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This chapter examines how hospitality and tourism researchers can use ‘expressive text’ (or writing) to express the lived quality of an experience in order to ‘show what an experience is really like’ rather than ‘tell what it is like’. Expressive text refers to written language forms such as narrative, poetry and metaphor that can be used as tools in research to vividly represent the meaning and feeling conveyed in an experience. The expressive text-based approach to researching lived experience provides a textual link between experience and its expression. For this reason, it is especially useful when working with lived experience accounts of phenomenological and hermeneutic research.

The expressive text-based approach suggested here is still a relatively under explored arena within hospitality and tourism research. As a relatively under explored arena, the rich insightful knowledge that can be gained from understanding practitioner experience is rarely a central focus of scholarly writings about the workplace in hospitality and tourism contexts. However, in order to be fully appreciated as a discipline in its own right and to advance knowledge of the field, understanding the typical and significant attributes of hospitality and tourism work will be decidedly helpful.

One of the difficulties of working with lived experience accounts is finding a suitable research approach that helps to both retain the lived elements of the experience and ensure the rigour of the inquiry. An expressive text-based methodological framework that has a phenomenological and hermeneutic philosophical underpinning is argued to be suitable for this purpose. Therefore, the focus of this study is to discuss such a methodology and explain the reasons for its content, style and structure in researching lived experience. The approach that is proposed here consists of a five-tiered textually expressive methodology that is employed to contextualise, portray and interpret the lived experience meanings in order to understand the significance of the experience in relation to relevant discourses in hospitality and tourism studies, and to consider implications for policy and professional practice. The guiding questions of the five-tiered framework cover the following issues: (1) What is the context of the lived experience? (2) What is the lived experience of this practice like? (3) What is the meaning of this experience for the practitioner? (4) What is the significance of the experience in contributing to the advancement of knowledge within the field? (5) What are the implications for practice and professional development?

To illustrate uses of this methodology in research, the study here includes an example showing portrayals and interpretations of the typical and significant lived nature of hospitality reception work. This shows and communicates the full meaning of the episode, circumstances or situation. The chapter then concludes with some reflections on benefits as well as tensions in working within an expressive text-based phenomenological and hermeneutic framework.

The present study aims to further examine the persuasive effect of pictures in a print ad according to the recipient’s ability to process the information and to observe to what extent the presence of a picture could negatively influence recipients’ attitude toward the ad’s verbal claim.

Two studies were designed to manipulate the presence vs absence of an attractive/unattractive picture, the kind of verbal claims (affectively based vs rationally based) and the recipient’s ability to process the ad (cognitive load vs no cognitive load).

Main findings showed that the presence of an attractive picture elicited an unfavorable attitude toward the functional verbal claim when recipients were not cognitively charged. Furthermore, it proved to be a mediator of the influence of pictures on attitude toward the ad. The positive influence of an attractive picture on product evaluation and purchase intention was greater under a cognitive load but showed contrasting results for price perceptions. For the unattractive picture, cognitive load was found to be a moderator only when recipients had to infer the product price.

The present research emphasized the negative influence of attractive pictures on functional verbal claims and the moderating role of cognitive load on pictorial stimuli either acting as peripheral or central cues in the persuasive process.

Practitioners may want to consider that an attractive picture in advertising is not always the best route for persuasion, especially when the verbal ad content emphasizes the product’s properties.

The present study provides new insights regarding the role of pictures in advertising persuasive effectiveness. Until now, no research had addressed the extent to which the presence of a picture could affect processing of an ad’s verbal claims. Additionally, the present study expands research on persuasive communication and affirms the necessity of more intensively investigating the role of pictures in advertising under the rubric of information processing level.

It is well established that consumers employ purchase criteria that can be characterized as either more functionally oriented or more expressively oriented, depending on the category and situation. However, the literature review revealed a lack of clarity as to how (and if) social class characteristics influence the weighting of consideration toward either of these criteria types. Two studies were conducted to examine the influence of social class on the relative salience of functional and expressive considerations. Expressive orientation was found to increase with each successive class group moving from lower to higher, while functional orientation was found to decline. Age and gender distinctions were also identified. These findings provide guidance for marketing communicators in developing tailored advertising messaging for distinctive target groups. A particularly functional focus is more appropriate for older working class males, while an expressive emphasis will more often be appropriate for young professionals, both male and females.

The focus of this chapter is firstly, to introduce the theoretical framework of an expressive approach that is suitable to research workers’ lived experience and secondly, to demonstrate through a practical example how this approach can be used to uncover ethical/moral concerns. In hospitality and tourism, research on ethics is still evolving; hence explorations of workers’ lived experience in search of ethical/moral concerns are limited. Perspectives of all stakeholders’ in the production and consumption of hospitality and tourism are necessary to advance knowledge in the field and strengthen the practice and pedagogy; but whilst representations of customers’ and managers’ perspectives abound that of workers are limited. Also, research approaches suitable to study lived experience are under explored. The expressive approach introduced herein draws on the philosophical tenets of phenomenology to portray the lived quality of the experience and hermeneutics to uncover its meanings and significance. This approach can textually expresses and evoke the lived quality of an experience using stories, poetry and metaphor. Its ability to evoke empathy through these media can be a powerful tool to persuade policy makers to care and attend to prevailing ethical/moral issues. The chapter begins by reviewing research into ethics in the context of hospitality and tourism practice and discussing the paucity of research representing women receptionists’ lived experiences concerning moral issues. It introduces an expressive research approach and provides a practical application of this approach in hospitality receptionists’ work. The chapter concludes by highlighting the strengths and weaknesses of the expressive approach.

In the United States, a significant number of primary grade students struggle to achieve fluency in reading. Research indicates that achieving proficiency in the foundational reading competencies is a common difficulty manifested in a majority of these students. We will explore approaches for helping younger students develop proficiency in word recognition, reading fluency, and ultimately comprehension. A number of the research-based strategies can be used with the whole class which creates a context for inclusive literacy education.

The purpose of this paper is to investigate the usability (effectiveness, efficiency and user satisfaction) of e‐feedback interfaces. The experiment compares a traditional visual approach with a multimodal approach in order to determine the impact of multimodal metaphors upon the user's understanding, reasoning and engagement with the e‐feedback.

The empirical investigation involved visual (text with graphical illustrations) and multimodal (audio‐visual with expressive avatars and recorded speech) experimental e‐feedback platforms. Both experimental platforms provided the same e‐feedback but used different interaction metaphors to convey the information. The evaluation approach measured effectiveness, efficiency and user satisfaction.

The results showed that the multimodal approach increased usability in terms of effectiveness, efficiency and engagement of users with the e‐feedback. There is a very clear prima facie case that combining different communication metaphors to convey information involved in the e‐feedback simultaneously does not increase the information overload on users. This however was observed to be the case when the visual channel was used.

This paper introduces a unique approach that uses specific combinations of multimodal metaphors to communicate information about e‐feedback simultaneously. This approach increased the usability of e‐feedback and user's engagement in interfaces for e‐learning applications.

Heightened levels of emotions, often negative, accompany the prospect and implementation of organizational changes. The failure to manage the emotions of change is cited as a reason for implementation problems and resistance to change. In this chapter, we examine the influences and consequences of emotions in the context of a large merger. Specifically, we examine the relationships between three cognitive assessments of the merger and the emotional reaction of pleasure toward the merger. With regard to consequences, we explore how pleasure with the merger relates to the length and affective tone of written suggestions for organizational improvements and postmerger attitudes of job satisfaction and turnover intention. Implications of our results are drawn for both scholars and organizational change agents.

This paper aims to investigate seven prominent translations of the Qur'anic verb-noun collocations into English (Pickthall, 1930; AL-Hilali and Khan, 1977; Ali, 1934; Arberry, 1955; Shakir, 1999; Sarwar, 1981; Saheeh International, 1997) to unfold their renditions of the style and meaning of such Qur'anic verb-noun collocation into English.

The study follows a corpus-based research in a sense that the study is conducted on seven translations of the Noble Qur'an that have been taken form The Qur'anic Arabic Corpus, using linguistic and exegetical analyses. Based on Reiss’ model of text analysis (2000), the author analyses the intralinguistic and extralinguistic features of the Qur'anic verb-noun collocations.

Findings reveal that linguistic and exegetical analyses are perquisites for adequate rendition, which prevent deviation in meaning and translation loss. It is also found that Qur'anic collocations use unique literary techniques and devices, which hinder their natural and adequate renditions into English.

The novelty of this study lies in studying the architectural design of the Qur'anic verb-noun collocations in terms of the unique selection of words and style. Such unique architectural design of such collocations creates monumental hindrances in their rendition into other languages, which have not been given due attention in translation studies.

Provides a new answer to the resource discovery problem, which arises because although the Internet makes it possible for users to retrieve enormous amounts of information, it provides insufficient support for locating the specific information that is needed. ALIBI (Adaptive Location of Internetworked Bases of Information) is a new tool that succeeds in locating information without the use of centralized resource catalogs, navigation, or costly searching. Its powerful query‐based interface eliminates the need for the user to connect to one network site after another to find information or to wrestle with overloaded centralized catalogs and archives. This functionality was made possible by an assortment of significant new algorithms and techniques, including classification‐based query routing, fully distributed cooperative caching, and a query language that combines the practicality of Boolean logic with the expressive power of text retrieval. The resulting information system is capable of providing fully automatic resource discovery and retrieval access to a limitless variety of information bases.