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Provides a set of guidelines that will assist Internet marketers in maintaining ethical marketing practices. Information about regulation of Internet marketing to children based on Federal Trade Commission regulations and guidelines developed by the Direct Marketing Association, Center for Media Education, and Council of Better Business Bureaux are also explained. Review of some of the Internet sites commonly visited by children provides additional guidelines for Internet marketers. Some of the issues discussed include: the use of kids’ clubs to sell products, appropriateness of content and terminology on the Web pages, information gathering/information sharing practices, and marketing practices.

The explosion of internet-generated content, coupled with methodologies such as sentiment analysis, present exciting opportunities for marketers to generate market intelligence on consumer attitudes and brand opinions. The purpose of this paper is to review the marketing literature on online sentiment analysis and examines the application of sentiment analysis from three main perspectives: the unit of analysis, sampling design and methods used in sentiment detection and statistical analysis.

The paper reviews the prior literature on the application of online sentiment analysis published in marketing journals over the period 2008-2016.

The findings highlight the uniqueness of online sentiment analysis in action-oriented marketing research and examine the technical, practical and ethical challenges faced by researchers.

The paper discusses the application of sentiment analysis in marketing research and offers recommendations to address the challenges researchers confront in using this technique.

This study provides academics and practitioners with a comprehensive review of the application of online sentiment analysis within the marketing discipline. The paper focuses attention on the limitations surrounding the utilization of this technique and provides suggestions for mitigating these challenges.

The purpose of this paper is to provide a retrospection on the importance, origins and development of the research programs in the author’s career.

The study uses an autobiographical approach.

Most of the articles, research monographs and books that constitute this research and publishing efforts can be categorized into seven distinct, but related, research programs: channels of distribution; marketing theory; marketing’s philosophy debates; macromarketing and ethics; relationship marketing; resource-advantage theory; and marketing management and strategy. The value system that has guided these research programs has been shaped by specific events that took place in the author’s formative years. This essay chronicles these events and the origins and development of the seven research programs.

Chronicling the importance, origins and development of the seven research programs will hopefully motivate and assist other scholars in developing their own research programs.

The whole process of reviewing and redesigning curricula is an exercise in managing change. Given the multiple stakeholders in the educational enterprise, the many forces that impact upon those enterprises, and the organized and complicated activities in which those enterprises engage, the management of curricular change can be a daunting challenge. The purpose of this paper is to suggest that this challenge can be met by adapting and applying knowledge and techniques from the discipline of organizational development and change (ODC) and by including student feedback as an important source of diagnostic input in the change process.

A process used in one American school of business for incorporating meaningful student input into the curriculum review and planning process is described. The paper reports on the use of a student survey and student focus group to generate feedback in two areas of the college's curricular concerns: the structure, operation, and impact of an introductory business course offered in the first year of the undergraduate experience; and second, the potential addition of majors, minors, and a course requirement in the business school's curriculum. The paper explains how the survey and focus group were used, summarizes the results provided by each diagnostic venue, and discusses how the diagnostic information is currently being used in the college's curricular design process.

It was recognized that there are many drivers of curriculum development, most importantly the needs and desires of employers for educated people who have the skills and competencies that can help their organizations survive and succeed. Employers constitute the ultimate marketplace for the output of educational institutions.

It is hoped that this example application of ODC techniques for diagnosing the need for curricular change will stimulate others to embrace ODC as they think about the broader issues of change in educational institutions, and in responding to needs for curricular change.

The purpose of this paper was to examine and reflect on the visual social research method of photovoice, which is a qualitative research process increasingly being used by government and nongovernment organizations to enable participants who are often from disadvantaged groups, to capture their lives, experiences, and issues through photos and associated written stories. Visual methods such as photovoice provide both opportunities and risks with ethical considerations and concerns that are both ethical in nature for those taking the photographs, and for those in the photographs. There are also associated ethical challenges for researchers to conform to ethical guidelines, while conveying stories that are in the public interest. Ascertaining why visual information should be considered in relation to ethics can be argued as important, as the receiver processing the visual information will process, perceive, and respond in a variety of ways, and possibly in different ways to what the sender aimed to convey. It was argued here that due to the strong ethical guidelines for photovoice projects, it is more of a deontological-based research approach. A key ethical concern associated with photovoice is that it is touted to participants as a vehicle to achieve social change, yet there is no guarantee that this change will occur, as ultimate power rests in the hands of decision makers. Photovoice ethical processes were discussed, with reflections by the author on ethical issues that have occurred in her own research, and suggestions to organizations on what to consider to ensure a photovoice project proceeds with ethical consideration to ensure an empowering experience as an influencer for social change.

This study aims to assesses the relative importance that Belgian consumers attach to different characteristics and marketing practices of ethically labelled coffee, i.e. type of ethical issue, label issuer, amount of information provided, distribution and promotion strategy and branding.

Buying behaviour is studied by means of a web‐based survey in a sample of 750 Belgian consumers, using conjoint analysis.

Consumers attach greatest importance to the distribution strategy of ethically labelled coffee, followed by the type of ethical label, and the issuer of the label. Ethically labelled coffee should be available in ordinary supermarkets and be presented along with non‐ethical coffee brands. Fair trade labelled coffee is by far the most preferred over eco‐ and bio‐labels. European government labels, or labels issued by non‐governmental organizations, are preferred over national (Belgian) government endorsed labels. Consumers prefer extra information on the package, in addition to a label. Out‐of‐shop promotion of the label and the type of brand are of minor importance. The results are similar across different socio‐demographic groups.

Implications for governments, NGOs, and manufacturers and distributors of ethically labelled coffee (and possibly other ethical products) are offered.

The contribution of the study is that it measures the relative importance of factors that have previously been identified as relevant in a realistic multi‐attribute preference‐formation framework.

The purpose of this paper is to study the Machiavellianism of undergraduates and how it relates to their attitudes about hypothetical marketing moral dilemmas.

The 309 participants are presented with nine ethical scenarios after completing the Mach IV scale.

As hypothesized, undergraduates low in Machiavellianism believe the ethically questionable action is wrong, anticipate guilt if they consider doing the same thing, and say they would not do it. All correlations are significant at the 0.01 level (two‐tail).

Organizations can use the data to increase their global competitiveness.

The investigation is the first to assess the association of Machiavellianism and purely marketing moral scenarios. Educators can focus business ethics training on high Machs.

Describes the new legal and regulatory norms in Spain which aim to protect children from the constant advertising and marketing messages that they are exposed to; these are in line with the Spanish Constitution’s concern for protection of honour, privacy and image, and they recognise that children have a naivety and credulity that must not be exploited. Outlines the specific product areas of protection, which cover tobacco, alcohol, toys, medicines and beauty products, dangerous products, and junk food. Moves onto specific activities like direct marketing, TV and radio, lotteries, games and gambling, pornography and sponsorship; and then to advertising and characters, including cartoons and celebrities. Concludes with restrictions on the advertising of products which involves children as actors: the emphasis here is that children must not be shown in dangerous situations, for instance with toys that are not safe for them at the age level shown.

This chapter uses the re-development of an undergraduate business degree in a large Australasian university as a case study of the systematic embedding of social responsibility into the curriculum. The chapter discusses the drivers for curriculum change including the converging desires of both employers and students for business education to not only equip graduates with thinking skills for a fast-changing future but also provide guidance to students on becoming ethical leaders. The design thinking process that underpinned the curriculum re-development is outlined and the graduate profile and curriculum structure that emerged from the process are discussed. The graduate profile includes an aspirational goal for students to be future generators for sustainable value for business and society at large. Attainment of this goal is supported by development of other aspects of the graduate profile and the structure of the degree itself. Students are required to undertake multi/interdisciplinary study in order to expose them to different perspectives and ways of thinking and doing. They are scaffolded through the development of an understanding of social responsibility in business and the application of ethical frameworks to complex problems over the course of three years, through four compulsory courses. The chapter notes the importance of the hidden curriculum in teaching social responsibility and demonstrates how the teaching of social responsibility in the business curriculum is reinforced through the structure of the degree and consistency with both the Business School’s and University’s mission.