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This paper examines the impact of a blockchain platform on the role and importance of trust in established buyer-supplier relationships.

A literature review provides insight into trust development in supply chains. Research uses a case study of two wine supply chains: the producers, importers, logistics companies and UK Government agencies. Semi-structured interviews determine how trust and trustworthiness develop in buyer-supplier relationships and the impact of a blockchain-based technology proof of concept on supply chain trust.

A blockchain-based platform introduces common trusted data, reducing data duplication and improving supply chain visibility. The platform supports trust building between parties but does not replace the requirements for organisations to establish a position of trust. Contrary to literature claims for blockchain trustless disintermediation, new intermediaries are introduced who need to be trusted.

The case study presents challenges specific to UK customs borders, and research needs to be repeated in different contexts to establish if findings are generalisable.

A blockchain-based platform can improve supply chain efficiency and trust development but does not remove the need for trust and trust-building processes. Blockchain platform providers need to build a position of trust with all participants.

Case study research shows how blockchain facilitates but does not remove trust, trustworthiness and trust relationships in established supply chains. The reduction in information asymmetry and improved supply chain visibility provided by blockchain does not change the importance of trust in established buyer-supplier relationships or the trust-based policy of the UK Government at the customs border.

This paper seeks to examine how auditors sought to establish their trustworthiness as trust providers on the internet; a vision which has remained largely unrealized. The investigation focuses on the WebTrust assurance project, launched by the North American accounting institutes to reinvigorate the alleged declining market for the expertise of external auditors.

An in‐depth longitudinal case study drew on a social theory of trust to examine the complexity of relations upon which trustworthiness of professional claims is predicated and investigate how commercialism has influenced the development of WebTrust.

Analysis illustrates the critical role that experts have in professionalization processes in trusting (or not) their own systems of expertise. Also, face‐to‐face relationships continue to play a key role in establishing the trustworthiness of professionals and their systems of expertise – even in the cyberspace domain.

It is argued that the WebTrust case and other commercialistic ventures sustained in accountancy provide a persuasive argument against the benefits of the free‐market logic in professional domains. Professional associations should be more vigorous in defending professionalism.

The research indicates that élite bodies of the profession, including professional associations, conceived of WebTrust mainly through a commercialistic lens – which is particularly revealing of the mindset that seemed to characterize a number of experienced professional accountants across North America shortly before the collapse of Andersen. The WebTrust saga illustrates how the profession has strayed from its ideals, or myths, of service ethic towards more focused efforts in developing “innovative” services based on a commercialistic logic.

Currently, many firms have established brand fan pages on various social network sites. The purpose of this paper is to extend the conventional trust theory, which involves only perspective of trust.

This study targeted community members who have purchased tourist packages from travel agencies and have joined the official brand fan pages of the agencies for at least one year. A total of 646 valid samples were collected.

Structural equation modeling was employed to conduct path analyses, and the results show that the seven hypothetical paths proposed in this study are supported by the theoretical model, which exhibited desirable goodness-of-fit.

Finally, practical suggestions are offered for community managers.

This study was conducted by integrating the models of consumer-to-consumer and business-to-consumer interactions.

The present paper reviews the research literature on trust in bargaining and mediation. Several models of trust within the bargaining process are also described. It is concluded that trust means different things, depending upon the relationship under investigation. Trust among negotiators can refer to a personality trail (how trusting a negotiator is of others) or to a temporary state. Within the state perspective, trust often refers to one of three orientations: (1) cooperative motivational orientation (MO), (2) patterns of predictable behavior, (3) a problem‐solving orientation. Trust between a negotiator and constituents usually refers to a cooperative MO (i.e., shared loyalty) between these two groups. The addition of a mediator can impact both the opposing negotiators' relationship and each negotiator‐constituent relationship; the mediator also has direct and indirect relationships with the parties and their constituents. Future directions for research on trust are identified.

The purpose of this paper is to investigate the new concept of trust governance and how to design trust‐related governance mechanisms.

The paper defines trust governance based on the nature of governance, and proposes the micro design approach from the perspective of active interpersonal strategy. Based on a literature review, trust governance emerges as a new organizing principle which needs to be taken into account when considering the fast development of knowledge. Active interpersonal strategy is highlighted as a way to build trust and several governance mechanisms are proposed.

This paper concludes that trust governance is an important and new research field, and is also a necessary route of organizational promotion from human control to self‐control. Interpersonal threat control strategy could understand and drop a hint about others'cognitive risk. Active trust could excite trust by virtue of active express friendship. Such active interpersonal strategies enable the manager to explore the situational confidence from the micro individual level, and facilitate the micro‐mechanism design.

The paper shows that trust governance could initiate the innovation performance of individuals, and promote interpersonal trust development and evolution.

The literature has shown great interest in open innovation (OI), and also discussed its degree of openness based on, for example, the number of parties involved. Less is known, however, about what makes OI processes work. The purpose of this paper is to describe and discuss the importance of trust in OI, and the paper specifically focusses on a start-up company’s OI processes with collaboration parties. The paper points out how a lack of trust antecedents may disable such OI processes.

The empirical part of the paper consists of a case study on a medicine technology start-up. Interviews and analyses of secondary sources made up the main data capturing methods. Each collaboration between the start-up and another party is analysed through three trust antecedents: contractual, competence based, and goodwill.

The paper shows how either party may have chosen to discontinue the collaboration, based on the lack of competence or goodwill antecedents to trust. Specifically, the case indicates how the start-up discontinues the collaboration based on a perceived lack of goodwill, while the collaboration party bases its decision on competence deficits by the start-up.

The paper contributes to previous research through describing OI related to start-ups, and introducing trust antecedents as prerequisites for OI. To the literature on trust, trust mutuality makes a research contribution.

The purpose of this paper is to report the findings of an in‐depth case study into virtual teamworking practices in a large petro‐chemical company.

By drawing on the case study the paper offers a theoretical conceptualization of the development of commitment and personal trust relationships in a virtual teamworking context.

The paper argues that the durability of virtual teamworking depends largely on commitment and personal trust relationships, which may gradually dissipate over time without collocated, face‐to‐face social interactions. The virtual teamworking technologies alone may have limited scope in contributing to reproduction and reinforcement of commitment and personal trust relationships.

This research is based on an investigation in one organization that used a set of virtual teamworking technologies, which have been constantly improving in terms of capabilities and usability. In a business context investigated in this paper, the team working was not continuous, and the level and the range of activities varied over time. Future research should seek to explore whether personal and abstract trust can develop through continued online interaction.

Findings indicate that virtual teams should seek to manage expectations of the use of such technologies in their interactions. Human relationships, rather than technologies are therefore important for nurturing both personal and impersonal trust relationships, which is vital for durable virtual teams.

This paper argues that the long‐term virtual teamworking without face‐to‐face social interactions leads to a gradual dissipation of personal trust relationships, and subsequently loss of impersonal trust relations.

As Chinese imported cross-border e-commerce has entered a stage of rapid development, the problem of consumer shopping risk is increasingly prominent and the crisis of consumer trust is intensified. The theory of establishing consumer trust in traditional online shopping can no longer meet the need of cross-border context.

The researchers used the methods of network logs and grounded theory. The data collection and analysis are conducted on consumer comments from Tmall Global, NetEase Koala and JD Worldwide in the product comment area. This article explored and extracted the moderating variables of consumer perceived risk and cross-border characteristics in cross-border e-commerce. Based on the theory of “perceived risk – consumer trust – consumer purchase decision – making,” this article deduced mechanism of consumer dynamic trust based on the whole process of cross-border e-commerce transaction.

In the prepurchase, purchase and postpurchase stages of cross-border e-commerce transactions, consumers' perceived cognitive risk, transaction risk and utility risk are moderated by the cultural distance, geographical distance and institutional distance caused by the cross-border transaction subjects. On this basis, the preinfluence factors of trust in each transaction stage are synthesized to respectively influence the establishment of cognitive trust, emotional trust and behavioral trust, so as to affect consumers to make the order payment, confirm receipt and praise repurchase decisions. At the same time, with the advance of prepurchase, purchase and postpurchase transactions in cross-border online shopping, consumer trust presents a dynamic evolutionary path of “cognitive trust – emotional trust – behavioral trust.”

This article expands the application context of the theory of consumer rational behavior from traditional online shopping to the context of cross-border online shopping and expands the scope of interpretation of the theory of consumer rational behavior. This article also supplements the theoretical gaps in the dynamic evolution of consumer trust in cross-border online shopping, enriches the decision-making process model of consumers in the context of cross-border online shopping and provides new ideas for follow-up research.

This paper aims to show that information and evidence found in the XML‐based environment of web services can allow web services providers to gain a sense of the trustworthiness of web services requestors over time.

A literature review on trust in web services environment is provided. Trust management models, and an existing trust specification for web services are discussed. Next, a conceptual framework for web services trust formation is presented.

The paper makes explicit types of information that can be used for trust formation. Web services providers are given the ability to trust requestors autonomously by making use of information that is published through web services standards, defined over and above a web services interface. The approach incorporates elements of social trust as it is concerned with more than cryptographic controls. It has mechanisms that allow a web services provider to manage trust autonomously, enabling different types of trust for different situations.

A conceptual framework for trust formation has been defined that identifies a proposal for trust calculation. The paper does not address the implementation of the framework, and calculation of trust over information categories.

The paper identifies a practical approach to autonomous web services trust by making use of web services standards such as WS‐Policy and WSMetadataExchange.

This paper identifies a taxonomy of trust information that can be used to make explicit the requirements for web services trust.

Considering that low-level general trust may hinder communication, this study aims to detect the factors that can influence general trust between exhibitors and visitors during business-to-business trade fairs.

Based on a literature review and stakeholders’ behavior analysis, a conceptual model of general trust formation between exhibitors and visitors is proposed.

The preconditions of strangers’ general trust patterns mainly include their early experience regarding trust, institutional trust in the environment and trust propensity. Stakeholders’ treatment, trust transfer, on-site restraints, reward and punishment expansion and on-site personnel arrangement may facilitate the formation of general trust between exhibitors and visitors.

This paper is a conceptual article that requires further investigation to verify the main factors that influence general trust and the impact of general trust on other trust components between exhibitors and visitors.

Organizers, exhibitors and visitors should pay attention to participants’ selection, supervision, self-discipline and personnel management before and during trade fairs. International and small-scale, especially new trade fairs in developed and developing countries, must consider additional measures to improve general trust.

The existing literature has not focused on general trust in the trade fair context. In this paper, research on network and relationship marketing is further deepened in terms of a specific trust type. The interactions between stakeholders before and during fair may promote general trust among participants than in other settings, which partially explains why trade fair (even other two-sided markets) can increase social capital.