. Constant comparison was used as a method of data analysis.

Several common features were distinguished among the interviewees. First, hunters' attitudes towards shooting and the importance of a bag have changed during the years. Second, a difference between an ordinary hunting experience and a hunting tourism experience was perceptible. Third, willingness to experience something new related to hunting was the most important hunting tourism motivation. The fourth common feature was the importance of the social component hunting tourism. Three different types of hunting tourists could be identified: responsible hunting tourists, adaptable hunting tourists and achievement‐oriented hunting tourists. The major distinguishing factors were the hunters' attitudes towards shooting, game farming and social relationships during the hunting trip.

The study is one of the few to investigate hunters as tourists.

This paper aims to address the potential of hunting humans as sport tourism activity in the twenty-second century. The paper explores past and current trends related to sport hunting, animal extinction, human violence and the normalisation of violence via fictional media. This paper paints a provocative picture of society with the aim of encouraging dialogue across the wider community regarding the challenges facing society in relation to practices related to sport hunting and tourism.

This paper takes a scenario narrative approach in presenting potential discussion on the future of sport hunting as a tourism activity. The importance of narrative writing as a method to research is its ability in telling a story to the reader. By embracing diverse philosophical methods, this research draws on past and current trends via secondary data sources to justify the future scenario narrative.

This paper presents interesting insights into the future of sport hunting and its potential relationship to tourism. However, considering the following quote, “Yet another uncertainty is that predictions themselves can alter the future – which, of course, is part of the motivation behind futurism” (Larson, 2002, p. 5), this paper concludes with a sobering message, if previous research as well as the ideas presented here are to become a future reality, one where humans hunt each other for sport, are we content to allow this to happen? Or do we want to encourage debate to ensure we create better futures?

This paper offers original and novel research within the sport-tourism literature by taking a futures perspective and applying a scenario narrative approach. The paper offers original insight into attitudes towards sport hunting and its future potential, moving away from its traditions of hunting animals to hunting humans. This paper encourages debate around a taboo-subject, by drawing on a popular past-time, sport. Death is also universal, and by aligning the topic with sport and as a hunting activity, this paper is offering original approaches to addressing difficult questions that need to be asked.

John Hume, a veteran game farmer and founder of the Mauricedale Game Ranch in South Africa, was deeply troubled by the record upsurge in black rhino poaching incidents and black-market horn thefts in 2010 and 2011. While the endangered black rhino represented only one segment of Mauricedale's hunting and farming businesses in 2011, the animal's survival was an important component of the ranch's and industry's growth potential in the future. As both a businessman and a rhino advocate, John Hume was contemplating an innovative idea that might help stop the decline of the black rhino: the creation of a market for legalized black rhino hunting. As he pondered the possibilities and alternatives to determine what his next move should be, Hume had several questions on his mind: Was the legalization of the international sale and trade of rhino horns a viable solution? Was it Hume's responsibility to save the black rhino, and was the animal a good investment?

Data are presented on the benefits and costs that accrue to big game hunters living in the whaling community of Lamalera, Indonesia. Results indicate that big game hunting provides males a strong selective advantage. Harpooners, and to a lesser degree hunters in general, reap substantial fitness benefits from their activities. Hunters, especially harpooners, have significantly more offspring than other men after controlling for age. Hazard analysis shows that harpooners marry significantly earlier and start reproducing at an earlier age. This is not case for other hunt group members or non-hunting participants – the technicians and the boat managers. These results are consistent with data from other hunting societies that show significant reproductive benefits for good hunters. Harpooners experience other costs and benefits. Harpooners receive significantly more meat even after controlling for the effort they expend hunting, while at the same time suffer an increased risk of mortality. The results are discussed in the context of the hunting hypothesis and the current debate within human behavioral ecology concerning the role of hunting as a human male reproductive strategy.

Spatial messaging is a direct extension to text and other multi‐media messaging services that have become highly popular with the current pervasiveness of mobile communication. It offers benefits especially to mobile computing, providing localized and therefore potentially more appropriate delivery of nearly arbitrary content. Location is one of the most interesting attributes that can be added to messages in current applications, including gaming, social networking, or advertising services. However, location is also highly critical in terms of privacy. If a spatial messaging platform could collect the location traces of all its users, detailed profiling would be possible – and, considering commercial value of such profiles, likely. The purpose of this paper is to present Air‐Writing, an approach to spatial messaging that fully preserves user privacy while offering global scalability, different client interface options, and flexibility in terms of application areas.

The authors contribute both an architecture and a specific implementation of an attribute‐based messaging platform with special support for spatial messaging and rich clients for J2ME, Google Android, and Apple iPhone. The centralized client/server approach utilizes groups for anonymous message retrieval and client caching and filtering, as well as randomized queries for obscuring traces.

Two user studies with 26 users show that the overall concept is easily understandable and that it seems useful to end‐users. An analysis of real‐world and simulated location traces shows that user privacy can be ensured, but with a trade‐off between privacy protection and consumed network resources.

Air‐Writing, both as an architectural concept and as a specific implementation, are immediately applicable to practical, globally scalable, private group messaging systems. A publicly available messaging platform is already online as beta version at http://airwriting.com Originality/value – Air‐Writing addresses three concerns: flexibility concerning arbitrary messaging applications, user privacy, and global scalability of the associated web service. To the best of the authors' knowledge, previous approaches focus on at most two of these issues, while the authors' approach allows all three requirements to be fulfilled.

This chapter is about the theories explaining the transition from foraging to farming. It aims to establish which links exist between the traditional theories – based on push/pull models – and the micro-founded approaches developed since the 1980s. More precisely, it asks how the latter may contribute, as the former did, to defining a macro-narrative of the transition to farming.

While they were providing a global narrative of the Neolithic revolution, the push and pull models have been progressively dismissed. Recent research is diverse, but it is all based upon human behaviour or micro-founded. We critically examine three of these approaches which focus either on foraging behaviour, or on the initial domestication of plants and animals, or on the evolution of social institutions related to ownership.

We demonstrate that these recent micro-founded approaches only provide a partial vision of the transition to farming. Despite this limit, they conciliate push and pull explanations in a single framework. Moreover, they confirm a conclusion held by tenants of pull models: the transition to farming is more likely to have occurred in a resource-rich environment such as the one associated with complex hunter-gatherers. Some archaeological evidence from the Levant is provided to support our claim.

This research chapter provides a useful overview of the differing approaches to the behavioural, environmental and economic factors that led to the shift to farming from foraging. Its value lies in the way it presents and evaluates differing positions derived from differing scales of analysis and types of evidence.

This paper aims to present a visually documented brand history of Winchester Repeating Arms through a cultural analysis of iconic Western images featuring its lever action rifles.

The study applies visual culture perspectives and methods to the research and writing of brand history. Iconic Western images featuring Winchester rifles have been selected, examined, and used as points of departure for gathering and interpreting additional data about the brand. The primary sources consist chiefly of photographs from the nineteenth century and films and television shows from the twentieth century. Most visual source materials were obtained from the US Library of Congress, the Smithsonian Institution, the Buffalo Bill Center of the West and the Internet Movie Firearms Database. These have been augmented by written sources.

Within a few years of the launch of the Winchester brand in 1866, visual images outside company control associated its repeating rifles with the settlement of the American West and with the colorful people involved. Some of these images were reproduced in books and others sold to consumers in the form of cartes de visite, cabinet cards and stereographs made from albumen prints. Starting in the 1880s, the live Wild West shows of William F. Cody and his stars entertained audiences with a heroic narrative of the period that included numerous Winchesters. During the twentieth century and into the present, Winchesters have been featured in motion pictures and television series with Western themes.

Historical research is an ongoing process. The discovery of new primary data, both written and visual, may lead to a revised interpretation of the selected images.

Based largely on images as primary data sources, this study approaches brand history from the perspective of visual culture theory and data. The research shows how brands acquire meaning not just from the companies that own them but also from consumers, the media and other producers of popular culture.

The purpose of this paper is to evaluate the results of inspections carried out by the State Veterinary Administration (SVA) of Czech Republic (CR) for the occurrence of chemical contaminants in animal products before and after CR entered the European Union (EU).

Data was collected from e-databases of the SVA from 1999–2016 and sorted into categories (game animals and fish; livestock; food and raw material of animal origin) and time periods (one before entry and two after entry of CR to the EU). Analyses of the samples were categorized as “positive samples” (any presence of contaminants) and “samples above the MRL” (presence of contaminants exceeding the maximum residue levels).

Results showed a significant decrease in the number of positive findings of contaminants during the monitored years 1999–2016, especially after CR entered the EU. Most encouragingly, the number of samples that exceeded the MRL was less than 1 percent from all the tested samples of animal origin and, after entry to the EU, in one category (food and raw materials of animal origin) it was even less than 0.1 percent. Findings of banned substances indicate continued environmental contamination in CR; however, this remains a problem in most of Europe due to their extensive use in the past and slow degradation.

This paper provides an overview of the occurrence of chemical contaminants and their levels in food of animal origin in view of the changing legislative requirements before and after CR entered the EU.